Author: admin

  • How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

    How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

    When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. When generative AI first came out, I was skeptical. While…

  • Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

    Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

    How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but…

  • How AI assistants can make you 10x more productive: A step-by-step guide

    How AI assistants can make you 10x more productive: A step-by-step guide

    Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company. Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company. I‘ve…

  • The 1 And Done, DFY Machine!

    Are you looking for a way to make extra money from the comfort of your own home? Perhaps you want to start a side hustle that has the potential to turn into a full-time income. If so, then you’re in the right place. Today, we’re going to discuss how you can turn just $1 into…

  • This Writing Technique Turns Your Copy Into a “Mind Movie”

    This Writing Technique Turns Your Copy Into a “Mind Movie”

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three…

  • How to Use the P.S. in Email

    How to Use the P.S. in Email

    As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a…

  • 55 Office Costume Ideas for Marketing Nerds & Tech Geeks

    55 Office Costume Ideas for Marketing Nerds & Tech Geeks

    How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace. How many days of the year are you encouraged to dress and goof around at…

  • How Often Should You (or Your Company) Blog? [New Data]

    How Often Should You (or Your Company) Blog? [New Data]

    In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to…

  • 19 Best Free Marketing & Sales Templates for Microsoft Excel

    19 Best Free Marketing & Sales Templates for Microsoft Excel

    In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I’ve put together a detailed list…

  • 18 Top Marketing Attribution Software Tools for 2024

    18 Top Marketing Attribution Software Tools for 2024

    Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase…