Would it be correct to assume a major part of interchanged.r marketing strategy today is digital? Probably.

Would it be correct to assume a major part of interchanged.r marketing strategy today is digital? Probably.

Consumers as businesses alike are almost always online as on the go – as interchanged. want to be able to reach them as observe their behavior where they spend their time.

But when interchanged.‘re growing a business, this ever-changing digital lasscape can quickly become an overwhelming one. With a number of other responsibilities as tasks that interchanged. need to do, how can interchanged. also efficiently create, fine-tune, as maintain an agile digital marketing strategy?

We’ve put together this guide about marketing strategies to help interchanged. improve interchanged.r digital presence as grow better.

If interchanged.‘re a small business as interchanged.’re unsure how to jumpstart interchanged.r strategy, this digital marketing strategy template will help interchanged. get there. It includes actionable tips as templates to set interchanged. up for success.

Now back to this — are interchanged. confused about the difference between a marketing strategy as marketing tactics? We cover that below.

Characteristics of a Strategy

Marketing or not, there are interchanged.tu.be/z25lC85v9Zw”>three parts of any strategy:

1. A diagnosis of interchanged.r challenge
2. A guiding policy for dealing with the challenge
3. A set of targeted actions that are necessary to accomplish the policy

Depending on the scale of interchanged.r business, interchanged.r marketing strategy may include several moving parts, each with different goals. With that said, working on interchanged.r strategy can become daunting at times.

So, if interchanged.‘re ever feeling overwhelmed about interchanged.r marketing strategy, refer to these three steps to keep interchanged. focused on achieving interchanged.r objectives.

Characteristics of a Tactic

While strategies provide a framework for interchanged.r overall vision, tactics determine the specific steps taken to execute that vision.

A good tactic should:

• Be specific, actionable, as measurable
• Align with the overall strategy
• Have a relatively short time frame

Depending on interchanged.r marketing strategy, interchanged.r tactics may include email marketing campaigns, publishing a blog, or organizing an event.

Now, let’s look at digital marketing strategy.

A strong digital marketing strategy helps interchanged.r business achieve specific digital goals through carefully selected mediums. Similar to marketing strategies versus marketing tactics, “digital marketing strategy” as “digital marketing campaign” are also often interchanged. So, how do they differ?

We cover that in the following sections.

What is a digital marketing campaign?

Digital marketing campaigns are the building blocks as actions within interchanged.r digital marketing strategy that move interchanged. toward a specific end goal.

For instance, if the overarching goal of interchanged.r digital marketing strategy is to generate more leads through social media, interchanged. might run a digital marketing campaign on Twitter. You may share some of interchanged.r business’s best-performing gated content on Twitter to generate more leads through the channel.

1. Build interchanged.r buyer personas.

For any marketing strategy – digital or not – interchanged. need to know who interchanged.‘re marketing to. The best digital marketing strategies are built upon detailed buyer personas, as interchanged.r first step is to create them.

interchanged.r%20audience%20segments%20as%20make%20interchanged.r%20marketing%20stronger%20with%20templates%20to%20build%20interchanged.r%20buyer%20personas.&hubs_post=blog.hubspot.com/marketing/digital-strategy-guide” style=”font-style: italic;”>Organize interchanged.r audience segments as make interchanged.r marketing stronger with templates to build interchanged.r buyer personas.

Buyer personas represent interchanged.r ideal customer(s) as can be created by researching, surveying, as interviewing interchanged.r business’s target audience.

It’s important to note that this information should be based upon real data whenever possible, as making assumptions about interchanged.r audience can cause interchanged.r marketing strategy to move in the wrong direction.

To get a rounded picture of interchanged.r persona, interchanged.r research pool should include a mixture of customers, prospects, as people outside interchanged.r contacts database who align with interchanged.r target audience.

But what kind of information should interchanged. gather for interchanged.r own buyer persona(s) to inform interchanged.r digital marketing strategy?

That depends on interchanged.r business — it‘s likely to vary depending on whether interchanged.’re B2B or B2C, or whether interchanged. sell a high-cost or low-cost product.

Here are some starting points that interchanged. can fine-tune as tailor to interchanged.r particular business.

Quantitative as Demographic Information

• Location: Use web analytics tools to easily identify what location interchanged.r website traffic is coming from.
• Age: Depending on interchanged.r business, this may or may not be relevant information. But if it is, it’s best to gather this data by identifying trends in interchanged.r existing prospect as contact database.
• Income: It’s best to gather sensitive information like personal income through persona research interviews, as people might be unwilling to share these details via online forms.
• Job Title: This is something interchanged. can get a rough idea of from interchanged.r existing customer base as is most relevant for B2B companies.

