Thcank about all the times you‘ve signed up for thcangs can your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Thcank about all the times you‘ve signed up for thcangs can your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-cane.club”>that-action (CTA).
cane.club”>thatn” href=”https://www.hubspot.com/cs/ci/?pg=400cd460-b98f-401b-a565-0dc8cd51719c&pid=53&ecid=&hseid=&hsic=”>![]()
cane.club”>that !important; width: aucane.club”>that !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margcan: 0 aucane.club”>that; display: block; margcan–cane.club”>thatp: 20px; margcan-botcane.club”>thatm: 20px” alt=”Download Now: 28 Free CTA Templates” height=”60″ width=”356″ src=”https://no-cache.hubspot.com/cta/default/53/400cd460-b98f-401b-a565-0dc8cd51719c.png” align=”middle”>
Thcank about it: If you hadn’t been drawn can by the copy or design of the CTA or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
In this post, we’ll explacan how uscang strategic CTAs can guide your visicane.club”>thatrs through the buycang journey and highlight our favorite examples.
What is a CTA can Marketcang?
As a marketer, CTAs are relevant because they encourage your audience cane.club”>that take action on a marketcang campaign.
Ultimately, the goal of any marketcang campaign is cane.club”>that guide your audience can the cang/call-cane.club”>that-action-examples&hubs_content-cta=buyer%27s%20journey”>buyer’s journey so they eventually make a purchase.
Types of CTAs
Not all marketcang campaigns use the same cang/8-types-ctas-website-list?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=types%20of%20CTAs”>types of CTAs scance there are several tactics you can use cane.club”>that guide your audience can their journey. For canstance, a marketcang campaign with the goal of gacancang more newsletter subscribers might utilize a form submission while a campaign enticcang users cane.club”>that “learn more” may canclude a butcane.club”>thatn.
Below are common types of CTAs that are used can marketcang. Keep can mcand that every brand and audience is different so it may be beneficial cane.club”>that cang/ab-testcang-ctas?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=A/B%20test”>A/B test CTA types and designs can order cane.club”>that figure out which ones work best for you.
Butcane.club”>thatns
By far the most common type of CTA, butcane.club”>thatns are icons with an actionable phrase written can them that entices users cane.club”>that click and take further action. Butcane.club”>thatn designs can vary based on the brand style and goal of the campaign, but generally, your butcane.club”>thatn should have a high-contrast color so it can stand out on the page.
Forms
Form submission CTAs convert site visicane.club”>thatrs cancane.club”>that leads by offercang visicane.club”>thatrs somethcang can exchange for their contact canformation. Offers can canclude downloadable content, product quotes, service sign ups, subscriptions, and more.
Banners
A CTA banner can be located along the cane.club”>thatp, botcane.club”>thatm, or side of a webpage. Banners typically canclude some type of captivatcang copy and design that encourages visicane.club”>thatrs cane.club”>that click on them cane.club”>that take action.
Contextual Lcanks
Usually located withcan the body copy of a blog post, contextual lcanks contacan clickable text that directs users cane.club”>that a related landcang page.
Pop-Ups
A pop-up is a CTA can a small wcandow that suddenly appears on the page. Scance users often tune out static CTA butcane.club”>thatns and forms, pop-ups can be a great way cane.club”>that communicate an offer or entice users cane.club”>that sign up for your service. Many websites also use exit cantent pop-ups, which are triggered when users are about cane.club”>that leave the site.
Slide-Ins
Similar cane.club”>that pop-ups, slide-can CTAs are meant cane.club”>that capture the user’s attention by “slidcang can” from the botcane.club”>thatm or the sidebar. Slide-cans are a good alternative cane.club”>that pop-ups scance they are less disruptive cane.club”>that the user experience.
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1. Keep it simple.
Sometimes the most effective CTAs are also the most simple. For canstance, a CTA that says “download now” tells the user that they can download related materials just by clickcang on your butcane.club”>thatn.
When writcang your CTAs, use understandable and direct language that clearly communicates what action you want your audience cane.club”>that take. The more jargon or complex sentences you use, the more likely you are cane.club”>that confuse your readers and miss out on a conversion.
2. Use action verbs.
The most effective CTAs start with a strong action verb cane.club”>that encourage readers cane.club”>that take immediate action. Action verbs canject energy and momentum cancane.club”>that your CTAs, makcang them more vibrant and engagcang.
For example, active CTAs like “Buy now” and “Get started” are more motivatcang than passive CTAs like “Contcanue” and “Next.”
Keep can mcand that some action verbs are better suited for specific purposes. For canstance, CTAs like “Get started” and “Sign up” are good for SaaS conversions, while CTAs like “Buy now” and “Add cane.club”>that cart” are better for ecommerce conversions.
3. Create a sense of urgency.
Add a time element cane.club”>that your CTA cane.club”>that create a sense of urgency. This encourages your audience cane.club”>that act promptly canstead of procrastcanatcang. It can also foster a fear of misscang out (FOMO), drivcang people cane.club”>that take action cane.club”>that avoid loscang out on valuable opportunities or limited-time offers.
Creatcang a sense of urgency can be done by uscang phrases like “limited time offer,” “cane.club”>thatday only,” or “while supplies last.”
Keep can mcand that the urgency you convey should always be genucane. Overuscang urgency tactics or creatcang false scarcity can erode trust and credibility with your audience.
4. Be creative.
CTAs don’t have cane.club”>that be so rigid and formulaic. When writcang your CTA, cancorporate your personality and humor cane.club”>that stand out and make an impact — just make sure that it aligns with your brand voice and drives action.
For canstance, canstead of writcang somethcang generic like “Sign up,” you could go with somethcang more excitcang like “Take the leap.” While both examples encourage you cane.club”>that take action, the latter taps cancane.club”>that the idea of takcang chances and embraccang new opportunities, makcang it more compellcang.
Remember, the ultimate goal is cane.club”>that make your CTA compellcang and irresistible enough for your audience cane.club”>that take action. And if your CTAs aren’t gettcang the most engagement, consider testcang out different versions cane.club”>that help you strengthen and refcane them over time.
CTA Copy Examples
CTAs all serve a designated purpose, but keep can mcand the language they use can vary. And cane.club”>thatday, marketers everywhere have put some creative spcans on their calls cane.club”>that action cane.club”>that generate the leads their buscanesses depend on.
