{"id":175,"date":"2023-08-16T13:53:05","date_gmt":"2023-08-16T13:53:05","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/15-of-the-best-account-based-marketing-software-for-2023\/"},"modified":"2023-08-16T13:53:05","modified_gmt":"2023-08-16T13:53:05","slug":"15-of-the-best-account-based-marketing-software-for-2023","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/15-of-the-best-account-based-marketing-software-for-2023\/","title":{"rendered":"15 of the Best Account-based Marketing Software for 2023"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/account-based-marketing-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; title=&#8221;&#8221; class=&#8221;hs-featured-image-link&#8221;> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/advanced%20customer%20service%20technologies-1.jpg\" alt=\"rep sitting at laptop talking about the best account based marketing softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; class=&#8221;hs-featured-image&#8221; style=&#8221;width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;&#8221;> <\/a>\n<\/div>\n<p>Are you in the market for your new <a href=\"https:\/\/www.hubspot.com\/products\/abm-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8220;>account-based marketing (ABM) softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a><\/a>?<\/p>\n<p>Are you in the market for your new <a href=\"https:\/\/www.hubspot.com\/products\/abm-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8220;>account-based marketing (ABM) softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a><\/a>?<\/p>\n<p>If so, then you&#8217;ve come to the right place.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/account-based-marketing-guide?_ga=2.40494304.314314564.1588713293-940436819.1565181751\">Account-based marketing<\/a> means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics \u2014 it&#8217;s a strategy that targets companies, rather than individual customers.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=53d0c327-180c-4bbf-96b2-12399b0cbdbd&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Learn More About HubSpot's ABM Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; height=&#8221;59&#8243; width=&#8221;389&#8243; src=&#8221;https:\/\/no-cache.hubspot.com\/cta\/default\/53\/53d0c327-180c-4bbf-96b2-12399b0cbdbd.png&#8221; align=&#8221;middle&#8221;><\/a><\/p>\n<p>As HubSpot&#8217;s Senior Manager (Accelerated Leadership Program), <a href=\"https:\/\/www.linkedin.com\/in\/ryan-batter-10855537\/\">Ryan Batter<\/a> states, &#8220;The beauty of using an ABM strategy is that it\u2019s customizable to a team\u2019s readiness and budget. Look for a <a href=\"https:\/\/www.hubspot.com\/products\/crm\">CRM<\/a> that enables <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/apps-for-account-based-marketing\">strong integrations<\/a> to ABM-specific tools to customize your strategy.&#8221;<\/p>\n<p>With that in mind, let&#8217;s look at account-based marketing softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>.<\/p>\n<h3>1. <a href=\"https:\/\/www.hubspot.com\/products\/abm-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8220;>HubSpot ABM Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a><\/a><\/h3>\n<p>HubSpot&#8217;s ABM softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> lets you carry out a fully-fledged campaign right in your CRM. When using it, you can make an ideal customer profile, or ICP. This ICP will help HubSpot automatically tier prospects based on how good of a match they <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> to your profile.<\/p>\n<div>\n <a href=\"https:\/\/www.hubspot.com\/products\/abm-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8220;><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-13.png?width=1500&amp;name=15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-13.png&#8221; alt=&#8221;HubSpot account based marketing&#8221; style=&#8221;display: block; margin-left: auto; margin-right: auto; width: 1500px;&#8221; width=&#8221;1500&#8243;><\/a>\n<\/div>\n<div style=\"font-size: 13px; text-align: center;\">\n <a href=\"https:\/\/www.hubspot.com\/products\/abm-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; style=&#8221;font-style: italic; font-weight: bold;&#8221;>Get started with HubSpot&#8217;s ABM softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a><\/a>\n<\/div>\n<p>Additionally, you can import a spreadsheet of your target accounts. This can also be done manually.<\/p>\n<p>HubSpot&#8217;s softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> helps you identify challenges of prospects so you can personalize specific marketing messages to attract them. You can also use Marketing Hub tools, such as ads, web pages, and social media posts, to market to your customers and make your campaign successful.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Create ideal customer profile<\/li>\n<li>Import spreadsheet of target accounts<\/li>\n<li>Leverage Marketing Hub tools<\/li>\n<\/ul>\n<h3>2. <a href=\"https:\/\/terminus.com\/\">Terminus<\/a><\/h3>\n<p>Terminus is a platform that offers full-service ABM softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>. It helps you build account lists equipped with the data you need to personalize your strategies.