{"id":153,"date":"2023-08-16T13:52:59","date_gmt":"2023-08-16T13:52:59","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/the-state-of-consumer-trends-in-2023-new-data\/"},"modified":"2023-08-16T13:52:59","modified_gmt":"2023-08-16T13:52:59","slug":"the-state-of-consumer-trends-in-2023-new-data","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/the-state-of-consumer-trends-in-2023-new-data\/","title":{"rendered":"The State of Consumer Trends in 2023 [New Data]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/consumer%20trends%202023-1.png\" alt=\"marketers investing in consumer trends\" class=\"hs-featured-image\" style=\"width:au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> !important; max-width:50%; float:left; margin:0 15px 15px 0;&#8221;> <\/a>\n<\/div>\n<p>From the rise of AI <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> recession fears, times are changing fast.\u00a0<\/p>\n<p>From the rise of AI <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> recession fears, times are changing fast.&nbsp;<\/p>\n<p>To help marketers keep up and stay ahead of the curve, we&#8217;ve run biannual Consumer Trends Survey of 600+ US adults, <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> keep a pulse on:<\/p>\n<ul>\n<li>What trends they&#8217;re following.<\/li>\n<li>How they spend their time online.<\/li>\n<li>How and where they prefer <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> shop.<\/li>\n<li>What standards they&#8217;re holding their favorite brands <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>.<\/li>\n<\/ul>\n<p><a class=\"cta_but<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>n&#8221; href=&#8221;https:\/\/www.hubspot.com\/cs\/ci\/?pg=ebf9ec8e-a468-455a-943e-80aa4e6be694&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=&#8221;><img class=\"hs-cta-img \" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> !important; width: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; display: block; margin-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p: 20px; margin-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m: 20px&#8221; alt=&#8221;Download Now: The State of U.S. Consumer Trends [Free Report]&#8221; height=&#8221;81&#8243; width=&#8221;458&#8243; src=&#8221;https:\/\/no-cache.hubspot.com\/cta\/default\/53\/ebf9ec8e-a468-455a-943e-80aa4e6be694.png&#8221; align=&#8221;middle&#8221;><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a><\/a> <\/p>\n<h2>Top Consumer Trends of 2023 [Summer Update]<\/h2>\n<h3>Digital and Online Trends<\/h3>\n<h4>1. Consumers don\u2019t trust AI, but one-third still use It.<\/h4>\n<p>AI is hands down the <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p trend of 2023, with one in three consumers already using chatbots and platforms like ChatGPT.&nbsp;<\/p>\n<p>But here&#8217;s the plot twist \u2013 only 26% of consumers actually trust content created with AI.&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nQsy_Jbg9Q4Xiwqqd5nbK8WmTvEgkNnacZJkW-1RnYxKonek5wcOru32ODTHnwD2QlqdxHwpBLA6BVvhkfDxO0ag9wc0gRRNQ2FAcohPKLcA0buvkDV8RLWM5y9FmeDrO9MzoNgnyvk1ijSO1VQg9p0\" width=\"624\" height=\"379\" alt=\"do consumers trust generative AI content\"><\/p>\n<p>As businesses leverage AI, building trust and maintaining transparency are key <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> fostering consumer confidence in AI-driven experiences.<\/p>\n<p>Regardless, 40% of full-time employees use AI at work, and 75% of them say it&#8217;s effective. The <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p use cases for AI chatbots at work revolve around assisting people in their work rather than doing their job for them \u2014 helping with tasks like getting ideas or inspiration, summarizing text, and learning new things.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Gc8iah665ZueJ7Qh2OtLRPxJA41dTC0-or_ko2Pf8g9cVJ5kYdg5NTO6-hveQWZJp6yK6YixQhZjYdCrllxVnpY5hzq8aEBwxx3F3LfkwVSahwJIMi0_9C-Uo_Vy6EwAuNMcOQJ7jf2qbgWp9mkLNbg\" width=\"624\" height=\"379\" alt=\"<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p use cases for AI chatbots&#8221;><\/p>\n<p>These are also among the most effective uses for AI in the workplace, with workers saying AI is most effective for analyzing and reporting data, learning new things, creating images\/videos, getting ideas and inspiration, and conducting research.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TCCPce265nE0q5_PjijBlSBZDiKDrDsm5OjIDhvYwv_X35AHzoCn5-Igl9Xc0wq-X93JMYCZK5o5VQE3xnkjad61MIS0gpEi3ebvZdaUzbObA-Pay0lLMXiSjmDbJxNbYIRZU3z-21tr759SC7UDWms\" width=\"624\" height=\"379\" alt=\"what ai chatbot tasks are most effeective\"><\/p>\n<p>Lastly, we asked consumers which AI they plan on using in the future.&nbsp;<\/p>\n<p>Despite ChatGPT\u2019s head start, over half of consumers see themselves primarily using <a href=\"https:\/\/blog.hubspot.com\/marketing\/chatgpt-bard-bing\">Google Bard<\/a> once it&#8217;s publicly available \u2014 followed by ChatGPT \u2014 with <a href=\"https:\/\/blog.hubspot.com\/marketing\/chatgpt-bard-bing\">Bing<\/a> in third place.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1aAGTsjBeZ5ZHlcs06jeyoLUFpVovgqEBd-amvM5CX0lxopUiTQnnrizo84kprqOlYipYXRV5oISReDW5-uK7yn-uEb572TJyqT-I8vtrL2s20hWXOd-G80JE_8Exf8RIukoH6VshWlUbJRQT7Oy3kw\" width=\"624\" height=\"379\" alt=\"which AI chatbots do consumers prefer\"><\/p>\n<h4>2. Social media is the future of shopping.<\/h4>\n<p>Social media is quickly becoming the future of e-commerce, with social shopping growing in popularity across all age groups. Influencers are impacting more purchase decisions, while cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mers increasingly sliding in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> DMs for cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mer service.<\/p>\n<p>Just in the past three months, 41% of consumers have discovered a product on social media.&nbsp;<\/p>\n<p>In fact, Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/TX4dwGXFplA0wfeyisUB8DgqnUYf__wqnft-sesEg8arV9bjq9OTm9YOFZQshPo6soPd_SWbq9Bjx2g0N6e8HzEGsYfryf1LlIJm7gDNSrsjhfzQRjdpxKUngtWWegN-GZ8te9Ne3bynswJWTvzSXuQ\" width=\"624\" height=\"379\" alt=\"what % of each generation discovers products on social media\"><\/p>\n<p>When it comes <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> actually purchasing these products. 17% of social media users have bought something directly on a social media platform in the past three months, rising <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> 22% of Gen Z and 27% of Millennials since our January update.