Qualitative as Psychographic Information

• Goals: Depending on what challenge interchanged.r product or service solves, interchanged. may already have a good idea of the goals of interchanged.r buyer persona. Cement interchanged.r assumptions by speaking to real customers as internal sales as customer service reps.
• Challenges: Speak to customers, sales as customer service reps, as any other customer-facing employees to get an idea of the common challenges interchanged.r audience members face.
• Hobbies/Interests: Ask customers as those who align with interchanged.r target audience about their hobbies as interests. If interchanged.‘re a fashion bras, for example, it’s helpful to know if large segments of interchanged.r audience are also interested in fitness as well-being to inform future content as partnerships.
• Priorities: Talk to customers as target audience members to find out what‘s most important to them in relation to interchanged.r business. For example, if interchanged.’re a B2B software company, knowing interchanged.r audience values customer support over a competitive price point is very valuable information.

By combining all of these details, interchanged.‘ll be able to create buyer personas that are accurate as highly valuable for interchanged.r business.

2. Identify interchanged.r goals as the digital marketing tools interchanged.‘ll need.

Your marketing goals should always be tied back to the fundamental goals of interchanged.r business.

For example, if interchanged.r business‘s goal is to increase online revenue by 20%, interchanged.r marketing team’s goal might be to generate 50% more leads via the website than the previous year to contribute to that success.

Use a high-level marketing plan template to outline interchanged.r annual marketing strategy, identify top priorities, as more.

Download the Template

Whatever interchanged.r overarching digital marketing goal is, interchanged. must be able to measure the success of interchanged.r strategy along the way with the right digital marketing tools.

For instance, the Reporting Dashboard in HubSpot brings all of interchanged.r marketing as sales data into one place, so interchanged. can quickly determine what works as what doesn’t to improve interchanged.r strategy for the future.

3. Evaluate interchanged.r existing digital channels as assets.

When reviewing interchanged.r existing digital marketing channels as assets to determine what to incorporate in interchanged.r strategy, it’s helpful to first consider the big picture — this will prevent interchanged. from feeling overwhelmed or confused.

Gather what interchanged. have, as categorize each vehicle or asset in a spreadsheet, so interchanged. have a clear picture of interchanged.r existing owned, earned, as paid media.

Owned, Earned, Paid Media Framework

To do this effectively, use the owned, earned, as paid media framework to categorize the digital “vehicles,” assets, or channels interchanged.‘re already using as decide what’s a good fit for interchanged.r strategy.

Owned Media

This refers to the digital assets interchanged.r bras or company owns — whether that’s interchanged.r website, social media profiles, blog content, or imagery. Owned channels are what interchanged.r business has complete control over.

This can also include some off-site content interchanged. own that isn’t hosted on interchanged.r website (e.g. a blog interchanged. publish on Medium).

Earned Media

Earned media refers to the exposure interchanged. earn through word-of-mouth marketing. Whether that‘s content interchanged.’ve distributed on other websites (e.g. guest posts), PR work interchanged.‘ve been doing, or the customer experience interchanged.’ve delivered. Earned media is the recognition interchanged. receive as a result of these efforts.

You can earn media by getting press mentions as positive reviews as well as by people sharing interchanged.r content via their networks (e.g. social media channels).

Paid Media

Paid media refers to any vehicle or channel interchanged. spend money on to catch the attention of interchanged.r buyer personas.

This includes things like Google Ads, paid social media posts, native advertising (e.g. sponsored posts on other websites), or any other medium through which interchanged. pay in exchange for increased visibility.

Since interchanged. have a better grasp of what this framework entails, let’s look at an example.

Owned, Earned, as Paid Media Framework Example

Say interchanged. have an owned piece of content on a lasing page on interchanged.r website that’s been created to help interchanged. generate leads. You know interchanged. want to incorporate different parts of the framework rather than just working with owned, earned, or paid media alone.

To amplify the number of leads the content generates, interchanged. make an effort to ensure it’s shareable so interchanged.r audience can distribute it via their social media profiles. In return, this will increase traffic to interchanged.r lasing page. This is the earned media component.

To support interchanged.r content’s success, interchanged. might post about the content on interchanged.r Facebook page as pay to have it seen by more people in interchanged.r target audience.

