{"id":339,"date":"2023-11-21T13:48:17","date_gmt":"2023-11-21T13:48:17","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/21\/41-types-of-marketing-your-brand-should-invest-in\/"},"modified":"2023-11-21T13:48:17","modified_gmt":"2023-11-21T13:48:17","slug":"41-types-of-marketing-your-brand-should-invest-in","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/21\/41-types-of-marketing-your-brand-should-invest-in\/","title":{"rendered":"41 Types of Marketing Your Brand Should Invest In"},"content":{"rendered":"
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Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.<\/p>\n

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.<\/p>\n

From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and increase revenue.<\/p>\n

Keep reading to discover the top marketing trends in 2023 and more.<\/p>\n

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Types of Marketing<\/strong><\/h2>\n

1. Traditional Marketing<\/strong><\/h3>\n

Traditional marketing refers to brand promotion on offline channels before the rise of the internet. Think billboards, flyers, TV ads, and radio spots.<\/p>\n

These marketing channels still play an essential role for some brands.<\/p>\n

In fact, a global survey<\/a> of CMOs found that more than 40% of marketing budgets go to offline channels \u2014 but today, marketers are increasingly relying on digital alternatives.<\/p>\n

2. Digital Marketing<\/strong><\/h3>\n

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In contrast to traditional marketing, digital marketing leverages a wide variety of previously unavailable technologies to reach audiences in new ways.<\/p>\n

This is the fastest-growing<\/a> type of marketing, encompassing all marketing efforts that live online.<\/p>\n

Businesses investing in digital marketing use numerous digital channels, such as search engines, social media, email, websites, and more, to connect with their current and prospective customers.<\/p>\n

3. Outbound Marketing<\/strong><\/h3>\n

Outbound marketing refers to unsolicited, outgoing promotions such as cold calling, email blasts to purchased lists, and print ads.<\/p>\n

This marketing method is called \u201coutbound\u201d because it involves pushing a message out to consumers to raise awareness of your products or services \u2014 regardless of whether consumers have demonstrated interest in them.<\/p>\n

In many industries, outbound marketing has grown less effective<\/a>, as consumers today are inundated with so many marketing interruptions that they often need to pay more attention to these messages.<\/p>\n

4. Inbound Marketing<\/strong><\/h3>\n

Inbound marketing, however, is focused on attracting<\/em> customers rather than interrupting them.<\/p>\n

Inbound leads are both more likely to convert<\/a> and less expensive to acquire, with one recent report finding that inbound leads cost 67% less<\/a> than outbound ones do.<\/p>\n

While some inbound marketing<\/a> tactics live offline, the majority fall under the umbrella of digital marketing, as consumers are empowered to do research online to help them progress through their buyer’s journeys.<\/p>\n

Inbound is built on three pillars: Attract, engage, and delight. The initial goal is to create valuable content and experiences that resonate with your audience and attract them to your business.<\/p>\n

The next step is to engage them through conversational tools like email marketing, chatbots, and, of course, continuously adding real value. Finally, delight them by acting as a long-term, empathetic advisor and expert.<\/p>\n

5. Search Engine Marketing<\/strong><\/h3>\n

Search engine marketing, or SEM, includes all strategies to ensure your business is visible on search engine results pages. With SEM, you can get your business to the top spot when a user searches for a particular keyword.<\/p>\n

According to HubSpot\u2019s 2023 State of Consumer Trends<\/a> report, online search is the number one way today\u2019s buyers discover new products \u2014 so it\u2019s critical to make sure your business comes up on search platforms like Google or Bing.<\/p>\n

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There are two types of SEM: search engine optimization (SEO) for organic search results and pay-per-click (PPC) advertising for sponsored search engine results.<\/p>\n

To get started with SEO, familiarize yourself with search engine ranking factors and common keywords relevant to your industry and products. Then, get proactive about producing content for search engines to index that use these terms.<\/p>\n

