{"id":341,"date":"2023-11-22T13:48:33","date_gmt":"2023-11-22T13:48:33","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/22\/walmart-wins-black-friday-marketing-with-mean-girls-campaign\/"},"modified":"2023-11-22T13:48:33","modified_gmt":"2023-11-22T13:48:33","slug":"walmart-wins-black-friday-marketing-with-mean-girls-campaign","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/11\/22\/walmart-wins-black-friday-marketing-with-mean-girls-campaign\/","title":{"rendered":"Walmart Wins Black Friday Marketing with Mean Girls Campaign"},"content":{"rendered":"
\n \"Walmart <\/a>\n<\/div>\n

The instrumental to Missy Elliott\u2019s \u201cPass That Dutch\u201d is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s?<\/p>\n

The instrumental to Missy Elliott\u2019s \u201cPass That Dutch\u201d is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s?<\/p>\n

No, chances are you were just served Walmart\u2019s latest Black Friday ad.<\/p>\n

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<\/div>\n<\/p><\/div>\n<\/div>\n

The movie Mean Girls<\/em> has been a pop culture classic since its release in 2004. Nearly 20 years later, Walmart is capitalizing on the film\u2019s enduring popularity with a Mean Girls<\/em>-themed Black Friday campaign.<\/p>\n

Walmart\u2019s series of ads features five of the film\u2019s original cast members reprising their roles and even includes a cameo from Missy Elliott herself. Instead of the notorious \u201cburn book\u201d featured in the original movie, the Walmart ads are centered around a \u201cdeal book\u201d highlighting discounts the retailer is offering this holiday season.<\/p>\n

Today we\u2019re breaking down why this campaign is brilliant marketing by Walmart.<\/p>\n

Want to sell to millennials? Reference Mean Girls<\/h3>\n

Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture.<\/p>\n

Since the film is regarded positively by so many members of this generation, it\u2019s the perfect backdrop for nostalgia marketing<\/a>, which tends to be especially effective for millennials.<\/p>\n

Nostalgia marketing leverages familiarity to evoke positive emotions from potential customers. Millennials came of age during a major technological revolution, giving them a unique disposition: an analog childhood and a tech-savvy young adulthood.<\/p>\n

This leaves many millennials especially susceptible to nostalgia marketing if it reminds them of \u201csimpler times\u201d before we were all online and Mean Girls<\/em> debuted during the tail end of that time period.<\/p>\n

Selling to millennials is especially important for mega-retailers like Walmart during the holiday season. Millennials are now the largest<\/a> living group of adults in the U.S. and are expected to be spending more than other generations<\/a> this holiday season. In other words, if retailers want to bring in holiday sales, they need millennials to buy from them.<\/p>\n

Capitalizing on the film\u2019s remake<\/h3>\n

The campaign adds to the buzzing Mean Girls <\/em>universe. Walmart\u2019s Black Friday ad dropped one week before the first trailer for the upcoming Mean Girls<\/em> remake was released, which likely wasn\u2019t a coincidence.<\/p>\n

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<\/div>\n<\/p><\/div>\n<\/div>\n

The 2024 film is an on-screen rendition of the Mean Girls<\/em> musical, and though they aren\u2019t formally connected it\u2019s easy for viewers to associate the Walmart ad with the new film\u2019s promo. In fact, some X users expressed favoritism for the Walmart ads over the trailer for the upcoming film:<\/p>\n

\n
\n
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The Walmart mean girls ads are better than the mean girls remake \ud83d\ude2d\ud83d\ude2d<\/p>\n

\u2014 slayomi cuntbell (@missslayomi)
\n November 16, 2023<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

While we won\u2019t know the full impact of Walmart\u2019s campaign until Black Friday sales figures start rolling in, so far the campaign has been a well-received conversation starter for the retailer\u2019s customer base.<\/p>\n

\"New<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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