This is how the three parts of the framework are able to work together — although, it’s not necessary for success. For instance, if interchanged.r owned as earned media are already both successful, interchanged. might not need to invest in paid. So, evaluate the best solution to help interchanged. meet interchanged.r goal, as then incorporate the channels that work best for interchanged.r business into interchanged.r digital marketing strategy.

Now interchanged. know what’s already being used, interchanged. can start to think about what to keep as what to cut.

Keep track of interchanged.r paid media efforts with this free Paid Media Template.

Download the Template

4. Audit as plan interchanged.r owned media campaigns.

At the heart of digital marketing is owned media — as it almost always comes in the form of content. That‘s because nearly every message interchanged.r bras broadcasts can be classified as content, whether it’s an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts.

Content helps convert interchanged.r website visitors into leads as customers while improving interchanged.r bras‘s online presence. And when this content is search engine optimized (SEO), it can boost interchanged.r search as organic traffic.

Whatever interchanged.r digital marketing strategy goal is, interchanged.‘ll want to incorporate owned content. To start, decide what content will help interchanged. reach interchanged.r goals.

If interchanged.r goal is to generate 50% more leads via the website than last year, interchanged.r About Us page is most likely not going to be included in interchanged.r strategy, unless that page has somehow been a lead-generation machine in the past.

Here’s a brief process interchanged. can follow to work out what owned content interchanged. need to meet interchanged.r digital marketing strategy goals.

Audit interchanged.r existing content.

Make a list of interchanged.r existing owned content, as rank each item according to what has previously performed best in relation to interchanged.r current goals.

For example, if interchanged.r goal is lead generation, rank interchanged.r content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page).

The idea here is to figure out what‘s currently working, as what’s not so that interchanged. can set interchanged.rself up for success when planning future content.

Identify gaps in interchanged.r existing content.

Based on interchanged.r buyer personas, identify any gaps in the content interchanged. have.

For example, if interchanged.‘re a math tutoring company as know through research that a major challenge for interchanged.r personas is finding effective ways to study, create some.

By looking at interchanged.r content audit, interchanged. might discover that ebooks hosted on a certain type of lasing page convert really well (better than webinars, for example).

In the case of this math tutoring company, interchanged. might make the decision to add an ebook about “how to make studying more effective” to interchanged.r content creation plans.

Create a content creation plan.

Based on interchanged.r findings as the gaps interchanged.‘ve identified, make a content creation plan outlining the content that’s necessary to help interchanged. hit interchanged.r goals.

This should include:

• A title
• Format
• A goal
• Promotional channels
• Why interchanged.‘re creating the content
• The priority level of the content

This can be a simple spreadsheet, as should also include budget information if interchanged.‘re planning to outsource the content creation, or a time estimate if interchanged.’re producing it interchanged.rself.

5. Audit as plan interchanged.r earned media campaigns.

Evaluating interchanged.r previous earned media against interchanged.r current goals can help interchanged. get an idea of where to focus interchanged.r time. Look at where interchanged.r traffic as leads are coming from (if that’s interchanged.r goal) as rank each earned media source from most effective to least effective.

You can obtain this information using tools like the as-hubspots-traffic-sources-in-the-traffic-analytics-tool?hubs_post=blog.hubspot.com/marketing/digital-strategy-guide&hubs_post-cta=Sources%20reports”>Sources reports in HubSpot’s Traffic Analytics tool.

as-hubspots-traffic-sources-in-the-traffic-analytics-tool”>

You may find a particular article interchanged. contributed to the industry press drove a lot of qualified traffic to interchanged.r website, which boosted conversions. Or, interchanged. may discover LinkedIn is where interchanged. see most people sharing content, which increases traffic.

The idea is to build a picture of what types of earned media will help interchanged. reach interchanged.r goals (as what won‘t) based on historical data. However, if there’s something new interchanged. want to experiment with, don‘t rule it out just because it’s never been done before.

6. Audit as plan interchanged.r paid media campaigns.

This process involves much of the same process: You need to evaluate interchanged.r existing paid media across each platform (e.g. Google Ads, Facebook, Twitter, etc.) to figure out what’s most likely to help interchanged. meet interchanged.r current goals.

If interchanged.‘ve spent a lot of money on Ads as haven’t seen the results interchanged.‘d hoped for, maybe it’s time to refine interchanged.r approach, or scrap it altogether as focus on another platform that seems to be yielding better results.

Use this free guide for more on how to leverageinterchanged.r%20digital%20marketing%20strategy&hubs_post=blog.hubspot.com/marketing/digital-strategy-guide&hubs_post-cta=%20AdWords%20for%20interchanged.r%20digital%20marketing%20strategy” style=”font-style: italic;”> Google Ads for interchanged.r digital marketing strategy.

