{"id":139,"date":"2023-08-16T13:52:45","date_gmt":"2023-08-16T13:52:45","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/youtube-ads-for-beginners-how-to-launch-optimize-a-youtube-video-advertising-campaign\/"},"modified":"2023-08-16T13:52:45","modified_gmt":"2023-08-16T13:52:45","slug":"youtube-ads-for-beginners-how-to-launch-optimize-a-youtube-video-advertising-campaign","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/youtube-ads-for-beginners-how-to-launch-optimize-a-youtube-video-advertising-campaign\/","title":{"rendered":"YouTube Ads for Beginners: How to Launch &#038; Optimize a YouTube Video Advertising Campaign"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-video-advertising-guide\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/youtube-advertising-guide.jpeg\" alt=\"Marketer learning how to advertise on YouTube\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.<\/p>\n<p>Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.<\/p>\n<p>When you embed your videos on your website or share them on social media, that\u2019s only a start. By doing YouTube ads, you don\u2019t just hope someone watches; you get who you want to watch your videos.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Download Now: Free Ad Campaign Planning Kit\" height=\"60\" width=\"427\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png\" align=\"middle\"><\/a><\/p>\n<p>In this post, we&#8217;ll guide you through YouTube ads. You\u2019ll learn how YouTube ads work, all about YouTube ad pricing, how to advertise on YouTube, and YouTube ad optimization tips.<\/p>\n<p>After reading this guide, you&#8217;ll be ready to launch advertisements across your YouTube channel and improve the effectiveness of your overall <a href=\"https:\/\/www.hubspot.com\/youtube-marketing?\">YouTube marketing strategy<\/a>. Let\u2019s get started.<\/p>\n<\/p>\n<h2><strong>What\u2019s New With YouTube Advertising<\/strong><\/h2>\n<p>Google owns YouTube. However, advertising on YouTube is very different from running a <a href=\"https:\/\/blog.hubspot.com\/marketing\/ppc\">pay-per-click (PPC)<\/a> or <a href=\"https:\/\/blog.hubspot.com\/marketing\/paid-social-media?\">paid social media campaign<\/a>. There are specific creative constraints and many options for this platform.<\/p>\n<p>So you need to have basic knowledge of what works before you scope out your next video project and make the most of the paid possibilities.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 859px; max-height: 483px; min-width: 256px; margin: 0px auto; display: block;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.23%; margin: 0;\">\n  <iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/Xmp-KMMsEfY\" width=\"859\" height=\"483\" frameborder=\"0\" allowfullscreen><\/iframe>\n <\/div>\n<\/div>\n<p>In recent years, Google has rolled out a series of changes that make YouTube advertising a worthwhile investment. Here\u2019s some of what Google did:<\/p>\n<h3><strong>More Rigorous Brand Safety Efforts<\/strong><\/h3>\n<p>Since 2020, YouTube has announced major updates to protect viewers and advertisers from harmful content. <a href=\"https:\/\/support.google.com\/youtube\/answer\/9725604?hl=en\">The latest update<\/a> in March 2023 is about using \u201cinappropriate language.\u201d<\/p>\n<p>For instance, if you use the f-word in the first seven seconds or in most of your video, you may earn limited ad revenue rather than no ad revenue.<\/p>\n<h3><strong>Targeting Based on Users\u2019 Search History<\/strong><\/h3>\n<p>A few years ago,<a href=\"https:\/\/adwords.googleblog.com\/2017\/01\/making-youtube-better-in-mobile-cross.html\"> Google announced<\/a> it would allow advertisers to reach more viewers on YouTube \u2014 especially across mobile devices, where <a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/#:~:text=More%20than%2070%25%20of%20YouTube%20watch%20time%20comes%20from%20mobile%20devices.\">70% of YouTube views<\/a> take place.<\/p>\n<p>Among the changes it rolled out, possibly the biggest announcement was that advertisers could target viewers based on their Google search history, besides their viewing behaviors, which YouTube was already targeting.<\/p>\n<p>Marketers can now target ads at people recently searching for a product or service. If viewers see a video ad whose content relates to what they\u2019ve been researching, they might be likelier to watch the entire ad or click through it to the website.<\/p>\n<h3><strong>Audio Ads<\/strong><\/h3>\n<p>Audio has grown lately \u2014 you needn\u2019t look further than<a href=\"https:\/\/blog.hubspot.com\/marketing\/everything-you-need-to-know-before-starting-a-podcast\"> podcasts<\/a> and the recent social media app<a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-clubhouse\"> Clubhouse<\/a>. To keep up with the changes, Google now allows YouTube advertisers to create audio-only ads.<\/p>\n<p>While we\u2019d recommend starting with a video ad first, you can later consider using audio once you\u2019ve perfected your<a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-voice\"> brand voice<\/a> and learned what your audience likes to engage with the most.<\/p>\n<h3><strong>Upgraded Data Attribution Models<\/strong><\/h3>\n<p>Google has also<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11010970\"> upgraded<\/a> YouTube\u2019s data attribution model so you can better measure how users engage with your ads.<\/p>\n<p>You can also determine cost-per-conversion and see your YouTube ads\u2019 performance alongside your Search and Shopping ads\u2019 attribution reports.<\/p>\n<\/p>\n<h2>How YouTube Ad Pricing Works<\/h2>\n<p>YouTube uses two ad pricing models:<\/p>\n<ol>\n<li>Cost-per-click (CPC).<\/li>\n<li>Cost-per-view (CPV).<\/li>\n<\/ol>\n<p>Both ad pricing models mean the advertising cost of YouTube ads depends on a user&#8217;s action \u2014 meaning, if you choose the cost-per-click pricing model, you\u2019ll pay when anyone clicks your ad.