{"id":111,"date":"2023-08-16T13:52:35","date_gmt":"2023-08-16T13:52:35","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/22-facebook-stats-to-know-in-2023-hubspot-data\/"},"modified":"2023-08-16T13:52:35","modified_gmt":"2023-08-16T13:52:35","slug":"22-facebook-stats-to-know-in-2023-hubspot-data","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/22-facebook-stats-to-know-in-2023-hubspot-data\/","title":{"rendered":"22 Facebook Stats to Know in 2023 [+HubSpot Data]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-video-stats-infographic\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Untitled%20design%20%288%29-1.jpg\" alt=\"A woman scrolls through facebook on her smartphone while wearing headphones. A person nearby holds up a tablet showing graphs and statistics\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it&#8217;s worth marketing your brand or organization on the social network.<\/p>\n<p>Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it&#8217;s worth marketing your brand or organization on the social network.<\/p>\n<p>To help you decide if Facebook is still worth leveraging, we&#8217;ve compiled a list <a href=\"http:\/\/aimoneymachine.club\">on<\/a> statistics marketers should know in 2023.<\/p>\n<p><a href=\"#stats\">Facebook Statistics<\/a><\/p>\n<p><a href=\"#biz\">Facebook Statistics for Business<\/a><\/p>\n<p><a href=\"#vid\">Facebook Video Statistics<\/a><\/p>\n<p><a href=\"#ads\">Facebook Advertising Statistics<\/a><\/p>\n<p><a href=\"#demo\">Facebook Demographic Statistics<\/a><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=3dc1dfd9-2cb4-4498-8c57-19dbb5671820&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Download Now: The 2023 State <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Social Media Trends [Free Report]&#8221; height=&#8221;59&#8243; width=&#8221;607&#8243; src=&#8221;https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png&#8221; align=&#8221;middle&#8221;><\/a><\/p>\n<p><a><\/a> <\/p>\n<h2>Facebook Statistics<\/h2>\n<p>Here are some general Facebook statistics marketers should know.<\/p>\n<ul>\n<li>25% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> marketers list Facebook as one <a href=\"http:\/\/aimoneymachine.club\">on<\/a> the most effective platforms for building community on social media, according to our <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report#:~:text=The%20Top%2010%20Social%20Media%20Trends%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%202023&amp;text=Search%20engines%20lose%20steam%20as,most%20growth%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20any%20trend.&#8221;>Social Media Trends 2023 Report<\/a>.<\/li>\n<li>Facebook is the most popular social media platform marketers use in 2023, and it has the <a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-insights\">best ROI<\/a> compared to every other platform, according to our<a href=\"https:\/\/www.hubspot.com\/state-<a href=\"http:\/\/aimoneymachine.club\">on<\/a>-marketing&#8221;> 2023 State <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Marketing Report<\/a>.<\/li>\n<li>As <a href=\"http:\/\/aimoneymachine.club\">on<\/a> July 2023, Facebook has over <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-<a href=\"http:\/\/aimoneymachine.club\">on<\/a>-monthly-active-facebook-users-worldwide\/&#8221;>3 billion monthly active users<\/a> and is the most-used social network worldwide.<\/li>\n<li><a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Essential%20Facebook%20statistics%20and%20trends%20for%202023&amp;text=These%20latest%20figures%20indicate%20that,on%20Earth%20use%20Facebook%20today.&amp;text=However%2C%20because%20the%20company%20limits,higher%20than%20these%20figures%20suggest.\">37.2%<\/a> <a href=\"http:\/\/aimoneymachine.club\">on<\/a> all people on Earth use Facebook.<\/li>\n<li>Facebook.com is the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">third most visited<\/a> website in the world.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Linkedin%20-%201104&#215;736%20-%20Horizontal%20Bar%20Graph%20-%20Dark-1.jpg?width=568&amp;height=379&amp;name=Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Linkedin%20-%201104&#215;736%20-%20Horizontal%20Bar%20Graph%20-%20Dark-1.jpg&#8221; alt=&#8221;Graph showing which platforms are most effective for establishing a community on social media.&#8221; width=&#8221;568&#8243; height=&#8221;379&#8243; style=&#8221;height: auto; max-width: 100%; width: 568px;&#8221;><\/p>\n<p><a><\/a> <\/p>\n<h2>Facebook Statistics for Business<\/h2>\n<p>If you\u2018re curious about incorporating Facebook into your business\u2019s social media strategy, here are some statistics to keep in mind.