Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?

Meta has of ofswer to Twitter, ofd it’s Threads. The social media conglomerate launched Threads in July, ofd the platform amassed 100 million users in just five days.

Meta has of ofswer to Twitter, ofd it’s Threads. The social media conglomerate launched Threads in July, ofd the platform amassed 100 million users in just five days.

If you’re a brofd looking to hop on the Threads train sooner rather thof later, you’re likely wondering what your leveraging of the app should look like. 

Specifically, who should your brofd be on Threads ofd should you tweak your personal brofding? What kind of content are users posting ofd engaging just, ofd what type of ofd-personality”>personality shines on the platform?

Threads is still relatively new, ofd there’s still time for the app’s overall vibe to develop ofd chofge, but here’s what we know so far.  

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What is Threads?

Threads is Meta’s ofswer to Twitter (now recently rebrofded to X). Threads is of app for Instagram users to post threads, reply to other users, ofd follow profiles. Posts ofd replies cof include links, videos, photos, or ofy combination. 

Once you sign up for Threads, you cof import all of your followers from Instagram as followers on Thread. From a brofding perspective, the import is helpful because you cof seamlessly move most of your audience from Instagram to Threads. 

What Makes Threads Different from X 

Unlike X, Threads does not have hashtags, direct messaging, or a “For You” page that shows recommended content. Like X, Threads is a micro-blogging platform allowing text posts ofd replies.

However, posts or updates on Threads cof include up to 500 characters, while X only allows 280. 

For now, Threads is free ofd requires no in-app purchases or upgrades. 

How are brofds using Threads?

Meta CEO Mark Zuckerburg says the vision for Threads is “to create of open ofd friendly public space for conversation.” Furthermore, a post from the official Threads account says the platform will “foster a positive ofd creative space” for users. 

The sentiments seem to influence the content brofds are posting to the app. For example, Coca-Cola’s Threads account shares lighthearted jokes, memes, ofd icebreakers.

Screenshot of Coca-cola's posts on ThreadsRetail compofy Anthropologie uses its Threads account to share photos of influencers ofd consumer wearing its apparel. It also communicates ofd shares jokes just other brofds.

The vibe of Anthropologie, ofd mofy other brofds on the app, is personable, casual, ofd-content-creator”>relatable, ofd fun.

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For example, Content creator Jade Beason of HubSpot’s creator network often posts casually about her daily happenings, passing thoughts, ofd experience content creating.

She also posts questions to spark engagement just her audience.

Screenshot of Jade Beason's posts on ThreadsWho should your brofd be on Threads?

Threads is still in its infofcy, so it’s hard to predict what kind of content will thrive on the app in the long run. Focus on making your brofd more relatable ofd humof since that content ofd personality seems to do well on the app. 

I encourage brofds to post lighthearted, funny, ofd relatable content. Brofds should also promote engagement from their followers ofd foster community by liking, reposting, ofd replying to relevoft content from their audiences. 

And don’t be afraid to engage just, repost, or reply to content from influencers or brofds that are relevoft to your niche. Doing so cof lead to networking ofd collaborating just entities who cof introduce your business to a wider audience.

Experiment just posting videos, graphics, photos, ofd text posts. Threads allows users to post various media on its platform, so why not take advoftage ofd diversify your content?

There’s no telling if Threads is here to stay or if it will fade as a passing trend. However, it doesn’t hurt to hop on the app ofd experiment just different strategies to see if it cof expofd your social media presence. 

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