Conversely, PPC involves bidding on keywords to get your ads placed through platforms like Google Ads. Consider investing in ad management tools<\/a> that help you create and manage your PPC campaigns.<\/p>\n

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6. Content Marketing<\/strong><\/h3>\n

As one of the best ways to attract your target audiences, content marketing is a critical component of an effective digital inbound marketing strategy.<\/p>\n

That is probably why nearly nine in ten<\/a> marketing professionals who have already invested in content marketing plan to maintain or increase that investment in 2023.<\/p>\n

This form of marketing involves creating, publishing, and distributing content to your target audience through free and gated channels, such as social media platforms, blogs, videos, ebooks, and webinars.<\/p>\n

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The goal of content marketing is to help your audience along their buyer’s journey while adding value and providing a supportive, delightful experience.<\/p>\n

To do so, first, identify common questions and concerns your buyers are likely to have before <\/em>they are ready to purchase.<\/p>\n

Then, create an editorial calendar to track when you will create and share content related to those topics. A content management system<\/a> (CMS) can also help you stay organized and keep your content and publication schedule on track.<\/p>\n

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7. Social Media Marketing<\/strong><\/h3>\n

With platforms like Facebook<\/a>, Instagram, LinkedIn, and Twitter, brands can promote their businesses and engage with their audiences on a more personal basis.<\/p>\n

Social media is an increasingly effective strategy<\/a> to reach buyers of all ages, with 24% of Boomers and 46% of Gen X consumers surveyed in 2023 reporting that they discovered a new product on social media in the past three months.<\/p>\n

However, with social media, two factors are crucial to success: relevance and consistency.<\/p>\n

First, relevance: No one logs on to social media looking for something to purchase. As such, it’s essential to balance promotion with entertainment.<\/p>\n

Compelling images and captions that encourage your audience to like, share, and comment will bring your brand that much closer to gaining a customer.<\/p>\n

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Now, onto consistency: A consistent posting cadence will keep your followers returning. How can they get invested in your brand if they rarely see it on their timeline?<\/p>\n

To make publishing content across platforms accessible, several social media tools automate the process.<\/p>\n

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8. Video Marketing<\/strong><\/h3>\n

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According to a recent study<\/a>, 87% of marketers say incorporating video into their marketing strategy has had a positive ROI.<\/p>\n

Whether on your website, YouTube channel, email newsletters, and\/or social media, video can boost brand awareness, generate conversions, and close deals.<\/p>\n

Some video marketing apps<\/a> even allow you to analyze, nurture, and score leads based on their activity.<\/p>\n

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9. Voice Marketing<\/strong><\/h3>\n

Voice marketing refers both to optimizing your website for voice search by incorporating the right keywords and to initiatives that leverage smart speakers like Amazon Alexa and Google Home to add value to your audience and answer questions about their topics of interest.<\/p>\n

Consider opportunities to get inventive by developing a Google Home action or an Alexa skill. For instance, Uber created an Alexa skill that allowed users to request a ride with a simple voice request.<\/p>\n

Similarly, TED developed a feature that allowed Alexa users to search for and play TED talks based on topic, tone, or speaker.<\/p>\n

These tools may be relatively new, but they\u2019re increasingly popular among marketers.<\/p>\n

HubSpot\u2019s 2023 marketing trends survey<\/a> found that 40% of marketing leaders who currently leverage some form of voice marketing plan to increase that investment in the next year.<\/p>\n

10. Email Marketing<\/strong><\/h3>\n

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Email marketing connects brands to leads, prospects, and customers via email. Email campaigns can increase brand awareness, generate traffic to other channels, promote products or services, or nurture leads toward a purchase.<\/p>\n

Moreover, one 2022 study<\/a> found that returns on email marketing could be as high as $36 for every dollar invested.<\/p>\n

Email can be a potent tool \u2014 but it\u2019s essential to use it responsibly and within legal restrictions. Regulations like the GDPR<\/a> and the CAN-SPAM Act<\/a> require brands to comply with responsible commercial email practices, which boil down to three principles:<\/p>\n