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Mft7sw5gm-qpiFaOuDDXJ7pxjOk5zxnJWJycPeE369WGRBT3iEb8zh2ci-HHN4842gAoHKo1EYaNJFYUoUD0kRcN5fOPl_Ex5e1yvo6Ya5CP1o4KaKhOdtOsb3W85VhIN654XPcnb38Dk2lPzrah8l0\" width=\"624\" height=\"379\"><\/p>\n<p>On <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p of that, 24% of social media users have bought a product based on an influencer\u2019s recommendation in the past three months, a 33% increase from when we ran this survey last year.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1JgmSqryLaeKg9MTdhs0Vw_zuSOEcCGjcr17acDoa57xltm-Oa-6Tn_jCjrapdY6NKkMF7RLhk4jIzj7B74rmRbk_XukAlSQIaA8kRZoR_IOZiN1zddeRTnyi8w7yomC95dghVzeeJMb4o77ox_4vqk\" width=\"624\" height=\"379\" alt=\"percentage of each generation thats bought products on social media\"><\/p>\n<p>For Gen Z, 40% have bought a product thanks <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> an influencer in the past three months, and (<a href=\"https:\/\/blog.hubspot.com\/marketing\/shopping-trends?hubs_content=blog.hubspot.com%2Fmarketing%2Fstate-of-consumer-trends-report&amp;hubs_content-cta=The%20Shopping%20Trends%20of%202023%20%26%20Beyond%20%5BState%20of%20Consumer%20Trends%20Data%5D\">similarly <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> our January update<\/a>) they say recommendations from influencers are more impactful <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> their purchase decisions than recommendations from their friends or family.<\/p>\n<p>19% of social media users have also sent DMs <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> get cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mer service in the past 3 months, up 45% from last year. Not only that, but 1 in 5 Gen Z, Millennials, and Gen X say DMs is how they prefer <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> get cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mer service from a company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9he7c6UXw74oV_Rd4sR_lv0ymUMDIjXN471Y-vdgLvYFHlh7ezlh-yH3kiNeJXMTjmUnqyZy6J5zrJe_tZHnTOT_IZvSSzGLOg1y1KrzyBuHwS5TVpjxBGqlaErElctcO7GscQl1nl6nmYXAnZbL5OA\" width=\"624\" height=\"380\"><\/p>\n<p>In past Consumer Trends pulse surveys, we continued <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> see that consumers <a href=\"https:\/\/blog.hubspot.com\/marketing\/why-consumers-dont-shop-on-social-media\">don\u2019t fully trust social shopping<\/a>.<\/p>\n<p>Today, they seem <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> be coming around. While just 47% of social media users feel comfortable buying through social apps and only 42% trust social media platforms with their card information, both of these are improvements over last year&#8217;s numbers.&nbsp;<\/p>\n<h4>3. Younger social platforms gain steam as legacy apps stall.<\/h4>\n<p>Despite being the most used social media platforms, Facebook, YouTube, and Instagram saw the least growth in users in our survey group year-over-year.&nbsp;<\/p>\n<p>Facebook usage remained flat, Instagram usage dropped by 5%, and YouTube usage dropped by 2%. Meanwhile, BeReal grew 333%, Twitch grew (43%), and TikTok grew (21%).&nbsp;<\/p>\n<p>(Note: We ran this survey just before Threads launched and expect it <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> be a big discussion point in our next bi-annual survey.)<\/p>\n<p>Still, Facebook is the most popular <a href=\"https:\/\/academy.hubspot.com\/courses\/social-media\">social media app<\/a>, used by 68% of consumers, followed by YouTube (61%), Instagram (40%), TikTok (34%), and Twitter (30%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KCPzuAre-vFcEPXFYo7YPrcAJCHFbCu1sNnt5psWEPTl34vgZ_5EpPuelVqbRKweov1zhtF4uyTU5VUjGGAm3UzyhEG32GR3bbJtTexo9jrAzTbE7__dVkxcpwQuwLytqW40mXenFfg36oqw6ooL5n0\" width=\"624\" height=\"351\" alt=\"usage of social media platforms amongst adults infographic\"><\/p>\n<p>Although <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\">LinkedIn<\/a> is <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>wards the bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m of the list, B2B marketers shouldn&#8217;t panic or count it out. Although it saw a slight decrease in users year over year, the usage on this platform can vary (and even might be seasonal in response <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> how workplaces hire or promote). For example, in our January 2023 update, we saw that LinkedIn had 20% more consumers who reported active usage.<\/p>\n<p>Overall, this data aligns pretty closely with data we\u2019ve seen from App S<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>res, platform analytics firms, and reports directly from the respective platforms.<\/p>\n<h4>4. Social search and generative AI are disrupting traditional search engines.<\/h4>\n<p>While there\u2019s no denying search engines are still dominant, social search is growing in popularity, especially among Gen Z, Millennials, and Gen X.<\/p>\n<p>Not only do 31% of consumers turn <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> social media <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> search for answers <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> their questions, but one-fourth of 18 <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> 54-year-olds prefer <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> search on social media over search engines.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/IMWTiLTL5eBVGMeLFZkZRplaroEe9aeYsy7rzdfK4CypUSJdrdjOsK2it_8yytTbNkhkwpsuNEV39_KjQLspCvDWze0GSRLn4kpVOtOxxYPmso21ovyzdfo0-zmKjMK-vugF2OdHhPosgPD0tmnpruE\" width=\"624\" height=\"380\" alt=\"how different generations prefer <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> find information online&#8221;><\/p>\n<p>&nbsp;<\/p>\n<p>Another thing going for social search is the fact that 54% of consumers use their phones over any other device when looking something up on a search engine \u2014 jumping <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> 80% for Gen Z since our last survey.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Qz4P7joSTiliu48cud8QXcVvXprGZIS-Ozgpam7H2CWoYKsdCjcadgfJu-GciGg_zNS2Z6mNeZ3lYuDPkO-aS7eRpqVu-GVhhgVpgZHF0my8sM6Ay-sdwyzHXbqeqWuZdNq8C539au45T3qCxKe9kNs\" width=\"624\" height=\"380\" alt=\"devices different generations use <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> find information&#8221;><\/p>\n<p>But between search engines, social search, and AI, consumers still say search engines are the most effective way <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> get their questions answered.