{"id":157,"date":"2023-08-16T13:53:00","date_gmt":"2023-08-16T13:53:00","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/email-marketing-best-practices-that-actually-drive-results\/"},"modified":"2023-08-16T13:53:00","modified_gmt":"2023-08-16T13:53:00","slug":"email-marketing-best-practices-that-actually-drive-results","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/email-marketing-best-practices-that-actually-drive-results\/","title":{"rendered":"Email Marketing Best Practices That Actually Drive Results"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices-to-generate-more-leads.aspx&#8221; title=&#8221;&#8221; class=&#8221;hs-featured-image-link&#8221;> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_6.webp&#8221; alt=&#8221;A woman happily receives a marketing <a href=\"http:\/\/aimoneymachine.club\">example<\/a> to her phone, symbolizing <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices.&#8221; class=&#8221;hs-featured-image&#8221; style=&#8221;width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;&#8221;> <\/a>\n<\/div>\n<p>While <a href=\"https:\/\/blog.hubspot.com\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-guide?_ga=2.243737345.508452752.1637556734-966933665.1637556734&#8243;><a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing<\/a> may not get the attention some newer marketing channels get, it&#8217;s still a terrific way to generate leads and convert more prospects for your business.<\/p>\n<p>While <a href=\"https:\/\/blog.hubspot.com\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-guide?_ga=2.243737345.508452752.1637556734-966933665.1637556734&#8243;><a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing<\/a> may not get the attention some newer marketing channels get, it&#8217;s still a terrific way to generate leads and convert more prospects for your business.<\/p>\n<p>With that in mind, I want to share some<a href=\"https:\/\/academy.hubspot.com\/courses\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing?hubs_post=blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices-to-generate-more-leads.aspx&amp;_ga=2.79492247.2018751541.1558299706-983944916.1546275206&#8243;><span>&nbsp;<\/span><\/a><a href=\"https:\/\/academy.hubspot.com\/courses\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing?hubs_post=blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices-to-generate-more-leads.aspx&amp;_ga=2.79492247.2018751541.1558299706-983944916.1546275206&#8243;><a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices<\/a><span>&nbsp;<\/span>you can use to generate more leads for your business.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=53e8428a-29a5-4225-a6ea-bca8ef991c19&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"\u2192 Download Now: The Beginner's Guide to Email Marketing [Free Ebook]\" height=\"59\" width=\"653\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/53e8428a-29a5-4225-a6ea-bca8ef991c19.png\"><\/a><\/p>\n<p><a href=\"#best\">Email Marketing Best Practices<\/a><\/p>\n<p><a href=\"#format\">Email Formatting&nbsp;<\/a><\/p>\n<p><a href=\"#Automation\">Email Marketing Automation&nbsp;<\/a><\/p>\n<p><a href=\"#metrics\">Email Marketing Metrics and Testing<\/a><\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 1195px; max-height: 512px; min-width: 256px; margin: 0px auto; display: block;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 42.85%; margin: 0;\">\n  <iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.y<a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a>ube.com\/embed\/qYzmG_7nx3Y&#8221; width=&#8221;1195&#8243; height=&#8221;512&#8243; frameborder=&#8221;0&#8243; allowfullscreen><\/iframe>\n <\/div>\n<\/div>\n<p><a><\/a> <\/p>\n<p>Below are different best practices to remember at various points of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing campaign.&nbsp;<\/p>\n<p><a><\/a> <\/p>\n<h2>Email Formatting Best Practices&nbsp;<\/h2>\n<p>When formatting your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s, make sure to:&nbsp;<\/p>\n<h3>Avoid using &#8216;No-Reply&#8217; in the sender&#8217;s <a href=\"http:\/\/aimoneymachine.club\">example<\/a> address.<\/h3>\n<p>Have you heard of CAN-SPAM? This longstanding piece of legislation is a popular and important guideline for all <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketers in the U.S.<\/p>\n<p>One major rule in CAN-SPAM is never to use the words &#8220;<a href=\"https:\/\/blog.hubspot.com\/marketing\/do-not-reply-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8220;>no reply,<\/a>&#8221; or a similar phrase, as your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> sender&#8217;s name (for example, &#8220;noreply@yourcompany.com&#8221;).<\/p>\n<p>&#8220;No reply&#8221; in an <a href=\"http:\/\/aimoneymachine.club\">example<\/a> message prevents recipients from responding and even opting <a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a> of further <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s, which CAN-SPAM protects their right to do so at any time.<\/p>\n<p>Instead, have your automated <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s come from a first name (for example, jamie@mycompany.com).<\/p>\n<p>Your customers are much more likely to open <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s if they know they were written by a human being, and it keeps you compliant with <a href=\"http:\/\/aimoneymachine.club\">example<\/a> regulations.