<\/p>\n<p>Choosing the cost-per-view model means you pay when users interact with your ad or view your ad for 30 seconds (or the ad duration if it&#8217;s shorter than 30 seconds).<\/p>\n<p>YouTube lets you use the CPC or CPV pricing model depending on your <em>ad goal<\/em> and <em>campaign subtype<\/em>.<\/p>\n<p>For example, if generating brand awareness is your YouTube ad goal, you\u2019ll use CPV. If getting website traffic is your YouTube ad goal, you\u2019ll use CPC.<\/p>\n<h2><strong>What Dictates the Cost of Advertising on YouTube?<\/strong><\/h2>\n<p>There are a few factors that dictate how much your YouTube ads will cost. They include:<\/p>\n<ul>\n<li>Ad bid.<\/li>\n<li>Bidding strategy.<\/li>\n<li>Targeting options.<\/li>\n<li>Ad type.<\/li>\n<\/ul>\n<p>Let\u2019s explore each of these.<\/p>\n<p><em>Note: If it\u2019s your first time advertising on YouTube, you can invest at least $10 for your daily ad campaign. After assessing the campaign&#8217;s performance, you can increase the budget.<\/em><\/p>\n<h3><strong>Ad Bid<\/strong><\/h3>\n<p>When setting up YouTube ads, you need to specify the amount you\u2019re willing to pay for either a click or a view.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nAGlDqRPgj8eIFgNJUUAPKU0g6laaFBA2THUBJ4ZZYkLcgrVi3umDW3gxTW14VGkZovJisf7wsnmqbKJWI8VtFm9SDLEviclCsrT-Ke39-Lv-DcQx6eJVZs18pCOPXa_Vco6p1y6A77RhpSfdCWpvlc\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads bidding: Shows example of a target CPM bid set at $100\"><\/p>\n<p>This limits the maximum amount you spend and prevents you from overspending your campaign budget. That said, if the cost of a click or view exceeds your bid, your ads won\u2019t run.<\/p>\n<p>This can happen when your target keywords are highly competitive or when many other advertisers target your audience (which makes gaining an ad spot more expensive). In such cases, you need to increase your bid.<\/p>\n<h3><strong>Bidding Strategy<\/strong><\/h3>\n<p>Four bidding strategies affect the cost of your YouTube advertising campaign. They include:<\/p>\n<ul>\n<ul>\n<li><strong>Target CPM (cost per thousand impressions). <\/strong>This bidding strategy involves paying for every one thousand times people see your ad thumbnail or title. Use this strategy when you\u2019re running top-of-the-funnel campaigns. Note that the target CPM strategy doesn\u2019t allow Google to optimize your ad for views, just impressions.<\/li>\n<li><strong>Target CPV (cost-per-view). <\/strong>This bidding strategy lets Google and YouTube optimize your ads for views and not only impressions.\n<\/li>\n<\/ul>\n<\/ul>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 560px; max-height: 315px; min-width: 256px; margin: 0px auto; display: block;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;\">\n  <iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/irY8aVuj42Y?start=381\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen><\/iframe>\n <\/div>\n<\/div>\n<ul>\n<li><strong>Target CPA (cost-per-action). <\/strong>Use Target CPA if your campaign\u2019s goal is to drive sales, leads, and even website traffic. This bidding strategy lets Google optimize your ads for conversions based on the average amount you want to pay.<\/li>\n<\/ul>\n<ul>\n<li><strong>Maximize conversions. <\/strong>This works like the Target CPA, except that you give the reins to Google and let it automatically set bids that get you the most conversions within your budget.<strong><br \/><\/strong><\/li>\n<\/ul>\n<p>Racking your brain about the bidding strategy to use is unnecessary. As you set up your YouTube ad, Google will automatically pick the bidding strategies that match your goals.<\/p>\n<h3><strong>Targeting Options<\/strong><\/h3>\n<p>YouTube ad targeting options have undergone updates that\u2019ll help you get better returns on your ad spend.<\/p>\n<p>Within each ad group, you can define your target audience and state where your ads should display. Let\u2019s go over the different targeting options:<\/p>\n<h4><strong>Demographics<\/strong><\/h4>\n<p>This broad targeting option lets you reach your audience based on their gender, age, and household income.<\/p>\n<p>However, it can also offer the lowest returns and engagement. Why? Your ad contains the same message that may not resonate with people of different genders, ages, and incomes.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/P55luh2zGdkM7W66e28Wre2DgP2iA_kT3elDUGwnXL6y561zhTVb18gVvqrulYLG-MENhAzeZZ-P2l2vUEoGp_iYtiBSh72m4z2jZLEqm0Gl-2ymW6-tua6lIMizQOdwKmDrr15fq6xHNUFxYG5HOgE\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads demographics targeting option: Shows gender, different age range, household income\"><\/p>\n<h4><strong>Audience Segments<\/strong><\/h4>\n<p>Audience segments let you reach people with detailed demographics, certain interests, and behaviors.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pVpkmEIkgRbzCWLkHylpooExnuY8i3kmhcIafgFOrTTw16ifZloCj9VTPDBKi8HvgtLzEAfjbkYdo4MiH-MwTaVyhq3D-4QAXfUjRpN4hXK71qGvlZh44MShwtb08nY_MDHyPBzgeDkiybk1ZJYU9X0\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube audience segments: Shows detailed demographics, affinity, in-market, your data and similar, and combined segments\"><\/p>\n<h4>Detailed Demographics<\/h4>\n<p>The demographics targeting option lets you reach your audience based on their parental status, marital status, education status, home-ownership status, and employment status.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/gYXWOLhE9zKiF3lPmEji7xdXY4YLVICxX57xfatUywUBlN3i9X5W5X9kKbCf3DfyEffHFT_VVuAwHL0eGvlAQMZjSkadzmD_qZKXulDRVwtR9KGFgAWxQJKKXPAyXU1PL-a1oDmDu17j9KqFug3CYYA\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\" YouTube ads detailed demographic audience segment: Shows parental, marital, educational, home, and employment statuses\"><\/p>\n<p>To get the most from this targeting option, you can create ads that appeal to a specific set of people.<\/p>\n<p>For instance, if you are selling a service suitable for people in different industries, you can create ads tailored to those in construction, education, real estate, finance, etc. This will make your finance-related ad to attract the finance person, and so on.<\/p>\n<h4>Affinity Audiences<\/h4>\n<p>Affinity audiences let you reach an audience with certain interests and habits. This includes banking &amp; finance<em>, <\/em>beauty &amp; wellness, food &amp; dining, home &amp; garden, and more.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4V1MWv2AvA_egMcB2f4-U6un4UV-QFueAe7-TxZ87Gi6Y8ZWEIETXJh-LzOOgMh9Klkd2BWzejbGbBdt4uOI_OifulpqtvDKGEGTGC9sQ_oQWhLwqPT7UwK6twW8l3p8mQjeUvenDoyM-MRDC6h9bnY\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads affinity audience segment: Shows banking and finance and lots of other segments\"><\/p>\n<h4>In-market Audiences<\/h4>\n<p>These audiences are people who are actively researching or planning to buy a specific product or service. For conversion-focused campaigns, this option is fantastic because it\u2019ll drive engagement and purchases.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hmXdZImP-VRYbBEvLCZ72oIcfqoikNUcdbsILguG9iFJMCOMdAj0PtvmswuW2irPOujg-aj5X6F1VHbnCZee7E335fPYADrYsF8NfwiQd1hcTUXVVNlhik_49DcVMrJ1zq3BBkvkNxZnIeWiO3le4R4\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads in-market audience segment: Shows arts and craft supplies and lots of other segments\"><\/p>\n<h4>Your Data and Similar Segments<\/h4>\n<p>This targeting option is great for remarketing to an audience that visited your web property but didn\u2019t convert.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/t2D47MPqOUiVg26fh-7Z1SEN11prfCBLIbgMzSpR8vZvKdhyGpzmGR7v917uPov1mlexhaOjTwarV0OqAQfqLpjLbP8g7EeqM91jS1BxvqGdPzBpAklCVupl8Pc7F3rAWMq5fQapricnG187aS7OMdM\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads similar audience segment: Shows all visitors from Google ads and your website\"><\/p>\n<h4>Combined Segments<\/h4>\n<p>This is the targeting option in the audience segment. It allows you to define your ideal audience more accurately by combining existing segments.<\/p>\n<h4><strong>Keywords<\/strong><\/h4>\n<p>Keywords targeting with YouTube ads is contextual. For instance, if you decide to target \u201cemail marketing,\u201d YouTube will place your ad on videos and channels that are related to \u201cemail marketing.\u201d<\/p>\n<p><em>Note: You can only do this for awareness, not conversion campaigns.<\/em><\/p>\n<h4><strong>Topics<\/strong><\/h4>\n<p>This is like keywords targeting. If you choose to target some topics, YouTube will <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a> your ad on videos and channels that are related to your selected topics.<\/p>\n<p><em>Note: Like keywords targeting, you can only do this for awareness, not conversion campaigns.<\/em><\/p>\n<p>Now the last element that dictates the cost of advertising on YouTube is the type of video ads you create. Let\u2019s discuss it below.<\/p>\n<h2><strong>The Types of YouTube Video Ads<\/strong><\/h2>\n<p>You can invest in many types of YouTube video ads. Google outlines<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464\"> the basic formats<\/a> here. Below, we go into more detail.<\/p>\n<h3><strong>1.<\/strong><a href=\"https:\/\/support.google.com\/displayspecs\/answer\/6227733?\"> <strong>In-Feed Video Ads<\/strong><\/a><\/h3>\n<p>In-feed video ads <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a> up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.<\/p>\n<p>This ad appeared after performing a YouTube search:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-Kg6et41aHrpMS62Rjeev-Vdw6-ytp1_CMuKBx5MO9_d6q1yWjPx57XMuEeZEPQVjKHLmsadsrwenfXeJ7prfJM_Qi4praUmkx2L63Oy9VuDtb8u-p4ogBJzZebx56vL5ga2B03LN3JvuV7u32TmxQw\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Example of a YouTube in-feed video ad\"><\/p>\n<p>Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear. You can pay for these videos with CPV bidding.<\/p>\n<h3><strong>2.<\/strong><a href=\"https:\/\/support.google.com\/displayspecs\/answer\/6055025?\"> <strong>Skippable In-Stream Ads<\/strong><\/a><\/h3>\n<p>Skippable in-stream ads are the standard video ad type on YouTube.<\/p>\n<p>Advertisers only pay for these ads when a user watches the ad for at least 30 seconds, until the end of the video, or if the viewer takes an action, such as clicking on a call-to-action (CTA).<\/p>\n<p>Advertisers can choose between Target CPV, CPA, or CPM bidding strategies for these ads. <a href=\"https:\/\/support.google.com\/displayspecs\/answer\/6244563?\">YouTube requires<\/a> that skippable ads be between 12 seconds and 6 minutes.<\/p>\n<p>You&#8217;ll see these ads play before someone watches the video they\u2019ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds.<\/p>\n<p>You can also have them play anywhere in the<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=en\"> Google Display Network (GDN)<\/a> \u2014 or sites that purchased Google video ad space.<\/p>\n<p>In-stream ads also let marketers customize video ads with different CTAs and overlay text, as highlighted in this skippable in-stream ad example below from Grammarly:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4R8E4KKuKIg4_mvl0Yc7jHEcsxJ-J8hYvGYoEa7R7MQXmhOKmb6gZwJdpm-A191b07gv3jdA756uel8Lf5eiBynCdOqoN4hkxnLbZuxBoEp5dgnANEPrmd0aUtqfumzstVs3XxLZvzGACR_z80qy8SM\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Example of a YouTube skippable in-stream ad\"><\/p>\n<p>Notice that there\u2019s another CTA from Grammarly on top of the right-hand suggested video columns.<\/p>\n<h4><strong>What Skippable In-Stream Ad Videos Can Include<\/strong><\/h4>\n<p>Skippable ad campaigns can include videos with people, dialogue, and music that were retrieved with permission \u2014 or considered royalty-free. However, it&#8217;s best not to run a standard promotional commercial.