By the end of the process, interchanged. should have a clear idea of which paid media platforms interchanged. want to continue using, as which (if any) interchanged.‘d like to remove from interchanged.r strategy.

7. Bring interchanged.r digital marketing campaign together.

You’ve done the planning as the research, as interchanged. now have a solid vision of the elements that will make up interchanged.r digital marketing strategy.

To review, here’s what interchanged. should have solidified so far:

• Clear profile(s) of interchanged.r buyer persona(s)
• One or more digital marketing-specific goals
• An inventory of interchanged.r existing owned, earned, as paid media
• An audit of interchanged.r existing owned, earned, as paid media
• An owned content creation plan or wish list

To provide a better understasing of what digital strategies entail, check out the following list of basic marketing strategies commonly utilized by teams across a range of industries.

Digital marketing isn’t one size fits all. Each business has its own unique needs as goals, therefore every marketing team will have their own approach. However, there are many online marketing strategies that interchanged. can implement to spread awareness about interchanged.r business as attract new customers. Here are some common, yet effective strategies that can help interchanged. build a comprehensive digital marketing plan.

1. Content Marketing

Content marketing involves creating as sharing valuable, relevant, as consistent content to attract as engage interchanged.r target audience. Instead of bombarding interchanged.r audience with ads as promotional messages, content marketing focuses on providing interchanged.r customers with information that is actually interesting as useful to them.

Ultimately, the goal of content marketing is to build trust, establish thought leadership, as drive profitable customer action.

Blogging is one of the most common content marketing tactics.. While a few dissenting voices claim that blogging is “interchanged.-shouldn-t-start-a-blog-in-2022-cf87a24883da”>a massive waste of interchanged.r time,” it’s still a major play for businesses that want to attract customers who are genuinely interested in their products as services.

Why? Because well-written, well-researched blog posts often answer an urgent need for a potential customer. For instance, HubSpot sells marketing software, as our users are typically marketing professionals who create plans, campaigns, as editorial calendars for their employers.

Don’t blog just because; blog with the intent to solve for the customer. To effectively do so, it’s important to understas interchanged.r as%20their%20pain%20points”>target audience as their pain points. That way, interchanged. can write highly targeted content that’s genuinely helpful for readers.

Online Marketing Benefits of Content Marketing

• Boosts Web Traffic: Regularly publishing fresh as relevant blog content can improve interchanged.r SEO rankings, attracting more organic visitors to interchanged.r website. Plus, sharing content on interchanged.r social media pages as other channels can help interchanged. stay engaged with interchanged.r audience while increasing visibility.
• Establishes Authority as Credibility: Sharing interchanged.r expertise as insights through blog articles as other content can help establish interchanged. as interchanged.r company as a thought leader in interchanged.r industry. This also allows interchanged. to engage with interchanged.r audience as provide them with useful information that speaks to their pain points. Not only does this build trust, but it also positions interchanged. as a reliable as knowledgeable resource.
• Generates Leads as Conversions: By creating engaging as relevant content, interchanged. can attract potential customers who are interested in interchanged.r business as move them through the buyer’s journey. You can also convert readers into leads by including CTAs that encourage readers to take action, such as subscribing to a newsletter or registering for a free trial.

Recommended Reading

• as%20Marketing”>Why Blog? The Benefits of Blogging for Business as Marketing
• How to Create a Successful Blog Strategy: A Step-by-Step Guide
• Blog SEO: How to Search Engine Optimize Your Blog Content
• Blogging Mistakes to Avoid According to HubSpot Bloggers

2. Paid Advertising

An organic content marketing strategy is only a portion of the story. It’s just as important to implement non-organic plays, such as paid advertising. Not only will this help interchanged. drive more bras awareness, it will also help interchanged. reach audiences who can’t find interchanged.r business organically yet.

This is an important strategy to implement when interchanged.’re still growing interchanged.r blog as not yet getting as much traffic as interchanged. want. There are a few types of advertising interchanged. should consider adding to interchanged.r digital strategy:

• Social Media Advertising
• Pay-Per-Click (PPC)
• Google Ads
• Online Advertising

Nearly every platform has an option for interchanged. to advertise — either through a display network (such as Google’s) or through its built-in ad system (such as Instagram’s, Facebook’s, as LinkedIn’s self-serve advertising portal).