<\/p>\n<h3>Stick to fewer than three typefaces.<\/h3>\n<p>The less clutter you have in your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>, the more conversions you&#8217;ll get. Don&#8217;t junk up your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> with more than two fonts or typefaces, as that can distract readers and ruin your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>\u2019s visual appeal.<\/p>\n<p>In addition, you want to use web-safe fonts with sizes between 10-point and 12-point. This ensures your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> will be legible on all readers and devices.<\/p>\n<p>Check the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> from Lazo&#8217;s Pizza as an example.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_7.webp?width=392&amp;height=666&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_7.webp&#8221; alt=&#8221;Screenshot of Lazo&#8217;s Pizza promotional <a href=\"http:\/\/aimoneymachine.club\">example<\/a>, which uses two typefaces in its content.&#8221; width=&#8221;392&#8243; height=&#8221;666&#8243; style=&#8221;height: auto; max-width: 100%; width: 392px; margin-left: auto; margin-right: auto; display: block;&#8221;><span style=\"font-weight: bold;\">What We Like:<\/span> Each typeface is distinct enough to guide your eye, but similar enough that it&#8217;s not jarring to readers.<\/p>\n<h3>Optimize the <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s preview text.<\/h3>\n<p>If you subscribe to a newsletter, you\u2019ve likely seen a message like this at the top of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>: \u201cEmail not displaying correctly? Click here.\u201d<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_8.webp?width=300&amp;height=332&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_8.webp&#8221; alt=&#8221;<a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices: optimize the <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s preview text &#8221; width=&#8221;300&#8243; height=&#8221;332&#8243; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 300px; height: auto; max-width: 100%;&#8221;><\/p>\n<p>While it&#8217;s a helpful warning, keeping it in the preview text of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> can drastically impact your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>\u2019s open rate.<\/p>\n<p>One reason is that you\u2019re telling recipients, \u201c<em>Hey, this <a href=\"http:\/\/aimoneymachine.club\">example<\/a> might not work.<\/em>&#8221; Another reason is it doesn\u2019t provide any insight into what the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> is ab<a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a>.<\/p>\n<p>Your preview text should supplement your subject line by adding details to capture your audience\u2019s attention and encourage them to open.<\/p>\n<p>By default, preview text pulls in the first several words of the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> body and displays it next to the subject line before the person opens it.<\/p>\n<p>The problem is that custom <a href=\"http:\/\/aimoneymachine.club\">example<\/a> templates often stick with conditional statements like &#8220;Can&#8217;t see images?&#8221; or &#8220;Not displaying correctly?&#8221; at the top banner, allowing it to slip right into the preview when it goes <a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a>.<\/p>\n<p>As a rule of thumb, always write a custom preheader that teases what your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> will offer.<\/p>\n<p><strong>Pro-tip:<\/strong> HubSpot users can fix this problem by<a href=\"https:\/\/knowledge.hubspot.com\/articles\/kcs_article\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>\/create-and-send-marketing-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>s&#8221;><span> customizing the preview text themselves<\/span><\/a> in the backend of their<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8220;><span> <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing newsletter<\/span><\/a>.<\/p>\n<h3>Include an <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signature.<\/h3>\n<p>Your newsletter is technically being sent to your contacts on behalf of the company, rather than an individual. However, the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> should include the signature of a specific person.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 1195px; max-height: 512px; min-width: 256px; margin: 0px auto; display: block;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 42.85%; margin: 0;\">\n  <iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.y<a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a>ube.com\/embed\/qWt3AH22Mh8&#8243; width=&#8221;1195&#8243; height=&#8221;512&#8243; frameborder=&#8221;0&#8243; allowfullscreen><\/iframe>\n <\/div>\n<\/div>\n<p>Email signatures add a touch of personalization. People are naturally more inclined to read an <a href=\"http:\/\/aimoneymachine.club\">example<\/a> if they know it came from a human being, not just a collective marketing team. Your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signature is your ticket to their attention.<\/p>\n<p>Notice the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signature from the weight loss app Noom.