As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put…

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the…

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and…

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing trends are something to keep an eye out for. Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing…

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and…

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Here’s a…

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? As a writer exploring the world…

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than…

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As…

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video…