<span style=\"color: #33475b;\"><\/span><span style=\"color: #33475b;\"><\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%203.53.42%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%203.53.42%20PM.png\" alt=\"terminus account-based marketing platform\" width=\"1500\" style=\"width: 1500px; display: block; margin: 0px auto;\"><\/p>\n<p style=\"font-size: 13px; text-align: center;\"><a href=\"https:\/\/terminus.com\/\" style=\"font-style: italic;\">Source<\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #33475b;\">With Terminus, you can find accounts where they <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> and run campaigns that target them directly. For instance, you can manage retargeting, automation, and email campaigns within the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> and access performance metrics of those campaigns. Analyzing these metrics will give you a better understanding of how to better target accounts.<\/span><\/p>\n<p>Features:<\/p>\n<ul>\n<li>Build account lists<\/li>\n<li>Campaign management<\/li>\n<li>Metrics analysis<\/li>\n<\/ul>\n<h3>3. <a href=\"https:\/\/www.demandbase.com\/\">Demandbase<\/a><\/h3>\n<p>Users of <a href=\"https:\/\/www.demandbase.com\/\">Demandbase&#8217;s<\/a> softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> experience ABM programs throughout the entire customer journey. The platform allows users to scale their efforts with accounts, rather than using a bunch of confusing point solutions.<\/p>\n<div>\n <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%203.56.05%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%203.56.05%20PM.png\" width=\"1500\" style=\"width: 1500px; display: block; margin: 0px auto;\" alt=\"demandbase acount based marketing platform\">\n<\/div>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.demandbase.com\/solutions\/abm-platform\/\"><em>Source<\/em><\/a><\/p>\n<p>Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Within the platform, you will find solutions for engagement and conversion. These help you identify potential accounts, personalize your strategy, and experiment with new ways to close deals.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>ABM analytics<\/li>\n<li>Integrations, including HubSpot<\/li>\n<\/ul>\n<h3>4. <a href=\"https:\/\/www.rollworks.com\/pricing\">RollWorks<\/a><\/h3>\n<p>RollWorks is a softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> that helps you drive demand, run digital ad campaigns, and automate sales functions, such as customer outreach. Its softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> is based around turning target accounts into customers by using machine learning and data. This helps users identify ideal customers and engage them across multiple channels.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.34.31%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.34.31%20PM.png\" alt=\"rollworks abm softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> example&#8221; width=&#8221;1500&#8243; style=&#8221;width: 1500px; display: block; margin: 0px auto;&#8221;><\/p>\n<p style=\"font-size: 13px; text-align: center;\"><a href=\"https:\/\/www.rollworks.com\/pricing\" style=\"font-style: italic;\">Source<\/a><\/p>\n<p>The softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> lets you create an ideal customer profile so you can begin to find key contacts. You can also run cross-channel campaigns with the platform, and run digital ads through it. From those campaigns, RollWorks will analyze their performance and provide you with key metrics about their impact.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Run ad campaigns<\/li>\n<li>Automate sales functions<\/li>\n<li>Create ideal customer profile<\/li>\n<\/ul>\n<h3>5. <a href=\"https:\/\/triblio.com\/\">Triblio<\/a><\/h3>\n<p>Triblio is an ABM platform that specializes in the growth of account pipelines. Users can leverage ads, analytics, web, and sales tools to help them execute a c<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>fully constructed strategy to attract accounts.<\/p>\n<p>Additionally, users can find out when the best time to reach an account is based on the platform&#8217;s ability to analyze the web behavior of industries \u2014 all from their dashboard.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Triblio%20ABM%20UI%20in%20browser%20(1).png?width=650&amp;name=Triblio%20ABM%20UI%20in%20browser%20(1).png\" alt=\"Triblio ABM UI in browser (1)\" width=\"650\" style=\"display: block; margin-left: auto; margin-right: auto; width: 650px;\"><span style=\"color: #33475b;\"><\/span><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><span style=\"color: #0091ae;\"><a href=\"https:\/\/triblio.com\/account-based-marketing\/\" style=\"color: #0091ae;\"><em>Source<\/em><\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #33475b;\">With the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8216;s one-to-one account marketing setup, you&#8217;ll be able to target larger accounts and cater to their challenges directly, right from your dashboard. Triblio also offers a <a href=\"https:\/\/www.triblio.com\/resources\/abm-ebook\">guide for ABM<\/a> \u2014 think of it as a crash course \u2014 that teaches you how to use the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> for your business.