<\/p>\n<p>Since people can skip these videos, you need to give your audience a reason to keep watching, and product plugs historically don&#8217;t get the views you might expect.<\/p>\n<p>Instead, tell a story with this video. People love seeing case studies of those who faced a struggle that they can empathize with. It&#8217;s a source of entertainment that makes your brand memorable and less tempting to skip.<\/p>\n<p>With skippable in-stream ads, advertisers can gain a ton of information about their ad performance, making it useful for optimization and testing purposes.<\/p>\n<p>Using their Google Ads account, YouTube account managers can collect data on an ad:<\/p>\n<ul>\n<li>Completed views.<\/li>\n<li>Partial views.<\/li>\n<li>Channel subscriptions.<\/li>\n<li>Clickthrough rates on CTAs.<\/li>\n<li>Views sourced from a user sharing the content.<\/li>\n<li>Views on the brand&#8217;s other content that can be attributed to a person initially viewing a video ad.<\/li>\n<\/ul>\n<p>These actions help advertisers better understand the full value of their video ad spend and where to allocate their budget to increase results.<\/p>\n<h3><strong>3.<\/strong><a href=\"https:\/\/support.google.com\/youtube\/answer\/188038\"> <strong>Non-Skippable In-Stream Ads<\/strong><\/a><\/h3>\n<p>Non-skippable ads can play before, mid-roll, or after the main video. They can be 15 to 20 seconds in duration. Here\u2019s an example:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KXiMQEvqq2i4gNEpTT2PupHXAsuXnptsjQnIfDGyMZtsH3cRbj2FQ33Hn4B4G-EPcuIsSeI27wKEYz6NLjFDTaO3FSD06TZV4eOiAZwnBxr847OJ6gMunaQLG9DzTM2B3IF6yJ21hm05Ot5hc1gYdpI\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Example of a YouTube non-skippable in-stream ad\"><\/p>\n<p>Non-skippable mid-roll video ads appear midway through a YouTube video that&#8217;s 10 minutes or longer. On the desktop, viewers will see a five-second countdown, and on the app, they\u2019ll see yellow markers where the ads are placed.<\/p>\n<h4><strong>What Non-Skippable Videos Can Include<\/strong><\/h4>\n<p>Non-skippable ads give you as much freedom as skippable ads in their allotted content. You can include people, dialogue, audio, and more elements that best represent your brand in 15 to 20 seconds.<\/p>\n<p>Because people can\u2019t skip non-skippable ads, these videos are best created with a CTA so you can optimize the attention you have from the viewer. In other words, encourage viewers to click on your ad and receive something in return.<\/p>\n<p>Perhaps you&#8217;ve released a new product or are promoting a major event this season \u2014 use non-skippable ads to get those clicks.<\/p>\n<h3><strong>4.<\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?__hstc=20629287.cfe9ed39ace9071eb2612d11273f3cb3.1663981972452.1669836232394.1669914194636.83&amp;__hssc=20629287.1.1669914194636&amp;__hsfp=607013177#bumper-ads\"> <strong>Bumper Ads<\/strong><\/a><\/h3>\n<p>Bumper ads are the shortest type of YouTube video ads. At just six seconds per bumper, these ad spots play before a viewer&#8217;s chosen video. It\u2019s also non-skippable.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/4qQDyfAxVHJxSaJQ9D7yazafOX8bocfMGPvMXU5KuWihIlBIp3iI4DHylxgeGjGYLAXCeAaXsbjsU1RcJpgHPOsXW0hU2OT86PG5rvg8yAu_OWlwP-GSVVQkfWM11OkAVrTNovrwlqchqwha8rb_Ih8\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\" Example of a YouTube bumper ad\"><\/p>\n<p>Bumper video ads obviously can&#8217;t tell a good enough story in just six seconds, but they make terrific complements to larger video campaigns on a new product launch or event.<\/p>\n<p>Just be sure to use the six seconds wisely, and include only the components of your brand you want your audience to remember. Bumper ads use Target CPM bidding, so you pay based on impressions.<\/p>\n<h3><strong>5.<\/strong><a href=\"https:\/\/support.google.com\/displayspecs\/answer\/187095?hl=en\"> <strong>Overlay Ads<\/strong><\/a><\/h3>\n<p>Overlay ads are a type of banner ad that hovers at the bottom of the video, as <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>n below. This type of ad is ideal for supplementing other in-stream video campaigns.<\/p>\n<p>A banner ad helps to avoid advertising your product intrusively while still reaching your target audience.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lzyvQIXzOaKYiCHgYlvwP1YblAM0ecL59rkaNdFYiyCKTRD9gnBSsfhRw2S4MrcCaT58V1wgC1cX9-o7O8VNPDIsZJBBDCTwv_4OKNsH8eGF_Ny7FcHZjqGte0DDmJlXmB3ENRim0i-r6JaboYs3kig\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\" Example of a YouTube overlay ad\"><\/p>\n<p>Now that you\u2018re familiar with the types of ads you can run on the YouTube platform, let\u2019s cover the nuts and bolts of launching a YouTube ad campaign.<\/p>\n<h2><strong>How to Advertise on YouTube: Launch an Ad Campaign<\/strong><\/h2>\n<p>Once you\u2019ve created a marketing video that you want to advertise on YouTube, it\u2019s time to<a href=\"https:\/\/support.google.com\/adwords\/answer\/2375497?hl=en&amp;__hstc=20629287.a51a184b1f4b68b5a109abeccb174b23.1628192355924.1629742439186.1629745592425.64&amp;__hssc=20629287.9.1629745592425&amp;__hsfp=3130220634\"> create your video ad campaign<\/a>.<\/p>\n<p>If you haven\u2019t made a video yet, here\u2019s how to get started with<a href=\"https:\/\/animoto.com\/blog\/guides\/getting-started-animoto\/\"> Animoto<\/a> or<a href=\"https:\/\/wistia.com\/blog\/your-first-video\"> Wistia<\/a>, along with a few<a href=\"https:\/\/blog.hubspot.com\/marketing\/best-six-second-pre-roll-ads-on-youtube\"> great examples of YouTube ads<\/a>.<\/p>\n<h3><strong>Step 1: Upload your video to YouTube.<\/strong><\/h3>\n<p>Open YouTube. Go to \u201c<strong>Your Channel<\/strong>\u201d and select the file you want to upload.