Category: Uncategorized

  • How to Write a Letter of Recommendation [+ Free Template]

    How to Write a Letter of Recommendation [+ Free Template]

    I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for…

  • A 9-Step Guide to Writing an SEO Proposal [Free Template]

    A 9-Step Guide to Writing an SEO Proposal [Free Template]

    Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You…

  • On Writing a Tagline (and Pitching It, Too)

    On Writing a Tagline (and Pitching It, Too)

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama…

  • I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

    I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

    Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.  Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.  I love writing…

  • Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

    Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

    Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Whether commuting by car, bus, or train, I find myself watching the world — and…

  • Get Past the ATS With These Resume Templates [+ Tips]

    Get Past the ATS With These Resume Templates [+ Tips]

    I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as…

  • Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out

    Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out

    ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use…

  • AI Content Generators: I Tested 5 of the Best, and Here’s What I Found

    AI Content Generators: I Tested 5 of the Best, and Here’s What I Found

    I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). I‘m going to be fully transparent…

  • How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

    How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

    Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never…

  • How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

    How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

    The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? The first time I managed a marketing budget, I was handed a dollar figure and…