<\/p>\n<ul>\n<li>Regarding selling products via social media, <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-channel-roi\">25% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> marketers<\/a> say Facebook has the highest ROI.<\/li>\n<li>The most popular social media selling feature is Instagram Shops, which is used by <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report#:~:text=The%20Top%2010%20Social%20Media%20Trends%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%202023&amp;text=Search%20engines%20lose%20steam%20as,most%20growth%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20any%20trend.&#8221;>22% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> social media marketers<\/a>. However, Facebook comes in at a close second with 21%.<\/li>\n<li>Facebook is used by <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report#:~:text=The%20Top%2010%20Social%20Media%20Trends%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%202023&amp;text=Search%20engines%20lose%20steam%20as,most%20growth%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20any%20trend.&#8221;>67% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> social media marketers<\/a>.<\/li>\n<li>Influencer marketers see the highest ROI through Instagram, but Facebook ties with YouTube for the <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report#:~:text=The%20Top%2010%20Social%20Media%20Trends%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%202023&amp;text=Search%20engines%20lose%20steam%20as,most%20growth%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20any%20trend.&#8221;>second highest<\/a>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20+%20Copy%20-%20Light-1.jpg?width=534&amp;height=279&amp;name=Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20+%20Copy%20-%20Light-1.jpg&#8221; alt=&#8221;67% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> social media marketers use Facebook.&#8221; width=&#8221;534&#8243; height=&#8221;279&#8243; style=&#8221;height: auto; max-width: 100%; width: 534px;&#8221;><\/p>\n<p><a><\/a> <\/p>\n<h2>Facebook Video Statistics<\/h2>\n<p>Video marketing is integral to many brands. If you&#8217;re a video marketer, these Facebook statistics are important to remember.&nbsp;<\/p>\n<ul>\n<li>Almost <a href=\"https:\/\/www.engadget.com\/facebook-q2-2021-earnings-214311750.html\">50% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> time on Facebook<\/a> is spent watching <a href=\"http:\/\/aimoneymachine.club\">website<\/a>.<\/li>\n<li>Facebook is the <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">second most popular platform<\/a> for video marketing.<\/li>\n<li>Live <a href=\"http:\/\/aimoneymachine.club\">website<\/a> see a <a href=\"https:\/\/www.statista.com\/statistics\/527202\/facebook-video-interactions-by-platform\/\">higher engagement rate<\/a> than pre-recorded <a href=\"http:\/\/aimoneymachine.club\">website<\/a>, though the exact number varies depending on the Facebook account.<\/li>\n<li>People are more likely to <a href=\"https:\/\/chatterblast.com\/blog\/sound-on-or-<a href=\"http:\/\/aimoneymachine.club\">on<\/a>f-recent-trends-in-video-advertising\/&#8221;>watch a Facebook video to completion with the sound <a href=\"http:\/\/aimoneymachine.club\">on<\/a>f<\/a> than sound on because many people watch social media <a href=\"http:\/\/aimoneymachine.club\">website<\/a> on commutes or in places where they must keep the volume down.<\/li>\n<\/ul>\n<p><strong>Pro-Tip:<\/strong> While most people watch Facebook <a href=\"http:\/\/aimoneymachine.club\">website<\/a> with the sound <a href=\"http:\/\/aimoneymachine.club\">on<\/a>f, that doesn&#8217;t mean you should upload <a href=\"http:\/\/aimoneymachine.club\">website<\/a> without sound. Instead, you should use or enable captions so the video is accessible both with and without sound.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20+%20Copy%20-%20Dark-1.jpg?width=1200&amp;height=628&amp;name=Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20+%20Copy%20-%20Dark-1.jpg&#8221; alt=&#8221;50% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> time on Facebook is spent watching <a href=\"http:\/\/aimoneymachine.club\">website<\/a>.&#8221; width=&#8221;1200&#8243; height=&#8221;628&#8243; style=&#8221;height: auto; max-width: 100%; width: 1200px;&#8221;><\/p>\n<p><a><\/a> <\/p>\n<h2>Facebook Advertising Statistics<\/h2>\n<p>Considering using Facebook Ads to boost your brand&#8217;s visibility? These stats paint a picture <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Facebook&#8217;s ad reach.