<\/p>\n<h3><strong><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CmGW5ZVaoN2OxyxEyvqYOu95KZgwvLA2FuJ9FziClIQ4T1j58RGKZz5y6XhFpZYo8y-OXf-STVilfYhzTXPse4uRiJPTR9-a0nu5yajIF9rZrgy1S2DHBP5vmPfk406j0KBIuyb6jMu-RbF_iFC--CE\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to drag and drop a video to upload or select video file\"><\/strong><\/h3>\n<h3><strong>Step 2: Login to or setup your Google Ads account.<\/strong><\/h3>\n<p>Now, you&#8217;re ready to set up your advertising campaign. First, go to your<a href=\"https:\/\/ads.google.com\/?__hstc=20629287.a51a184b1f4b68b5a109abeccb174b23.1628192355924.1629742439186.1629745592425.64&amp;__hssc=20629287.9.1629745592425&amp;__hsfp=3130220634\"> Google Ads<\/a> account. If you haven\u2019t made one already, you can sign up with a Google Workspace email (either personal or business).<\/p>\n<p>When you first sign up, the screen might prompt you to create a campaign right away.<\/p>\n<p>Look for an option that says \u201cAre you a professional marketer?\u201d or \u201cSet up without creating a campaign\u201d and click. That way, you can get to your brand-new Google Ads dashboard.<\/p>\n<h3><strong>Step 3: Create a new campaign.<\/strong><\/h3>\n<p>When you access the dashboard, click the button that says \u201c<strong>+ New Campaign<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/sb5cjPOzI3uXm51fa24GquGfXJFz86Q5AsnFGt-GO90OoEA-M9juZfs05lal3Ug0Q-ECnjurLZ1whMLQvnKclVLPpHZxX8mBbyBphFf6jPKmv1gWYFKGLAWVgeeeqc4_jdgv8rXUJ4PCFGsoteUz-qY\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to start a new campaign\"><\/p>\n<h3><strong>Step 4: Choose the goal and campaign type.<\/strong><\/h3>\n<p>You\u2019ll be prompted to select a goal, then a campaign type. Choose whatever goal you\u2019d prefer. Under campaign type, select \u201c<strong>Video<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/y_q7OyOyI6zH7oLMJlkB5bu3GiWBtb5P5k6oo2OlapdiaBjjenTUoz2i-Y1O4zqtlHDf4IggPGlBb0LEqvIpE59TbeW4Zts4A6QI1c_CB3fCBXSvZI9K9GC2VdcprSro6Qw-vRkhzFBPzXLAdoJSwTI\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to choose the goal and campaign type\"><\/p>\n<h3><strong>Step 5: Choose the campaign subtype and strategy.<\/strong><\/h3>\n<p>You\u2019ll be prompted to select a campaign subtype: Video reach campaign, outstream, or ad sequence. Choose \u201c<strong>Video reach campaign.<\/strong>\u201d<\/p>\n<h3><strong><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/GW9Z2rrQLnWEfpr4ES0tmxhVQkEBQOw7icK_cCqhh1bb3KmCx53zJaD8UoRNlvl0UAovVN2L6T6qU4NqKUTUMH-DNEqK0oh3c8GmD55e-59Xvmf9MmycJ7-EeUQN-Suwe62htgMEjNVnNMrj_Z2OYrc\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to select a campaign subtype from video reach, outstream, and ad sequence\"><\/strong><\/h3>\n<p>On the same screen, select your method for reaching your goal: either \u201c<strong>Efficient reach (Bumper, Skippable in-stream, or a mix)<\/strong>\u201d or \u201c<strong>Non-skippable in-stream.<\/strong>\u201d<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/U9occjCMjvNzwdxxsmrpZSWkY1DQI1h1K0bWRIQmKArGRbLxZvrgvicuaIKVIq7nePXgACNnXTOEiVfFYxGj3gZK08Z5yYtLqA3ZsD7bMj11jNpQyewrKYrAaVNm0SzLXhsNB1u6Z5VdXlEGsZ-SP3o\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to select from efficient reach or non-skippable in-stream\"><\/strong><\/p>\n<h3><strong>Step 6: Enter a campaign name.<\/strong><\/h3>\n<p>Next, enter a name for your campaign. Leave the bid strategy as is.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ATEvP-VKeDTxXYWZi5FQ-uIfZcup2nZcniOl9uKZoK2jkAylErwrXxs7_RZBNbGD0sVcFaCcsjHoZQvTjGzIvnQs_XQo91qhZcYGnhVk3AhDzFJYoXKCDaNuDNM5J4G1sz1kXIkqtlkmECXkS7EsiaE\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to enter a campaign name\"><\/p>\n<h3><strong>Step 7: Enter a budget.<\/strong><\/h3>\n<p>Set your budget per day or for the entire campaign. Setting a daily budget can help you keep daily costs low while ensuring you don\u2019t run out of money too quickly.<\/p>\n<p>Setting a campaign total budget can help you establish a fixed investment amount that Google won\u2019t go over.<\/p>\n<p>After that, choose a start and end date.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8xrZ_fPu2k1dtjyCDBTo7tWkPtBvegnK4dvyYaLM5rZkFnTFVLMByivN58i_cMy_B1KtH7BMRAqLJbkPF1eTeMWikkFteQ9RWfF2QccqrinXYMNf4_FLhOhEW04hbOOCFtW0c4dlnZhwHgExeKFzDMg\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to enter a total campaign budget and select timeline\"><\/p>\n<h3><strong>Step 8: Choose networks, locations, and languages.<\/strong><\/h3>\n<p>Decide where you want your ad to appear.<\/p>\n<ul>\n<li><strong>YouTube search results<\/strong>: Your video ad will appear in results for searches and will appear on the YouTube homepage, channel pages, and video pages.<\/li>\n<li><strong>YouTube videos<\/strong>: This runs skippable in-stream ads that appear pre- or mid-roll during a YouTube video.<\/li>\n<li><strong>Video partners on the Display Network<\/strong>: With this option, you can choose for your video ad to appear before or around videos across the Google Display Network.<\/li>\n<\/ul>\n<p>You should create separate campaigns for YouTube search results and YouTube videos. This will help you better track performance metrics.<\/p>\n<p>These ads are served to people performing different activities and require a different amount of commitment from the viewer, so it&#8217;s best to monitor performance separately.<\/p>\n<p>Next, define the location of users to whom you want to <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a> the ad. You can also exclude certain locations.<\/p>\n<p>Lastly, choose the languages that your target audience speaks.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9Tjqv3XNRMN9K5kbMJzOm0ToIKLmGQJCBZ2uX1cy4_MUkPniXxMMJJ5h0MO3v8Y4D6Ugp2j9kFgUZC4NWbzUAMwvZodGHL_kWH_E9DcrcMQ6Rp18SX6UX--lSUCOrijzKQLam3WFyQAK1WLszLp5ZII\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to the campaigns networks, locations, and languages.\"><\/p>\n<h3><strong>Step 9: Set up content exclusions and excluded types and labels.