{"id":355,"date":"2023-12-02T13:53:36","date_gmt":"2023-12-02T13:53:36","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/02\/24-best-free-marketing-sales-icons-for-your-website-or-app\/"},"modified":"2023-12-02T13:53:36","modified_gmt":"2023-12-02T13:53:36","slug":"24-best-free-marketing-sales-icons-for-your-website-or-app","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/02\/24-best-free-marketing-sales-icons-for-your-website-or-app\/","title":{"rendered":"24 Best Free Marketing &amp; Sales Icons for Your Website or App"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/free-icon-download-design-list\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/icons.webp\" alt=\"man creates icons for work\" class=\"hs-featured-image\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\"> <\/a>\n<\/div>\n<p>I\u2019ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance.<\/p>\n<p>I\u2019ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance.<\/p>\n<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=cb1ee805-aa9f-4cad-9c83-580e5c535243&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"\u2192 Download Now: 36 Free Ebook Templates\" height=\"59\" width=\"394\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/cb1ee805-aa9f-4cad-9c83-580e5c535243.png\"><\/a>Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless.<\/p>\n<p>But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who\u2019ve witnessed the \u201ciconicness\u201d of icons to gather their insights.<\/p>\n<p>Explore how to use marketing and sales icons in the best ways possible. We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#why-use-icons\">Why use icons in marketing and sales materials?<\/a><\/li>\n<li><a href=\"#icon-examples\">5 Examples of Marketing and Sales Icons<\/a><\/li>\n<li><a href=\"#icon-best-practices\">7 Best Practices for Using Marketing and Sales Icons<\/a><\/li>\n<li><a href=\"#when-not-to-use-icons\">When Not to Use Icons<\/a><\/li>\n<li><a href=\"#free-marketing-icons\">Free Marketing Icons<\/a><\/li>\n<li><a href=\"#free-sales-icons\">Free Sales Icons<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Why use icons in marketing and sales materials?<\/h2>\n<p>Photography and typography are limited in business communication, and generic stock photos rarely align with the accompanying text. Icons, in turn, make your messaging unique, appealing, and memorable. They facilitate the understanding of ideas and concepts.<\/p>\n<p>Let\u2019s explore icons\u2019 use cases in marketing and sales materials.<\/p>\n<h3>1. Icons make stuff easy to understand.<\/h3>\n<p>The brain <a href=\"https:\/\/www.pnas.org\/doi\/full\/10.1073\/pnas.1818575116\">processes<\/a> graphic symbols much faster than actual words by giving them meaning and turning them into words. When we see an icon, it helps us understand the intended meaning faster \u2014 making complex concepts and terms easy to digest.<\/p>\n<p>For instance, a checklist or a chart icon in sales presentations helps visually represent goals achieved and company growth.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/icons-free-2.webp?width=113&amp;height=114&amp;name=icons-free-2.webp\" width=\"113\" height=\"114\" alt=\"free marketing and sales icons example of a growth graph and clipboard\" style=\"height: auto;max-width: 100%;width: 113px\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/icons-free-1.webp?width=83&amp;height=114&amp;name=icons-free-1.webp\" width=\"83\" height=\"114\" alt=\"free marketing and sales icons example of a growth graph and clipboard\" style=\"height: auto;max-width: 100%;width: 83px\"><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/ebook-templates\">Get these icons for free<\/a>.<\/p>\n<h3 style=\"text-align: left\">2. Icons boost engagement.<\/h3>\n<p>Icons <a href=\"https:\/\/dl.acm.org\/doi\/abs\/10.5555\/581506.581548\">encourage and improve<\/a> engagement. Adding clickable icons on social media, websites, or apps significantly increases users\u2019 interaction with them. Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact.<\/p>\n<p>Some icons to use for engagement can be for simply displaying contacts, details, and info icons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/four-icons.webp?width=313&amp;height=363&amp;name=four-icons.webp\" width=\"313\" height=\"363\" alt=\"Icons motivate engagement in sales and marketing materials.\" style=\"height: auto;max-width: 100%;width: 313px\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.flaticon.com\/free-icons\/information\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>3. Icons help cut down on text.