{"id":193,"date":"2023-08-16T13:53:13","date_gmt":"2023-08-16T13:53:13","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/31-companies-with-really-catchy-slogans-brand-taglines\/"},"modified":"2023-08-16T13:53:13","modified_gmt":"2023-08-16T13:53:13","slug":"31-companies-with-really-catchy-slogans-brand-taglines","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/31-companies-with-really-catchy-slogans-brand-taglines\/","title":{"rendered":"31 Companies\u00a0With Really Catchy Slogans &#038; Brand Taglines"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-slogans-and-taglines\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/brand-slogans-taglines_6.webp\" alt=\"slogans and brand taglines from popular brands\" class=\"hs-featured-image\" <a href=\"http:\/\/aimoneymachine.club\">least<\/a> !important; max-width:50%; float:left; margin:0 15px 15px 0;&#8221;> <\/a>\n<\/div>\n<p>Keep it simple, stupid.<\/p>\n<p>Keep it simple, stupid.<\/p>\n<p>We don&#8217;t mean to offend you \u2014 this is just an example of a <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/kiss-keep-it-simple-stupid-a-design-principle\">great slogan<\/a> that also bears the truth of <a href=\"https:\/\/academy.hubspot.com\/courses\/digital-advertising?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=digital-advertising-certification\">the power of succinctness in advertising<\/a>. It\u2018s incredibly difficult to be succinct, and it\u2019s especially difficult to express a complex emotional concept in just a couple of words \u2014 which is exactly what slogans and taglines do.<\/p>\n<h3><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=40ba8b49-177a-4bc6-ad30-ea71c7f8ee50&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"Free Download:&nbsp;Slogan Writing Guide and Examples\" height=\"60\" width=\"470\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/40ba8b49-177a-4bc6-ad30-ea71c7f8ee50.png\" align=\"middle\"><\/a><\/h3>\n<p>That&#8217;s why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, short sentence \u2014 and a quippy one, at that.<\/p>\n<p>So if you\u2018re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let\u2019s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 650px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/QTl6xUFxyOY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<h2>What is a slogan?<\/h2>\n<p>In business, a slogan is \u201ca catchphrase or small group of words that are combined in a special way to identify a product or company,\u201d <a href=\"http:\/\/www.entrepreneur.com\/encyclopedia\/slogan\">according to Entrepreneur.com&#8217;s small business encyclopedia<\/a>.<\/p>\n<p>In many ways, they&#8217;re like mini-mission statements.<\/p>\n<p>Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers\u2018 attention more readily than a company\u2019s name or product might. Plus, they&#8217;re simpler to understand and remember.<\/p>\n<p>The goal? To leave a key brand message in consumers\u2018 minds so that, if they remember nothing else from an advertisement, they\u2019ll remember the slogan.<\/p>\n<\/p>\n<h2>Slogan vs. Tagline<\/h2>\n<p>Although both \u201cslogan\u201d and \u201ctagline\u201d tend to be used interchangeably, they actually serve two different purposes.<\/p>\n<p>As we mentioned in Entrepreneur.com&#8217;s definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/slogans-taglines-brand-s-battlecry\/301217\/\">position a company<\/a> in its industry.<\/p>\n<ul>\n<li>A <strong>slogan<\/strong> encompasses a company\u2018s mission, what it stands for, and even how it\u2019s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you&#8217;ll see in the list below.<\/li>\n<li>A <strong>tagline<\/strong> is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: \u201cWhen I see [tagline], I think [company].\u201d<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">Featured Resource: <a href=\"https:\/\/offers.hubspot.com\/business-slogan-writing\">60 Slogan Writing Tips &amp; Examples<\/a><\/h4>\n<p><a href=\"https:\/\/offers.hubspot.com\/business-slogan-writing?hubs_post-cta=image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/26%20Companies%20With%20Really%20Catchy%20Slogans%20%26%20Brand%20Taglines-Dec-21-2021-05-33-20-90-PM.webp?width=333&amp;height=440&amp;name=26%20Companies%20With%20Really%20Catchy%20Slogans%20%26%20Brand%20Taglines-Dec-21-2021-05-33-20-90-PM.webp\" alt=\"brand slogans\" width=\"333\" height=\"440\"><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/offers.hubspot.com\/business-slogan-writing?hubs_post-cta=imagebottom\">Download the Free Guide<\/a><\/p>\n<p>Taglines are more often next to the company\u2018s logo on official advertisements and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand\u2019s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.<\/p>\n<p>Your organization doesn&#8217;t have to develop both a slogan and a tagline \u2014 it might succeed with just a solid, recognizable tagline. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.<\/p>\n<h2>What makes a great slogan?<\/h2>\n<p>According to <a href=\"http:\/\/money.howstuffworks.com\/ad-slogan2.htm\">HowStuffWorks<\/a>, a great slogan has most, or all, of the following characteristics:<\/p>\n<h3>1. It&#8217;s memorable.<\/h3>\n<p>Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.<\/p>\n<h3>2. It includes a key benefit.<\/h3>\n<p>Ever heard the marketing advice, \u201cSell the sizzle, not the steak\u201d? It means sell the benefits, not the features \u2014 which applies perfectly to slogans. A great slogan makes a company or product&#8217;s benefits clear to the audience.<\/p>\n<h3>3. It differentiates the brand.<\/h3>\n<p>Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? (<a href=\"https:\/\/offers.hubspot.com\/essential-guide-to-branding-your-company?hubs_signup-url=blog.hubspot.com\/marketing\/brand-slogans-and-taglines&amp;hubs_signup-cta=Check%20out%20our%20essential%20branding%20guide%20here.&amp;hubs_post=blog.hubspot.com\/marketing\/brand-slogans-and-taglines&amp;hubs_post-cta=Check%20out%20our%20essential%20branding%20guide%20here.\">Check out our essential branding guide here.<\/a>)<\/p>\n<h3>4. It imparts positive feelings about the brand.