{"id":327,"date":"2023-11-13T13:49:24","date_gmt":"2023-11-13T13:49:24","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/13\/12-email-marketing-trends-marketers-should-know-according-to-my-inbox\/"},"modified":"2023-11-13T13:49:24","modified_gmt":"2023-11-13T13:49:24","slug":"12-email-marketing-trends-marketers-should-know-according-to-my-inbox","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/13\/12-email-marketing-trends-marketers-should-know-according-to-my-inbox\/","title":{"rendered":"12 Email Marketing Trends Marketers Should Know [According to My Inbox]"},"content":{"rendered":"
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I send HubSpot\u2019s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe<\/a>). So, it\u2019s my job to keep a pulse on the latest email marketing trends.<\/p>\n

I send HubSpot\u2019s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe<\/a>). So, it\u2019s my job to keep a pulse on the latest email marketing trends.<\/p>\n

As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method \u2014 scanning my inbox.<\/p>\n

I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out.<\/p>\n

So, without further ado (and probably a little judgment), we’re going through my inbox to spot trends marketers need to know going into 2024.<\/p>\n

\"Download<\/a><\/p>\n

Email Marketing Trends for 2024<\/h2>\n

The first few email trends we\u2018ll cover have to do with privacy changes and Apple\u2019s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started.<\/p>\n

1. More Focus on Data Protection and Privacy<\/h3>\n

64% of online consumers<\/a> have quit doing business or working with an organization for asking for too much personal information.<\/p>\n

Furthermore, 86% of consumers<\/a> believe companies and organizations collect more information than needed.<\/p>\n

As a consumer, I\u2018ve declined products and services from businesses that seem too eager to gather personal information or indicate they know more about me than I\u2019m comfortable with.<\/p>\n

For instance, last year, I contacted a moving company to assist me as I relocated from Florida to Pennsylvania. I gave the company my email address and phone number but ultimately decided not to use movers.<\/p>\n

Days after exchanging information, I was bombarded with emails from several other companies advertising their moving services. Somehow, after opting into the initial company’s mailing list, I was also added to several others.<\/p>\n

The idea of my email and phone number being added to many strange lists that I did not sign up for made me uncomfortable. I immediately unsubscribed from them all \u2014 including the first company.<\/p>\n

Data protection and privacy are important to consumers, so don’t ask for or use more information than you need in your email campaigns. Instead, give email recipients the option to unsubscribe and allow them to change their email preferences.<\/p>\n

This improves data privacy, builds trust, and ensures a more engaged email list.<\/p>\n

Data protection and privacy aren’t just trends; they\u2019re also a legal obligation. Your emails must also comply with the General Data Protection Regulation (GDPR)<\/a> and follow its guidelines for practices such as cold emails and mailing list building.<\/p>\n

2. Less Focus on Open Rates<\/h3>\n

Speaking of privacy, I can\u2018t be the only email marketer trying to make sense of my open rates with Apple\u2019s new Mail Privacy Protection (MPP).<\/p>\n

In a small survey conducted with Glimpse, we found that almost one-third of marketers list open rates among the top two metrics they track when sending and reporting marketing emails.<\/p>\n

However, MPP stops senders from using invisible pixels to collect information about a user, according to Apple<\/a>. It also prevents senders from knowing when recipients open an email, and it hides their IP address so it can\u2019t be linked to other online activity or be used to determine their location.<\/p>\n

In other words, this Apple update prohibits marketers from seeing when and where users open their emails, the device the email is opened on, and the activity used to open it.<\/p>\n

Now that open rate is no longer a reliable metric, we must shift our focus to the following metrics to get an accurate read on the success of our marketing emails:<\/p>\n