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_4.webp?width=541&amp;height=385&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_4.webp&#8221; alt=&#8221;Screenshot of a marketing <a href=\"http:\/\/aimoneymachine.club\">example<\/a> sent by Noom, focusing on the <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s signature&#8221; width=&#8221;541&#8243; height=&#8221;385&#8243; style=&#8221;height: auto; max-width: 100%; width: 541px; margin-left: auto; margin-right: auto; display: block;&#8221;><span style=\"font-weight: bold;\">What We Like: <\/span><span style=\"font-weight: normal;\">The <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signature includes the person&#8217;s first name, their role within the organization, and a photo for a more human touch.<\/span><\/p>\n<p>Want a quick way to make a beautiful <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signature? Use<a href=\"https:\/\/www.hubspot.com\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-signature-generator?_ga=2.259627522.963844705.1560801203-983944916.1546275206&#8243;><span> HubSpot&#8217;s Email Signature Generator<\/span><\/a>. We also have an<a href=\"https:\/\/ooogenerator.com\/\"><span> Out-of-Office Email Generator<\/span><\/a> to make your response to incoming messages just as delightful.<\/p>\n<h3>Keep the main message and call-to-action above the fold.<\/h3>\n<p>Above the fold refers to the information that\u2019s visible to the reader before they scroll down.<\/p>\n<p>Even though recent research suggests that consumers scroll more than they used to \u2013 because of social media and vertical timelines \u2013 above-the-fold content still gets the most attention.<\/p>\n<p>Place your message and CTA above the fold. It\u2019s the first thing your recipients will see once they open your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>, therefore increasing your conversion rate.<\/p>\n<p>You can also run an A\/B test first to validate the hypothesis and see if it works for your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s.<\/p>\n<h3>Personalize the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> greeting.<\/h3>\n<p>How often do you read <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s that begin, &#8220;Dear Member&#8221;?<\/p>\n<p>You might segment your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> audiences by the type of customer they are (member, subscriber, user, etc.), but it shouldn&#8217;t be the first thing recipients see in your company messages.<\/p>\n<p>Personalization is a major key to successful <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing. In fact, 47.2% of marketers in a recent HubSpot survey listed personalization as one of the most effective <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing strategies for reach their goals.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_3.webp?width=530&amp;height=277&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_3.webp&#8221; alt=&#8221;<a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing survey graphic&#8221; width=&#8221;530&#8243; height=&#8221;277&#8243; style=&#8221;height: auto; max-width: 100%; width: 530px; margin-left: auto; margin-right: auto; display: block;&#8221;>Personalizing the greeting of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s with your contacts&#8217; first names grabs the attention of each reader right away. For HubSpot users, this is called a<a href=\"https:\/\/knowledge.hubspot.com\/articles\/kcs_article\/cos-general\/how-to-use-personalization-with-your-content\"><span> personalization token<\/span><\/a>, and creating one looks like this:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_1.webp?width=300&amp;height=324&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_1.webp&#8221; alt=&#8221;<a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices: personalize the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> token&#8221; width=&#8221;300&#8243; height=&#8221;324&#8243; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 300px; height: auto; max-width: 100%;&#8221;><\/p>\n<p>Then, the address line of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> would automatically produce the contact&#8217;s first name by fetching this personalization token in the <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s HTML, like this: Hi, !<\/p>\n<p>Don&#8217;t worry, personalizing an <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s greeting line with 50 recipients&#8217; names doesn&#8217;t mean you&#8217;ll have to manually write and send 50 different <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s from now on.<\/p>\n<p>Many<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>?_ga=2.84277530.2018751541.1558299706-983944916.1546275206&#8243;> <\/a><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>?_ga=2.84277530.2018751541.1558299706-983944916.1546275206&#8243;><a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing tools<\/a> today allow you to configure the greeting of your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> campaign so that it automatically sends with the name of the people on your contact list \u2013 so everyone is getting a personal version of the same message.<\/p>\n<h3>Keep your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> around 500 to 650 pixels wide.<\/h3>\n<p>If your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> template is wider than 650 pixels, your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> won\u2019t show up correctly and will require users to scroll horizontally to read the full <a href=\"http:\/\/aimoneymachine.club\">example<\/a>.