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/IOgHtA_maAf-s3o7QVequyIiz-wk7O1x_LYZK83uEBLQZvHNorL7H2a3KHtaQjz7CbIqarqnUUj2UIZMpL3esqevK8nnI2vGcnu4mtRuiGrvNxJ0gEMEBv3JRwP1mcG16GyJ-leIy0iHrNw7tnviMTw\" width=\"624\" height=\"380\" alt=\"devices different generations use <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> search&#8221;><\/p>\n<p>Ultimately, while social search and generative AI becoming more popular, traditional search isn\u2019t going anywhere just yet.<\/p>\n<p><a><\/a> <\/p>\n<h3>Workplace &amp; Budgeting Trends<\/h3>\n<h4>5.. Flexible workplaces are more vital than ever for retention.<\/h4>\n<p>The past few years have seen dramatic shifts in how we work, with hybrid and remote work becoming more common while being in the office full-time fell out of favor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nlqxnJWuFdnlUstRHeDmGk3mwwXAn8ZFxMA2pis56pJrX2PX5MQtBmL0qZDnqzBHiE4Y8DKrROoRkT2yXWikHOTEWgil5lmKGlItzZXfaT09sHB2mdJr4e6F75yFiphdnM2uY9uyg2tAMmw3kdPXCqk\" width=\"624\" height=\"380\" alt=\"remote vs in office vs remote among consumer workers\"><\/p>\n<p>Just 32% of full-time employees surveyed are in the office all week, down from 40% a year ago.&nbsp;<\/p>\n<p>Meanwhile, both fully remote work and hybrid work became more common, with 34% of workers saying they\u2019re hybrid and another 34% saying they work remotely.<\/p>\n<p>Not only that, but hybrid is the most popular work model (preferred by 41% of employees), followed by remote (32%), with in-person coming last (27%).&nbsp;<\/p>\n<p>What&#8217;s more, remote and hybrid employees aren\u2019t interested in returning <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the office full-time, with 47% saying they\u2019d consider leaving if they had <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> come in five times a week. But, they\u2019re more open <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> coming back than they were last year, <a href=\"https:\/\/blog.hubspot.com\/marketing\/back-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>-the-office-employees-would-rather-quit&#8221;>when 54% said they\u2019d rather quit<\/a>.<\/p>\n<p>The good news? Offering flexibility could result in great employee or team retention. The <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p reason people we surveyed want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> stay in their job is <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> maintain their flexible work schedule, beating out competitive pay.<\/p>\n<h4>7. Company culture matters.<\/h4>\n<p>Not only do consumers need <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> see flexibility <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> stay loyal <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> employers, but they also need <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> see efforts made <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> build a positive and healthy company culture.&nbsp;<\/p>\n<p>A whopping 67% of employees say it&#8217;s important that the company they work for has a diverse and inclusive culture, up 20% from last year.<\/p>\n<p>And it makes sense. As more people are asked <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> go back <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the office \u2014 even part-time, they\u2019re more heavily putting their work experiences in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> perspective. After all, why would you want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> return <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> an office associated with negativity, unnecessary stress, uninclusive siloes, or psychological safety?<\/p>\n<p>If poor culture, flexible work, or other negative things like overwork, lack of upward motion, or poor recognition of good performance aren\u2019t handled, teams may run in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> a trend some leaders fear \u2014 quiet quitting.<\/p>\n<p>At this point, one-third of employees surveyed are actively doing it \u2014 still <a href=\"https:\/\/blog.hubspot.com\/marketing\/why-quiet-quitting-happens\">on par with our research<\/a> from the past year.<\/p>\n<h3>6. Consumers are tightening recession budgets.<\/h3>\n<p>64% of consumers think the US is currently in a recession and 63% are tightening their budgets in response. About half (49%) of US adults have taken steps <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> plan or prepare for a recession.<\/p>\n<p>Additionally, with 42% of consumers expect the recession <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>&nbsp;for over a year.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9o4S6UGumwJ2w_xL7inQJXJzXyyxFly2DcPE95YJU7Wx93bR_WRc8VRy_K3he5ewbgFKvnNGuAGgoCW-8gYByH6IbBT-PuCkrbb-8e6UxjSjMzPLL58YpvmLKTIMfAV0uc94KHGm8KNGvKpcRxEpvm4\" width=\"624\" height=\"380\" alt=\"how long consumers expect the economic slowdown <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> last&#8221;><\/p>\n<h4>7. Consumers continue <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> fear layoffs and recession impacts.<\/h4>\n<p>Although many companies will save thousands, or even millions, on reducing office space and facilities costs with hybrid and remote work, half of consumers are still rightly concerned about being laid off from their current job.<\/p>\n<p>For marketers, earlier research from this year showed that their departments were already working with less <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-marketers-are-navigating-recession\">resourcing, headcount, and budget<\/a> than past years. As some industries are still seeing the brunt of economic trends, this has likely continued.<\/p>\n<p>Many also worry that AI \u2014 the very <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>ol that streamlines their busy work \u2014 could take over their work entirely.<\/p>\n<p>At HubSpot, we think AI should be used as a <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>ol <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> help employees cut out busy work and drive results, not as a means <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> save money by cutting staff.&nbsp; And, heads of&nbsp;other AI platforms, like <a href=\"https:\/\/blog.hubspot.com\/marketing\/will-ai-replace-marketing-or-search-engines\">Jasper.AI<\/a>, agree.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Samyutha%20Reddy%20on%20why%20AI%20wont%20replace%20marketers.png?width=790&amp;height=460&amp;name=Samyutha%20Reddy%20on%20why%20AI%20wont%20replace%20marketers.png\" alt=\"Samyutha Reddy on why AI wont replace marketers\"><\/p>\n<p>Still, it\u2019s understandable <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> worry how the combination of AI and economic could do <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> job security. After all, most employees we\u2019ve surveyed compare AI <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> a modern-day <a href=\"https:\/\/blog.hubspot.com\/the-hustle\/7-ways-ai-will-transform-the-world?hs_amp=true\">Industrial Revolution<\/a>.