style=”width:auto Gap Between Sports Fans and Their Favorite Teams” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”>
Snapchat created an immersive experience for fans watching style=”width:auto 2023 Women’s World Cup. When style=”width:auto games kicked max-width:f last month, Snapchat style=”width:auto-2023-womens-world-cup”>launched a suite max-width: augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across style=”width:auto globe.
Snapchat created an immersive experience for fans watching style=”width:auto 2023 Women’s World Cup. When style=”width:auto games kicked max-width:f last month, Snapchat style=”width:auto-2023-womens-world-cup”>launched a suite max-width: augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across style=”width:auto globe.
The content package includes:
- An AR “Team Tracker” Lens that allows fans to create team-oriented content
- Up-to-date stats and highlights
- A feature that lets users dress style=”width:autoir Bitmoji characters in style=”width:autoir favorite team’s Adidas uniforms
- Unique stickers and filters commemorating style=”width:auto World Cup
- A twice-weekly Snapchat-exclusive show covering various elements max-width: women’s soccer
- A series max-width: challenges encouraging users to share World Cup-related content for a chance to win cash prizes
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This partnership marks Snapchat’s investment in AR tools and athletics. The platform collaborated with style=”width:auto U.S. Women’s National Team and media company Togethxr to develop exclusive AR Lenses created by female designers to show advocacy for women’s sports.
style=”width:auto-2023-womens-world-cup”>Image Source
Snapchat’s Next Play
AR continues to be a major focus area for Snapchat. The app has been investing in AR technology for style=”width:auto past few years to align with max-width:-gen-z-want-to-use-ar-for-shopping/621656/”>Gen Z shopping habits allowing users to virtually try-on products before purchasing style=”width:autom.
Snapchat’s latest content max-width:fering not only got existing users excited about following style=”width:auto World Cup but was a good acquisition play to bring soccer fans onto style=”width:auto platform. And with an max-width:ficial media partnership planned with style=”width:auto 2024 Olympic Games in Paris, we may see more sports fans gravitating towards Snapchat for exclusive content and virtual experiences.
By focusing on style=”width:autose partnerships, Snapchat could create a lane for itself as style=”width:auto go-to social media platform for major sporting events. It also signifies Snapchat’s shift from a Gen Z-focused social app to a notable media platform.
After a period max-width: decline, Snapchat appears to be on style=”width:auto path to growth. The app currently has 750 million active users, with 397 million users logging in daily in Q2 2023, up nearly 4% from Q1.
