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33 Ways to Drive Traffic to Your Website
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. “If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield…
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The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they…
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Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing…
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The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like…
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The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers? I remember my first day at HubSpot. I was so nervous…
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B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as…
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How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. Here’s a real story. Upon writing this…
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How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. I work in and around SEO on a daily basis. And although I’m on the content creation side of things,…
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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of…
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How to Use AI Personalization Tactics to Scale Marketing Growth
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow,…