<\/strong><\/h3>\n<p>These options are for those who wouldn&#8217;t like to advertise their brands on videos that have profanity or sexual content.<\/p>\n<p>Choose between \u201c<strong>Expanded inventory<\/strong>\u201d (excludes videos that have excessive profanity and graphic content), \u201c<strong>Standard inventory<\/strong>\u201d (excludes videos with strong profanity and graphic content), and \u201c<strong>Limited inventory<\/strong>\u201d (excludes videos with moderate profanity and graphic content).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/L1E4Wdv9BZZ1LEv7ITnd3Ud7KHOoDiCtsCL02jNaVEYZA0Gg-y2SQesLScr6N2EpEe7iSPPX3YgS7stCH2CPCfPkNXZJs7Xz-J0hjHb25dZNEbrHYHhuiwZxrVOiP4QUxFLfk0geIoG9kUxnk4K2Z_M\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to set up content exclusions and excluded types and labels.\"><\/p>\n<p>Under \u201c<strong>Excluded types and labels<\/strong>,\u201d you can also prevent your ads from <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>ing up in embedded YouTube videos and live-streaming videos. In addition, you can exclude content based on their content labels (G, PG, MA, and so on).<\/p>\n<h3><strong>Step 10: Choose related videos.<\/strong><\/h3>\n<p>You have the option of adding related videos to appear below your ad. You can add up to five.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hsH5Jdi3n4Ubbz0jsZJtuXDGrVbRcLdpQxHvrlXwcRzbcL586-lzHf4Rafdk84_mwlJe-R7aPiZTYzgUfqM8B7tDM-31EPhgjpY6vr7TR3-fqFUxXlkWgWGlqNUo9MsAzhr14o3RpgbO1WCZ1G2VoDU\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/p>\n<h3><strong>Step 11: Configure advanced settings.<\/strong><\/h3>\n<p>In the advanced options, you can specify the operating system, device, and carrier for more granular targeting.<\/p>\n<p>This is especially useful for mobile app ads, and there&#8217;s an option to increase or decrease your bid based on the ad <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>ing to someone using a mobile device.<\/p>\n<p>You can set beginning and ending dates for your campaign, create a custom schedule for YouTube to <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a> your video ad, and limit the daily impressions and views for users. This all helps you to get the most return for your ad spend.<\/p>\n<h3><strong>Step 12: Set up demographics and audience segments.<\/strong><\/h3>\n<p>Next, define the audience you would like the video to be <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>n to \u2014 options include gender, age, parental status, and household income. You can also target individuals by their interests, such as beauty mavens, cooking enthusiasts, horror movie fans, etc.<\/p>\n<p>Try running multiple campaigns to target different groups of users to discover who is most engaged, rather than including everyone you want to target in one campaign.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/U63IKa4BK56Yg1mP9Xn7XZFAJD0fAHIYcxPj70PwOaRHHFdveBQvjk9lPU9mTAINFj0t02vlwInamK6Gv6aVkm-5_zYJIj03qx2ac4WeGxpKzG8FkpBtcdEZwG-10oLtexnPsGeaupH3DShFgC8lKrQ\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to set up demographics and audience segments\"><\/p>\n<h3><strong>Step 13: Select target keywords, topics, and placements.<\/strong><\/h3>\n<p>You can also target individuals by keywords, topics, or placements where you would like your video ad to appear.<\/p>\n<p>Keyword targeting with in-display ads can be a powerful tool for finding individuals who are looking for a visual answer to a question.<\/p>\n<p>Be sure to do your research, and try testing different groups of keywords to see which leads to more views, clicks, or conversions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/HZhreeBLYTE4RN2L2YMIP3mW0LPCLEPx2rT0JW3FW7fIFZu7e9xUfxdhMwKhDopmKq-9PNl8Lkh_Mde-B1ESuqxoFbZtJqzLTMgQq1PZ-qj8vhhLzL9u_T4saWVOSeKOKlvb5k5wt1ClWKX1AH8hKec\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Prompt for a user to set up keywords, topics, and placements\"><\/p>\n<h3><strong>Step 14: Start bidding.<\/strong><\/h3>\n<p>Next, determine the maximum price you will pay for each view, which you can adjust to increase the number of projected views your video may receive.<\/p>\n<p><span style=\"font-size: 11px; color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0OylS2kOSLkVazgn9t_Gr4aIS3ySZOS6fHjmrWtIwXUc17H85I_lqQB4SOiKvsb78bMjiltpWzadNI92x_7l1AYba5VKfme36SxYIsM1ymQHECDoopVkuUBKMu8qnKnN-Hl1U7yzQ0S6vd13sAQY2sw\" width=\"624\" height=\"187\" alt=\"YouTube ads bidding: Shows example of a target CPM bid set at $100\"><\/span><\/p>\n<h3><strong>Step 15: Create the video ad assets.<\/strong><\/h3>\n<p>Insert the YouTube link for the video you would like to run the ad for. You will then choose whether you want this to run as an in-stream ad or an in-display ad.<\/p>\n<p>For in-display, you&#8217;ll need to include a title and short description, which is entered on two separate lines. Note: Titles are limited to 25 characters, and the description lines are limited to 35 characters each.<\/p>\n<p>In-stream ads provide you with the option to overlap a display URL on top of the video. You should use a vanity URL that directs to another final URL to make it more memorable.<\/p>\n<p>You can include advanced URL tracking options. In addition, a companion banner made from images from your video will appear on the right side of the video ad.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Nz9fnazEqBcke1jC0whmsbFsZNhzxS8j86q0VqKxX6KzWFZBodKxafR48l0IHMJcfF8UndopP5_Svl4M0UIEsmWmzNLCekaXkzN8ocS7lKQTJNPUJE0lr2QkUIJK9wL82WSleXRr_WSX_tKvuS9yG3M\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads video set up\"><\/p>\n<p>Click \u201c<strong>Done<\/strong>,\u201d then click \u201c<strong>Create Campaign<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/WkXj9IaA5c7F6HHvblOaDcedqWfLLzwuvrTshD2bP9IXcFKHub_mIWuQshQotYW-If_GwClxjJalQt012xyz15QEnMJn9m16xyIQZeGUEpCRcvflPBzRNrjpratW-3mPaObEmfVkXEEUzg8X5gQ4mK4\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ads video finished\"><\/p>\n<p>Finished! Google will then prompt you to put in your credit card information (if they don\u2019t have it already) so they can begin running your ad.