<\/h3>\n<p>The best taglines use words that are upbeat. For example, Reese\u2018s Peanut Butter Cups\u2019 slogan, \u201cTwo great tastes that taste great together,\u201d gives the audience good feelings about Reese\u2018s, whereas a slogan like Lea &amp; Perrins\u2019, \u201cSteak sauce only a cow could hate,\u201d uses negative words. We could argue that the former leaves a better impression on the audience.<\/p>\n<h2>How to Write a Catchy Slogan or Tagline<\/h2>\n<h3>1. Define your target audience.<\/h3>\n<p>Determine who your brand is targeting and research their preferences and needs. This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.<\/p>\n<h3>2. Demonstrate value.<\/h3>\n<p>Focus on the main benefits that your brand offers to its customers. This could include convenience, quality, affordability, innovation, or any other unique selling points. By doing this, you can motivate customers to take action, whether it&#8217;s making a purchase, exploring further, or developing a long-lasting relationship with your brand.<\/p>\n<h3>3. Keep it simple<\/h3>\n<p>A successful slogan is short, impactful, and easy to remember. Strive for brevity while capturing the essence of your brand and its key benefits. Use powerful words, rhymes, alliteration, or wordplay to make it stand out<\/p>\n<h3>4. Highlight brand personality.<\/h3>\n<p>Consider your brand&#8217;s personality and tone. Is it playful, professional, or innovative? Reflect this personality in the slogan to create a cohesive and authentic message.<\/p>\n<h3>5. Use an emotional appeal.<\/h3>\n<p>Create an emotional connection with your target audience by tapping into their aspirations, desires, or pain points. Emotionally appealing slogans tend to be more memorable and resonate with consumers.<\/p>\n<h3>6. Test it out.<\/h3>\n<p>Once you&#8217;ve drafted a catchy slogan, share it with a sample group of people from your target audience to get their feedback. Ask for their impressions, memorable elements, and overall understanding. Make necessary adjustments based on the feedback received.<\/p>\n<p>Now that we&#8217;ve covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time.<\/p>\n<\/p>\n<p>When you want a brand slogan you want to make sure they are memorable and that they bring your brand to life. The right slogan will have key words that encapsulate what your brand is so that consumers will always have it in the back of their heads. Below we have listed some business slogans that range from fast food, cars, essential items, pet essentials, etc. to show that a good slogan encapsulates being concise, catchy, and classic.<\/p>\n<h3>1. VRBO: Where Families Travel Better Together<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img decoding=\"async\" alt=\"What is a slogan example: VRBO\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-41-6207-PM.jpeg?width=650&amp;height=376&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-41-6207-PM.jpeg\" title=\"\" width=\"650\" height=\"376\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.vrbo.com\/about\/\"><em>Image Source<\/em><\/a><\/p>\n<p>Vacation rental company VRBO has successfully carved out a family-friendly niche within the hospitality sector. Their slogan and corresponding tagline \u2018Travel Better Together\u2019 work to drive their mission: to find every family a space to relax, reconnect and enjoy their time together.<\/p>\n<p>VRBO\u2019s tagline is not only catchy, but its focus on families sets them apart from the competition in the vacation rental space.<\/p>\n<h3>2. Dollar Shave Club: \u201cShave Time. Shave Money.\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Dollar Shave Club\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-41-0440-PM.jpeg?width=450&amp;height=675&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-41-0440-PM.jpeg\" title=\"\" width=\"450\" height=\"675\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/AQe6WKs1M62zGPr0yDXKCyI1RKD4HNyNS7_LOMRuC7SpKVhc85Ws8EbB5Rp_HI2KZQ\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it\u2018s safe to say that when it comes to marketing and advertising, this brand\u2019s team knows what it&#8217;s doing. And its slogan \u2014 \u201cShave Time. Shave Money.\u201d \u2014 is an excellent reflection of their expertise.<\/p>\n<p>This little quip cleverly incorporates two of the service\u2018s benefits: cost and convenience. It\u2019s punny, to the point, and it perfectly represents the overall tone of the brand.<\/p>\n<h3>3. MasterCard: \u201cThere are some things money can\u2018t buy. For everything else, there\u2019s MasterCard.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Catchy Business Slogans and Taglines Slogans: Mastercard\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-42-6555-PM.jpeg?width=650&amp;height=420&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-42-6555-PM.jpeg\" title=\"\" width=\"650\" height=\"420\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/twitter.com\/magnisale\/status\/1506890786092290050\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>MasterCard&#8217;s two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and 46 languages. The very first iteration of the campaign was a TV commercial that aired in 1997: \u201cA dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless,\u201d <a href=\"http:\/\/www.forbes.com\/sites\/avidan\/2014\/08\/25\/what-do-you-call-a-17-year-old-ad-campaign-priceless\/\">wrote Avi Dan for Forbes<\/a>.<\/p>\n<p>\u201cIn a sense, \u2018Priceless\u2019 became a viral, social campaign years before there was a social media,\u201d Dan explained. Today, \u201cPriceless\u201d is widely considered MasterCard&#8217;s tagline \u2014 borne out of the longer mission-focused slogan stated above.<\/p>\n<p>One key to this campaign&#8217;s success? Each commercial elicits an emotional response from the audience. That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling. \u201cYou have to create a cultural phenomenon and then constantly nurture it to keep it fresh,\u201d MasterCard CMO Raja Rajamannar told Dan. And nostalgia marketing like that can be a powerful tool.