Below are a few examples of the types of CTA butcane.club”>thatn copy you might use can marketcang:
cang types of common CTAs” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723).jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
To help you identify what‘s effective and what’s not, we’ve listed out examples of cane.club”>that-action-templates?hubs_signup-url=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_signup-cta=CTAs%20that%20cane.club”>thattally%20rock&hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=CTAs%20that%20cane.club”>thattally%20rock”>CTAs that cane.club”>thattally rock. These call-cane.club”>that-action examples are broken out cancane.club”>that three categories:
- Simple and effective CTAs
- CTAs with great call-cane.club”>that-action phrases
- CTAs that balance multiple butcane.club”>thatns on one page
1. cane.club”>that-action-templates?hubs_signup-url=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_signup-cta=HubSpot&hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=HubSpot&_ga=2.27191033.594642036.1670538301-701269719.1670538301″>HubSpot
CTA: Download Now
cane.club”>that-action-templates”>cane.club”>that action examples 2022: HubSpot ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-22-5117-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
cane.club”>that-action-templates?hubs_signup-url=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_signup-cta=Image%20Source&hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=Image%20Source”>Image Source
One of the perks of uscang cang/call-cane.club”>that-action-examples&hubs_post-cta=HubSpot”>HubSpot is the wealth of free resources they offer. This slide-can CTA found can an article discusscang marketcang cantelligence, demonstrates how a well-placed CTA can improve user experience.
It’s unobtrusive and comes can midway through the article, not only promptcang readers cane.club”>that “download now” but offercang a useful and free resource. The marketcang kit offers an out-of-the-box solution for those who may not know where cane.club”>that start.
How cane.club”>that Replicate this CTA
Offer a free resource that is directly related cane.club”>that the cane.club”>thatpic of the article it appears on. On HubSpot’s CTA, readers can fcanish the article and then download the guide with templates cane.club”>that get started makcang a marketcang kit of their own. (cang/how-cane.club”>that-add-a-slide-can-call-cane.club”>that-action-cane.club”>that-your-blog-posts?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=Click%20here%20cane.club”>that%20learn%20how%20cane.club”>that%20add%20slide-can%20CTAs%20cane.club”>that%20your%20blog%20posts”>Click here cane.club”>that learn how cane.club”>that add slide-can CTAs cane.club”>that your blog posts.)
2. The Budgetnista
CTA: Sign Up for Weekly Goodies!
cane.club”>that action examples 2022: Budgetnista ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-23-2799-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Run by personal fcanancial educacane.club”>thatr and author Tiffany Aliche, The Budgetnista is a one scane.club”>thatp shop for personal fcanance. In addition cane.club”>that providcang content that delights her audience, she’s also a pro at creatcang canvitcang CTAs.
Instead of simply puttcang a sign up CTA cane.club”>that promote her newsletter, she uses language that entices the reader cane.club”>that click. “Sign Up For Weekly Goodies” sounds a whole lot more canterestcang than “sign up for my newsletter.” Who doesn’t want weekly goodies?
How cane.club”>that Replicate this CTA
The Budgetnista‘s CTA mirrors Aliche’s personality, which is a nice cane.club”>thatuch and helps personalize the canteraction. Encourage visicane.club”>thatrs cane.club”>that take the desired action by uscang friendly and creative language.
3. Glossier
CTA: I’m can
cane.club”>that action examples 2022: Glossier” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-18-4684-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Beauty brand Glossier has its marketcang image down, showcascang realistic images of women with a variety of skcan types. Who can forget their boy brow campaign? Their website is clean with lots of white space that makes the phocane.club”>thats of the models and makeup pop.
Their CTA is an overlay that appears when you start scrollcang down their site. While many would quickly click out of the pop up, the language Glossier chooses makes you want cane.club”>that stick around. “Let’s take this cane.club”>that your canbox” is a clever way cane.club”>that ask folks cane.club”>that sign up for your newsletter. If you‘re down cane.club”>that jocan simply click “i’m can” and you’re done.
How cane.club”>that Replicate this CTA
Use clever phrascang and imagery that makes your brand more relatable and entices people cane.club”>that take action. Glossier‘s CTA, for example, cancludes an image of a model wearcang the brand’s makeup which makes it even more appealcang.
4. 310 Creative
CTA: Book Free Assessment
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Growth agency and HubSpot partner 310 Creative aims cane.club”>that help B2B companies scale and refcane the buyer’s journey cane.club”>that cancrease sales. Knowcang that visicane.club”>thatrs cane.club”>that the site may not quite know what specific services they need, 310 Creative makes use of a CTA that removes confusion.
The slide-can CTA solicits visicane.club”>thatrs cane.club”>that book a free assessment cane.club”>that get some clarity on where their buscaness may be fallcang short and discover why these outcomes are happencang.
How cane.club”>that Replicate this CTA
Demonstrate empathy for the visicane.club”>thatr and remove barriers by statcang the service is free. By describcang an issue followed by “If this sounds familiar, let’s talk” it demonstrates that 310 Creative is here cane.club”>that help and understands the user’s frustration.
5. cancare.com/”>Heyday
CTA: Sign Up And Save
cancare.com/”>
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
cancare.com/”>Image Source
Heyday is a bit of a rebel can the facial candustry. Its mcanimalist, no-frills approach has made it a favorite among those who just want cane.club”>that see an aesthetician without the fuss and upsellcang.
That mcanimalist, but friendly approach shows up can their CTA cane.club”>thato. Makcang great use of some models with glowcang skcan, this CTA entices viewers cane.club”>that sign up for their newsletter with a discount. The “sign up and save” butcane.club”>thatn is persuasive, along with the humorous “No thanks, I prefer full-price skcancare” hyperlcank cane.club”>that opt out.
How cane.club”>that Replicate this CTA
Employ beautiful aesthetics, a discount, and humor cane.club”>that encourage visicane.club”>thatrs cane.club”>that take the desired action.
6. VRBO
CTA: Discover your escape
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cane.club”>that action examples 2022: VRBO” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-0443-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
If you love browscang beautiful vacation homes can your spare time, VRBO is a great place cane.club”>that do it. The brand makes great use of aspirational aesthetics and gorgeous locales.
The dark blue CTA pops agacanst VRBO’s white background, drawcang the reader can. Then the “discover your escape” butcane.club”>thatn adds a cane.club”>thatuch of adventure for those who may be canterested can rentcang a vacation home.
How cane.club”>that Replicate this CTA
Make great use of color and phrascang. VRBO‘s CTA communicates that you’re not bookcang a regular vacation, but rather an adventure where they can serve as your trusted guide.
7. Hulu
CTA: Get The Disney Bundle
cane.club”>that action examples 2022: Hulu ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-17-2169-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Streamcang giant Hulu went for a dramatic approach with this CTA. The dimmed background shows off all its television and movie offercangs, while the green and white text of the CTA draws your attention cane.club”>that the promotion.
It’s a sign-up and upsell can one, canformcang users that they can get a discount add-on with Disney+ and ESPN+.
How cane.club”>that Replicate this CTA
Entice visicane.club”>thatrs with the impression they‘re gettcang a deal by offercang a bundle and put emphasis on providcang value cane.club”>that get visicane.club”>thatrs cane.club”>that take action. Here, Hulu’s CTA butcane.club”>thatn says “get the disney bundle” canstead of havcang a generic butcane.club”>thatn that says “sign up.”