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #33475b;\">Features:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #33475b;\">ABM guide<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #33475b;\">Uncover buying groups with proprietary, contact-level intent data<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #33475b;\">Drag and drop UI<\/span><\/li>\n<\/ul>\n<h3>6. <a href=\"https:\/\/6sense.com\/\">6Sense<\/a><\/h3>\n<p>This platform focuses on providing its users with the intent of accounts. It provides users with the capabilities needed to engage with customers. With their service, you can collect insights about an account\u2019s challenges and market to them in a way that provides immediate impact.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.31.55%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.31.55%20PM.png\" alt=\"6sense account based marketing example\" width=\"1500\" style=\"width: 1500px; display: block; margin: 0px auto;\"><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><span style=\"color: #0091ae;\"><a href=\"https:\/\/6sense.com\/\" style=\"color: #0091ae;\"><em>Source<\/em><\/a><\/span><\/p>\n<p>With the engagement platform, you can align your sales and marketing strategies together using data. You&#8217;ll be able to use the data provided about accounts to prioritize your strategy and engage customers based on their unique interests. With this setup, you can deliver consistent experiences that scale with your customer&#8217;s journey.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Data-driven insights<\/li>\n<li>Integrations<\/li>\n<\/ul>\n<h3>7. <a href=\"https:\/\/www.demandbase.com\/\">Demandbase<\/a><\/h3>\n<p>With Demandbase, B2B marketers can provide a personalized approach to engagement for accounts. This is done by using the platform&#8217;s tools for sales insights, multi-channel creation, and analytics that cover the entire buyer&#8217;s journey.<\/p>\n<p style=\"text-align: center; font-size: 13px;\"><span style=\"color: #0091ae;\"><em><img decoding=\"async\" src=\"https:\/\/www.demandbase.com\/wp-content\/uploads\/img_screen_on_mac_green_desktop.png\" alt=\"Demandbase One image\"><\/em><\/span><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><span style=\"color: #0091ae;\"><a href=\"https:\/\/www.demandbase.com\/\" style=\"color: #0091ae;\"><em>Source<\/em><\/a><\/span><\/p>\n<p>Demandbase&#8217;s users <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> able to unify data from their accounts onto one platform, making easier and more accurate analysis possible. With that data, you can accurately align your sales and marketing strategies, highlight <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>as to focus on, and execute those strategies.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Measure account analytics<\/li>\n<li>Integrations, including with HubSpot<\/li>\n<\/ul>\n<h3>8. <a href=\"https:\/\/www.leandata.com\/\">LeanData<\/a><\/h3>\n<p>LeanData&#8217;s softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> is focused on providing its users with the data they need to connect with accounts accurately. You can use the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> to align marketing and sales goals, as well as align revenue operations.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screenshot%202023-06-16%20at%202.41.49%20PM.png?width=650&amp;height=323&amp;name=Screenshot%202023-06-16%20at%202.41.49%20PM.png\" alt=\"Best Account-Based Marketing Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>: Lean Data&#8221; width=&#8221;650&#8243; height=&#8221;323&#8243; style=&#8221;width: 650px; display: block; margin: 0px auto; height: auto; max-width: 100%;&#8221;><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.leandata.com\/\"><em>Source<\/em><\/a><\/p>\n<p>If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> option. You&#8217;ll be able to build a GTM plan, execute it, and access performance analytics with the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Performance analytics<\/li>\n<li>Data management<\/li>\n<\/ul>\n<h3>9. <a href=\"https:\/\/bound360.com\/\">Bound<\/a><\/h3>\n<p>This platform is intuitive and is built to provide marketers with the tools needed to personalize account-based strategy. With Bound, you can build <a href=\"http:\/\/aimoneymachine.club\">center;<\/a>s, create dynamic content, and measure the success of campaigns.