<\/h3>\n<p>Icons save space where text is excessively wordy. For example, if you\u2019re listing the nutritional components of a product on a product guide, using icons for stating categories like \ud83c\udf57 for protein, \ud83c\udf5e for carbs, and \ud83c\udf6c for sugar saves space and gets the point across creatively.<\/p>\n<h3>4. Icons support the text.<\/h3>\n<p>Icons provide additional context quickly and make the message more engaging and interactive. The \u201cenvelope\u201d icon, along with the message \u201cContact us,\u201d adds an inviting touch to an email or a web page.<\/p>\n<p>Likewise, the \u201ccheckmark\u201d icon grabs the target audience\u2019s attention when used in pop-ups \u2014 see Semrush\u2019s example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/sem-rush.webp?width=650&amp;height=598&amp;name=sem-rush.webp\" width=\"650\" height=\"598\" alt=\"Use marketing icons to support the text.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.semrush.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>5. Icons break up the text.<\/h3>\n<p>Nothing makes a sales or marketing report as boring as long, continuous pages of text. Breaking it up with icons adds a visual appeal and conveys your message better than generic stock photos. They\u2019re also easier on the eyes, which makes them an excellent replacement for heavy images.<\/p>\n<p>Learn how to make sales performance reports in Excel interesting <a href=\"https:\/\/www.youtube.com\/shorts\/JL2maNhlh6U\">with this video<\/a>.<\/p>\n<h3>6. Icons set your brand apart.<\/h3>\n<p>Using branded icons across different platforms and streamlining them with your marketing and sales materials helps you differentiate your brand from competitors and makes your material stand out.<\/p>\n<p>Lavender.ai, an AI-powered tool for enhancing your sales emails, chose the \u201cwizard\u201d icon to be recognizable and memorable. Visit <a href=\"https:\/\/www.lavender.ai\/\">Lavender\u2019s website<\/a>, and the next time you think of an AI writing assistant, Lavender will pop up in your head. It happened to me at the time Lavender was just taking off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/lavendar.webp?width=650&amp;height=310&amp;name=lavendar.webp\" width=\"650\" height=\"310\" alt=\"Set your brand apart with marketing icons spread throughout your website.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<h3>7. Icons are universally understood.<\/h3>\n<p>You don\u2019t need to translate an icon into a bunch of languages. They have a universal appeal and are instantly recognizable. Everyone knows a \u201cbulb\u201d icon means a \u201cgood idea.\u201d A \u201cstar\u201d icon shows certifications, and the ol\u2019 right arrow button prompts you to keep going.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image1-1.webp?width=91&amp;height=114&amp;name=image1-1.webp\" width=\"91\" height=\"114\" alt=\"free marketing and sales icons examples of the lightbulb, star badge, and right arrow\" style=\"height: auto;max-width: 100%;width: 91px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image5.webp?width=113&amp;height=113&amp;name=image5.webp\" width=\"113\" height=\"113\" alt=\"free marketing and sales icons examples of the lightbulb, star badge, and right arrow\" style=\"height: auto;max-width: 100%;width: 113px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image21.webp?width=114&amp;height=119&amp;name=image21.webp\" width=\"114\" height=\"119\" alt=\"free marketing and sales icons examples of the lightbulb, star badge, and right arrow\" style=\"height: auto;max-width: 100%;width: 114px\"><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/ebook-templates\">Get 30 customizable image icons for free<\/a>.<\/p>\n<h3>Why are icons important in branding?<\/h3>\n<p>Icons become a part of your brand\u2019s identity, set you apart, and facilitate brand recall. They also provide a consistent visual element across different platforms, reinforcing your brand identity and creating a uniform look and feel.<\/p>\n<p>This also works for personal branding or employee advocacy when used on a large scale.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/roman-pikalenko\/?originalSubdomain=fi\">Roman Pikalenko<\/a>\u2019s LinkedIn page makes for a great example. He uses the flamingo icon in his marketing materials, name, sales deck, posts, and even on his shirt. If you\u2019ve stumbled upon Roman\u2019s page, chances are high you started associating \ud83e\udda9with him.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/roman.webp?width=650&amp;height=419&amp;name=roman.webp\" width=\"650\" height=\"419\" alt=\"Icons improve brand recall.