&nbsp;<\/p>\n<p>If you\u2019re concerned about your role, zone in on skills AI can\u2019t replace &#8212; <a href=\"https:\/\/academy.hubspot.com\/courses?param1=critical_thinking\">like critical thinking<\/a>. Meanwhile, use AI <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> give you and your team more time <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> earn a high-performance track record. This way, if your role does shift or dissolve, you\u2019ll be able <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> pivot and adapt <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> change.<\/p>\n<p><a><\/a> <\/p>\n<h3>Privacy &amp; Brand Perception Trends<\/h3>\n<h4>8. Data privacy concerns are at an all-time high.<\/h4>\n<p>A whopping 84% of consumers say data privacy is a human right.<\/p>\n<p>Not only are 81% of consumers worry how companies use their personal data, but 72% say they\u2019re more likely <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> buy from companies they trust with it.<\/p>\n<p><span style=\"font-size: 10px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/q_uWR76sOgBydVbaRLVk_10iXeFrK7_S-N4xu8jOKfoM-hzg5_F9ruN1WTq8Dh7h6j2MrkkiSy948xeXa1u3Ch7vBGEgqA4eVAFlhZahihJT7EjIrxr62-GAsgUHNqYqz6OrcHzlOvG1ZKtcENb5HVI\" width=\"624\" height=\"379\" alt=\"consumer fears around personal data usage by companies\"><\/span><\/p>\n<p>So, how should marketers (or any other area of business) build that trust?&nbsp;<\/p>\n<p>We asked what would make consumers more comfortable sharing data with companies, and it comes down <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> transparency, security, and ownership.&nbsp;<\/p>\n<p>Consumers want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> be given a choice in whether or not <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> share their personal data and be <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>ld exactly how their data will be used.&nbsp;<\/p>\n<p>Another important fac<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r is knowing their data is s<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>red securely and that it won\u2019t wind up in the hands of third parties.&nbsp;<\/p>\n<p>Lastly, consumers want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> maintain ownership of their data with the ability <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> remove it from your database if they so choose.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/SArhtf23TbBwkXgezJfNb7bE-HwS34kqlhgLkuIEQ48xvve6GaFrqfYsecSKrkn27mdiKeixQu5UAEQeyWMZOzNWlMt4X1I_U9rd53HYMUxDzSS00e3LBzen8A-ra2Z-_S9xEq_fUbfVm2ZsbeKd7n0\" width=\"624\" height=\"380\" alt=\"what makes consumers comfortable sharing data\"><\/p>\n<p>Companies have a lot of work <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> do <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> build that trust, with over half (52%) of U.S. adults saying they usually decline <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> have their personal data tracked.&nbsp;<\/p>\n<p>Just 19% usually allow their data <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> be tracked, while 29% say it depends on the company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/_ViHsELfjoOENFC_SyY8WnBpQeK7RD4-GWxznSNIdeAszNVUnrAh-0N90KP971KIct98MzYbi8Xf4P1iRfUhiNuUZR-bUj9J1hXm62o-zxvCxpuCb25Y6R_Pm8zz2YDiZ3MvJ30hKINUq1P4cE7ApF8\" width=\"624\" height=\"380\" alt=\"how consumers respond when asked for data\"><\/p>\n<p>Ultimately, embracing <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>day&#8217;s privacy-first world will be positive for your brand perception &#8212; and most importantly &#8212; cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mer trust and safety. In a recent post, <a href=\"https:\/\/blog.hubspot.com\/marketing\/privacy-first-world-according-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>-hubspot-cmo&#8221;>our CMO, Kipp Bodnar, explains why data privacy is far from just a passing fad<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/kipp%20quote.png?width=790&amp;height=460&amp;name=kipp%20quote.png\" alt=\"Kipp Bodnar's perspective on changing advertising standards in 2023\" width=\"790\" height=\"460\" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 790px;&#8221;><\/p>\n<h3>9. Consumers increasingly support brands committed <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> diversity and inclusion.<\/h3>\n<p>Companies taking a stance on social issues has grown more important and influential on consumers\u2019 purchasing decisions, with 49% of U.S. adults saying brands should do more regarding social advocacy.&nbsp;<\/p>\n<p>Affordable healthcare, income inequality, climate change, and racial justice are the most important issues respondents want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> see companies take a stance on.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pK4Tsy1LgSofE1u9f03FvCMaJHi1yNudUQhqP4SZHRRSk5vF6LpgmeiCMpYWvWYTHzNtu5sTcs0aTqf1it5Q1JqJyjbCulO7AVG2Wb98W4vDneOlXxHCjnSXhXCmOyCocjCpEofWadFumj1tNCEcu64\" width=\"624\" height=\"380\" alt=\"social issues consumers say companies should take a stance on\"><\/p>\n<p>For Gen Z specifically, racial justice, LGBTQ+ rights, and climate change are the most important issues. On <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p of that, 20% of Gen Z say a brand&#8217;s commitment <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> diversity and inclusion is one of <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p five fac<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>rs in their purchase decision.<\/p>\n<p>Compared <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> last summer\u2019s Consumer Trends results, respondents increasingly support brands committed <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> diversity and inclusion, as well as small businesses.&nbsp;<\/p>\n<p>42% of consumers say they\u2019re more likely <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> buy a product based on the brand\u2019s commitment <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> diversity and inclusion, up 17% from last year.&nbsp;<\/p>\n<p>Additionally, 37% chose a product based on the brand\u2019s commitment <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> diversity and inclusion in the past three months, up 23% from last May.