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.12.17%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.12.17%20PM.png\" alt=\"bound abm softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; width=&#8221;1500&#8243; style=&#8221;width: 1500px; display: block; margin: 0px auto;&#8221;><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><span style=\"color: #0091ae;\"><a href=\"https:\/\/bound360.com\/\" style=\"color: #0091ae;\"><em>Source<\/em><\/a><\/span><\/p>\n<p>Bound lets users analyze the web behavior of accounts and build <a href=\"http:\/\/aimoneymachine.club\">center;<\/a> segments based on that data. They can also choose how to target those segments using softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> offerings like email and copy templates. Finally, users can see how their segments <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> performing and adjust their personalization strategy as needed to best reach accounts.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Data-driven <a href=\"http:\/\/aimoneymachine.club\">center;<\/a> segment builder<\/li>\n<li>Templates for email and copy<\/li>\n<li>Performance analytics<\/li>\n<\/ul>\n<h3>10. <a href=\"https:\/\/zymplify.com\/\">Zymplify<\/a><\/h3>\n<p>If you want to find prospective accounts and nurture those leads, Zymplify lets you do that on one platform. It offers automated lead qualification tools, so you can turn prospects into customers.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.14.06%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.14.06%20PM.png\" alt=\"zimplify abm example\" width=\"1500\" style=\"width: 1500px; display: block; margin: 0px auto;\"><span style=\"font-size: 1.125rem; font-weight: 400;\"><\/span><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/zymplify.com\/\"><em>Source<\/em><\/a><\/p>\n<p>Their scale-based services let you cater to customers throughout their entire buyer&#8217;s journey. Automated services, such as demand generation, prospect identification, sales, and reporting, saves marketers time when creating strategy.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Automated lead qualification<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<h3>11. <a href=\"https:\/\/www.madisonlogic.com\/\">MadisonLogic<\/a><\/h3>\n<p>MadisonLogic is a platform that offers tools for ABM advertising and content syndication. With the softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>, you can also accelerate your accounts&#8217; customer journey, access insights about campaign performance, and offer a formatted content marketing package.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.16.03%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.16.03%20PM.png\" alt=\"madison logic abm example\" width=\"1500\" style=\"width: 1500px; display: block; margin: 0px auto;\"><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.madisonlogic.com\/\"><em>Source<\/em><\/a><\/p>\n<p>This softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> lets you engage with relevant advertising content, and syndicate that content across multiple channels. That way, you can easily find new and relevant contacts. With their content marketing formats, you can engage with your contacts in a highly stylized and compelling fashion.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Advertising and content syndication<\/li>\n<li>Display advertising<\/li>\n<li>Social advertising<\/li>\n<\/ul>\n<h3>12. <a href=\"https:\/\/www.activedemand.com\/\">ActiveDemand<\/a><\/h3>\n<p>If you work for an agency, ActiveDemand is a great option to look into. It offers services specifically for agencies or marketers to execute their ABM campaigns.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.17.42%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.17.42%20PM.png\" alt=\"activedemand account based marketing ab, softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; width=&#8221;1500&#8243; style=&#8221;width: 1500px; display: block; margin: 0px auto;&#8221;><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.activedemand.com\/\"><em>Source<\/em><\/a><\/p>\n<p>ActiveDemand&#8217;s softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> lets you engage accounts by delivering campaigns that <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> relevant and valuable to the challenges of prospects. It allows agencies and small businesses to execute campaigns by offering a full-service suite of tools. For instance, this softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> provides email marketing, content creation, reporting, and form building.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>Content creation<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<h3>13. <a href=\"https:\/\/www.vainu.com\/\">Vainu<\/a><\/h3>\n<p>Vainu is a platform that focuses on personalizing the interactions you make with accounts. Users <a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> able to spot who is interacting with your content and why, so you can accurately enrich those leads. So, if conversion is one of your big goals for ABM, this might be a good choice.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Screen%20Shot%202020-10-07%20at%204.20.10%20PM.png?width=1500&amp;name=Screen%20Shot%202020-10-07%20at%204.20.10%20PM.png\" alt=\"vainu abm softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> example&#8221; width=&#8221;1500&#8243; style=&#8221;width: 1500px; display: block; margin: 0px auto;&#8221;><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.vainu.com\/\"><em>Source<\/em><\/a><\/p>\n<p>The platform aims to help its users find ideal potential accounts, know when to reach out to them, and how to send the message that will catch their attention. It offers synchronization features, such as company contacts, build customer lists, and provides ROI analytics based on sales functions.