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.linkedin.com\/in\/roman-pikalenko\/?originalSubdomain=fi\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<p>When used on apps and websites, they improve user experience by making navigation and understanding of features and services more intuitive \u2014 making your brand user-friendly.<\/p>\n<p>\ud83d\udca1Pro Tip: Take the time to design well-structured and high-quality icons. I often associate a company that uses low-quality or poorly designed icons with a lack of authenticity and dedication to quality.<\/p>\n<p>Learn how to design icons for your brand with this video:<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 650px;min-width: 256px;margin: auto\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative;overflow: hidden;max-width: 100%;padding-bottom: 56.25%;margin: 0px\"><\/div>\n<\/p><\/div>\n<\/div>\n<p><a><\/a> <\/p>\n<h2>5 Examples of Marketing and Sales Icons<\/h2>\n<p>Icons are used on websites and apps in a multitude of ways for countless reasons. Explore the prominent five.<\/p>\n<h3>1. HubSpot Icons<\/h3>\n<p>HubSpot offers a range of free icons for you to use as you please. Use them on websites, apps, and marketing and sales materials for the range of benefits they offer.<\/p>\n<p>The clock icon, for instance, can be used to show time sensitivity on a sale, for scheduling meetings and appointments, for different time zones, or even as a loading icon. The \u201cchat typing\u201d icon is widely used on websites and apps for chat options, comments, feedback, sharing, notifications, and, of course, text messages.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/icons-free-4.webp?width=114&amp;height=114&amp;name=icons-free-4.webp\" width=\"114\" height=\"114\" alt=\"free marketing and sales icons, example of the clock and chat typing.\" style=\"height: auto;max-width: 100%;width: 114px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/icons-free-5.webp?width=116&amp;height=102&amp;name=icons-free-5.webp\" width=\"116\" height=\"102\" alt=\"free marketing and sales icons, example of the clock and chat typing.\" style=\"height: auto;max-width: 100%;width: 116px\"><\/h3>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/ebook-templates\">Get these icons for free<\/a>.<\/p>\n<h3>2. Sharing Icons<\/h3>\n<p>Be it on Facebook, Instagram, or Pinterest, I find \u201csharing\u201d icons incredibly convenient. They allow me to effortlessly share enjoyable content (like this post, wink wink \ud83d\ude09).<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/29544\/the-ultimate-cheat-sheet-for-creating-social-media-buttons.aspx\">Add \u201csharing\u201d icons to your website<\/a> to allow users to distribute content across their own social networks. Plus, you get valuable data on popular content and platforms where the content is being shared. Use these insights to refine your content strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/share.webp?width=650&amp;height=169&amp;name=share.webp\" width=\"650\" height=\"169\" alt=\"'Sharing icons' encourage sharing content across platforms.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<h3>3. Engagement Icons<\/h3>\n<p>These icons are commonly used for signing up, feedback, following, bookmarking, and downloading. They encourage website visitors to express approval, sign up, or ask questions.<\/p>\n<p>For instance, <a href=\"https:\/\/www.cognism.com\/\">Cognism<\/a> uses the envelope icon to prompt the newsletter sign-ups.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/cta-1.webp?width=650&amp;height=239&amp;name=cta-1.webp\" width=\"650\" height=\"239\" alt=\"'Engagement icons' encourage users to interact with content or CTAs.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.cognism.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>4. Under Construction Icons<\/h3>\n<p>I particularly appreciate it when companies go the extra mile to include an icon when a page or website is under construction. Instead of feeling disappointed, I look forward to when the page goes up again.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/wip.webp?width=300&amp;height=300&amp;name=wip.webp\" width=\"300\" height=\"300\" alt=\"Marketing and sales icons, show your web page is under construction using an icon.