<\/p>\n<p>This is a pain, to say the least, and will likely affect your conversion.<\/p>\n<p>Having your template fit within the standard format will make for easier readability, better conversions, and an overall better user experience.<\/p>\n<h3>Include your logo.<\/h3>\n<p>Logos are a must when it comes to <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s.<\/p>\n<p>They establish legitimacy and trust, meaning the recipient will know the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> is from a real brand, not a scam. Plus, like <a href=\"http:\/\/aimoneymachine.club\">example<\/a> signatures, they boost brand recognition.<\/p>\n<p>This is because the logo is one of the first things the audience sees when they open their <a href=\"http:\/\/aimoneymachine.club\">example<\/a>.<\/p>\n<p>With this in mind, add your logo to your<a href=\"https:\/\/blog.hubspot.com\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-design&#8221;><span> <\/span><span style=\"color: #1155cc; text-decoration: underline;\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a> design<\/span><\/a> to ensure that it\u2019s always included.<\/p>\n<h3>Name the offer in your subject line.<\/h3>\n<p>When you include an incentive in your subject line, you can drastically increase your open rates.<\/p>\n<p>&#8220;Free shipping when you spend $25 or more&#8221; and &#8220;Receive a free iPod with a demo&#8221; are examples of good, incentive-focused subject lines.<\/p>\n<p>Another example comes from Five Star Pizza. The subject line for its <a href=\"http:\/\/aimoneymachine.club\">example<\/a> reads, &#8220;Yes, we&#8217;re still giving away FIVE FREE DOLLARS to anyone who can type 5off20.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_2.webp?width=356&amp;height=652&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_2.webp&#8221; alt=&#8221;<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices example&#8221; width=&#8221;356&#8243; height=&#8221;652&#8243; style=&#8221;height: auto; max-width: 100%; width: 356px; margin-left: auto; margin-right: auto; display: block;&#8221;><\/p>\n<p><span style=\"font-weight: bold;\">Pro Tip: <\/span>While this is an eye-catching example, try to keep your subject lines short to avoid them getting cut off when first viewed in the recipient&#8217;s inbox. Keep subject lines between 9 and 60 characters.<\/p>\n<p>If you&#8217;re struggling with <a href=\"http:\/\/aimoneymachine.club\">example<\/a> subject lines, HubSpot&#8217;s <a href=\"https:\/\/www.hubspot.com\/campaign-assistant\">Campaign Assistant<\/a> is a neat tool that can craft excellent and succinct subject line copy to capture the recipient&#8217;s attention.&nbsp;<\/p>\n<p>Furthermore, we have many <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8220;><a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing tools<\/a> to help you ideate, design, and carry <a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a> a successful campaign.&nbsp;<\/p>\n<p>Remember, don&#8217;t overwhelm your readers with savings- or product-related <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s.<\/p>\n<p>Customer loyalty starts with casual industry insights \u2013 only after nurturing should you start introducing offers. Here&#8217;s an example of an <a href=\"http:\/\/aimoneymachine.club\">example<\/a> with an enticing subject line and warm, welcoming body copy:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_5.webp?width=690&amp;height=533&amp;name=<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices_5.webp&#8221; alt=&#8221;<a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices: name the offer in your subject line&#8221; width=&#8221;690&#8243; height=&#8221;533&#8243; style=&#8221;margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 690px;&#8221;><\/p>\n<h3>Write compelling (but concise) subject lines.<\/h3>\n<p>A good subject line should contain between 30 and 50 characters, including spaces. The reason why you do this is that<a href=\"https:\/\/blog.hubspot.com\/marketing\/best-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-services&#8221;><span> <\/span><span style=\"color: #1155cc; text-decoration: underline;\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a> providers<\/span><\/a> often cut off subject lines that go beyond this length.<\/p>\n<p>Your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> subject line should also create a sense of urgency while giving readers some indication of what to expect once they open the <a href=\"http:\/\/aimoneymachine.club\">example<\/a>.<\/p>\n<h3>Closely tie <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s to landing pages.<\/h3>\n<p>Your<a href=\"https:\/\/www.hubspot.com\/Key-Components-of-a-Successful-Landing-Page-optimization-ctrl\"> <\/a><a href=\"https:\/\/www.hubspot.com\/Key-Components-of-a-Successful-Landing-Page-optimization-ctrl\">landing page<\/a> should match the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> in terms of headline, copy, and content. The look and feel of your landing page should also match the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> as consistency goes a long way toward a customer&#8217;s trust.<\/p>\n<p>Just make sure you&#8217;re using tracking tools to see which <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s and landing pages performed the best so you can keep sending what&#8217;s working.