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/TtmYLjiQQB-09lu2mGTxKnP10mWdZXnhaHPLisngCSI0bWiK1lNmu7orZC5Zmdg07r34xfJf3cLbWnBA_G2_wUuOhGiSD-4OEnLIgJdLvPbElu8laCWsk5OPP4r1HR9kiISMMLR5ni3_XfJmj-LJKqw\" width=\"624\" height=\"380\" alt=\"what percent of consumer choose <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> buy products from D&amp;I friendly companies&#8221;><\/p>\n<h3>10. More consumers support small businesses.<\/h3>\n<p>52% of consumers say a product being made by a small business makes them more likely <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> purchase, while 46% have chosen <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> buy a product because it was made by a small business (both up 18% from last year).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Q1Fl_iOchUP7izZcbteU5sQh2_iWvfRUe0hcGhqJfldlrAyZ-qEle1_J-Pl7d6grrNvmO1nO68Jug7t049ULBNW6-jJx0zywqerAfdg4lKLKAtWkmBVp88Jsnp7S5HJkFlAyE00v81bQkC0cHu5wyqc\" width=\"624\" height=\"380\"><\/p>\n<p><a><\/a> <\/p>\n<h2>Trends Discovered in January 2023<\/h2>\n<p>While the list above reflects data from our most recent consumer pulse checks in mid-2023, below you&#8217;ll find highlights (which still could impact marketers) from an earlier survey six months prior.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; padding: 0px; min-width: 256px; display: block; margin: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>;&#8221;><\/p>\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m: 56.25%; margin: 0px;&#8221;><br \/>\n   <iframe style=\"position: absolute; <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p: 0px; left: 0px; width: 100%; height: 100%; border: none;&#8221; src=&#8221;https:\/\/open.spotify.com\/embed\/episode\/2vU2DMZ1VnZvwusvTc2Zim?utm_source=genera<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r&amp;theme=0&#8243; width=&#8221;100%&#8221; height=&#8221;352&#8243; frameborder=&#8221;0&#8243; allowfullscreen><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<h3>1. Consumers are investing less money in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> virtual worlds, items, and currencies.&nbsp;<\/h3>\n<p>Despite the waning hype around the metaverse, attitudes haven&#8217;t changed much over the past six months. Both May and January&#8217;s surveys found only 8% of U.S. adults have ever visited a metaverse.<\/p>\n<p>Public opinion on the metaverse <em>has<\/em> improved slightly over the past nine months. <span style=\"font-weight: bold;\">36% of consumers now say the metaverse is the future of technology \u2014 up 6% since May<\/span>. And 33% say the metaverse is an extension of reality, up 18% since May.&nbsp;<\/p>\n<p>However, investments in virtual currencies have seen a decline. In fact, among those who&#8217;ve ever visited a metaverse, only 50% reported buying cryp<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>currency in January \u2014 which is a 35% decrease since May.&nbsp;Additionally, 60% of metaverse visi<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>rs reported buying NFTs in January 2023 &#8230; 13% lower than May&#8217;s respondents.&nbsp;<\/p>\n<p>The decrease in purchasing virtual currencies might have <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> do with <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>day&#8217;s economic landscape. If people are generally more conservative with their spending, this could trickle in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the virtual atmosphere, as well. However, it&#8217;s important <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> take note of the decrease as a potential signifier that virtual currency isn&#8217;t as popular as it was in 2022.&nbsp;<\/p>\n<h3>2. Gen X and Boomers are warming up <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> social media product discovery.&nbsp;<\/h3>\n<p>In January, we found that 46% of Gen X and 24% of Boomers had discovered a new product on social media in the past three months \u2014 that&#8217;s a 10% and 41% increase since May 2022, respectively.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/more%20Gen%20X%20are%20discovering%20products%20on%20social%20media.png?width=1200&amp;height=628&amp;name=more%20Gen%20X%20are%20discovering%20products%20on%20social%20media.png\" alt=\"more Gen X are discovering products on social media\" width=\"1200\" height=\"628\" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 1200px;&#8221;><\/p>\n<p>All of which is <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> say: continuing <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> invest in social media marketing as an opportunity for product discovery is a good idea as we near 2024.&nbsp;<\/p>\n<h3>3. Gen Z increasingly differentiates itself from others.<\/h3>\n<p>One of the most fascinating things <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> dig in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> when looking at survey results were the vast differences between Gen Z and other age groups &#8212; including their closest predecessor, Millennials.&nbsp;<\/p>\n<p>When taking a deeper dive in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> our generation-by-generation data, we found that Gen Z:<\/p>\n<ul>\n<li><span>When it comes <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> shopping, generations are highly influenced by price, quality, and product reviews. Gen Z especially values brands that have active communities around them.<\/span><\/li>\n<li><span>TikTok and Instagram are the most used social media apps among Gen Z women, while men spend much more time on YouTube.<\/span><\/li>\n<li><span>Gen Z is all about YouTube, Instagram, and TikTok. Not only for social networking and entertainment but also for discovering (and buying) products.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/smt-2023%20(85)-min.jpg?width=1500&amp;height=844&amp;name=smt-2023%20(85)-min.jpg\" alt=\"percentage of each generation who purchases on social media\" width=\"1500\" height=\"844\" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 1500px;&#8221;><\/p>\n<p>The findings above weren&#8217;t the only interesting points <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> call out. Our lead researcher and analyst, Maxwell Iskiev explores the differences between how all age groups shop and discover products with this follow-up guide:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/max%20iskiev%20quote-min.png?width=1104&amp;height=736&amp;name=max%20iskiev%20quote-min.png\" alt=\"max iskiev discusses purchasing habits of consumers in 2023\" width=\"1104\" height=\"736\" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 1104px;&#8221;><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #3e5974;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently\" style=\"font-weight: bold; color: #3e5974;\">How Each Generation Shops in 2023 [New Data from Our State of Consumer Trends Report]<\/a><\/span><\/h4>\n<h3>4. Some consumers are stepping in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Web3, but most don&#8217;t even know what it is.