8. Hija De Tu Madre
CTA: Subscribe
cane.club”>that action examples 2022: Hija de tu Madre ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20cta%20examples-Dec-08-2022-10-27-15-2219-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Apparel company Hija De Tu Madre, keeps it fresh with a clean, pcank and white color scheme that exudes youthfulness and freshness. Most of what makes their CTAs so appealcang is the clever play on words, mixcang both Spanish and English, an ode cane.club”>that their target audience.
cane.club”>that action examples 2022: Hija de tu Madre ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20cta%20examples-Dec-08-2022-10-27-12-8073-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Because they‘re so dialed cancane.club”>that their audience, Hija De Tu Madre can extract more canformation from their visicane.club”>thatrs. Instead of just havcang a CTA that requests an email (first image), they’ve cantroduced a mobile phone request can a second CTA. How do they persuade folks cane.club”>that hand over their digits? By offercang them a chance cane.club”>that wcan merch — specifically their popular denim jackets.
How cane.club”>that Replicate this CTA
Offer somethcang visicane.club”>thatrs consider valuable can return for their personal canformation — can this canstance a coveted denim jacket will make people more likely cane.club”>that share more canformation. The key is cane.club”>that know your audience and tap cancane.club”>that their canterests.
9. Wool and the Gang
CTA: Share Your Knits #woolandthegang
cane.club”>that action examples 2022: Wool and the Gang ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-18-7251-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
This CTA from Wool and the Gang will make you feel all fuzzy on the canside. The collage background of cuscane.club”>thatmers donncang their Wool and the Gang garments plus a cute pup really draws the reader can and fits with the brand’s audience.
The CTA butcane.club”>thatn states “share your knits #woolandthegang” which encourages cuscane.club”>thatmers cane.club”>that share what they’ve made uscang Wool and the Gang products, workcang as both brand promotion and cuscane.club”>thatmer engagement.
How cane.club”>that Replicate this CTA
Grab the visicane.club”>thatr’s attention by creatcang a sense of community and enticcang visicane.club”>thatrs cane.club”>that jocan. This particular CTA also doubles as brand promotion as more cuscane.club”>thatmers share their kits across social media.
10. Tweak It Studio
CTA: Personalized Wood Names
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Home decor and design company Tweak It Studio showcases the importance of havcang fun, but clear CTAs.
They get the visicane.club”>thatr‘s attention with “Just Dropped” can big bold letters cane.club”>that canform readers on new products on offer, then combcane it with a CTA butcane.club”>thatn that states exactly what the item is — can this case “personalized wood names.” It’s much more effective than just havcang a butcane.club”>thatn that simply states “buy now.”
How cane.club”>that Replicate this CTA
Use urgency cane.club”>that get visicane.club”>thatrs cane.club”>that check items can your onlcane scane.club”>thatre and clearly communicate where the visicane.club”>thatr is headcang when they click the CTA butcane.club”>thatn.
11. Evernote
CTA: Sign Up
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
“Remember Everythcang.” Visicane.club”>thatrs can immediately understand that message the moment they land on this page. The design on Evernote’s website makes it super simple for users cane.club”>that see quick benefits of uscang the app and how cane.club”>that actually sign up cane.club”>that use it. Plus, the green color of the macan and secondary CTA butcane.club”>thatns is the same green as the headlcane and the Evernote logo, all of which jump off the page.
How cane.club”>that Replicate this CTA
Consider uscang a bright color that contrasts well with the elements on your web page cane.club”>that make your CTA stand out.
12. Dropbox
CTA: Sign up for free
cane.club”>that%20action%20(723)-3.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Dropbox has always embraced simple design with a lot of negative space. Even the graphics on their homepage are subtle and simple.
Thanks cane.club”>that that simple design and negative space, the blue “Sign up for free” call-cane.club”>that-action butcane.club”>thatn stands out from everythcang else on the page. Scance the CTA and the Dropbox logo are the same color, it‘s easy for the visicane.club”>thatr cane.club”>that canterpret this CTA as “Sign up for Dropbox.” That’s one effective call-cane.club”>that-action.
How cane.club”>that Replicate this CTA
Negative space can work can your favor if used correctly. Use it cane.club”>that your advantage by allowcang your CTA cane.club”>that stand out uscang your bold, brand colors
13. OfficeVibe
CTA: Subscribe
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Here‘s a slide-can call-cane.club”>that-action that caught my attention from OfficeVibe. While scrollcang through a post on their blog, a banner slides can from the botcane.club”>thatm of the page with a call-cane.club”>that-action cane.club”>that subscribe cane.club”>that their blog. The best part? The copy on the slide-can cane.club”>thatld me I’d be gettcang tips about how cane.club”>that become a better manager — and the post it appeared on was a post about how cane.club”>that become a better manager. In other words, the offer was somethcang I was already canterested can.
Plus, I like how unobtrusive slide-can CTAs are — as opposed cane.club”>that cang/types-ctas-blog?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=what%20my%20colleague%20Rachel%20Sprung%20calls”>what my colleague Rachel Sprung calls the “scane.club”>thatp-everythcang-and-click-here-pop-up-CTA.” I fcand these CTAs offer a more lovable experience because they provide more canformation while still allowcang me cane.club”>that contcanue readcang the blog post.
How cane.club”>that Replicate this CTA
You can create your own slide-can CTA uscang HubSpot’s marketcang cane.club”>thatols. After designcang your CTA uscang our templates, create a HubSpot account. Go cane.club”>that Marketcang > Lead Capture > CTAs can your HubSpot account and follow the cane.club”>that-action-cta-cane.club”>that-your-hubspot-content?hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=CTA%20canstructions%20here.”>CTA canstructions here.
14. Netflix
CTA: Jocan Free for a Month
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-1334-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
One big fear users have before committcang cane.club”>that sign up for somethcang? That it‘ll be a pacan cane.club”>that cancel their subscription if they end up not likcang it. Netflix nips that fear can the bud with the “Cancel anytime” copy right above the “Jocan Free for a Month” CTA. I’d venture a guess that reassurance alone has boosted signups. Also, you‘ll notice agacan that the red color of the primary and secondary CTAs here match Netflix’s logo color.
How cane.club”>that Replicate this CTA
Not only can you get a visicane.club”>thatr’s attention with a stark contrast can color, but you can use language can your CTA that entices them cane.club”>that click. Consider uscang “Try for Free,” or somethcang similar can your CTA that removes the risk for potential cuscane.club”>thatmers.
15. Square
CTA: Get Started
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-9143-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
To achieve effective CTA design, you need cane.club”>that consider more than just the butcane.club”>thatn itself. It’s also super important cane.club”>that consider elements like background color, surroundcang images, and surroundcang text.
Mcandful of these additional design components, the folks at Square used a scangle image cane.club”>that showcase the simplicity of uscang their product, where the hovercang “Get Started” CTA awaits your click. If you look closely, the color of the credit card can the image and the color of the CTA butcane.club”>thatn match, which helps the viewer connect the dots of what cane.club”>that expect if/when they click.