<\/p>\n<h3><strong>Step 16: Link your Google Ads account.<\/strong><\/h3>\n<p>If you haven&#8217;t already, link your Google Ads account to the YouTube channel where you hosted your video. On the top navigation bar, click \u201c<strong>Tools &amp; Settings<\/strong>.\u201d Under \u201c<strong>Set Up<\/strong>,\u201d go to \u201c<strong>Linked accounts<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/84cvW0nGGUb8m6R5TKTGAOcJSVxiSIdHjdG72-gvt3cf2fmPenDmBF_IoXVLM0VgwWJ-zAf_9WxyJrvB7iq1b8gW7m9vZEuviVIqBAsxLL5_5sIFxh93ul5LcpQyuZfiYuBp8GsD_XQRvlWlEK4Y4oA\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Linking Google Ads account to YouTube channel\"><\/p>\n<p>Choose YouTube from the screen, and you\u2019ll be prompted to add a channel.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nWPnjPQjupraAJyY7i1jcuG5Trj-9vRZzJ0vhIW6mW2LKlWAmStkXNLuT7kWxRP_bzSL_6k-Ic4NqS-Ewapi7OFA9zdJP2wSsieTF0wkld85lYahiYpiMCXkCo94CByY_CJQ6utklYo7x_L4Tphf-nc\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Linking of Google Ads account to YouTube channel finished\"><\/p>\n<h2><strong>11 Tips for Optimizing Your Video Ads<\/strong><\/h2>\n<p>Launching a video ad campaign is a great step, but there are some things you should set up prior to paying for views. That way, you make the most of your budget and get the highest return on investment.<\/p>\n<h3><strong>1. Define your metrics and goals.<\/strong><\/h3>\n<p>When analyzing the results, there are four major metrics you can track for each video.<\/p>\n<h4><strong>Views and Impressions<\/strong><\/h4>\n<p>Under the \u201cviews\u201d category, you can better understand what percentage of the ad people viewed and understand how the ad drove earned views. You can also see how it increased views on your brand&#8217;s other videos.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/v5-q5u7gafk3l11DC1NheoIWt2NgiOQ6D6g_Hps7hLNKTS6ox8PVIQqomubeKWBZPcXcZi5yF5OMtYdzUiuJt1S59BPBt8FEzyoEU8H-kuCDMt6tCQE6tfarhQ6qmCpQV3D4NMj6B0r5q3XMKrUmz9s\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ad campaign views and impressions dashboard\"><\/p>\n<h4><strong>Audience<\/strong><\/h4>\n<p>This category can track engagement metrics based on age, gender, household income, and parental status.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SUGUXCU7qH0thL743G-XfQ5XSglvMUyReJhmtk3hgvbB-9tUPb9HaqiggCd79BwPpuQpj-cnOQH2xyTUwy4M0zHgXV2WMLSfYGF8FTWCQJX3X1vUEuP_Q4kk-93hAYwkrRnNCgNppdGGlBEUWMyuS-c\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"YouTube ad campaign audience segment dashboard\"><\/p>\n<h4><strong>View Rate<\/strong><\/h4>\n<p>The view rate could signal if the creative and message are interesting or entertaining enough for people to watch the ad. By increasing your view-through rate (VTR), you will lower your cost per view.<\/p>\n<h4><strong>Conversions<\/strong><\/h4>\n<p>Conversions will help you better understand if your ad is driving leads and returning a high ROI for your brand.<\/p>\n<p>Depending on the goals for the brand, determine a few goals based on these metrics and formalize a plan for optimizing creative and trying different targeting criteria to improve results.<\/p>\n<p>Your goals should also determine the type of content you will feature in the ad \u2014 some metrics are better for branding goals, and others will drive leads and conversions.<\/p>\n<h3><strong>2. Track low-performing placements.<\/strong><\/h3>\n<p>If you&#8217;re running in-display ads that will appear across the Google Display Network, you can review where the ad has appeared in by navigating to <span style=\"font-weight: normal;\">Video Targeting <span style=\"font-weight: bold;\">&gt;<\/span> Placements<span style=\"font-weight: bold;\"> &gt;<\/span> Where ads were <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>n<span style=\"font-weight: bold;\"> &gt;<\/span> Display network from your Google Ads Campaigns dashboard.<\/span><\/p>\n<p>Review this list to see if any particular sites are contributing to poor performance for your desired metrics. Exclude these sites from your ad campaign moving forward to increase your average CPV.<\/p>\n<h3><strong>3. Use a custom thumbnail image.<\/strong><\/h3>\n<p>Design or use a high-quality still image from the video to entice a viewer to click on your video. Remember, this image needs to be legible for users on different devices, including mobile.<\/p>\n<p>If your image contains a person, make sure they\u2019re looking into the camera. If you are featuring a product, make sure the background isn&#8217;t distracting.<\/p>\n<h3><strong>4. Drive people to buy with cards.<\/strong><\/h3>\n<p>A<a href=\"https:\/\/support.google.com\/youtube\/answer\/6140541?vid=1-635792409460577185-3239843357&amp;__hstc=20629287.a51a184b1f4b68b5a109abeccb174b23.1628192355924.1629742439186.1629745592425.64&amp;__hssc=20629287.9.1629745592425&amp;__hsfp=3130220634\"> YouTube card<\/a> is teased with a small \u201ci\u201d symbol, which the viewer can click to expand. You can time this appearance so only users who engaged with the video and content will see the notification.<\/p>\n<p>With cards, you can feature a product related to or featured in the video to drive product purchases.<\/p>\n<p>You can also use cards to drive fundraising donations, traffic to a URL, or traffic to other videos, as <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>n in the example below from our YouTube channel.<\/p>\n<p>Each format will allow you to customize the card with text, images, and other options.