<\/p>\n<h3>4. M&amp;M: \u201cMelts in Your Mouth, Not in Your Hands\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Catchy Business Slogans and Taglines Slogans: M&amp;M's\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-43-8204-PM.jpeg?width=450&amp;height=432&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-43-8204-PM.jpeg\" title=\"\" width=\"450\" height=\"432\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.amazon.in\/Ms-Chocolate-Candies-Movie-Promo\/dp\/B07SVY1XVY\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Here\u2018s one brand that didn\u2019t need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.<\/p>\n<p>This particular example highlights the importance of finding something that makes your brand different from the others \u2014 in this case, the hard shell that keeps chocolate from melting all over you.<\/p>\n<h3>5. De Beers: \u201cA Diamond is Forever\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Business slogan example: DeBeers\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-41-4497-PM.jpeg?width=650&amp;height=516&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-41-4497-PM.jpeg\" title=\"\" width=\"650\" height=\"516\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.thediamondauthority.org\/diamonds-are-forever-the-story-behind-the-slogan\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Diamonds aren&#8217;t worth much inherently. In fact, a diamond is worth <a href=\"http:\/\/blog.priceonomics.com\/post\/45768546804\/diamonds-are-bullshit\">at least 50% less<\/a> than you paid for it the moment you left the jewelry store. So how did they become the symbol of wealth, power, and romance they are in America today? It was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for their client, De Beers.<\/p>\n<p>The four, iconic words \u201cA Diamond is Forever\u201d have appeared in every single De Beers advertisement since 1948, and AdAge named it the <a href=\"http:\/\/adage.com\/article\/special-report-the-advertising-century\/ad-age-advertising-century-top-10-slogans\/140156\/\">best slogan of the century<\/a> in 1999. It perfectly captures the sentiment De Beers was going for: that a diamond, like your relationship, is eternal. It also helped discourage people from ever reselling their diamonds. (Mass reselling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) Brilliant.<\/p>\n<h3>6. Meow Mix: \u201cTastes So Good, Cats Ask for It by Name\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Catchy Business Slogans and Taglines Slogans: Meow Mix\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-42-0258-PM.jpeg?width=450&amp;height=568&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-42-0258-PM.jpeg\" title=\"\" width=\"450\" height=\"568\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.walgreens.com\/store\/c\/meow-mix-dry-cat-food-salmon\/ID=prod1653661-product\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Meow meow meow meow &#8230; who remembers this catchy tune sung by cats, for cats, in Meow Mix&#8217;s television commercials? The brand released a simple but telling slogan: \u201cTastes So Good, Cats Ask For It By Name.\u201d<\/p>\n<p>This slogan plays off the fact that every time a cat meows, s\/he is actually asking for Meow Mix. It was not only clever, but it also successfully planted Meow Mix as a standout brand in a cluttered market.<\/p>\n<h3>7. The U.S. Marine Corps: \u201cSemper Fi\u201d<\/h3>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 650px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/7vPIWDLPm6M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>Semper Fi, short for \u201cSemper Fidelis,\u201d is Latin for \u201calways faithful\u201d or \u201calways loyal.\u201d The saying has long been the official motto of the U.S. Marine Corps and is used to represent them in public appearances and the Marines&#8217; official seal.<\/p>\n<p>What makes \u201cSemper Fi\u201d a great slogan for the Marines? It reveals the Marines\u2018 defining characteristics in the armed forces \u2014 faithfulness and loyalty. It\u2019s also a memorable proverb that explains why this organization can be counted on by the public.<\/p>\n<h3>8. Allstate: \u201cYou&#8217;re in Good Hands With Allstate\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Catchy Business Slogans and Taglines Slogans: Allstate\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-42-8199-PM.jpeg?width=650&amp;height=431&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-42-8199-PM.jpeg\" title=\"\" width=\"650\" height=\"431\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.allstatenewsroom.com\/news\/allstate-is-providing-more-than-600-million-to-auto-insurance-customers-amid-pandemic\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>If there\u2019s one thing people want from an insurance company, it\u2019s reliability. Who wouldn\u2019t be put at ease after hearing &#8220;You\u2019re in good hands with Allstate?\u201d It\u2019s worked so well the slogan has been in service for nearly six decades.<\/p>\n<p>Davis Ellis <a href=\"https:\/\/www.allstatecorporation.com\/stories\/good-hands-logo-slogan.aspx\">came up with the slogan<\/a> in 1950 after his daughter had a health scare. Remembering how being told \u201cJoAnn (his daughter) is in good hands with Dr. Keyser\u201d relieved his anxiety, Ellis was inspired to use the phrase in an ad campaign. Variations of this phrase have been used in the company slogan ever since.<\/p>\n<h3>9. Ronseal: \u201cIt Does Exactly What It Says on the Tin.\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/brand-slogans-taglines_20.webp?width=650&amp;height=323&amp;name=brand-slogans-taglines_20.webp\" alt=\"Catchy Business Slogans and Taglines Slogans: Ronseal\" width=\"650\" height=\"323\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=8mCdHy1vWRo\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Ronseal is a wood stain and dye manufacturer from the United Kingdom, and its 20-year-old slogan is perfect for the humble message the company is known for.<\/p>\n<p>Ronseal\u2018s slogan doesn\u2019t go above and beyond. It doesn&#8217;t make lofty promises to its customers. It simply endorses a functional product. So why is this slogan so catchy? Because its lack of volume actually speaks volumes to its audience. Too many companies try to break through the noise of their competitors by being so loud and ambitious, they forget what they stood for in the first place. Ronseal saw true value in basic reliability and founded a slogan that allowed the company to stay right where its customers like it.