Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing…

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth…

The future of brand tracking is here — and it’s powered by AI. The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.…

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. “If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield…

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they…

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like…

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers? I remember my first day at HubSpot. I was so nervous…

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as…

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. Here’s a real story. Upon writing this…