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/HZT404BdJzjJPQP_qSkSky9-1C63G6Ddg5sDPNWk3nVBEXchQ1-C0eojjkdv6Ia8PxPD--cCNDX92ET76uGYU1F-AilTYV-9AXMPF4Euo4GKrxmLZuI1VNqNLizkED-RdkM2FiievYoyBDBRfWyxMc8\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Video <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>ing marketer with HubSpot YouTube cards at the right&#8221;><\/p>\n<h3><strong>5. Create calls-to-action.<\/strong><\/h3>\n<p>When promoting a video on YouTube, you can include CTA overlays that link to a URL. You could link to a landing page, product page, information page, career page &#8230; whatever you&#8217;d like. You could also send people to a favorable report or interview featuring the brand.<\/p>\n<h3><strong>6. Create a YouTube end slate.<\/strong><\/h3>\n<p><a href=\"https:\/\/support.google.com\/youtube\/answer\/6388789?hl=en\">Create an end screen<\/a> to drive subscribers to your channel, promote your social networks, or increase interest in your brand. If someone has watched a video until the end, it&#8217;s a good sign they enjoy your content and might be interested in subscribing to your channel for future updates.<\/p>\n<p>This end slate by HubSpot increases subscribers and social media fans while also highlighting other interesting topics its host has featured. Once you build the image, you will be able to annotate the end screen in YouTube&#8217;s video editor.<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JMaeIFpsrodje-KX1tAqUJA5Ni7a1OJRP-muL1a-liO-8dq3Qag4RLGh3hR0MJSA1QlTL9NreSQ6UDBUrz6RwLgRdg8G0PciHP2CXX3WYqVIATZtOB-dMKPZS686fIzmgR1l7vY-mU2wD43fiZNBffE\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\" alt=\"Video <a href=\"http:\/\/aimoneymachine.club\">wouldn&#8217;t<\/a>ing a man with HubSpot YouTube end slate&#8221;><\/p>\n<h3><strong>7. Use negative <a href=\"http:\/\/aimoneymachine.club\">option<\/a> <\/p>\n<p>If you\u2019re running a campaign for a long time and want to only attract new users to a brand, consider creating a list of people that shouldn\u2019t see your ad.<\/p>\n<p>You can stretch your campaign budget and target only unique users by excluding those who have previously viewed the specific video, who have visited your YouTube channel, or who have shared, liked, or commented on any of your videos.<\/p>\n<h3><strong>8. Use closed captioning to cater to viewers\u2019 needs and wants.<\/strong><\/h3>\n<p>This tip applies to all YouTube videos \u2014 but it\u2018s a general best practice that\u2019s not followed by many brands. Include a quality video transcription you\u2018ve generated and approved.<\/p>\n<p>Only user-uploaded transcriptions are indexed by Google because YouTube\u2019s automatic captioning can be less than reliable.<\/p>\n<p>Depending on your target audience, you may also want to include transcriptions in various other languages. You can also offer users the option to download or visit a site page with the full transcription in your video description.<\/p>\n<h3><strong>9. Qualify viewers.<\/strong><\/h3>\n<p>Sometimes, people who have no interest in your product will see your ad.<\/p>\n<p>Encourage them to skip the ad if the content isn\u2018t relevant so you don\u2019t have to pay for the view, and they don&#8217;t waste their time watching irrelevant advertising.<\/p>\n<h3><strong>10. Consider making your ad longer.<\/strong><\/h3>\n<p>With<a href=\"https:\/\/support.google.com\/adwords\/answer\/2375464?hl=en&amp;__hstc=20629287.cfe9ed39ace9071eb2612d11273f3cb3.1663981972452.1669836232394.1669914194636.83&amp;__hssc=20629287.1.1669914194636&amp;__hsfp=607013177\"> skippable in-stream ads<\/a>, if the ad is under 30 seconds, you&#8217;ll pay only if a viewer watches until the end.<\/p>\n<p>If the ad is longer than 30 seconds, you pay if the viewer watches it for at least 30 seconds. In both cases, you pay if the viewer interacts with your ad before it&#8217;s over.<\/p>\n<p>Consider this when you\u2019re coming up with ideas for content for the ad. You may want to put messaging at a certain point so uninterested viewers can skip the ad, or you might provide special offers towards the end of the video.<\/p>\n<h3><strong>11. Use the CPV pricing model for <a href=\"http:\/\/aimoneymachine.club\">option<\/a> <\/p>\n<p>If you have a predetermined audience you marketed to, use the cost-per-view pricing model to remarket to this audience.<\/p>\n<p>This bidding model will get you lots of views. It\u2019ll also be a lot cheaper and has a good chance of converting.<\/p>\n<h2><strong>The Future of Video is Bright<\/strong><\/h2>\n<p>Video content is a must-have part of your content strategy. This is even more relevant now that YouTube lets marketers target users based on their search histories.<\/p>\n<p>YouTube advertising is more targeted than ever, and it\u2019s less competitive real estate than the world of Google Search. Try your hand at creating a YouTube ad campaign of your own and see the results for yourself.<\/p>\n<p><em>Editor&#8217;s note: This post was originally published in February 2017 and has been updated for comprehensiveness.<\/em><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=46d72524-f4a7-44e9-9af0-935be9bb3891&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"Improve your website with effective technical SEO. Start by conducting this  audit.&nbsp;&nbsp;\" height=\"942\" width=\"2693\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/46d72524-f4a7-44e9-9af0-935be9bb3891.png\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fyoutube-video-advertising-guide&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Ads for Beginners: How to Launch &amp; Optimize a YouTube Video Advertising Campaign - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/youtube-ads-for-beginners-how-to-launch-optimize-a-youtube-video-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Ads for Beginners: How to Launch &amp; Optimize a YouTube Video Advertising Campaign - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. 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