<\/p>\n<h3>10. The Mosaic Company: \u201cWe Help the World Grow the Food It Needs\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/brand-slogans-taglines_28.webp?width=650&amp;height=382&amp;name=brand-slogans-taglines_28.webp\" alt=\"Catchy Business Slogans and Taglines Slogans: Mosaic\" width=\"650\" height=\"382\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.mosaicco.com\/About\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>The Mosaic Company&#8217;s slogan also happens to be <a href=\"http:\/\/www.mosaicco.com\/products.htm\">its mission statement<\/a>, which guarantees that this fertilizer maker\u2018s brand strategy aligns with the company\u2019s main interests.<\/p>\n<p>Something all slogans should strive to do is look past the needs of the company, or even its users, and describe how the product or service helps the community. In this way, \u201cWe Help the World Grow the Food It Needs\u201d is a heavy slogan that expresses not just what The Mosaic Company wants for its customers, but also what it wants for the public.<\/p>\n<h3>11. Pitney Bowes: \u201cWe Power Transactions That Drive Commerce\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"what is a slogan example: Pitney Bowes\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-41-8382-PM.jpeg?width=650&amp;height=295&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-41-8382-PM.jpeg\" title=\"\" width=\"650\" height=\"295\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.pitneybowes.com\/content\/dam\/pitneybowes\/uk\/en\/our-company\/capabilities-brochure-en.pdf\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Pitney Bowes, the mailing and shipping software provider, has a slogan that follows a similar theme as The Mosaic Company in the section above: It&#8217;s focused not on the end user, but on the industry.<\/p>\n<p>Pitney Bowes\u2018 slogan shows us that its products don\u2019t just help businesses track and deliver merchandise \u2014 it makes the entire ecommerce community more efficient. It\u2018s a good strategy, considering the alternative. How lame would the company\u2019s slogan be if it were \u201cWe Power Transactions That Serve Our Clients&#8217; Bottom Line\u201d?<\/p>\n<h2>Taglines<\/h2>\n<p>When creating your brand tagline you want to have a tagline that explains the essence of the value you provide to your customer using one to two sentences. A tagline is a great way to understand what your business does for your customers. The right tagline will be concise yet brings out the essence of what the business is. Below we have listed some business taglines that encapsulate being concise while telling the value of the business.<\/p>\n<h3>12. Target: \u201cExpect More. Pay Less.\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"What is a slogan example: Target\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-42-2375-PM.jpeg?width=450&amp;height=366&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-42-2375-PM.jpeg\" title=\"\" width=\"450\" height=\"366\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/corporate.target.com\/about\/purpose-history\/History-Timeline?highlightsOnly=true\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Target has been using its tagline since 1994 and the brand has developed a dedicated following ever since. Its stores and branding makes people feel like it\u2019s cut above the competition.<\/p>\n<p>This tagline embodies the experience of shopping at Target. From home goods to toiletries to clothing \u2014 it all can be found at Target and for a great price without feeling like a low budget store.<\/p>\n<h3>13. Verizon: \u201c5G Built Right\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Catchy Business Slogans and Taglines Slogans: Verizon\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-4.jpeg?width=450&amp;height=546&amp;name=DRAFT%20slogans-4.jpeg\" title=\"\" width=\"450\" height=\"546\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.verizon.com\/about\/news\/5g-built-right-shopping\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Here&#8217;s another brand that took its time coming up with something that truly resonated with its audience. Verizon\u2019s previous slogan \u201cCan you hear me now\u201d was created in 2002 under the <a href=\"http:\/\/aimoneymachine.club\">block;&#8221;><\/p>\n<p><\/a> of the tagline, \u201cWe never stop working for you.\u201d Now, Verizon has switched things up with \u201c5G Built Right\u201d to mark themselves as the first to <a href=\"https:\/\/www.verizon.com\/about\/news\/speed-january-14-2020\">launch a 5G network<\/a> .<\/p>\n<p>While Verizon was founded in 1983, it continued to battle against various phone companies like AT&amp;T and T-Mobile, still two of its strongest competitors. But what makes Verizon stand out? No matter where you are, you have service. You may not have the greatest texting options, or the best cell phone options, but you will always have service.<\/p>\n<h3>14. Nike: \u201cJust Do It\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/brand-slogans-taglines_14.webp?width=450&amp;height=559&amp;name=brand-slogans-taglines_14.webp\" alt=\"Best brand tagline examples: Nike\" width=\"450\" height=\"559\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.nike.com\/hu\/en\/t\/just-do-it-basketball-t-shirt-rx6gLs\/DV1212-010\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Now, for the more well-known Nike message. \u201cJust Do It\u201d hovers over every product and event Nike creates or sponsors, and that\u2018s exactly what makes it the company\u2019s official tagline.<\/p>\n<p>It didn\u2018t take long for Nike\u2019s message to resonate. The brand became more than just athletic apparel \u2014 it began to embody a state of mind. It encourages you to think that you don\u2018t have to be an athlete to be in shape or tackle an obstacle. If you want to do it, just do it. That\u2019s all it takes.<\/p>\n<p>But it\u2018s unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. In fact, Nike\u2019s product used to cater almost exclusively to marathon runners, which are among the most hardcore athletes out there. The \u201cJust Do It\u201d campaign widened the funnel, and it&#8217;s proof positive that some brands need to take their time coming up with a tagline that reflects their message and resonates with their target audience<\/p>\n<h3>15. Apple: \u201cThink Different.