\" style=\"height: auto;max-width: 100%;width: 300px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.flaticon.com\/free-icons\/under-construction\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>5. Storytelling<\/h3>\n<p>You can tell a story, or you can show it. Many companies now use icons to show processes and their brand story using icons. It sets you apart and looks appealing. But the best part is that icon usage makes your brand more likable and memorable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/story.webp?width=650&amp;height=505&amp;name=story.webp\" width=\"650\" height=\"505\" alt=\"Telling brand stories using icons improves relatability.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/farm-fresh-tri-fold-brochure-c9b8fa8c-ff34-4888-9a54-b56b9afd72a0\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<p><a><\/a> <\/p>\n<h2>7 Best Practices for Using Marketing and Sales Icons<\/h2>\n<p>Regarding branding, communication, navigation, and relatability, icons are used for almost any project from logo designs to CTAs to infographics.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/connorgillivan\/\">Connor Gillivan<\/a>, Growth expert and CEO of <a href=\"https:\/\/trioseo.com\/\">Trio SEO<\/a> says, \u201cThese seemingly small graphics are communication powerhouses, capable of transcending language barriers and instantly conveying messages in an aesthetically pleasing manner.\u201d<\/p>\n<p>Gillivan notes icons resonate with visual appeal and direct comprehension, making them integral for platforms where brevity and impact are essential.<\/p>\n<p>So, we know icons bring lots of value to your brand, but how do marketing and sales gurus get the best out of them?<\/p>\n<p>Read these tips to find out.<\/p>\n<h3>1. Accentuate your services.<\/h3>\n<p>Use icons to creatively showcase your services without appearing pushy or overly assertive.<\/p>\n<p>\u201cWe utilized marketing icons on our website\u2019s landing page to highlight our core services: AI-Powered Search Marketing, AI-Powered Content Marketing, and AI-Powered CRO. Each icon was designed to resonate with the service it represented,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/serge-solonenko\/\">Sergey Solonenko<\/a>, founder and CMO of <a href=\"https:\/\/www.algocentric.ca\/\">Algocentric Digital Consultancy<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Algocentric.webp?width=650&amp;height=546&amp;name=Algocentric.webp\" width=\"650\" height=\"546\" alt=\"Algocentric Digital Consultancy uses icons to draw attention to its services.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p><img><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.algocentric.ca\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<p>The use of icons is also a great solution for apps where space is limited. <a href=\"https:\/\/www.uber.com\/\">Uber<\/a> relies on icons to succinctly convey information about its services and features with minimal text on their app. These icons cover a wide range of services while maintaining a simplistic and elegant look.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Uber-1.webp?width=300&amp;height=605&amp;name=Uber-1.webp\" width=\"300\" height=\"605\" alt=\"Uber uses icons to highlight services on their app.\" style=\"height: auto;max-width: 100%;width: 300px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.uber.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>2. Highlight features on ecommerce websites and apps.<\/h3>\n<p>Use icons on your ecommerce website and app to make the shopping experience quick and enjoyable. They provide customers with a one-click solution for giving a rating, viewing their cart, or deciding on a payment method.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/ecommerce.webp?width=400&amp;height=405&amp;name=ecommerce.webp\" width=\"400\" height=\"405\" alt=\"Use of icons on ecommerce platforms.\" style=\"height: auto;max-width: 100%;width: 400px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/designmodo.com\/commercio-free\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<p>eBay uses icons to make their customer shopping experience easy. Customers can add a product to their wishlist or see the available payment options without going anywhere else.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/flamingo.webp?width=650&amp;height=412&amp;name=flamingo.webp\" width=\"650\" height=\"412\" alt=\"Heavy use of icons on eBay for better UX.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<h3>3. Highlight information and services in emails.<\/h3>\n<p>Stuffing your emails with text is the fastest way to ensure unsubscriptions. Use icons for supporting links where you don\u2019t want to use excessive text or in your <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-icons-for-email-signature\">email signature<\/a>.