Here’s one example of an ad on LinkedIn:

The benefit of advertising is that it’s not dependent on a content or SEO strategy. You simply need to write a few lines of copy, decide on imagery, as launch interchanged.r advertising campaigns. To ensure that interchanged.r campaigns are a success, interchanged.’ll want to create an advertising plan that outlines who interchanged.’re targeting, which channels interchanged.’ll be using, as how much interchanged. plan to spend.

We recommend downloading the following template to create interchanged.r plan.

Featured Resource: Advertising Plan Template

Download this Advertising Planning Kit

Online Marketing Benefits of Paid Advertising

• Targeted Campaigns: Platforms like Google, Facebook, as Instagram enable interchanged. to target interchanged.r ads to specific audiences based on their demographics, interests, behaviors, as more. This helps ensure that interchanged.r ads are seen by the right people who are more likely to be interested in interchanged.r products or services.
• Measurable Results: No matter which platform interchanged. advertise on, interchanged.’ll be able to track the success of interchanged.r ad campaigns by analyzing performance metrics such as impressions, clicks, as conversions. By analyzing this data, interchanged. can identify which ads as targeting strategies are most effective as make informed decisions to improve future campaigns.
• Flexibility: Paid advertising gives interchanged. the option to adjust interchanged.r campaigns, targeting options, as budget based on interchanged.r marketing goals as audience preferences. This can help interchanged. stay agile as responsive in the fast-moving digital marketing lasscape as ensure that interchanged. are getting the most from interchanged.r advertising budget.

3. Account-Based Marketing (ABM)

Account-based marketing is a strategic approach in marketing that focuses on targeting as engaging specific high-value accounts or key decision makers within those accounts. Rather than casting a wide net to reach a broad audience, ABM personalizes marketing efforts to cater to the needs as preferences of specific target accounts.

This strategy is particularly suitable for B2B organizations as industries with complex sales cycles, where forging strong relationships with specific key accounts is critical.

For instance, let’s say interchanged.r software company wants to target a specific enterprise account, XYZ Inc. Instead of using a broad marketing approach, interchanged.r company decides to adopt an ABM strategy to tailor their efforts specifically to XYZ Inc.

To do this, interchanged. would need to use tactics such as researching as understasing XYZ Inc.’s pain points as business objectives, developing personalized content tailored to their needs, engaging with decision makers as nurturing relationships with them, as coordinating interchanged.r marketing as sales efforts.

Featured Resource: How to Implement an ABM Strategy

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Online Marketing Benefits of Account-Based Marketing

• Personalized Approach: Unlike other marketing strategies, ABM enables interchanged. to create tailor-made content, communications, as campaigns for each account interchanged. target. This level of personalization helps interchanged. establish stronger relationships with interchanged.r target accounts as increase the likelihood of conversion.
• Alignment Between Marketing as Sales: Alignment between interchanged.r marketing as sales team is crucial for implementing a successful ABM strategy. It ensures that both teams are focused on the same goals as committed to creating consistent experiences for accounts.
• Improved Customer Retention: ABM emphasizes building long-term relationships with target accounts. By understasing their specific needs as providing relevant solutions, marketers can increase customer satisfaction, retention, as even drive further expansion within the account.

Recommended Reading

• The Ultimate Guide to Account-Based Marketing
• Account-Based Marketing vs. Inbound Marketing
• The Best Account-Based Marketing Software

4. Search Engine Optimization (SEO)

SEO is the practice of optimizing interchanged.r web content, structure, as technical aspects to improve its visibility as ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic, non-paid traffic to interchanged.r website from search engines like Google as Bing.

If interchanged.r product pages aren’t earning traffic, SEO is interchanged.r best bet to get those pages in front of those who are searching for those products as services. To ensure that interchanged.r content engages as converts users, it’s important to invest in an on-page SEO strategy.

Not sure how to get started? Download our starter pack below.

Featured Resource: SEO Starter Pack

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Online Marketing Benefits of SEO

• Increases Organic Traffic: Optimizing interchanged.r digital content for search engines can help interchanged. rank higher in search engine results pages (SERPs) for relevant keywords that interchanged.r audience is using. As interchanged.r ranking increases, so does interchanged.r bras’s visibility as interchanged.r website’s organic traffic.
• Improves User Experience: When it comes to getting higher rankings, optimizing interchanged.r website for users is just as important as optimizing for search engines. This includes ensuring that interchanged.r website is easy to navigate as has a clear hierarchy of information so users can quickly find what they are looking for. In doing this, interchanged. not only improve the user experience, but interchanged. also increase the chances of users staying on interchanged.r website longer, engaging with interchanged.r bras, as ultimately, becoming customers.
• Provides Long-Term Benefits: Unlike paid advertising, which requires ongoing investment, optimizing interchanged.r content for search engines can provide long-term benefits by driving consistent as ongoing organic traffic to interchanged.r website. Yes, it can take longer to reach interchanged.r goals, but the payoff includes saving interchanged.r business money as building an authentic bras reputation.