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Apple\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-43-2663-PM.jpeg?width=650&amp;height=305&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-43-2663-PM.jpeg\" title=\"\" width=\"650\" height=\"305\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/gagadget.com\/en\/137189-the-court-took-away-iconic-think-different-trademark-from-apple\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>This tagline was first released in the Apple commercial called \u201cHere&#8217;s to the Crazy Ones, Think Different\u201d \u2014 a tribute to all the time-honored visionaries who challenged the status quo and changed the world. The phrase itself is a bold nod to IBM\u2019s campaign \u201cThink IBM,\u201d which was used at the time to advertise its ThinkPad.<\/p>\n<p>Soon after, the tagline \u201cThink Different\u201d accompanied Apple advertisements all over the place, even though Apple <a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2011\/12\/14\/the-real-story-behind-apples-think-different-campaign\/7\/\">hadn&#8217;t released any significant new products<\/a> at the time. All of a sudden, people began to realize that Apple wasn&#8217;t just any old computer; it was so powerful and so simple to use that it made the average computer user feel innovative and tech-savvy.<\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2011\/12\/14\/the-real-story-behind-apples-think-different-campaign\/7\/\">According to Forbes<\/a>, Apple\u2018s stock price tripled within a year of the commercial\u2019s release. Although the tagline has been since retired, many Apple users still feel a sense of entitlement for being among those who \u201cthink different.\u201d<\/p>\n<h3>16. L\u2018Or\u00e9al: \u201cBecause You\u2019re Worth It\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: L'Oreal\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-3.jpeg?width=650&amp;height=216&amp;name=DRAFT%20slogans-3.jpeg\" title=\"\" width=\"650\" height=\"216\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.lorealparisusa.com\/because-youre-worth-it\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Who doesn\u2018t want to feel like they\u2019re worth it? The folks at L&#8217;Or\u00e9al worked with the theory that <a href=\"https:\/\/www.psychologytoday.com\/blog\/meet-catch-and-keep\/201502\/5-research-backed-reasons-we-wear-makeup\">women wear makeup in order to<\/a> make themselves appear \u201cbeautiful\u201d so they feel desirable, wanted, and worth it. The tagline isn\u2018t about the product \u2014 it\u2019s about the image the product can get you. This message allowed L&#8217;Or\u00e9al to push its brand further than just utility so as to give the entire concept of makeup a much more powerful message.<\/p>\n<h3>17. California Milk Processor Board: \u201cGot Milk?\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples Got Milk\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-41-2792-PM.jpeg?width=650&amp;height=332&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-41-2792-PM.jpeg\" title=\"\" width=\"650\" height=\"332\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.gotmilk.com\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>While most people are familiar with the \u201cGot Milk?\u201d campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What&#8217;s interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life. The campaign was meant to bring some life to a \u201cboring\u201d product, <a href=\"http:\/\/time.com\/9459\/got-milk-campaign-ends-in-favor-of-milk-life\/\">ad executives told TIME Magazine<\/a>.<\/p>\n<p>The simple words \u201cGot Milk?\u201d scribbled above celebrities, animals, and children with milk mustaches, which ran <a href=\"http:\/\/www.nydailynews.com\/life-style\/health\/milk-ads-retired-20-years-milk-moustaches-article-1.1701064\">from 2003 until 2014<\/a> \u2014 making this campaign one of the longest-lasting ever. The CMPB wasn&#8217;t determined to make its brand known with this one \u2014 it was determined to infiltrate the idea of drinking milk across the nation. And these two simple words sure as heck did.<\/p>\n<h3>18. BMW: \u201cSheer Driving Pleasure\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: BMW\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-40-4891-PM.jpeg?width=650&amp;height=297&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-40-4891-PM.jpeg\" title=\"\" width=\"650\" height=\"297\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.bmw.com\/en\/automotive-life\/the-history-of-the-bmw-slogan.html\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>BMW sells cars all over the world, but in North America, it was known for a long time by its tagline, \u201cThe Ultimate Driving Machine.\u201d This phrase was created in the 1970s by a relatively unknown ad agency named Ammirati &amp; Puris and was, <a href=\"http:\/\/www.bmwblog.com\/2009\/11\/04\/the-ultimate-driving-machine-the-perfect-slogan\/\">according to BMW&#8217;s blog<\/a>, directed at Baby Boomers who were \u201cout of college, making money and ready to spend their hard-earned dollars. What better way to reflect your success than on a premium automobile?\u201d<\/p>\n<p>The newer tagline, \u201cSheer Driving Pleasure,\u201d is intended to reinforce the message that its cars&#8217; biggest selling point is that they are performance vehicles that are thrilling to drive. That message is an emotional one and one that consumers can buy into to pay the high price point.<\/p>\n<h3>19. Tesco: \u201cEvery Little Helps\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: TESCO\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-2.jpeg?width=650&amp;height=479&amp;name=DRAFT%20slogans-2.jpeg\" title=\"\" width=\"650\" height=\"479\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/twitter.com\/tesco\/status\/1243670478524383232\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>\u201cEvery little helps\u201d is the kind of catchy tagline that can make sense in many different contexts \u2014 and it\u2018s flexible enough to fit in with any one of Tesco\u2019s messages. It can refer to value, quality, service, and even environmental responsibility \u2014 which the company practices <a href=\"https:\/\/www.tescoplc.com\/tesco-and-society\/sourcing-great-products\/reducing-our-impact-on-the-environment\/\">by addressing the impacts of their operations and supply chain<\/a>.