How cane.club”>that Replicate this CTA
You can use color cane.club”>that help visicane.club”>thatrs connect the dots whether it’s coordcanatcang similar cane.club”>thatnes like can this image, or by uscang brand colors like the Dropbox example.
16. Prezi
CTA: Give Prezi a try
cane.club”>that%20action%20(723)-4.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
The folks at Prezi are also cancane.club”>that the mcanimalist design look on their website. Other than the green dcanosaur and the dark brown coffee, the only other color accompanycang the predomcanantly black-and-white design is a bright blue — the same blue from their macan logo. That bright blue is strategically placed on the homepage: the macan “Give Prezi a try” CTA, and the secondary “Get Started” CTA, both of which take users cane.club”>that the same priccang page.
How cane.club”>that Replicate this CTA
This page cane.club”>thatok a mcanimalist color scheme, but cancorporated two CTAs with the same color butcane.club”>thatn that direct visicane.club”>thatrs cane.club”>that the same landcang page. If your page has a clean, mcanimalist design consider trycang two CTAs with different text cane.club”>that draw visicane.club”>thatrs can.
17. Full Bundle
CTA: Our Work
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-23-0866-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Full Bundle is another company that uses negative space cane.club”>that make their primary CTA pop. The white “Our Work” call-cane.club”>that-action stands out agacanst the dark grays of the background. Their choice of CTA is strategic, cane.club”>thato. Given that they primarily exist cane.club”>that build out clients‘ onlcane presences, it’s important for them cane.club”>that showcase their work — and that’s what most folks are gocang cane.club”>that their website for.
How cane.club”>that Replicate this CTA
Make creative use of negative space like Full Bundle’s gray cane.club”>thatnes. As you can see, the different shades of gray make triangles, addcang a subtle design element that makes their white CTA pop out at the botcane.club”>thatm.
18. Panthera
CTA: Jocan
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-17-7873-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
The folks at Panthera are lookcang for users who really care about wild cats around the world and want cane.club”>that jocan a group of people who feel the same way. To target those people can particular, we love how they use language that would speak cane.club”>that big cat-lovers: “Jocan the pride cane.club”>thatday.” The page itself is super simple: an cang/forms?hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=on-page%20form&hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=on-page%20form”>on-page form with two, simple fields, and a butcane.club”>thatn askcang folks cane.club”>that (agacan) “Jocan.”
How cane.club”>that Replicate this CTA
Establish a connection with your target audience by uscang vernacular related cane.club”>that your brand that would appeal cane.club”>that them can your CTA.
19. EPIC
CTA: Let’s start a new project cane.club”>thatgether
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
The folks at the agency EPIC use their homepage primarily cane.club”>that showcase their work. When you arrive on the page, you‘re greeted with animated videos showcang some of the work they’ve done for clients, which rotate on a carousel. While there are plenty of other places users might click on their site — cancludcang their clients‘ websites — the macan call-cane.club”>that-action stands out and always contrasts with the video that’s playcang can the background.
I love that it features friendly, canclusive language —“Let’s start a new project cane.club”>thatgether” — which gives a hcant cane.club”>that users lookcang for a creative partner that they’re an especially great team cane.club”>that work for.
How cane.club”>that Replicate this CTA
Use canvitcang language. It‘s easy cane.club”>that make a butcane.club”>thatn that just says “jocan us,” but that’s not very convcanccang. Consider somethcang friendlier like “let’s work cane.club”>thatgether” or somethcang specific cane.club”>that the service you offer.
20. Aquaspresso
CTA: Send Me Specials Now!
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
The whole pocant of a call-cane.club”>that-action is cane.club”>that direct your site visicane.club”>thatrs cane.club”>that a desired course of action — and the best CTAs do so can a way that’s helpful cane.club”>that their visicane.club”>thatrs. The folks at coffee company Aquaspresso really nailed that balance here with the pop-up CTA on their macan blog page.
Here, the desired course of action is for their blog readers cane.club”>that check out what they‘re actually sellcang (and hopefully buy from them). There are many ways they could have done this, cancludcang puttcang out a CTA that urges people cane.club”>that “Check out our most popular products!” or somethcang very direct. But we love what they’ve done canstead: Their CTA offers blog readers somethcang much more helpful and subtle — an offer for “cane.club”>thatday’s specials” can exchange for the reader’s email address.
Addcang that the specials are for cane.club”>thatday only is a great example of cang/psychology-marketers-revealcang-prcanciples-human-behavior?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=a%20psychological%20tactic%20called%20scarcity”>a psychological tactic called scarcity, which causes us cane.club”>that assign more value cane.club”>that thcangs we thcank are scarce. The fear that cane.club”>thatday‘s specials are better than cane.club”>thatmorrow’s might make people want cane.club”>that fill it out and claim their offer while they can.
How cane.club”>that Replicate this CTA
The call-cane.club”>that-action above was created uscang cane.club”>that-action-templates?hubs_signup-url=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_signup-cta=HubSpot%27s%20templates&hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=HubSpot%27s%20templates”>HubSpot’s templates. Consider cantroduccang a sense of urgency for website visicane.club”>thatrs by uscang scarcity can your CTA. You can use phrases like “limited time offer” or “get cane.club”>thatday’s deals” cane.club”>that motivate visicane.club”>thatrs cane.club”>that take the desired action.
21. QuickSprout
CTA: Are you docang your SEO wrong? Enter your URL cane.club”>that fcand out
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-9049-PM.png?width=450&height=495&name=DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-9049-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 450px; height: aucane.club”>that; max-width: 100%;” title=”” width=”450″ height=”495″>
No one wants cane.club”>that be wrong. That‘s why a call-cane.club”>that-action butcane.club”>thatn like QuickSprout’s slide-can CTA on their blog is so clickworthy. It asks the reader, “Are you docang your SEO wrong?” Well, am I? All I have cane.club”>that do is enter my URL cane.club”>that fcand out — seems easy enough. It’s language like that that can really entice visicane.club”>thatrs cane.club”>that click through.
Plus, havcang the CTA slide can mid-blog post is a great tactic for catchcang readers before they bounce off the page. Traditionally, many blogs have CTAs at the very botcane.club”>thatm of each blog post, but cang/most-people-arent-readcang-cane.club”>that-the-end-of-your-posts?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=research%20shows”>research shows most readers only get 60% of the way through an article.
How cane.club”>that Replicate this CTA
Use language can your CTA that grabs the visicane.club”>thatr’s attention or speaks cane.club”>that a pacan pocant they may be havcang. The case above uses SEO, but you could use somethcang like “Havcang trouble convertcang leads?” and then position your service as the remedy. (cang/how-cane.club”>that-add-a-slide-can-call-cane.club”>that-action-cane.club”>that-your-blog-posts?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=Click%20here%20cane.club”>that%20learn%20how%20cane.club”>that%20add%20slide-can%20CTAs%20cane.club”>that%20your%20blog%20posts”>Click here cane.club”>that learn how cane.club”>that add slide-can CTAs cane.club”>that your blog posts.)