<\/p>\n<p>But make sure you add icons the right way. <a href=\"https:\/\/www.linkedin.com\/in\/adeline-knight-929197270\/\">Adeline Knight<\/a>, SEO Content Manager at <a href=\"https:\/\/icons8.com\/\">Icons8<\/a>, suggests using a special size.<\/p>\n<p>\u201cMaintain the right size. In email marketing, having undersized icons might lead customers to overlook key offers or information,\u201d Knight says. \u201cFor better engagement, use distinct sizes like a 48x48px shopping cart icon. If resizing is essential, always scale in multiples, such as from 24x24px to 48x48px, to ensure visual quality.\u201d<\/p>\n<p>Look at this welcome email from Slack. It seamlessly incorporates these strategies to guide the reader without text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/slack-3.webp?width=500&amp;height=347&amp;name=slack-3.webp\" width=\"500\" height=\"347\" alt=\"Use of marketing and sales icons in emails to support text.\" style=\"height: auto;max-width: 100%;width: 500px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/slack.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>4. Simplify your infographics.<\/h3>\n<p>Infographics can be hard on the eyes and confusing when stuffed with text and heavy images. Substitute icons for words or legends when labeling chart columns or bars, as well as for numbers and bullet points.<\/p>\n<p>See the example by <a href=\"https:\/\/www.insiderintelligence.com\/\">Insider Intelligence;<\/a> they\u2019ve managed to get that balance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/insider.webp?width=400&amp;height=477&amp;name=insider.webp\" width=\"400\" height=\"477\" alt=\"Using marketing icons to create well-balanced infographics.\" style=\"height: auto;max-width: 100%;width: 400px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.insiderintelligence.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>5. Simplify complex concepts.<\/h3>\n<p>Icons help you support complex ideas or concepts by linking the outcome (an icon) with supportive text. For example, <a href=\"https:\/\/www.fingerprintforsuccess.com\/\">Fingerprint for Success<\/a> visualizes their business solutions to facilitate the understanding of each.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/fingerprint.webp?width=650&amp;height=346&amp;name=fingerprint.webp\" width=\"650\" height=\"346\" alt=\"Fingerprint for Success uses icons to support complex concepts.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.fingerprintforsuccess.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>6. Show your commitment to a cause.<\/h3>\n<p>Small details account for big impacts. Show your commitment to social causes with relevant icons. Organic skin care cosmetics manufacturer <a href=\"https:\/\/meowmeowtweet.com\/\">Meow Meow Tweet<\/a> astonishes with the creative use of icons to highlight their core values.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/meow.webp?width=650&amp;height=232&amp;name=meow.webp\" width=\"650\" height=\"232\" alt=\"marketing and sales icons: craft unique icons to show your commitment to a cause.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/meowmeowtweet.com\/\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<h3>7. Provide structure.<\/h3>\n<p>Icons give your information a clear hierarchy, save screen space compared to text labels, and make for a responsive design.<\/p>\n<p><a href=\"http:\/\/www.species-in-pieces.com\/#\">Species in Pieces<\/a>, an educational website dedicated to endangered species, creatively employs icons to inspire exploration and engagement with vital information. Icons make them look sophisticated and minimalistic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/helmeted.webp?width=650&amp;height=429&amp;name=helmeted.webp\" width=\"650\" height=\"429\" alt=\"Using marketing icons for responsive website design desktop version.\" style=\"height: auto;max-width: 100%;width: 650px;margin-left: auto;margin-right: auto\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"http:\/\/www.species-in-pieces.com\/#\" style=\"font-style: italic\">Image Source<\/a><\/p>\n<p>\u201cPrioritize alignment. Aligning icons evenly and spacing them consistently aids in creating a clean, organized layout that\u2019s visually pleasing, making information more accessible and digestible for customers,\u201d adds Adeline.<\/p>\n<p><a><\/a> <\/p>\n<h2>When Not to Use Icons<\/h2>\n<p>Icons have many benefits, yet there are instances where the use of icons may not be the best option.<\/p>\n<ul>\n<li>Using icons without clear text labels may hinder accessibility for blind individuals who rely on screen readers.