<\/p>\n<p>It&#8217;s also, as <a href=\"https:\/\/www.theguardian.com\/media\/2006\/sep\/04\/mondaymediasection.advertising\">Naresh Ramchandani wrote for The Guardian<\/a>, \u201cperhaps the most ingeniously modest\u201d slogan or tagline ever written. Tesco markets itself as a brand for the people, and a flexible, modest far-reaching slogan like this one reflects that beautifully.<\/p>\n<h3>20. Bounty: \u201cThe Quicker Picker Upper\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Bounty\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-44-6831-PM.jpeg?width=450&amp;height=417&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-44-6831-PM.jpeg\" title=\"\" width=\"450\" height=\"417\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/bountytowels.com\/en-us\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Bounty paper towels, made by Procter &amp; Gamble, has used its catchy tagline \u201cThe Quicker Picker Upper\u201d for almost 50 years now. If it sounds like one of those sing-songy play on words you learned as a kid, that\u2018s because it is one: The tagline uses what\u2019s called consonance \u2014 a poetic device characterized by the repetition of the same consonant two or more times in short succession (think: \u201cpitter patter\u201d).<\/p>\n<p>Over the years, Bounty has moved away from this tagline in full, replacing \u201cQuicker\u201d with other adjectives, depending on the brand\u2018s current marketing campaign \u2014 like \u201cThe Quilted Picker Upper\u201d and \u201cThe Clean Picker Upper.\u201d Although the brand is branching out into other campaigns, they\u2019ve kept the theme of their original, catchy tagline.<\/p>\n<h3>21. Lay\u2018s: \u201cBetcha Can\u2019t Eat Just One.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Lays\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-44-0316-PM.jpeg?width=650&amp;height=292&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-44-0316-PM.jpeg\" title=\"\" width=\"650\" height=\"292\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/medium.com\/marketing-in-the-age-of-digital\/betcha-cant-eat-just-one-ba61baa5edc5\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Seriously, who here has ever had just one chip? While this tagline might stand true for other snack companies, Lay\u2018s was clever to pick up on it straight away. The company tapped into our truly human incapability to ignore crispy, salty goodness when it\u2019s staring us in the face. Carbs, what a tangled web you weave.<\/p>\n<p>But seriously, notice how the emphasis isn\u2018t on the taste of the product. There are plenty of other delicious chips out there. But what Lay\u2019s was able to bring forth with its tagline is that totally human, uncontrollable nature of snacking until the cows come home.<\/p>\n<h3>22. Audi: \u201cVorsprung durch technik\u201d (\u201cAdvancement Through Technology\u201d)<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Audi\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-40-2624-PM.jpeg?width=650&amp;height=320&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-40-2624-PM.jpeg\" title=\"\" width=\"650\" height=\"320\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.audifortwashington.com\/vorsprung-durch-technik.htm\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>\u201cVorsprung durch technik\u201d has been Audi&#8217;s main German tagline everywhere in the world since 1971 (except for the United States, where the slogan is \u201cTruth in Engineering\u201d). While the phrase has been translated in several ways, the <a href=\"https:\/\/dict.leo.org\/ende\/index_de.html\">online dictionary LEO<\/a> translates \u201cVorsprung\u201d as \u201cadvance\u201d or \u201clead\u201d as in \u201cdistance, amount by which someone is ahead in a competition.\u201d <a href=\"https:\/\/web.archive.org\/web\/20110325220109\/http:\/\/www.audi.ca\/ca\/brand\/en\/exp\/audi_history\/brand_milestones\/vorsprung_durch_technik.html\">Audi roughly translates it<\/a> as: \u201cAdvancement through technology.\u201d<\/p>\n<p>The first-generation Audio 80 (B1 series) was launched a year after the tagline in 1972, and the new car was a brilliant reflection of that tagline with many impressive new technical features. It was throughout the 1970s that <a href=\"https:\/\/web.archive.org\/web\/20110325220109\/http:\/\/www.audi.ca\/ca\/brand\/en\/exp\/audi_history\/brand_milestones\/vorsprung_durch_technik.html\">the Audi brand established itself<\/a> as an innovative car manufacturer, such as with the five-cylinder engine (1976), turbocharging (1979), and the quattro four-wheel drive (1980). This is still reflective of the Audi brand today.<\/p>\n<h3>23. Dunkin&#8217;: \u201cAmerica Runs on Dunkin\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Dunkin\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-42-4630-PM.jpeg?width=650&amp;height=306&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-42-4630-PM.jpeg\" title=\"\" width=\"650\" height=\"306\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/jkrglobal.com\/case-studies\/dunkin\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>In April 2006, Dunkin\u2018 Donuts launched the most significant repositioning effort in the company\u2019s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline \u201cAmerica Runs on Dunkin.\u201d The campaign revolves around Dunkin&#8217; Donuts coffee keeping busy Americans fueled while they are on the go.<\/p>\n<p>\u201cThe new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between \u2014 accompanied every step of the way by Dunkin&#8217; Donuts,\u201d <a href=\"http:\/\/news.dunkindonuts.com\/news\/dunkin-donuts-launches-new-advertising-campaign-america-runs-on-dunkin-sm\">read the official press release<\/a> from the campaign&#8217;s official launch.<\/p>\n<p>Ten years later, what the folks at Dunkin Donuts\u2018 realized they were missing was their celebration of and honoring their actual customers. That\u2019s why, in 2016, they launched the \u201cKeep On\u201d campaign, which they call their modern interpretation of the ten-year tagline.