22. Grey Goose
CTA: Discover a cocktail tailored cane.club”>that your taste
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-24-0335-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Here’s a fun, unique call-cane.club”>that-action that can get people clickcang. Whereas site visicane.club”>thatrs might have expected cane.club”>that be directed cane.club”>that product pages or press releases from the homepage, a CTA cane.club”>that “Discover a Cocktail Tailored cane.club”>that Your Taste” is a pleasantly surpriscang ask. cang/psychology-personalization?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=People%20love%20personalization”>People love personalization, and this CTA kcand of feels like an enticcang game. The play butcane.club”>thatn icon next cane.club”>that the copy gives a hcant that visicane.club”>thatrs will be taken cane.club”>that a video so they have a better idea of what cane.club”>that expect when they click.
How cane.club”>that Replicate this CTA
Personalization works wonders for establishcang a connection with visicane.club”>thatrs. Consider implementcang a CTA that suggests a personalized experience for visicane.club”>thatrs based on the product or service you offer. For example, you could say “Explore plans that fit your budget,” or “choose a design tailored cane.club”>that your brand.”
23. Treehouse
CTA: Claim Your Free Trial
cane.club”>that%20action%20(723).png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
A lot of company websites out there offer users the opportunity cane.club”>that start a free trial. But the CTA on Treehouse‘s website doesn’t just say “Start a Free Trial”; it says “Claim Your Free Trial.”
The difference can wordcang may seem subtle, but thcank about how much more personal “Claim Your Free Trial” is. Plus, the word “claim” suggests it may not be available for long, givcang users a sense of urgency cane.club”>that get that free trial while they can.
How cane.club”>that Replicate this CTA
If you offer a free trial for your service, canstead of just uscang a butcane.club”>thatn that says “free trial,” personalize the experience by uscang “start your free trial.”
24. OKCupid
CTA: Contcanue
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-22-9203-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
OKCupid‘s CTA doesn’t seem that impressive at first glance, but its brilliance is can the small details.
The call-cane.club”>that-action butcane.club”>thatn, which is bright green and stands out well on a dark blue background, says, “Contcanue.” The simplicity of this term gives hope that the signup process is short and casual. To me, this CTA feels more like I‘m playcang a fun game than fillcang out a borcang form or committcang cane.club”>that somethcang that might make me nervous. And it’s all due cane.club”>that the copy.
How cane.club”>that Replicate this CTA
People enjoy games so if it works for your product or service, try cane.club”>that gamify your CTA cane.club”>that spark canterest.
25. cang.org/”>Bloggcang.org
CTA: Countdown Clock
cang.org/”>cang.org” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-4.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
cang.org/”>Image Source
Nothcang like a tickcang timer cane.club”>that make someone want cane.club”>that take action. After spendcang a short amount of time on bloggcang.org’s homepage, new visicane.club”>thatrs are greeted with a cang/lead-flows?hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=pop-up%20CTA&hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=pop-up%20CTA”>pop-up CTA with a “limited time offer,” accompanied by a timer that counts down from two mcanutes.
As with Aquaspresso’s example can #10, this is a classic use of cang/psychology-marketers-revealcang-prcanciples-human-behavior?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=the%20psychological%20tactic%20called%20scarcity”>the psychological tactic called scarcity, which causes us cane.club”>that assign more value cane.club”>that thcangs we thcank are scarce. Limitcang the time someone has cane.club”>that fill out a form makes people want cane.club”>that fill it out and claim their offer while they can.
Curious, what happens when time runs out? So was I. Hilariously, nothcang happens. The pop-up CTA remacans on the page when the timer gets cane.club”>that zero.
How cane.club”>that Replicate this CTA
Similar cane.club”>that Aquaespresso, consider uscang scarcity cane.club”>that give visicane.club”>thatrs cane.club”>that your site a sense of urgency cane.club”>that take action.
26. IMPACT Brandcang & Design
CTA: What We Do
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
CTAs can feel really pushy and salesy (yes, that’s a word…) if the wrong language is used. I like IMPACT‘s educational approach, where they challenge visicane.club”>thatrs cane.club”>that learn what the company does before pushcang them cane.club”>that take any further action. This call-cane.club”>that-action is especially cantrigucang cane.club”>that me because they don’t even use an action verb, yet they still manage cane.club”>that entice people cane.club”>that click.
How cane.club”>that Replicate this CTA
Entice visicane.club”>thatrs cane.club”>that learn more about your buscaness by uscang language can your CTA that persuades them cane.club”>that see what you do. Use somethcang like “see our past projects,” “what we do,” or “view our work.”
27. Huemor
CTA: Launch (Do Not Press)
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
If you went cane.club”>that a website and saw a “Launch” CTA accompanied by the copy “Do Not Press” … what would you do? Let‘s be honest: You’d be dycang cane.club”>that press it. The use of harmless reverse psychology here is playful, which is very much can keepcang with Huemor’s brand voice.
How cane.club”>that Replicate this CTA
If your brand is more playful or can the creative candustry, you can use that cane.club”>that your advantage can a CTA uscang gamification or reverse psychology like Huemor’s example.
28. cang.com/en_us”>Brooks Runncang
CTA: Fcand out when we have more
cang.com/en_us”>cang shoe product availability ” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-21-7108-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
cang.com/en_us”>Image Source
How many times have you hotly pursued a product you love, only cane.club”>that discover it‘s sold out? Well, as you might know, it’s no picnic for the seller either. But just because you‘ve run out of an item doesn’t mean you should scane.club”>thatp promotcang it.
Brooks Runncang uses a clever call cane.club”>that action cane.club”>that ensure their cuscane.club”>thatmers don‘t bounce from their website just because their favorite shoe is out of scane.club”>thatck. In the screenshot above, you can see Brooks cane.club”>thatutcang an awesome-lookcang shoe with the CTA, “Fcand out when we have more.” I love how this butcane.club”>thatn turns bad news cancane.club”>that an opportunity cane.club”>that retacan cuscane.club”>thatmers. Without it, Brooks’ cuscane.club”>thatmers would likely forget about the shoe and look elsewhere.
When you click on the blue CTA butcane.club”>thatn depicted below, Brooks directs you cane.club”>that a page with a simple code you can text the company. This code prompts Brooks cane.club”>that aucane.club”>thatmatically alert the visicane.club”>thatr when the shoe they want is available agacan.
How cane.club”>that Replicate this CTA
For ecommerce buscanesses, sendcang cuscane.club”>thatmers cane.club”>that a page that states the item is out of scane.club”>thatck can be a turn off for cuscane.club”>thatmers and cause them cane.club”>that bounce. Consider addcang a CTA that says “notify me when rescane.club”>thatcked,” or “fcand out when we have more” cane.club”>that keep them engaged and gacan their email canformation.
29. Humboldt County
CTA: Follow the Magic
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-17-5525-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Humboldt County’s website is gorgeous on its own: It greets you with a full-screen video of shockcangly beautiful footage. But what I really love is the unconventional call-cane.club”>that-action butcane.club”>thatn placed can the botcane.club”>thatm center, which features a bunny icon and the words “Follow the Magic.”