<\/li>\n<li>In formal documents (like legal contracts or academic research papers), using icons may appear unprofessional or out of place.<\/li>\n<li>In technical or scientific diagrams (where precision and clarity are a must), use technical symbols (not icons) to avoid confusion.<\/li>\n<li>Research the cultural context when targeting a diverse audience. Icons that are innocuous in one culture might carry different meanings or connotations in another.<\/li>\n<li>Icons might come across as insensitive or trivializing when dealing with serious, sensitive, or emotionally charged subjects.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Free Marketing Icons<\/h2>\n<p>Designing the perfect marketing and sales icons takes a lot of time and resources; explore free marketing icons from these awesome companies.<\/p>\n<p>Use free marketing icons for websites, social media, email marketing, print materials, apps, presentations, advertising, infographics, product packaging, and marketing collaterals.<\/p>\n<ol>\n<li><a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/li>\n<li><a href=\"https:\/\/www.flaticon.com\/search?word=marketing\">Flaticon<\/a><\/li>\n<li><a href=\"https:\/\/www.smashingmagazine.com\/category\/freebies\">Smashing Magazine<\/a><\/li>\n<li><a href=\"https:\/\/www.iconfinder.com\/icons\">Iconfinder<\/a><\/li>\n<li><a href=\"https:\/\/www.freepik.com\/icons\">Freepik<\/a><\/li>\n<li><a href=\"https:\/\/iconmonstr.com\/\">Iconmonstr<\/a><\/li>\n<li><a href=\"https:\/\/www.behance.net\/search\/?content=projects&amp;sort=appreciations&amp;time=week&amp;search=free%20icons\">Behance<\/a><\/li>\n<li><a href=\"https:\/\/fontawesome.com\/search?m=free&amp;o=r\">Font Awesome<\/a><\/li>\n<li><a href=\"https:\/\/www.iconarchive.com\/\">Icon Archive<\/a><\/li>\n<li><a href=\"https:\/\/mariodelvalle.github.io\/CaptainIconWeb\/\">Captain Icon<\/a><\/li>\n<li><a href=\"https:\/\/iconscout.com\/free-icons\">Icon Scout<\/a><\/li>\n<li><a href=\"https:\/\/dryicons.com\/free-icons\/marketing\">Dry Icons<\/a><\/li>\n<\/ol>\n<p><a><\/a> <\/p>\n<h2>Free Sales Icons<\/h2>\n<p>Use free sales icons for presentations, reports, emails, CRM systems, training materials, pitches, invoices and payments, promotions, and sales collaterals.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.iconarchive.com\/\">IconArchive<\/a><\/li>\n<li><a href=\"https:\/\/www.flaticon.com\/search?word=marketing\">Flaticons<\/a><\/li>\n<li><a href=\"https:\/\/thenounproject.com\/search\/icons\/?q=sales\">Noun Project<\/a><\/li>\n<li><a href=\"https:\/\/fontawesome.com\/search?m=free&amp;o=r\">Font Awesome<\/a><\/li>\n<li><a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/li>\n<li><a href=\"https:\/\/www.iconfinder.com\/icons\">Iconfinder<\/a><\/li>\n<li><a href=\"https:\/\/www.iconpacks.net\/\">Icon Packs<\/a><\/li>\n<li><a href=\"https:\/\/pngtree.com\/\">Pngtree<\/a><\/li>\n<li><a href=\"https:\/\/uxwing.com\/\">UXwing<\/a><\/li>\n<li><a href=\"https:\/\/www.iconarchive.com\/\">Icon Archive<\/a><\/li>\n<li><a href=\"https:\/\/icon-icons.com\/\">Icons-Icons<\/a><\/li>\n<li><a href=\"https:\/\/www.veryicon.com\/search\/sales\">Very Icon<\/a><\/li>\n<\/ol>\n<h2>Icons Enhance Branding Efforts<\/h2>\n<p>Blow away your customers by placing marketing and sales icons strategically and using them to enhance visual appeal, streamline information, and add value to your brand.<\/p>\n<p>Provide a kick-ass user experience and boost engagement with high-quality, creative, and smartly placed icons.<\/p>\n<p><em>Editor&#8217;s note: This post was originally published in September 2013 and has been updated for comprehensiveness.<\/em><\/p>\n<p style=\"text-align: center\"><em><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=c98bd915-d4fb-4469-8480-cf2163dd4190&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"New Call-to-action\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c98bd915-d4fb-4469-8480-cf2163dd4190.png\"><\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffree-icon-download-design-list&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. I\u2019ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>24 Best Free Marketing &amp; Sales Icons for Your Website or App - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/02\/24-best-free-marketing-sales-icons-for-your-website-or-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24 Best Free Marketing &amp; Sales Icons for Your Website or App - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. 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