<\/h3>\n<p>While some consumers, especially those in younger generations like Gen Z and millennials, are ready <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> throw their whole wallet in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> the metaverse and cryp<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>currency, most are still getting their first taste of the Web3 world.<\/p>\n<p>In fact, <span style=\"font-weight: bold;\">51% of our survey participants from the May 2022 survey<\/span>&nbsp;say they don&#8217;t even understand what Web3 even is yet.<\/p>\n<p>While Web3 experts believe this technology will continue <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> grow in the coming years, businesses don&#8217;t need <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> pivot their whole strategy <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> get ahead of it right this second.<\/p>\n<p>However, as the technology gets more prominent and accessible, it&#8217;s still helpful <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> learn about the potential opportunities and risks of the Web3 space.&nbsp;<\/p>\n<p>That&#8217;s why Caroline Forsey interviewed a handful of Web3 experts <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> learn more about how it could impact how consumers use the world wide web in the future.<\/p>\n<p>Here is a quick, overarching summary of what Web3 could mean for future internet usage from Anna Seacat, VP of Marketing and Web3 Community at Proxy. <a href=\"https:\/\/blog.hubspot.com\/marketing\/web3-consumer-trends\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/anna%20seacat%20quote%20on%20web3.png?width=709&amp;height=399&amp;name=anna%20seacat%20quote%20on%20web3.png\" alt=\"anna seacat quote on web3\" width=\"709\" height=\"399\" style=\"width: 709px; margin-left: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; margin-right: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; display: block; height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%;&#8221;><\/a><\/p>\n<p>While Web3 might be a new concept <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> many, expect <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> hear more about it as the technology becomes more accessible <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> consumers and businesses in the coming years. For more expert predictions around this, hear what our CMO Kipp Bodnar and Kieran Flanagan, our SVP of Marketing, have <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> say about it in this episode of Marketing Against the Grain.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; padding: 0px; min-width: 256px; display: block; margin: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>;&#8221;><\/p>\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m: 56.25%; margin: 0px;&#8221;><br \/>\n   <iframe style=\"position: absolute; <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p: 0px; left: 0px; width: 100%; height: 100%; border: none;&#8221; src=&#8221;https:\/\/open.spotify.com\/embed\/episode\/1a4Tk6YoR2Ho0TobZNYz0k?utm_source=genera<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r&amp;theme=0&#8243; width=&#8221;100%&#8221; height=&#8221;352&#8243; frameborder=&#8221;0&#8243; allowfullscreen><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>For more insights, check out these guides:<\/p>\n<ul>\n<li><span style=\"color: #3e5974; font-weight: normal;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/web3-consumer-trends\" style=\"color: #3e5974;\">How Web3 Technology Will Impact Consumer Trends [Expert Insights]<\/a><\/span><span style=\"color: #3e5974; font-weight: normal;\"><br \/><\/span><\/li>\n<li><span style=\"color: #3e5974; font-weight: normal;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-the-business-landscape-could-change-in-web-3\" style=\"color: #3e5974;\">How Businesses Could Shift in Web 3 [Executive Insights &amp; Podcast]<\/a><\/span><\/li>\n<li><span style=\"color: #3e5974; font-weight: normal;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/metaverse\" style=\"color: #3e5974;\">Everything Brands Need <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Know About the Metaverse<\/a><\/span><\/li>\n<\/ul>\n<h3>6. Consumers crave <a href=\"http:\/\/aimoneymachine.club\">margin-left:<\/a> and effective brands are taking notice.<\/h3>\n<p>By now, you know that video has played a powerful role in the lives of consumers. Not only do consumers stream more video than ever, but year-over-year, HubSpot researchers find that most brands consider it <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> be their <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">most effective type of marketing content<\/a>.&nbsp;<\/p>\n<p>But, not just any video will result in a conversion, purchase, or view. While you don&#8217;t need a huge budget <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> woo your audiences, you will need <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> create content they&#8217;ll actually enjoy, keep their attention on, and be persuaded by.<\/p>\n<p>In fact, <span style=\"font-weight: bold;\">69% of our January 2023 respondents say it is more important that a marketing video be authentic<\/span> and relatable than polished with high-quality video\/audio.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-tips-from-wistia\">This video interview and post from Wistia CEO<\/a>, Chris Savage goes in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> great detail on his tips for leveraging video <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> humanize your brand.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; padding: 0px; max-width: 600px; min-width: 256px; display: block; margin: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>;&#8221;><\/p>\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m: 56.5%; margin: 0px;&#8221;><br \/>\n   <iframe width=\"200\" height=\"113\" src=\"https:\/\/www.youtube.com\/embed\/pi82br5jpck?feature=oembed\" frameborder=\"0\" allowfullscreen style=\"position: absolute; <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p: 0px; left: 0px; width: 100%; height: 100%; border: none;&#8221;><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>For more on how marketers are benefiting from video in 2023, also check out our <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-report\">2023 Video Marketing Report<\/a>.