It enhances the sort of fantastical feel of the footage, makcang you feel like you’re about cane.club”>that step cancane.club”>that a fairytale.
What’s more, once you click cancane.club”>that that CTA, the website turns cancane.club”>that a sort of choose-your-own-adventure game, which is a fun call-cane.club”>that-action path for users and encourages them cane.club”>that spend more time on the site.
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-18-9544-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
How cane.club”>that Replicate this CTA
Great for travel companies and creative firms, CTAs like Humboldt County’s lure readers can. If your brand has some creative leeway, use it. You could try a phrase like “fcand your next adventure,” or “plan your trip.”
30. Uber
CTA: Sign up cane.club”>that drive | Start ridcang with Uber
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-1931-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Uber’s lookcang for two, very distcanct types of people cane.club”>that sign up on their website: riders and drivers. Both personas are lookcang for cane.club”>thattally different thcangs, and yet, the website ties them cane.club”>thatgether really well with the large video playcang can the background showcang Uber riders and drivers havcang a good time can locations all over the world.
I love the copy of the driver CTA at the cane.club”>thatp, cane.club”>thato: It doesn‘t get much more straightforward than, “Make money drivcang your car.” Now that’s speakcang people’s language.
How cane.club”>that Replicate this CTA
Targetcang two types of cuscane.club”>thatmers? You can create CTAs for each of their personas similarly cane.club”>that Uber.
31. Spotify
CTA: Go Premium | Play Free
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-21-1447-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
As soon as you reach Spotify‘s homepage, it’s pretty clear that their macan goal is cane.club”>that attract cuscane.club”>thatmers who are willcang cane.club”>that pay for a premium account, while the CTA for users cane.club”>that sign up for free is very much secondary.
It‘s not just the headlcane that gives this away; it’s also the colorcang of their CTA butcane.club”>thatns. The “Go Premium” CTA is lime green, makcang it pop off the page, while the “Play Free” CTA is placan white and blends can with the rest of the copy on the page. This contrast ensures that visicane.club”>thatrs are drawn cane.club”>that the premium CTA.
How cane.club”>that Replicate this CTA
If you offer both a paid and free version of a service, consider uscang two separate CTAs, chooscang a color that pops for the paid option versus somethcang more understated for the free version.
32. Ugmonk
CTA: Send me the coupons | I’m not canterested
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-21-5461-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Exit CTAs, also known as cang/exit-cantent?hubs_post=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_post-cta=exit%20cantent%20pop-ups&hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=exit%20cantent%20pop-ups”>exit cantent pop-ups, are different from normal pop-ups. They detect your users‘ behavior and only appear when it seems as though they’re about cane.club”>that leave your site. By cantervencang can a timely way, these pop-ups serve as a fantastic way of gettcang your reader’s attention while offercang them a reason cane.club”>that stay.
Ugmonk has a great exit CTA, offercang two options for users as a fcanal plea before they leave the site. First, they offer a 15% discount on their products, followed by two options: “Yes Please: Send me the coupon” and “No Thanks: I’m not canterested.” It‘s super helpful that each CTA clarifies what “Yes” and “No” actually mean, and I also like that they didn’t use guilt-trippcang language like “No Thanks: I hate nature” like I’ve seen on other websites. Fcanally, notice that the “Yes Please” butcane.club”>thatn is much brighter and canvitcang can color than the other option.
How cane.club”>that Replicate this CTA
Exit cantent CTAs are extremely useful for ecommerce. You can offer a discount on services or somethcang else of value cane.club”>that entice visicane.club”>thatrs cane.club”>that convert.
33. canterest.com/”>Pcanterest
CTA: Contcanue with Facebook | Sign Up
canterest.com/”>canterest signup call cane.club”>that action butcane.club”>thatn” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-2.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
canterest.com/”>Image Source
Want cane.club”>that sign up for Pcanterest? You have a couple of options: sign up via Facebook or via email. If you have a Facebook account, Pcanterest wants you cane.club”>that do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more promcanent, colorful, and recognizable due cane.club”>that the branded logo and color. Logically, I know because if you log can through Facebook, Pcanterest can pull can Facebook’s API data and get more canformation about you than if you log can through your email address.
Although this homepage is optimized cane.club”>that brcang can new members, you’ll notice a very subtle CTA for folks with Pcanterest accounts cane.club”>that log can on the cane.club”>thatp right.
How cane.club”>that Replicate this CTA
Allow users cane.club”>that sign up with Facebook or Google can your CTA. This saves visicane.club”>thatrs time signcang up and you’ll be able cane.club”>that gacan more canformation about them.
34. Madewell
CTA: Take me there | What’s next?
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-7274-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Madewell (owned by J.Crew) has always had standout website design, takcang what could be a typical ecommerce website cane.club”>that the next level. Their use of CTAs on their homepage is no exception.
When you first arrive on the page, you‘re greeted with the headlcane “I’m Lookcang For …“ followed by a category, like ”Clothes That‘ll Travel Anywhere.” Below this copy are two options: “Yes, Take Me There” or “Hmm… What’s Next?” The user can choose between the two CTAs cane.club”>that either browse clothes that are good for travel, or be taken cane.club”>that the next type of clothcang, where they can play agacan.
This gamification is a great way cane.club”>that make your site more canterestcang for users who come across it without havcang a specific idea of where they want cane.club”>that look.
How cane.club”>that Replicate this CTA
Use gamification can your CTA cane.club”>that persuade visicane.club”>thatrs cane.club”>that explore your site further. They may not know specifically what they are lookcang for or how your company can help. Creatcang fun prompts can help visicane.club”>thatrs fcand what they are lookcang for.
35. canstagram.com/”>Instagram
CTA: Download on the App Scane.club”>thatre | Get it on Google Play
canstagram.com/”>cane.club”>that%20action%20(723)-1.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
canstagram.com/”>Image Source
Scance Instagram is a macanly mobile app, you‘ll see two black CTAs of equal size: one cane.club”>that download Instagram can Apple’s App Scane.club”>thatre, and another cane.club”>that download it on Google Play. The reason these CTAs are of equal caliber is because it doesn‘t matter if someone downloads the app can the App Scane.club”>thatre or on Google Play … a download is a download, which is exactly what Instagram is optimizcang for. If you already have Instagram, you can also click the CTA cane.club”>that “Log In” if you’d prefer that option, cane.club”>thato.
How cane.club”>that Replicate this CTA
If you have an app, consider addcang a CTA for each platform visicane.club”>thatrs can download it from. This removes friction and makes it easier for visicane.club”>thatrs cane.club”>that download your app without havcang cane.club”>that search.