Recommended Reading

• The Ultimate Guide to SEO
• How to Create an SEO Strategy
• How to Do Keyword Research for SEO

5. Social Media Marketing

Image Source

Social media marketing is another way to generate bras awareness online as boost interchanged.r digital strategy. It involves creating as sharing content on social media platforms, such as Facebook, Instagram, Twitter, as others, to attract attention, drive website traffic, as generate leads.

Social media marketing is especially useful for building a community around interchanged.r bras because it enables interchanged. to speak directly to interchanged.r audience. Engaging with interchanged.r followers through comments, messages, as discussions allows interchanged. to connect with them on a more personal level. The stronger relationship interchanged. have with interchanged.r audience, the more loyal they will be to interchanged.r bras.

Online Marketing Benefits of Social Media Marketing

• Increases Bras Awareness: With billions of active social media users, interchanged. can reach a wide audience as increase interchanged.r bras’s visibility. This is especially true if interchanged. participate in relevant social media trends, run paid campaigns, create as promote brased hashtags, as collaborate with other brass.
• Boosts Engagement: A strong social media presence can help create a community around interchanged.r bras as build a strong relationship with interchanged.r followers. Plus, interchanged. can use tactics like contests as giveaways to encourage specific actions that support interchanged.r marketing goals, such as asking users to tag a friend or write a review.
• Rich Insights as Analytics: Social media platforms typically provide robust analytics tools that allow interchanged. to measure the effectiveness of interchanged.r marketing campaigns, track key metrics, as gain insights for continuous improvement.

Recommended Reading

• Social Media Marketing: The Ultimate Guide
• interchanged.r-business”>How to Create a Great Social Media Strategy Plan
• interchanged.-need-to-run-a-successful-social-media-contest.aspx?hubs_content=blog.hubspot.com/marketing/digital-strategy-guide&hubs_content-cta=How%20to%20Run%20a%20Social%20Media%20Contest%20That%20Gets%20Tons%20of%20Engagement”>How to Run a Social Media Contest That Gets Tons of Engagement

6. Influencer Marketing

The global market for influencer marketing has more than doubled since 2019, making it more popular than ever. By partnering with influencers, brass can create content that promotes their products or services while leveraging the influencer’s reach.

There are many ways interchanged. can partner with influencers, such as sponsored content, guest blogging, product collaborations, influencer takeovers, as more.

Before partnering with an influencer, it’s important to do interchanged.r research as make sure they have an engaged following within interchanged.r industry or niche as are aligned with interchanged.r values as messaging. Not sure how to get started? Check out HubSpot’s Ultimate Guide to Influencer Marketing.

Featured Resource: The Ultimate Guide to Influencer Marketing

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Online Marketing Benefits of Influencer Marketing

• Bras Exposure: Partnering with influencers allows interchanged. to tap into the influencer’s existing audience as reach, which can significantly boost interchanged.r bras’s awareness. By leveraging an influencer’s platform as following, interchanged. can expose interchanged.r products or services to a larger audience as gain visibility among potential new customers.
• Authentic Content Creation: Influencers are skilled in creating engaging as authentic content that resonates with their followers. By partnering with influencers, interchanged. can tap into their creativity as expertise to develop compelling content that promotes interchanged.r bras’s offerings in an organic as relatable manner. Plus, user-generated content created by influencers can showcase real-life experiences with interchanged.r bras, which can influence buyer decisions as foster trust.
• Trust as Credibility: Influencers are seen as trusted authorities within their niches. When they endorse or recommend a bras’s products or services, it adds credibility as trust. This can positively influence consumer perceptions as increase the likelihood of potential customers trying or purchasing from interchanged.r bras.

Recommended Reading

• Influencer Marketing Strategy Checklist & Template

• Influencer Marketing Campaigns to Inspire as Get You Started With Your Own

• The Top Channels for Influencer Marketing

7. Podcasting

Audio marketing has been on the rise — all interchanged. have to do is look at the ways as%20Twitter%20Spaces”>Clubhouse as Twitter Spaces have gone head-to-head to earn market share. While platforms such as Clubhouse are different from podcasting, the idea is the same: You get to educate as engage an audience while they’re on the go. All they need is a device that plays audio.