<\/p>\n<p>\u201cIt\u2018s the idea that we\u2019re your partner in crime, or we&#8217;re like your wingman, your buddy in your daily struggle and we give you the positive energy through both food and beverage but also emotionally, we believe in you and we believe in the consumer,\u201d <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/after-decade-dunkin-donuts-evolving-its-america-runs-dunkin-campaign-171820\">said Chris D&#8217;Amico<\/a>, SVP and Group Creative Director at Hill Holiday.<\/p>\n<p>Fun fact: Dunkin&#8217; Donuts rebranded itself \u2014 and named itself Dunkin\u2019 in 2018 while releasing new packaging in 2019. <a href=\"http:\/\/fortune.com\/2017\/08\/08\/dunkin-donuts-name-change-new-rebrand-coffee-starbucks\/\">One store in Pasadena, California<\/a> is called, simply, Dunkin&#8217;.<\/p>\n<h3>24. McDonald\u2018s: \u201cI\u2019m Lovin&#8217; It\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: McDonalds\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-1.jpeg?width=450&amp;height=465&amp;name=DRAFT%20slogans-1.jpeg\" title=\"\" width=\"450\" height=\"465\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/284993482646025636\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>The \u201cI\u2018m Lovin\u2019 It\u201d campaign was launched way back in 2003 and still stands strong today. This is a great example of a tagline that resonates with the brand\u2018s target audience. McDonald\u2019s food might not be your healthiest choice, but being healthy isn\u2018t the benefit McDonald\u2019s is promising \u2014 it\u2018s that you\u2019ll love the taste and the convenience.<\/p>\n<p>Fun fact: The jingle&#8217;s infamous hook \u2014 \u201cba da ba ba ba\u201d \u2014 was <a href=\"http:\/\/pitchfork.com\/thepitch\/1227-the-contentious-tale-of-the-mcdonalds-im-lovin-it-jingle\/\">originally sung<\/a> by Justin Timberlake.<\/p>\n<h3>25. The New York Times: \u201cAll the News That&#8217;s Fit to Print\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/brand-slogans-taglines_21.webp?width=650&amp;height=445&amp;name=brand-slogans-taglines_21.webp\" alt=\"Best brand tagline examples: NYT\" width=\"650\" height=\"445\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/59391288812152281\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>This one is my personal favorite. The tagline was created in the late 1890s as a movement of opposition against other news publications printing lurid journalism. The New York Times didn&#8217;t stand for sensationalism. Instead, it focused on important facts and stories that would educate its audience. It literally deemed its content all the real \u201cnews fit to print.\u201d<\/p>\n<p>This helped the paper become more than just a news outlet, but a company that paved the way for credible news. The company didn&#8217;t force a tagline upon people when it first was founded, but rather, it created one in a time where it was needed most.<\/p>\n<h3>26. General Electric: \u201cImagination at Work\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: GE\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-43-0603-PM.jpeg?width=650&amp;height=209&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-43-0603-PM.jpeg\" title=\"\" width=\"650\" height=\"209\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/allvectorlogo.com\/ge-imagination-at-work-logo\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>You may remember General Electric\u2018s former tagline, \u201cWe Bring Good Things to Life,\u201d which was initiated in 1979. Although this tagline was well-known and well-received, the new tagline \u2014 \u201cImagination at Work\u201d \u2014 shows how a company\u2019s internal culture can revolutionize how they see their own brand.<\/p>\n<p>\u201c\u2018Imagination at Work\u2019 began as an internal theme at GE,\u201d <a href=\"http:\/\/www.mediapost.com\/publications\/article\/8197\/ge-imagination-at-work.html\">recalled Tim McCleary<\/a>, GE\u2018s manager of corporate identity. When Jeff Immelt became CEO of GE in 2001, he announced that his goal was to reconnect with GE\u2019s roots as a company defined by innovation.<\/p>\n<p>This culture and theme resulted in a rebranding with the new tagline \u201cImagination at Work,\u201d which embodies the idea that imagination inspires the human initiative to thrive at what we do.<\/p>\n<h3>27. State Farm: \u201cLike a good neighbor, State Farm is there.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: State Farm\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-43-4484-PM.jpeg?width=650&amp;height=355&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-43-4484-PM.jpeg\" title=\"\" width=\"650\" height=\"355\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.facebook.com\/brandywhitesidestatefarm\/photos\/2392521270888355\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>The insurance company State Farm has a number of taglines, including \u201cGet to a better State\u201d and \u201cNo one serves you better than State Farm.\u201d Additionally, the company updated its tagline to \u201cWe&#8217;re here to help life go right.\u201d<\/p>\n<p>But State Farm\u2018s most famous tagline is the jingle, \u201cLike a good neighbor, State Farm is there,\u201d which you\u2019re likely familiar with if you live in the United States and watch television.<\/p>\n<p>These words emphasize State Farm&#8217;s \u201ccommunity-first\u201d value proposition \u2014 which sets it apart from the huge, bureaucratic feel of most insurance companies. And it quickly establishes a close relationship with the consumer.<\/p>\n<p>Often, customers need insurance when they least expect it \u2014 and in those situations, State Farm is responding in friendly, neighborly language.<\/p>\n<h3>28. Maybelline: \u201cMaybe she\u2018s born with it. Maybe it\u2019s Maybelline.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Maybelline\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-40-0489-PM.jpeg?width=650&amp;height=432&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-40-0489-PM.jpeg\" title=\"\" width=\"650\" height=\"432\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.bonniecharminc.com\/maybelline\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>Can you sing this jingle in your head? Maybelline&#8217;s former tagline, created in the 1990s, is one of the most famous in the world. It makes you think of glossy magazine pages featuring strong, beautiful women with long lashes staring straight down the lens. It\u2019s that confidence that Maybelline&#8217;s makeup brand is all about \u2014 specifically, the transformation into a confident woman through makeup.