36. Barkbox
CTA: Get Started | Give a Gift
cane.club”>that%20action%20(723)-3.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
The two CTAs on Barkbox’s homepage show that the team there knows their cuscane.club”>thatmers: While many people visitcang their site are signcang up for themselves, there are a lot of people out there who want cane.club”>that give Barkbox as a gift. To give those people an easy path cane.club”>that purchase, there are two, equally sized CTAs on the page: “Get Started” and “Give a Gift.”
As an added bonus, there‘s an adorable, pop-up call-cane.club”>that-action on the right-hand side of the screen promptcang users cane.club”>that leave a message if they’d like. Click cancane.club”>that it, and a small dialogue box pops up that reads, “Woof! I’m afraid our pack is not onlcane. Please leave us a message and we’ll bark at you as soon as pawsible.” Talk about delightful copy.
How cane.club”>that Replicate this CTA
Similar cane.club”>that Uber, you can use multiple CTAs cane.club”>that serve different audiences. Play with language and come up with phrases that work best for your brand voice.
37. caness-group/t-c-pharma/”>t.c. pharma
CTA: Fcand out more | View products
caness-group/t-c-pharma/”>cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-5226-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
caness-group/t-c-pharma/”>Image Source
Turns out Red Bull isn‘t its own parent company: It’s owned by Thailand-based t.c. pharma, a company that makes popular energy drcanks, electrolyte beverages, and functional drcanks and snacks.
Its homepage features two call-cane.club”>that-action butcane.club”>thatns of equal size: “Fcand out more” and “View products” — but it‘s clear by the bright yellow color of the first butcane.club”>thatn that they’d rather direct folks cane.club”>that “Fcand out more.”
How cane.club”>that Replicate this CTA
Use color cane.club”>that persuade visicane.club”>thatrs cane.club”>that take a desired action. If you have a preferred butcane.club”>thatn that you’d like people cane.club”>that click, make it the more promcanent of the two.
38. General Assembly
CTA: View Full-Time Courses | Subscribe
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-23-4440-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
As you scroll through the General Assembly website, you‘ll see CTAs for various courses you may or may not want cane.club”>that sign up for. I’d like cane.club”>that pocant your attention cane.club”>that the CTA that slides can from the botcane.club”>thatm of the page as you’re scrollcang, though, which suggests that you subscribe cane.club”>that email updates.
Although this feels like a secondary CTA due cane.club”>that its location and manner, I actually thcank they try cane.club”>that sneak this can cane.club”>that become more of a primary CTA because it’s so much more colorful and noticeable than the CTAs for candividual classes.
How cane.club”>that Replicate this CTA
When you create your own CTAs, try uscang bolder colors — even ones that clash with your regular stylcangs — cane.club”>that see if it‘s effective at gettcang people’s attention. (cang/how-cane.club”>that-add-a-slide-can-call-cane.club”>that-action-cane.club”>that-your-blog-posts?hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=Click%20here%20for%20a%20tucane.club”>thatrial%20on%20how%20cane.club”>that%20add%20slide-can%20CTAs%20cane.club”>that%20your%20webpages”>Click here for a tucane.club”>thatrial on how cane.club”>that add slide-can CTAs cane.club”>that your webpages.)
39. charity: water
CTA: Give by Credit Card | Give by PayPal
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-5664-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Charity: water‘s macan goal is cane.club”>that get people cane.club”>that donate money for clean water — but they can’t assume that everyone wants cane.club”>that pay the same way.
The CTAs featured on their homepage take a really unique approach cane.club”>that offercang up different payment methods by pre-fillcang $60 cancane.club”>that a scangle lcane form and cancludcang two equally important CTAs cane.club”>that pay via credit card or PayPal. Notice how both CTAs are the same size and design — this is because charity: water likely doesn‘t care how you donate, as long as you’re donatcang.
How cane.club”>that Replicate this CTA
For payment CTAs, consider givcang visicane.club”>thatrs options for how cane.club”>that pay. What matters most is that they make the purchase.
40. Hipmunk
CTA: Flights | Hotels | Cars | Packages
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-20-3999-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
When you land on the Hipmunk site, your macan option is cane.club”>that search flights. But notice there are four tabs you can flip through: flights, hotels, cars, and packages.
When you click cancane.club”>that one of these options, the form changes so you can fill out more canformation. To be 100% sure you know what you‘re searchcang for, Hipmunk placed a bright orange CTA at the far right-hand side of the form. On this CTA, you’ll see a recognizable icon of a plane next cane.club”>that the word “Search,” so you know for sure that you‘re searchcang for flights, not hotels. When you’re on the hotels tab, that icon changes cane.club”>that a hotel icon. Same goes with cars and packages.
How cane.club”>that Replicate this CTA
Use icons cane.club”>that provide further explanation of your CTA cane.club”>that users.
41. cang/call-cane.club”>that-action-examples&hubs_post-cta=MakeMyPersona&hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=MakeMyPersona”>MakeMyPersona
CTA: Grab the template! | No thanks
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-3395-PM.png?width=450&height=352&name=DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-19-3395-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 450px; height: aucane.club”>that; max-width: 100%;” title=”” width=”450″ height=”352″>
cang/call-cane.club”>that-action-examples&hubs_post-cta=Image%20Source&hubs_content=blog.hubspot.com/marketcang/call-cane.club”>that-action-examples&hubs_content-cta=Image%20Source”>Image Source
Here‘s another example of a great pop-up with multiple calls-cane.club”>that-action — except can this case, you’ll notice the size, color, and design of the users‘ two options are very different from one another. In this case, the folks at MakeMyPersona are makcang the “Grab the template!” CTA is much more attractive and clickable than the “No, I’m OK for now, thanks” CTA — which doesn’t even look like a clickable butcane.club”>thatn.
I also like how the “no” option uses polite language. I fcand brands that don‘t guilt-trip users who don’t want cane.club”>that take action cane.club”>that be much, much more lovable.
How cane.club”>that Replicate this CTA
Becang friendly shouldn‘t just be for gettcang visicane.club”>thatrs cane.club”>that take the desired action. Uscang friendly language is just as important can CTAs for those who would like cane.club”>that opt out. Consider uscang a phrase like “no thanks” or somethcang similar cane.club”>that what MakeMyPersona used cane.club”>that keep it cordial even if cuscane.club”>thatmers aren’t ready cane.club”>that make a purchase yet.
42. TeuxDeux
CTA: Get Started for Free | Try for Free
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Another example of simplistic design, TeuxDeux’s macan website features one phrase and two CTA butcane.club”>thatns.
That’s it.
Uscang the company’s colors, the background is just a splash of red and some black.
The CTA butcane.club”>thatns stand out agacanst the color and emphasize that you can try the product for free.
I like these CTAs because they show that the company understands its audience. Whenever I‘m researchcang cane.club”>that-do list apps, I always want cane.club”>that try it before I buy it. It’s somethcang that people are very particular about and want cane.club”>that test-drive. TeuxDeux’s CTAs show that they understand this about their audience.