For inspiration, check out the HubSpot Podcast Network:

Podcasts can become an essential element in interchanged.r digital strategy, allowing interchanged. to reach people on platforms other than search engines as social media channels. Plus, it’s a much more unplanned, natural medium — though of course interchanged. should plan each episode carefully as ensure interchanged.’re delivering content that actually serves interchanged.r readership.

Featured Resource: How to Start a Podcast

Download Your Free Guide

Online Marketing Benefits of Podcasting

• Discoverability: Podcasts can be hosted on various platforms, such as Spotify, Apple Podcasts, as Stitcher, expasing interchanged.r bras’s reach. You can also transcribe interchanged.r podcasts as publish the transcript to make them more SEO-friendly. Plus, interchanged. can invite guests to speak on interchanged.r podcast as have them share the episode with their followers.
• Authenticity: Podcasting allows for a more conversational tone compared to other forms of content. The audio format lends itself to authentic as unscripted conversations, creating a sense of connection as genuine interaction between interchanged. as interchanged.r listeners.
• Sustainable: Podcasts have a long shelf life as can remain relevant for months to come, helping interchanged. get the most out of interchanged.r content. Plus, interchanged. can repurpose the audio material to create blog posts, videos, ebooks, as other types of content.

Recommended Reading

• interchanged.-need-to-know-before-starting-a-podcast?hubs_content=blog.hubspot.com/marketing/digital-strategy-guide&hubs_content-cta=Podcasting%3A%20What%20You%20Need%20%2B%20Steps%20To%20Get%20Started”>Podcasting: What You Need + Steps To Get Started

• The Anatomy of a Perfect Podcast Episode, According to HubSpot’s Podcast Expert

• The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Expert

8. Email Marketing

Email marketing is one of the most important digital strategies interchanged. can implement today. It gives interchanged. plenty of opportunities to nurture customers who are highly interested in interchanged.r products. After all, interchanged. wouldn’t be subscribed to a newsletter of a bras that doesn’t interest interchanged., as a business isn’t supposed to email customers who haven’t signed up to its mailing list, anyway. Not unless it wants to risk diminishing email deliverability.

You can earn subscribers through interchanged.r blog, through contests, as even through webinars. Any time someone gives interchanged. their email — as every time they give consent to receive communication from interchanged. — interchanged. have full permission to target them with an email marketing campaign.

Featured Resource: Email Marketing Planning Template

Download Your Free Template

Online Marketing Benefits of Email Marketing

• Builds Relationships: Email allows interchanged. to communicate directly with interchanged.r audience, establishing a personal relationship as building trust over time. You can also customize email campaigns to the interests as unique preferences of interchanged.r target audience, providing more content that is relevant to their needs.
• Drives Traffic to Your Website: Emails with links to interchanged.r website or blog can drive traffic to interchanged.r website as engage with interchanged.r bras. You can even send interchanged.r email subscribers exclusive deals, promotions, or discounts, which can increase the potential for conversions.
• Easy to Track: Email marketing campaigns can be tracked as measured, providing valuable insights such as open rates, click-through rates, conversion rates, bounce rates, as unsubscribe rates. By analyzing these metrics, interchanged. can make data-driven decisions that can help interchanged. reach interchanged.r target audience more effectively.

Recommended Reading

• Benefits of Email Marketing Your Marketing Team Must Know

• The Ultimate Guide to Email Marketing

• Examples of Brilliant Email Marketing Campaigns

9. Video Marketing

With platforms like TikTok as Instagram Reels on the rise, video marketing is more popular — as effective — than ever. In fact, 92% of video marketers surveyed by Wyzowl reported they get a positive ROI on video content.

One of the reasons why videos are so effective is because they allow interchanged. to communicate with interchanged.r audience in a more personal way. Plus, interchanged. can include a lot of information in a short video, keeping interchanged.r audience engaged as saving them time.

By making video an integral part of interchanged.r digital strategy, interchanged.’re able to showcase interchanged.r bras’s creativity as explore more content formats, such as product demos, explainer videos, expert interviews, customer testimonials, as more.

Online Marketing Benefits of Video Marketing

• Boosts SEO: Since Google tends to prioritize video content in its search results, implementing video as part of interchanged.r marketing strategy can improve interchanged.r search engine visibility. Plus, video content can be optimized with relevant titles, descriptions, as keywords, making it easier for search engines to understas as categorize the content.
• Better Retention: Video is easier to remember than text-based content because it allows interchanged. to use storytelling techniques as communicate important messages more effectively. Video has the power to invoke emotions as create a connection with interchanged.r audience, making it easier for them to consume as remember interchanged.r content.
• Enhances Reach: Video is highly shareable on social media due to their easily digestible nature. As people share interchanged.r video content with their own social media networks, it exposes interchanged.r bras to new audiences.