<\/p>\n<h3>7. S<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>res and online retailers aren&#8217;t going away, despite the growth of social commerce.<\/h3>\n<p><span style=\"font-size: 1.125rem; font-weight: 300;\">In January 2023, 69% of consumers preferred <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> purchase a product in-s<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>re, while 52% preferred <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> purchase through an online retailer selling a variety of brands (e.g. Amazon.com).&nbsp; &nbsp;&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/consumer-trends-article-updates%20(1)-min.jpg?width=1500&amp;height=844&amp;name=consumer-trends-article-updates%20(1)-min.jpg\" alt=\"how consumers prefer <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> purchase products&#8221; width=&#8221;1500&#8243; height=&#8221;844&#8243; style=&#8221;height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 1500px;&#8221;><\/p>\n<p>Take Pink Tag Boutique for example. The Kentucky-based clothing and accessories business saw immense growth on the Facebook Shops. They<span>&nbsp;<\/span><a href=\"https:\/\/www.facebook.com\/business\/success\/2-pink-tag-boutique\">attribute $44,448 in incremental sales<\/a> from the <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>ol, and have seen<span>&nbsp;<\/span><a href=\"https:\/\/www.facebook.com\/business\/success\/2-pink-tag-boutique\">66% greater average order value<\/a> from social commerce buyers compared <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> those who bought directly from the company site.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Pink%20Tag%20Boutique%20Facebook%20Shops%20Case%20Study.png?width=650&amp;name=Pink%20Tag%20Boutique%20Facebook%20Shops%20Case%20Study.png\" alt=\"Pink Tag Boutique Facebook Shops Case Study\" width=\"650\" style=\"width: 650px;\"><\/p>\n<p>For more examples of brands that are already excelling in social commerce, <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-shopping-case-studies\">check out this post<\/a>.<\/p>\n<p>You can also find more shopping trend data in this follow-up report from Caroline Forsey: <span style=\"color: #3e5974;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/shopping-trends\" style=\"color: #3e5974; font-weight: bold;\">The Shopping Trends of 2023 &amp; Beyond [State of Consumer Trends Data]<\/a><\/span><\/p>\n<h3>8. Many consumers consider themselves &#8220;crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>rs.&#8221;<\/h3>\n<p>When looking at our survey results for the question, &#8220;Would you consider yourself a crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r?&#8221;, we found that <span><span style=\"font-weight: bold;\">30% of 18-24-year-olds<\/span> and <span style=\"font-weight: bold;\">40% of 25-34-year-olds<\/span> call themselves content crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>rs.<\/span><\/p>\n<p>What&#8217;s great for brands here? Your very own audiences might jump at the chance <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> create content for you, which could in turn help them build online influence.<\/p>\n<p>But, what exactly IS a &#8220;crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r&#8221;? Check out this deep dive by Caroline Forsey <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> learn more: <span style=\"color: #3e5974;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/everyone-is-a-content-crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r&#8221; style=&#8221;font-weight: bold; color: #3e5974;&#8221;>If Everyone&#8217;s a Content Crea<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>r, Is Anyone?<\/a><\/span><\/p>\n<h2>What&#8217;s Next for Consumers, According <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Trend Analysts<\/h2>\n<p>Now that you&#8217;ve read through the biggest findings of our Consumer Trends Report, you might also be asking, &#8220;What trends and themes could come in the next six months &#8212; or beyond?&#8221;<\/p>\n<p>To give you a taste of just a few trends <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> keep on your radar, we reached out <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-trends-experts-will-be-following\">Julia Janks of Trends.co<\/a> <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> learn what she and her team of trend analysts will be focusing on. Here are <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-trends-experts-will-be-following\">three of the nine trends they&#8217;re keeping on their radar<\/a>.<\/p>\n<h3><a href=\"https:\/\/calendar.google.com\/event?action=TEMPLATE&amp;tmeid=M2NlbTMwdnFrMXNpN2tmYmJrazEzMXVrZDYgY19ydGI4dW9ydTV2N2U1bGptcWgyODRjNTNpY0Bn&amp;tmsrc=c_rtb8uoru5v7e5ljmqh284c53ic%40group.calendar.google.com\"><\/a>1. Gifting strategies could catch the eyes of consumers.<\/h3>\n<p><span>Forget loyalty points \u2014 gifting is the new cus<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>mer retention strategy. As remote everything continues <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> rise, keeping connected <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> clients and loved ones will be key.<\/span><\/p>\n<p><img decoding=\"async\" alt=\"why gifting matters\" src=\"https:\/\/53.fs1.hubspotusercontent-na1.net\/hub\/53\/hubfs\/Google%20Drive%20Integration\/9%20Trends%20We%E2%80%99ll%20Be%20Following%20for%20the%20Next%206%20Months%20and%20Beyond-1.png?width=624&amp;name=9%20Trends%20We%E2%80%99ll%20Be%20Following%20for%20the%20Next%206%20Months%20and%20Beyond-1.png\" title=\"\" width=\"624\" style=\"margin-left: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; margin-right: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; display: block;&#8221;><\/p>\n<p style=\"text-align: center; font-weight: normal; font-size: 10px;\"><em>Source: &amp;Open<\/em><\/p>\n<p><span>Gifting powerhouse 1-800-FLOWERS had a&nbsp;<\/span><a href=\"https:\/\/www.1800flowersinc.com\/~\/media\/Files\/O\/One-800-Flowers-V4\/documents\/annual-reports\/flws-2020-annual.pdf\">record-breaking year in 2020<\/a><span>, and venture capital is flowing in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> startups like&nbsp;<\/span><a href=\"https:\/\/andopen.co\/\">&amp;Open<\/a><span>&nbsp;(<\/span><a href=\"https:\/\/techcrunch.com\/2021\/05\/20\/open-raises-7-2m-from-first-round-capital-and-localglobe-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>-send-gifts-at-scale\/&#8221;>$7.2m<\/a><span>&nbsp;last May) and&nbsp;<\/span><a href=\"https:\/\/tanp.jp\/company\/\">Gracia<\/a><span>&nbsp;(<\/span><a href=\"https:\/\/www.crunchbase.com\/organization\/gracia-japan\/company_financials\">~$14m<\/a><span>&nbsp;since its 2017 launch).