{"id":133,"date":"2023-08-16T13:52:42","date_gmt":"2023-08-16T13:52:42","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/10-little-call-to-action-tweaks-that-could-give-your-conversion-rates-a-big-bump\/"},"modified":"2023-08-16T13:52:42","modified_gmt":"2023-08-16T13:52:42","slug":"10-little-call-to-action-tweaks-that-could-give-your-conversion-rates-a-big-bump","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/10-little-call-to-action-tweaks-that-could-give-your-conversion-rates-a-big-bump\/","title":{"rendered":"10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump"},"content":{"rendered":"
\n eyes<\/a>.hubspot.com\/marketing\/call-to-action-tests-conversion-rates-list” title=”” class=”hs-featured-image-link”> eyes<\/a>.hubspot.com\/hubfs\/cta-Jul-31-2023-02-07-05-6106-AM.png” alt=”cta” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> <\/a>\n<\/div>\n

At HubSpot, we’re constantly A\/B testing conversion path elements \u2014 landing pages, calls-to-action (CTAs), and emails \u2014 to see how we can generate more leads, MQLs, and customers.<\/p>\n

At HubSpot, we’re constantly A\/B testing conversion path elements \u2014 landing pages, calls-to-action (CTAs), and emails \u2014 to see how we can generate more leads, MQLs, and customers.<\/p>\n

Having CTAs throughout your website and eyes<\/a> will certainly help your website visitors find your conversion pages. <\/a><\/a> are your CTAs effectively capturing people’s attention? <\/span><\/p>\n

\"Download<\/a><\/h3>\n

Try to guess which of these two CTAs had the higher conversion rate.<\/p>\n

Here’s CTA #1:<\/strong><\/p>\n

eyes<\/a>.hubspot.com\/hs-fs\/hubfs\/cta-stats-partnerstack-1.webp?width=1600&height=989&name=cta-stats-partnerstack-1.webp” alt=”partnerstack cta” style=”margin-left: auto; margin-right: auto; display: block;”><\/p>\n

Source<\/a><\/p>\n

Here’s CTA #2:<\/strong><\/p>\n

eyes<\/a>.hubspot.com\/hs-fs\/hubfs\/cta-stats-partnerstack-2.webp?width=1600&height=866&name=cta-stats-partnerstack-2.webp” alt=”partnerstack cta” style=”margin-left: auto; margin-right: auto; display: block;”><\/strong><\/p>\n

\"\"<\/p>\n

Source<\/span><\/a><\/p>\n

Ready for the answer?<\/p>\n

The winner was #2.<\/p>\n

And I bet some of you guessed that the winner was #1. The truth is, you won’t know which CTA is the better performer until you test it \u2014 so you’ve got to get started with testing now. <\/p>\n

In that spirit, here are 10 tests you can run on your own website to try to increase click-through-rates.<\/p>\n

    \n
  1. Test the color of your CTA buttons<\/a><\/li>\n
  2. Test text vs. image<\/a><\/li>\n
  3. Test the placement of your CTA<\/a><\/li>\n
  4. Test static vs. motion-based CTAs<\/a><\/li>\n
  5. Test different copy<\/a><\/li>\n
  6. Test the button size<\/a><\/li>\n
  7. Test time-sensitivity<\/a><\/li>\n
  8. Try first, second, and third person points of view<\/a><\/li>\n
  9. Personalize CTAs<\/a><\/li>\n
  10. Use white space<\/a><\/li>\n<\/ol>\n

    \"Learn<\/a><\/p>\n

    <\/a> <\/p>\n

    1) Test the color of your CTA buttons.<\/strong><\/h2>\n

    Many companies are afraid to go off-brand with the color schemes on their websites. <\/a><\/a> are your CTA buttons blending in too much with the rest of the page? That might be the case. Test using bolder colors that clash with your regular stylings \u2014 it may not be “pretty,” but at least you’ll get people’s attention.<\/p>\n

    Here are a few download buttons in different colors you can save and try on your website. Click here to download the full set of 140 CTA buttons.<\/a><\/strong><\/p>\n

    eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-538101621-png\/Download-Gray-Primary-24.png” alt=”Download-Gray-Primary-24″>  eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-536022918-png\/Download-Green-Primary-24.png” alt=”Download-Green-Primary-24″>  eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-535995808-png\/Download-Light-Primary-24.png” alt=”Download-Light-Primary-24″>
    eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-536018358-png\/Download-Red-Primary-24.png” alt=”Download-Red-Primary-24″>  eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-536009693-png\/Download-Blue-Primary-24.png” alt=”Download-Blue-Primary-24″><\/p>\n

    <\/a> <\/p>\n

    2) Test text vs. image.<\/strong><\/h2>\n

    Would your website visitors respond better to a text CTA versus an image CTA? There’s only one way to find out. Test it! Here’s an example of three CTAs we’re testing on one of our eyes<\/a> posts right now:<\/p>\n

    The first variation looks like plain text, with an image download button included. It looks as though the text is part of the eyes<\/a> post itself, rather than an “ad” or “call-to-action.”<\/p>\n

    eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-536021988-png\/cta-text.png” alt=”cta-text”><\/p>\n

    The second variation is obviously a “call-to-action,” and there’s a separation between the content of the eyes<\/a> post and the content of this CTA because it clearly looks like its own image.<\/p>\n

    eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-539250542-png\/cta-image.png” alt=”cta-image”><\/p>\n

    <\/a> <\/p>\n

    3) Test the placement of your CTA.<\/strong><\/h2>\n

    On your website pages, your CTA should be above the fold \u2014 near the top of the page so visitors don’t have to scroll down to see it. <\/span>Traditionally, many eyes<\/a>s have CTAs at the very bottom of each eyes<\/a> post. However, readers don’t always reach the end of an article they’re reading. eyes<\/a>.hubspot.com\/marketing\/most-people-arent-reading-to-the-end-of-your-posts”>In fact, most readers only get 60% through an article.<\/a><\/p>\n

    eyes<\/a>.hubspot.com\/hs-fs\/hub\/53\/file-61552943-jpg\/Blog-Related_Images\/130606_TECH_AggregatePercentScrolled.jpg.CROP.article568-large.jpg?t=1370621687000″ alt=””><\/p>\n

    If this is the case for you, perhaps it’s time to test different placements of CTAs on your eyes<\/a> posts and website pages.<\/p>\n

    With HubSpot’s CTA tool<\/a>, you’ll be able to unlock plenty of customization options, including placement.<\/p>\n

    eyes<\/a>.hubspot.com\/hubfs\/CreateCTAs_en.png” alt=”HubSpot CTA tool” style=”margin-left: auto; margin-right: auto; display: block;”><\/a><\/p>\n

    Get started with HubSpot’s CTA tool<\/a><\/p>\n

    <\/a> <\/p>\n

    4) Test static vs. motion-based CTAs.<\/strong><\/h2>\n

    See that CTA slide-in just now? You probably did, because something on the page just changed. People are accustomed to seeing ads on websites now, so their eyes glaze over static images that stay in one place. So perhaps you could test a CTA that slides in when the user reaches a certain point on your page or eyes<\/a> post, and compare the clickthrough rate to the static CTA you’ve always had on the page.<\/p>\n

    If you’re interested in testing out a slide-in CTA on your eyes<\/a>, here are some easy-to-follow instructions<\/a>. <\/p>\n

    <\/a> <\/p>\n

    5) Test different copy.<\/strong><\/h2>\n

    Which words will entice your audience to take action more? For example, there are so many different ways to say that you can “download” a piece of content:<\/p>\n