<\/p>\n<p>Maybelline changed its tagline to \u201cMake IT Happen\u201d <a href=\"http:\/\/www.lawoftaste.com\/2016\/02\/maybelline-make-it-happen.html\">in February 2016<\/a>, inspiring women to \u201cexpress their beauty in their own way.\u201d Despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.<\/p>\n<h3>29. The U.S. Marine Corps: \u201cThe Few. The Proud. The Marines.\u201d<\/h3>\n<p style=\"font-size: 12px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Best brand tagline examples: Marines\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans.jpeg?width=650&amp;height=349&amp;name=DRAFT%20slogans.jpeg\" title=\"\" width=\"650\" height=\"349\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\"><a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2017\/03\/30\/marines-are-once-again-the-few-the-proud\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>While \u201cSemper Fi\u201d is one the U.S. Marine Corps&#8217; most coveted slogans (or, more officially, mottos), it has had a handful of top-notch recruiting taglines over the decades as well. These include \u201cFirst to fight\u201d starting in World War I, to \u201cWe\u2019re looking for a few good men\u201d from the 1980s.<\/p>\n<p>However, we&#8217;d argue that \u201cThe Few. The Proud. The Marines.\u201d is among the best organization taglines out there.<\/p>\n<p>This tagline \u201cunderscores the high caliber of those who join and serve their country as Marines,\u201d <a href=\"http:\/\/web.archive.org\/web\/20090212095259\/http:\/\/www.marines.mil\/units\/hqmc\/Pages\/2007\/PRESS25.aspx\">said Maj. Gen. Richard T. Tryon<\/a>, former commanding general of Marine Corps Recruiting Command. In 2007, it even <a href=\"http:\/\/web.archive.org\/web\/20090212095259\/http:\/\/www.marines.mil\/units\/hqmc\/Pages\/2007\/PRESS25.aspx\">earned a spot<\/a> on Madison Avenue&#8217;s Advertising Walk of Fame.<\/p>\n<h3>30. Capital One: \u201cWhat\u2019s in Your Wallet?\u201d<\/h3>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 650px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/K90Hx7_Qdhc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>Capital One launched its iconic \u201cWhat\u2019s in your wallet?\u201d tagline in 2000. Since then, it\u2019s been used in many of the credit card company\u2019s ad campaigns, which have featured celebrity spokespeople, like Samuel L. Jackson and Jennifer Garner.<\/p>\n<p>This tagline is brilliant because it makes you think about money and how you pay for things. Sure, you can always pay with cash, but what happens when you run out? That\u2019s where a credit card from Capital One comes in handy.<\/p>\n<p>With this messaging, Capital One positions itself as the only credit card that can help get all you want in life and keep you satisfied and secure.<\/p>\n<h3>31. Toyota: \u201cLet\u2019s Go Places\u201d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/DRAFT%20slogans-Jul-31-2023-04-12-44-3538-PM.jpeg?width=650&amp;height=362&amp;name=DRAFT%20slogans-Jul-31-2023-04-12-44-3538-PM.jpeg\" title=\"\" width=\"650\" height=\"362\" style=\"margin-left: auto; margin-right: auto; display: block;\"><\/p>\n<p style=\"font-size: 12px; text-align: center;\"><a href=\"https:\/\/www.toyota.com\/\" style=\"font-style: italic;\"><em>Image Source<\/em><\/a><\/p>\n<p>In 2012, Toyota replaced it\u2019s old tagline \u201cMoving Forward\u201d with its current one \u201cLet\u2019s Go Places.\u201d<\/p>\n<p>While \u201cMoving Forward\u201d evokes a similar energetic and optimistic spirit, \u201cLet\u2019s Go Places\u201d invites you to explore and discover with Toyota, creating a stronger relationship between the brand and its consumers.<\/p>\n<p>Upon <a href=\"https:\/\/pressroom.toyota.com\/toyota-reveals-new-tagline-lets-go-places\/\">the tagline\u2019s launch<\/a>, GVP of Toyota Division Bill Fay said, \u201cthe phrase conveys a dual meaning of physically going places and taking off an adventure, while also expressing optimism and the promise of exciting innovation that enriches people\u2019s lives.\u201d<\/p>\n<p>This tagline encourages you to dream big and make moves, assuring you that Toyota will be there with you every step of the way.<\/p>\n<h2>A catchy slogan and tagline will make a difference in your business.<\/h2>\n<p>Now that you have delved into some classic and catchy slogans and taglines, it\u2019s time to set your business up for success. Remember a slogan and a tagline are similar but a slogan is used to sell an item whereas a tagline brings awareness to the item while being concise, catchy, and classic. Both are essential when making sure your business will remain in the minds of consumers.<\/p>\n<p><em>Editor&#8217;s note: This post was originally published in July 2020 and has been updated for comprehensiveness.<\/em><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=c329931b-1a5c-48fb-b74a-09c092f786d6&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"Free Resource: How to Reach &amp; Engage Your Audience on Facebook\" height=\"942\" width=\"2693\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c329931b-1a5c-48fb-b74a-09c092f786d6.png\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fbrand-slogans-and-taglines&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep it simple, stupid. Keep it simple, stupid. We don&#8217;t mean to offend you \u2014 this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It\u2018s incredibly difficult to be succinct, and it\u2019s especially difficult to express a complex emotional concept in just a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>31 Companies\u00a0With Really Catchy Slogans &amp; Brand Taglines - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/08\/16\/31-companies-with-really-catchy-slogans-brand-taglines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"31 Companies\u00a0With Really Catchy Slogans &amp; Brand Taglines - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Keep it simple, stupid. 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