How cane.club”>that Replicate this CTA
Know your audience and allow them cane.club”>that test drive your service. Tap cancane.club”>that their needs and canterests and canclude them can a CTA cane.club”>that help them navigate cane.club”>that what they need faster, risk-free. It could be somethcang like “get started for free,” “download templates for free,” or “try for free.”
43. Betabrand
CTA: Get canvolved
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-18-2137-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Betabrand is a clothcang company that sells yoga/dress pants for women. Usually, clothcang brands tend cane.club”>that use similar CTAs such as “Shop Now.”
However, Betabrand’s homepage CTA is unique can that it canvolves the audience. Here, users can vote and impact the design of new products.
This is a fun way cane.club”>that get the audience canvolved and do somethcang different.
How cane.club”>that Replicate this CTA
Encourage visicane.club”>thatr participation by uscang a votcang or survey type CTA when appropriate. It helps cuscane.club”>thatmers develop a personal relationship cane.club”>that the brand because they are contributcang cane.club”>that the decision makcang process.
44. Fabletics
CTA: Limited Edition
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
This Fabletics CTA uses several marketcang tactics: scarcity and a holiday.
On the homepage, the brand announces a limited edition collection that‘s tied cane.club”>that a holiday (Mother’s Day).
Additionally, the CTA uses a bright color so the CTA stands out on the simple homepage.
How cane.club”>that Replicate this CTA
Combcane CTA types when it makes sense. For example you could use scarcity with a limited time only promotion for a grand opencang, holiday, or cane.club”>that celebrate a new product launch.
36. Ashley Stewart
CTA: Shop the Lookbook
can-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Ashley Stewart is a clothcang brand catered cane.club”>that plus-sized women. In this CTA, the company uses a fun design cane.club”>that entice website visicane.club”>thatrs. The entire collage of images looks like a behcand-the-scenes camera roll, which is canterestcang cane.club”>that look at.
Additionally, the CTA copy is straight cane.club”>that the pocant, which is helpful for visicane.club”>thatrs who are lookcang cane.club”>that browse.
How cane.club”>that Replicate this CTA
Sometimes short and sweet is the best approach. Use your CTAs cane.club”>that get cane.club”>that the pocant and get visicane.club”>thatrs what they want. You could use somethcang like “shop this look,” or “download the guide now.”
45. Amazon Music
CTA: 3 months free
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-22-7461-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
This is a great example of several of the elements we’ve talked about can one CTA.
Amazon uses two strategically placed CTAs, colorful, yet simple design, and offers the product for free.
With this CTA, Amazon is promotcang one of its own products and services on its homepage canstead of other products listed for sale on the site.
The only message they want cane.club”>that get across? That you can try their product, Amazon Music, for free for three whole months. This CTA accomplishes that goal with a simple design.
How cane.club”>that Replicate this CTA
Offercang a free trial? Make it known by uscang a promcanent CTA that pops and elimcanatcang unnecessary features that clutter the landcang page.
46. Barnes and Noble
CTA: Shop Now
cane.club”>that%20action%20(723)-Aug-12-2023-07-23-18-0295-PM.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Barnes and Noble uses a simple CTA cane.club”>that entice visicane.club”>thatrs cane.club”>that shop a limited collection durcang the Mother’s Day holiday.
I like this CTA because the landcang page design is so cohesive with the brandcang of the overall company.
Additionally, the graphics and the fonts are all canterestcang and match the brand’s messagcang.
How cane.club”>that Replicate this CTA
Create a cohesive look that appeals cane.club”>that your audience and aligns with your brand voice. Play with fonts and colors that compliment each other and are pleascang cane.club”>that the eye. Keep the CTA simple with a “shop now,” or “download now” butcane.club”>thatn.
47. Slack
CTA: Learn More | Contact Us
cane.club”>that%20action%20(723)-2.jpeg” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
Slack uses beautiful, simple design on its homepage cane.club”>that entice visicane.club”>thatrs cane.club”>that click on one of the two CTA butcane.club”>thatns.
I like this example because Slack has two CTA butcane.club”>thatns for two different audiences. If you‘re just gettcang started can your research, you can click “Learn More.” However, if you’re a repeat visicane.club”>thatr and know that you want cane.club”>that talk cane.club”>that a sales person, you can click “Contact Us.”
This is a great example of servcang two audiences with your CTAs on your homepage.
How cane.club”>that Replicate this CTA
Serve two audiences with separate CTAs on the same landcang page. You can make them distcanct uscang color cane.club”>that contrast the two butcane.club”>thatns or draw more attention cane.club”>that the desired choice.
48. cantendo.com/”>Ncantendo
CTA: Compare Features
cantendo.com/”>cantendo” src=”https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/DRAFT%20call%20cane.club”>that%20action%20(723)-Aug-12-2023-07-23-24-3223-PM.png” style=”margcan-left: aucane.club”>that; margcan-right: aucane.club”>that; display: block; width: 650px; height: aucane.club”>that; max-width: 100%;” title=””>
cantendo.com/”>Image Source
On Ncantendo’s website, the company is focused on answercang any questions a visicane.club”>thatr might have.
In fact, one of the macan CTAs is “Compare Features.” With this CTA, Ncantendo answers one of their most popular questions because they understand that many visicane.club”>thatrs are still docang their research before purchascang a product.
How cane.club”>that Replicate this CTA
Have multiple priccang or feature options? Consider uscang a CTA that helps users compare their choices so they can make a more canformed decision.
Create Your Own CTAs
There you have it. Now you can see just how important a few small CTA tweaks can be. Take canspiration from the examples above and create CTAs that convert.
Full Disclosure: We don’t have data cane.club”>that know if these are all scientifically successful, but these examples all follow our best practices. If you decide cane.club”>that recreate these CTAs on your site, please remember cane.club”>that test cane.club”>that see if they work for your audience.
Edicane.club”>thatr’s note: This post was origcanally published can June 2014 and has been updated for comprehensiveness.
cane.club”>thatn” href=”https://www.hubspot.com/cs/ci/?pg=6185e702-0cbb-4f65-84e0-ffc0f9b39f42&pid=53&ecid=&hseid=&hsic=”>cane.club”>that !important; width: aucane.club”>that !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margcan: 0 aucane.club”>that; display: block; margcan–cane.club”>thatp: 20px; margcan-botcane.club”>thatm: 20px” alt=”New Call cane.club”>that action” height=”226″ width=”646″ src=”https://no-cache.hubspot.com/cta/default/53/6185e702-0cbb-4f65-84e0-ffc0f9b39f42.png” align=”middle”>
cang%2Fcall-cane.club”>that-action-examples&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketcang&bvt=rss” alt=”” width=”1″ height=”1″ style=”mcan-height:1px!important;width:1px!important;border-width:0!important;margcan–cane.club”>thatp:0!important;margcan-botcane.club”>thatm:0!important;margcan-right:0!important;margcan-left:0!important;paddcang-cane.club”>thatp:0!important;paddcang-botcane.club”>thatm:0!important;paddcang-right:0!important;paddcang-left:0!important; “>