<\/span><\/p>\n<p><span>Companies will also use gifting <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> target employees, since worker retention is at an all-time low, and the average cost of replacing an employee is about seven months of their salary.<\/span><\/p>\n<h3>2. Voice search and audio SEO opportunities will grow.<\/h3>\n<p>The world of podcasts is growing<span>&nbsp;<\/span><a href=\"https:\/\/support.sounder.fm\/article\/63-what-is-audio-seo?from_buffer=false\">faster<\/a>&nbsp;than the entire internet did back in the early 2000s. Spotify alone now hosts<span>&nbsp;<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2022-01-09\/podcasting-hasn-t-produced-a-new-hit-in-years?from_buffer=false\">3m+ shows<\/a>&nbsp;(that\u2019s ~43x the number of titles on Netflix, Disney+, and Apple TV+, combined).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/consumertrends_0.webp?width=700&amp;height=467&amp;name=consumertrends_0.webp\" alt=\"podcast growth vs. internet development\" width=\"700\" height=\"467\" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; max-width: 100%; width: 700px;&#8221;> <\/p>\n<h3>3. Consumers will visit pop-up shops &#8212; in the metaverse.<\/h3>\n<p>Pop-up shops in the metaverse are a thing now. And, brands like <a href=\"https:\/\/fashionunited.com\/news\/fashion\/hogan-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>-debut-virtual-s<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>re-and-nft-drop-at-metaverse-fashion-week\/2022032346690?from_buffer=false&#8221;>Hogan<\/a> are already testing them out.<\/p>\n<p>We could see the metaverse shopping industry continue <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> grow with consumer interest, as 30% of consumers HubSpot surveyed think more brands should consider virtual s<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>res.<\/p>\n<p>For the Julia&#8217;s full list of trends <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> watch, check out <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-trends-experts-will-be-following\" style=\"font-weight: bold;\">9 Things Trends.co Analysts Will be Watching in The Next 6 Months &amp; Beyond<\/a> &#8212; and don&#8217;t forget <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> check out <a href=\"http:\/\/trends.co\" style=\"font-weight: bold;\">Trends.co <\/a>for more business news, innovative ideas, and industry trend coverage.<\/p>\n<h2>Dive Deeper in<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Consumer Trends<\/h2>\n<p>In the post above, we gave just a few highlights of our State of Consumer Trends Survey, as well as our predictions for what&#8217;s <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> come. To learn more interesting themes, check out these follow-up posts:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-search-behaviors-are-changing\">The Way People Search the Web is Changing: 4 Findings <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Know<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/shopping-trends\" style=\"font-style: italic;\">The Top Shopping Trends of 2023 [State of Consumer Trends Data]<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-consumers-learn-about-products\" style=\"font-style: italic;\">The Top Channels Consumers Use <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> Learn about Products [New Data]<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently\" style=\"font-style: italic;\">How Each Generation Shops in 2023 [State of Consumer Trends Data]<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-trends-experts-will-be-following\" style=\"font-style: italic;\">9 Things Our Trends Team Will be Following in the Next 6 Months &amp; Beyond<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/web3-consumer-trends\" style=\"font-style: italic;\">How Web3 Will Impact the Future of Consumer Trends [Expert Insights]<\/a><\/li>\n<\/ul>\n<p>Want <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> see how data&#8217;s changed since 2022? Click below <a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> download the full findings of that survey in our State of Consumer Trends Report<\/p>\n<p><a class=\"cta_but<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>n&#8221; href=&#8221;https:\/\/www.hubspot.com\/cs\/ci\/?pg=d663d2ea-6679-4dd4-8a07-65670f5c8b27&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=&#8221;><img class=\"hs-cta-img \" style=\"height: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> !important; width: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a> !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; &#8221; alt=&#8221;New Call-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>-action&#8221; height=&#8221;613&#8243; width=&#8221;1920&#8243; src=&#8221;https:\/\/no-cache.hubspot.com\/cta\/default\/53\/d663d2ea-6679-4dd4-8a07-65670f5c8b27.png&#8221;><\/a><\/p>\n<p style=\"font-weight: bold; text-align: center;\">Consumer Trends Post Authors<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202022-07-28%20at%201.52.12%20AM.png?width=630&amp;name=Screen%20Shot%202022-07-28%20at%201.52.12%20AM.png\" alt=\"state of consumer trends post contribu<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>rs&#8221; width=&#8221;630&#8243; style=&#8221;width: 630px; margin-left: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; margin-right: au<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>; display: block;&#8221;><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fstate-of-consumer-trends-report&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p:0!important;margin-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m:0!important;margin-right:0!important;margin-left:0!important;padding-<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>p:0!important;padding-bot<a href=\"http:\/\/aimoneymachine.club\">tracked,<\/a>m:0!important;padding-right:0!important;padding-left:0!important; &#8220;><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are also among the most effective uses for AI in the workplace, with workers saying AI is most effective for analyzing and reporting data, learning new things, creating images\/videos, getting ideas and inspiration, and conducting research.&nbsp; Lastly, we asked consumers which AI they plan on using in the future.&nbsp; Despite ChatGPT\u2019s head start, over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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