{"id":241,"date":"2023-09-13T13:48:18","date_gmt":"2023-09-13T13:48:18","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/09\/13\/tennis-is-back-how-social-media-gassed-up-the-2023-us-open\/"},"modified":"2023-09-13T13:48:18","modified_gmt":"2023-09-13T13:48:18","slug":"tennis-is-back-how-social-media-gassed-up-the-2023-us-open","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/09\/13\/tennis-is-back-how-social-media-gassed-up-the-2023-us-open\/","title":{"rendered":"Tennis is Back: How Social Media Gassed Up the 2023 US Open"},"content":{"rendered":"
\n \"Tennis <\/a>\n<\/div>\n

The 2023 US Open captured audiences\u2019 attention with over 3.4 million viewers tuning in, up 27%<\/a> from last year\u2019s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz.<\/p>\n

The 2023 US Open captured audiences\u2019 attention with over 3.4 million viewers tuning in, up 27%<\/a> from last year\u2019s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz.<\/p>\n

Here are a few notable social media moments from this year\u2019s US Open.<\/p>\n

The US Open Goes All-In On TikTok<\/h3>\n

The US Open might be 142 years old, but it established quite the TikTok presence. The institution\u2019s official TikTok account delivered a steady stream of engaging content covering everything from the latest stats on the court, to relevant pop culture moments, to the celebrities in the stands.<\/p>\n

\n
\n

\n @usopen<\/a> Leo spotting
\n #leonardodicaprio<\/a>
\n #celebrity<\/a>
\n #usopen<\/a>
\n \u266c original sound – US Open<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

Tennis doesn\u2019t have a reputation for being an accessible sport, however, the US Open\u2019s casual, conversational coverage on TikTok made following the tournament fun and approachable for passive fans who may not have tuned in to watch live.<\/p>\n

Coco Gauff\u2019s Big Win<\/h3>\n

America has a new sweetheart: tennis champ Coco Gauff. On Saturday 19-year-old Gauff defeated Aryna Sabalenka to win the US Open becoming the second-youngest player to do so since Serena Williams\u2019 victory at 17 in 1999.<\/p>\n

Immediately after her big win, Gauff\u2019s family was seen wearing matching New Balance t-shirts that read \u201cCall Me Coco Champion.\u201d The placement of the shirts was prominent during post-match interviews while Gauff thanked her family. After the win, fans took to Google to search for terms<\/a> like: \u201ccoco gauff shirt,\u201d \u201ccall me coco champion shirt,\u201d and \u201ccall me coco new balance.\u201d<\/p>\n

New Balance was ready, and quickly got the shirts listed<\/a> on its site for sale.<\/p>\n

\n
\n

\n @cocogauff<\/a> <\/p>\n

this barbie is the us open champion \ud83d\udc9e<\/p>\n

\u266c Barbie World – <3<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win. Later in the weekend she also took to Instagram Live to chat with fans about her future plans.<\/p>\n

How It Started vs. How It\u2019s Going<\/h3>\n

Speaking of Gauff\u2019s win, a clip went viral over the weekend for showing the ultimate \u201chow it started vs. how it\u2019s going.\u201d The video starts with footage of eight-year-old Gauff dancing in the stands of the 2012 US Open and ends with a clip of her winning shot at this year\u2019s Open.<\/p>\n

\n
\n

\n @usopen<\/a> “Get up Coco Gauff, you just won the US Open”
\n #cocogauff<\/a>
\n #usopen<\/a>
\n #tennis<\/a>
\n \u266c i wonder – wu \u2605<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

Not only did the clip get great engagement across all platforms, but it was also an inspiring post for the next generation of tennis players.<\/p>\n

With all the buzz surrounding the US Open the past few weeks, tennis may have come out a few points ahead in its infamous rivalry against pickleball.<\/p>\n

\"New<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The 2023 US Open captured audiences\u2019 attention with over 3.4 million viewers tuning in, up 27% from last year\u2019s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. 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