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Synchronize company contacts<\/li>\n<li>ROI analytics<\/li>\n<\/ul>\n<h3>14. <a href=\"https:\/\/www.leadiro.com\/\">Leadiro<\/a><\/h3>\n<p>Leadiro is a B2B customer data platform that helps businesses connect directly to the key decision makers at companies. The softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> uses demographic profiles to help its users identify their ideal customers, and it offers segmentation tools to organize those prospects into lists, like what&#8217;s shown below:<\/p>\n<div>\n <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-10.png?width=1500&amp;name=15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-10.png&#8221; alt=&#8221;Leadiro ABM softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; style=&#8221;display: block; margin-left: auto; margin-right: auto; width: 1500px;&#8221; width=&#8221;1500&#8243;>\n<\/div>\n<p style=\"text-align: center; font-size: 13px;\"><a href=\"https:\/\/www.leadiro.com\/\"><em>Source<\/em><\/a><\/p>\n<p>This platform is extremely helpful for targeting because you can choose specific geographic regions in which to find prospects. If you want to generate more leads globally, this softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> is a good option. Leadiro also integrates with HubSpot, so customers of both can sync their data.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Demographic profiles<\/li>\n<li>HubSpot integration<\/li>\n<\/ul>\n<h3>15. <a href=\"https:\/\/www.addaptive.com\/\">AdDaptive Intelligence<\/a><\/h3>\n<p>With this service, users can target, engage, analyze, and optimize their account-based marketing campaigns. Its main focus is to provide its users with the tools to connect with high-value decision makers for B2B accounts.<\/p>\n<div>\n <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-8.png?width=1500&amp;name=15%20of%20the%20Best%20Account-based%20Marketing%20Softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>%20for%202020-8.png&#8221; alt=&#8221;AdDaptive ABM softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&#8221; style=&#8221;display: block; margin-left: auto; margin-right: auto; width: 1500px;&#8221; width=&#8221;1500&#8243;>\n<\/div>\n<div style=\"font-size: 13px; text-align: center;\">\n <a href=\"https:\/\/www.addaptive.com\/\"><em>Source<\/em><\/a>\n<\/div>\n<p>AdDaptive&#8217;s softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a> lets you boost your advertising messages to the right business <a href=\"http:\/\/aimoneymachine.club\">center;<\/a>s to help you maximize ROI. It also has the capabilities to target customers, analyze advertising analytics, and optimize your future campaigns.<\/p>\n<p>Features:<\/p>\n<ul>\n<li>Campaign and site analytics<\/li>\n<li>Campaign optimization<\/li>\n<\/ul>\n<p>Batter states, &#8220;As teams increase commitment and budget to ABM, it likely makes sense to complement a CRM with more focused tools that can provide deeper sophistication in a certain category &#8211; ads targeting, company enrichment, intent data, events management.&#8221;<\/p>\n<p>As your business grows, so will the tools you will need for account-based marketing. So, when you&#8217;re picking softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>, make sure it&#8217;s scalable, and can grow with you.<\/p>\n<p><em>Editor&#8217;s note: This post was originally published in May 2020 and has been updated for comprehensiveness.<\/em><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=10ae21a1-44dc-4de5-b1ad-e7b9faa9871e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"Take me to Projects\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/10ae21a1-44dc-4de5-b1ad-e7b9faa9871e.png\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Faccount-based-marketing-softw<a href=\"http:\/\/aimoneymachine.club\">you.<\/p>\n<p><\/a>&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss&#8221; alt=&#8221;&#8221; width=&#8221;1&#8243; height=&#8221;1&#8243; style=&#8221;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; &#8220;><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you in the market for your new account-based marketing (ABM) softwyou. ? If so, then you&#8217;ve come to the right place. Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics \u2014 it&#8217;s a strategy that targets companies, rather than individual customers. HubSpot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 of the Best Account-based Marketing Software for 2023 - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/15-of-the-best-account-based-marketing-software-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 of the Best Account-based Marketing Software for 2023 - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Are you in the market for your new account-based marketing (ABM) softwyou. ? 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