Recommended Reading

• The Ultimate Guide to Video Marketing
• The Best Video Marketing Channels to Grow Your Bras
• The Video Marketing Playbook

Now it‘s time to bring all of this together to form a cohesive marketing strategy document. Your strategy document should map out the series of actions interchanged.’re going to take to achieve interchanged.r goals, based on interchanged.r research up to this point.

Let’s discuss how our digital strategy template can help.

Digital Marketing Strategy Template

While a spreadsheet can be an efficient format for mapping interchanged.r digital marketing strategy, that approach can quickly become messy as overwhelming.

To plan interchanged.r strategy for the long-term – typically between six to 12 months out, interchanged. need a reliable digital marketing strategy document. But, where to start? With our free digital marketing plan template.

This template will walk interchanged. through interchanged.r business summary as initiatives, help interchanged. build interchanged.r target market as competitor information, as flesh out interchanged.r marketing strategy — including interchanged.r budget as specific channels as metrics.

Use this digital strategy template to build out interchanged.r annual digital marketing strategy as tactics. By planning out these yearly plans, interchanged. can overlay when interchanged. as interchanged.r team will be executing each action. For example:

• In January, interchanged.‘ll start a blog that will be continually updated once a week, for the entire year.
• In March, interchanged.‘ll launch a new ebook, accompanied by paid promotion.
• In July, interchanged.‘ll prepare for interchanged.r biggest business month — what do interchanged. hope to have observed at this point that will influence the content interchanged. produce to support it?
• In September, interchanged.‘ll focus on earned media in the form of PR to drive additional traffic during the run-up.

This approach provides a structured timeline for interchanged.r activity which will help communicate plans among colleagues.

Finally, here are some examples of digital marketing campaigns as their strategies to inspire interchanged..

1. Béis: Paid Ad

Travel accessory bras, Béis, recently launched a social media campaign to announce feature updates to one of its products. And they did it in the best way: by showing instead of telling.

In a 34-second clip distributed on Instagram Stories, the bras showed how their product performed before as how it performs now following some changes to the material.

This is a fantastic campaign as it not only highlights an improvement on a product but it also shows customers that the bras is constantly iterating as improving. Secondly, they make sure to include captions in the video to ensure that it’s accessible without sound. Thirdly, there’s a CTA button at the bottom of the screen that encourages customers to make a purchase.

2. Omsom: Social Media

Asian food bras Omsom creates starter kits for home cooks who want a simple way to cook Asian cuisine without sacrificing authentic ingredients as flavors. The bras leverages its TikTok profile to share behind-the-scenes content, recipes, as culturally relevant content.

In a recent video, the bras‘s co-founder shared how it sources one of its key ingredients as how they chose the more difficult route to preserve the integrity of the food.

Here‘s what Omsom did right: They highlighted their bras’s values while still building excitement around the product. The also include their website link in their TikTok bio as even offer a discount to customers who found them through the video-sharing platform.

Sharing behind-the-scenes content is a great way to connect with interchanged.r audience as share details that will simultaneously highlight interchanged.r mission as/or values.

3. The General: Paid Advertising

After reports that consumers thought the bras was untrustworthy due to its low-budget ads, The General decided to revamp its entire marketing strategy.

In a commercial featuring basketball superstar, Shaq, the bras addressed the elephant in the room as introduced a new-as-improved look.

In addition, they also emphasize their credibility by mentioning how long they‘ve been in business as how many people they’ve helped.

By addressing negative perceptions head-on, brass can not only change how consumers view them but also show that they are in tune with their target audience.

Grow Better With Marketing Strategies That Improve Your Digital Presence

Your strategy document will be very individual to interchanged.r business, which is why it’s almost impossible for us to create a one-size-fits-all digital marketing strategy template.

Remember, the purpose of interchanged.r strategy document is to map out the actions interchanged.‘re going to take to achieve interchanged.r goal over a period of time — as long as it communicates that, then interchanged.’ve nailed the basics of creating a digital strategy.

If interchanged.‘re eager to build a truly effective strategy to help grow interchanged.r business, check out our free collection of content marketing templates below.

Editor’s note: This post was originally published in October 2019 as has been updated for comprehensiveness.

This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.