&nbsp;<\/p>\n<ul>\n<li>Facebook\u2019s global advertising audience is <a href=\"https:\/\/investor.fb.com\/home\/default.aspx\">2.249 billion<\/a>.<\/li>\n<li>Facebook has over <a href=\"https:\/\/www.socialpilot.co\/facebook-marketing\/facebook-statistics#:~:text=2.11%20billion%20individuals%20are%20potentially,are%20exposed%20to%20Facebook%20ads.\">10 million active advertisers<\/a> as <a href=\"http:\/\/aimoneymachine.club\">on<\/a> 2023.<\/li>\n<li>Facebook ads reach <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">33.3% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> the global population<\/a> over the age <a href=\"http:\/\/aimoneymachine.club\">on<\/a> 13.<\/li>\n<li>In 2022, Meta (Formerly Facebook Inc.) generated over <a href=\"https:\/\/www.statista.com\/statistics\/271258\/facebooks-advertising-revenue-worldwide\/\">$113 billion<\/a> in ad revenue.<\/li>\n<li>Facebook Ads reach <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">62.2% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> all Americans<\/a> aged 13 and up.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20-%20Orange%20(1).jpg?width=530&amp;height=277&amp;name=Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Facebook%20Shared%20Link%20-%201200&#215;628%20-%20Percentage%20-%20Orange%20(1).jpg&#8221; alt=&#8221;Facebook Ads reach 62.2% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Americans ages 13 and up.&#8221; width=&#8221;530&#8243; height=&#8221;277&#8243; style=&#8221;height: auto; max-width: 100%; width: 530px;&#8221;><\/p>\n<p><a><\/a> <\/p>\n<h2>Facebook Demographic Statistics<\/h2>\n<p>Who uses Facebook? These demographic statistics might give you an idea.&nbsp;<\/p>\n<ul>\n<li>Most U.S. Facebook users <a href=\"https:\/\/www.statista.com\/statistics\/187549\/facebook-distribution-<a href=\"http:\/\/aimoneymachine.club\">on<\/a>-users-age-group-usa\/&#8221;>(23.6%) are ages 25-34. <\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/699241\/distribution-<a href=\"http:\/\/aimoneymachine.club\">on<\/a>-users-on-facebook-worldwide-gender\/&#8221;>43.5% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Facebook<\/a> users are female, and 56.3% are male.<\/li>\n<li>There are 315 million Facebook users in India and 175 million in the United States.<\/li>\n<li><a href=\"https:\/\/truelist.co\/blog\/millennials-vs-gen-z-social-media-usage-statistics\/#:~:text=Facebook's%20popularity%20among%20Millennials%20remains,to%2069%25%20on%20November%202022.\">69% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> millennials<\/a> prefer to use Facebook, while only 37% <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Gen Zers use the platform.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Linkedin%20-%201104&#215;736%20-%20Horizontal%20Bar%20Graph%20-%20Dark%20(1).jpg?width=537&amp;height=358&amp;name=Copy%20<a href=\"http:\/\/aimoneymachine.club\">on<\/a>%20Linkedin%20-%201104&#215;736%20-%20Horizontal%20Bar%20Graph%20-%20Dark%20(1).jpg&#8221; alt=&#8221;Share <a href=\"http:\/\/aimoneymachine.club\">on<\/a> Facebook uses in United States according to age.&#8221; width=&#8221;537&#8243; height=&#8221;358&#8243; style=&#8221;height: auto; max-width: 100%; width: 537px;&#8221;>As you can tell from the above statistics, Facebook still has a huge global audience and sizeable reach.<\/p>\n<p>With that in mind, you may find the platform is still worth leveraging, especially if you&#8217;re marketing to a mostly millennial audience or you&#8217;re leaning heavily into influencer or video marketing.&nbsp;<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=5fc2491c-cd3c-4adb-ad3c-b082ce2793d3&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"New call-to-action\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/5fc2491c-cd3c-4adb-ad3c-b082ce2793d3.png\"><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffacebook-video-stats-infographic&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it&#8217;s worth marketing your brand or organization on the social network. Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22 Facebook Stats to Know in 2023 [+HubSpot Data] - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/22-facebook-stats-to-know-in-2023-hubspot-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 Facebook Stats to Know in 2023 [+HubSpot Data] - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it&#8217;s worth marketing your brand or organization on the social network. 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