{"id":319,"date":"2023-11-07T13:54:34","date_gmt":"2023-11-07T13:54:34","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/07\/can-you-create-a-wikipedia-page-for-your-company-best-practices-guidelines-to-know\/"},"modified":"2023-11-07T13:54:34","modified_gmt":"2023-11-07T13:54:34","slug":"can-you-create-a-wikipedia-page-for-your-company-best-practices-guidelines-to-know","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/07\/can-you-create-a-wikipedia-page-for-your-company-best-practices-guidelines-to-know\/","title":{"rendered":"Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]"},"content":{"rendered":"
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For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.<\/p>\n

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.<\/p>\n

One of the driving forces behind Wikipedia\u2018s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia\u2019s notoriety and traffic, you might wonder, \u201cHow can I get my brand in on this action?\u201d<\/em> or even ask yourself, \u201cCan I make a page for my business on Wikipedia?\u201d<\/em><\/p>\n

Wikipedia is one of the best third-party sources for ranking on page one of Google. We\u2018ll dive into the ins and outs of page creation, some of the best business pages, and the guidelines and legalities related to publishing Wikipedia business pages that you\u2019ll need to know this year and beyond.<\/p>\n

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Can You Create a Wikipedia Page for Your Business?<\/strong><\/h2>\n

While you can create a page for Wikipedia with the right administrative privileges, you should always be cautious of Wikipedia guidelines and objective when adding information \u2014 and, importantly, avoid advertorial content at all costs.<\/p>\n

Benefits of Having a Wikipedia Page<\/h3>\n

Wikipedia was built as a community-driven, objective, non-biased encyclopedia. By nature and because of its mission, over-promotional content and biased content can go against its guidelines or even be removed. Ultimately, it’s somewhat discouraged to create or edit pages of a business you own or are paid by as this can make it pretty hard to keep your listing objective and non-promotional.<\/p>\n

1. Brand credibility and authenticity.<\/h3>\n

Having a presence on Wikipedia can enhance your brand’s credibility and authenticity. Wikipedia is a trusted platform that is used by millions of people as a primary source of information. Having a well-written and properly sourced page can demonstrate to potential customers, partners, and investors that your business is legitimate and established.<\/p>\n

2. Increased online visibility and search engine rankings.<\/h3>\n

Wikipedia pages often rank high in search engine results pages (SERPs). Having a Wikipedia page can increase your business’ online visibility, making it easier for potential customers to find and discover your brand. This can improve organic search rankings, drive traffic to your website, and ultimately lead to more conversions and business opportunities.<\/p>\n

3. Access to a global audience.<\/h3>\n

Wikipedia is available in multiple languages and is accessed by people from all over the world. By having a Wikipedia page, you can reach a vast global audience, including potential customers, partners, and investors who may not be familiar with your brand. This can help expand your reach and open up new business opportunities in various markets.<\/p>\n<\/p>\n

Legal Disclaimer: The steps below will highlight screenshots of the Wikipedia site which include logos and other assets trademarked by the Wikimedia Foundation.<\/p>\n

Wikimedia and Wikipedia wordmarks, name, and\/or logos as listed here<\/a> are trademarks of the Wikimedia Foundation and are used with the permission of the Wikimedia Foundation. HubSpot in no way is endorsed by or affiliated with the Wikimedia Foundation.<\/p>\n

1. Create a Wikipedia account.<\/strong><\/h3>\n

Go to Wikipedia’s homepage<\/a> and click \u201cCreate account\u201d in the top right.<\/p>\n

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Enter the necessary information, including username and password, then click \u201cCreate your account\u201d.<\/p>\n

2. Get promoted to an auto-confirmed user.<\/strong><\/h3>\n

When you first join Wikipedia, you’ll see a box pop-up that reads, \u201cHelp improve Wikipedia\u201d with a link to start editing an article:<\/p>\n

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Before creating your page, you’ll need to become an autoconfirmed user.<\/p>\n

These are Wikipedia’s typical guidelines for an autoconfirmed user<\/a>: \u201cAlthough the precise requirements for autoconfirmed status vary according to circumstances, most English Wikipedia user accounts that are more than four days old and have made at least 10 edits (including deleted ones) are considered autoconfirmed.\u201d<\/p>\n

Here, you\u2018ll need to practice patience \u2014 spend the first couple days once you open an account editing other people\u2019s pages. Once you click \u201cEdit a page\u201d, there are links on the top right of every paragraph with the word \u201cEdit\u201d, so it shouldn’t be too time-consuming.<\/p>\n

Once you’re autoconfirmed, proceed to the next step.<\/p>\n

3. Create the page.<\/strong><\/h3>\n

Now we’ve reached the most challenging part \u2014 creating the page.<\/p>\n

First, go to Wikipedia’s \u201cWriting an article\u201d page<\/a>. As you scroll down the page, you\u2018ll see a blue button that reads, “Article wizard: an easy way to create articles.” Click this button (as long as you\u2019re autoconfirmed):<\/p>\n

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Next, you\u2018ll be redirected to Wikipedia\u2019s Article Wizard. Here, you have two options \u2014 immediately begin creating your page by clicking \u201cNext\u201d, or practice editing your page in Wikipedia’s sandbox, first.<\/p>\n

For our purposes, we’ll click \u201cNext\u201d:<\/p>\n

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It\u2018s important to note \u2014 since there\u2019s likely no Wikipedia page already available for your company, you can include as much or as little information as you want. Additionally, you’ll want to structure the page for easy readability, featuring some of the most important and basic information (like what your company does), first.<\/p>\n

For instance, take a look at how HubSpot’s Wikipedia page<\/a> is structured:<\/p>\n

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The page starts with a two-sentence overview of what HubSpot does, followed by a table of contents on the left, and a \u201cfact sheet\u201d on the right. Below the table of contents, you\u2018ll first find HubSpot\u2019s history, followed by a description of HubSpot’s software and services.<\/p>\n

On HubSpot\u2018s Wikipedia page, the above-the-fold information is likely most useful for a new visitor who hasn\u2018t heard of HubSpot before \u2014 a quick glance at the page can tell her, for instance, what HubSpot does, how much revenue HubSpot makes, what third-party sources such as Forbes say about HubSpot, and who HubSpot\u2019s founders are.<\/p>\n

While readers can continue scrolling for more product-specific information, it’s critical Wikipedia is mainly used as a broad brand awareness platform.<\/p>\n

We’ll look at more examples later on.<\/p>\n

4. Provide citations.<\/strong><\/h3>\n

Wikipedia is ultimately an encyclopedia, so to prove the validity of your topic, you must include citations to various articles and third-party sources.<\/p>\n

Before you begin creating your page, Wikipedia warns you of this, stating \u2014 \u201cthe topic of an article must already be covered in reliable sources that are independent of the subject. These include journals, books, newspapers, magazines, and websites with a reputation for fact-checking. social media, press releases, or corporate\/professional profiles do not qualify\u201d:<\/p>\n

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Ultimately, citations give your business credibility and allow the reader to trust your company is real. Look for magazine or newspaper articles that mention your company, other websites that backlink to your website as a resource, or directories that link to your company’s profile.<\/p>\n

5. Ensure you’re following Creative Commons guidelines.<\/strong><\/h3>\n

When using imagery or anything pulled from Wikipedia’s Creative Commons, you should also follow Wikipedia’s Creative Commons Attribution Share-Alike 4.0 Guidelines<\/a>, which state:<\/p>\n