<\/p>\n<p><a><\/a> <\/p>\n<h2>Email Automation Best Practices<\/h2>\n<p>Be prepared for your readers to forget they opted in, so set up an auto-responder that reminds people they opted into your <a href=\"http:\/\/aimoneymachine.club\">example<\/a> database. The auto-responder should be sent <a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a> one day, five days, and 10 days after the person registers.<\/p>\n<p>Each auto-responder <a href=\"http:\/\/aimoneymachine.club\">example<\/a> should also include additional content or bonus material to reward the reader for opting into the newsletter\u2013 or your readers might not feel they have enough incentive to actually opt-in.<\/p>\n<p><a><\/a> <\/p>\n<h2>Email Marketing Metrics and Testing&nbsp;<\/h2>\n<p>If you can&#8217;t seem to increase your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s open and click-through rates, a couple of things might be wrong: You&#8217;re not <a href=\"http:\/\/aimoneymachine.club\">example<\/a>ing the right people (are you buying your contact list? See the first tip at the top of this blog post), or the content needs to be improved.<\/p>\n<p>To start, focus on the latter, and conduct an A\/B test.<\/p>\n<p>A\/B tests can be used to improve almost any of your digital marketing content. In an <a href=\"http:\/\/aimoneymachine.club\">example<\/a>, this test splits your recipients into two groups: Group A receives the regular newsletter, while Group B receives the newsletter with a specific variation.<\/p>\n<p>This variation tests to see if your audience would be more or less likely to take an action based on that element.<\/p>\n<p><a href=\"https:\/\/knowledge.hubspot.com\/articles\/kcs_article\/<a href=\"http:\/\/aimoneymachine.club\">example<\/a>\/run-an-a\/b-test-on-your-marketing-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8220;><span>HubSpot Marketing Hub<\/span><\/a> users can conduct <a href=\"http:\/\/aimoneymachine.club\">example<\/a><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-a-b-testing\"><span> <\/span><span style=\"color: #1155cc; text-decoration: underline;\">A\/B tests<\/span><\/a> on anything from the subject line to the call-to-action (CTA) inside it.<\/p>\n<p>For example, you might change the color of your CTA from red to green to see if your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>&#8216;s clickthrough rate increases. If it does, the test indicates that you should change your <a href=\"http:\/\/aimoneymachine.club\">example<\/a>s&#8217; CTA color to green from now on.<\/p>\n<p>Another best practice is to conduct a 5-second test.<\/p>\n<p>Send a copy of the <a href=\"http:\/\/aimoneymachine.club\">example<\/a> to a friend or business associate. Can they quickly tell what your call-to-action is? If so, you&#8217;re golden. If not, keep working.<\/p>\n<p>Many new <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-free-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-tools&#8221;>tools<\/a> are at a marketer&#8217;s disposal that are getting attention these days. But <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing has stood the test of time regarding its influence on your users.<\/p>\n<p>This old, reliable, and faithful tool can really ensure you get the most <a href=\"http:\/\/aimoneymachine.club\"><a href=\"http:\/\/aimoneymachine.club\">example<\/a><\/a> of your marketing initiatives.<\/p>\n<p>Now that you know <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing best practices, you&#8217;re to craft your next successful <a href=\"http:\/\/aimoneymachine.club\">example<\/a> marketing campaign.&nbsp;<\/p>\n<p><em>Editor&#8217;s Note: This post was originally published in June 2019 and has been updated for comprehensiveness. <\/em><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=b229b0b2-204e-4bdf-9079-572da882b84d&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"New Call-to-action\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/b229b0b2-204e-4bdf-9079-572da882b84d.png\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F23965%2F9-<a href=\"http:\/\/aimoneymachine.club\">example<\/a>-marketing-best-practices-to-generate-more-leads.aspx&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss&#8221; alt=&#8221;&#8221; width=&#8221;1&#8243; height=&#8221;1&#8243; style=&#8221;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; &#8220;><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While example marketing may not get the attention some newer marketing channels get, it&#8217;s still a terrific way to generate leads and convert more prospects for your business. With that in mind, I want to share someexample marketing best practices&nbsp;you can use to generate more leads for your business. Email Marketing Best Practices Email Formatting&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Best Practices That Actually Drive Results - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/email-marketing-best-practices-that-actually-drive-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Best Practices That Actually Drive Results - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"While example marketing may not get the attention some newer marketing channels get, it&#8217;s still a terrific way to generate leads and convert more prospects for your business. 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