{"id":393,"date":"2023-12-29T13:57:22","date_gmt":"2023-12-29T13:57:22","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/29\/programmatic-seo-getting-it-right\/"},"modified":"2023-12-29T13:57:22","modified_gmt":"2023-12-29T13:57:22","slug":"programmatic-seo-getting-it-right","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/29\/programmatic-seo-getting-it-right\/","title":{"rendered":"Programmatic SEO \u2014 Getting It Right"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/programmatic-seo\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/programmatic-seo.webp\" alt=\"woman researched programmatic seo\" class=\"hs-featured-image\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\"> <\/a>\n<\/div>\n<p>Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you\u2019ve never done it before?<\/p>\n<p>Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you\u2019ve never done it before?<\/p>\n<\/p>\n<p>These are all valid questions \u2014 and I\u2019m here to walk you through the answers and more. Plus, I\u2019ll even share a step-by-step process of how to begin with programmatic SEO.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=1d7211ac-7b1b-4405-b940-54b8acedb26e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"\u2192 Download Now: SEO Starter Pack [Free Kit]\" height=\"59\" width=\"411\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/1d7211ac-7b1b-4405-b940-54b8acedb26e.png\"><\/a><\/p>\n<p>(Psst: If you want to learn more about programmatic marketing, check out <a href=\"https:\/\/blog.hubspot.com\/agency\/programmatic-advertising-glossary\">Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising<\/a>.)<\/p>\n<p style=\"font-weight: bold\">Table of Contents<\/p>\n<ul>\n<li><a href=\"#programmatic-seo\">What is programmatic SEO?<\/a><\/li>\n<li><a href=\"#how-to\">How to Do Programmatic SEO<\/a><\/li>\n<li><a href=\"#examples\">Programmatic SEO Examples<\/a><\/li>\n<li><a href=\"#tips\">5 Tips for Building Your SEO Strategy with Programmatic SEO<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>What is programmatic SEO?<\/h2>\n<p>With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically.<\/p>\n<p>Thanks to programmatic SEO, you can generate hundreds to thousands of landing pages designed to target hundreds to thousands of keywords \u2014 but you don\u2019t need to spend time creating those pages manually, which saves a lot of time.<\/p>\n<p>To do this, you\u2019ll fetch data from and use pre-programmed rules. So, where do humans come into the picture? Only to fact-check the data and fill in the databases.<\/p>\n<p>But here\u2019s a caveat.<\/p>\n<p><em>\u201cMany people confuse product-led SEO with programmatic SEO,\u201d<\/em> says <a href=\"https:\/\/www.linkedin.com\/in\/kevinindig\/\">Kevin Indig<\/a>, author of <a href=\"https:\/\/www.kevin-indig.com\/\">Growth Memo<\/a>. Indig is also a growth advisor and ex-director of SEO at Shopify. He says confusion makes sense. These concepts do overlap.<\/p>\n<p>Indig says product-led SEO involves a company that exposes a part of its inventory to drive organic traffic. A good example is <a href=\"https:\/\/www.instacart.com\/\">Instacart<\/a>, which allows Google to index all of its category and product pages.<\/p>\n<p><em>\u201cProgrammatic SEO, on the other hand, is a set of pages created by a company that doesn\u2019t have an exposable inventory,\u201d<\/em> says Indig.<\/p>\n<p>He points to Workable as an example, which lists <a href=\"https:\/\/resources.workable.com\/job-descriptions\/\">job descriptions on its site<\/a>.<\/p>\n<p>Job descriptions are not part of the company\u2019s product inventory. However, the content fits well with the product, so the team created pages with the same layout and content pattern.<\/p>\n<p><em>\u201cTo do pSEO, identify query patterns related to your product and build pages with the same pattern around them,\u201d<\/em> Indig says.<\/p>\n<p><a><\/a> <\/p>\n<h2>How to Do Programmatic SEO<\/h2>\n<p>Every pSEO case is somewhat unique regarding a toolkit and approach. To discuss the complete process, I\u2019ll share insights from <a href=\"https:\/\/www.linkedin.com\/in\/juan-bello\/\">Juan Bello<\/a>, founder of <a href=\"https:\/\/portermetrics.com\/en\/home\/\">PorterMetrics<\/a>, and <a href=\"https:\/\/linkedin.com\/in\/filippo-irdi\/en?trk=public_post_comment_actor-name\">Filippo Irdi<\/a>, a growth marketing manager at <a href=\"https:\/\/www.unmuted.com\/\">Unmuted<\/a>.<\/p>\n<p>Let\u2019s start with examples of pages you can design with programmatic SEO.<\/p>\n<p><em>\u201cAt PorterMetrics, we started doing programmatic SEO to scale for <\/em><a href=\"https:\/\/portermetrics.com\/en\/connectors\/\"><em>Product pages <\/em><\/a><em>and <\/em><a href=\"https:\/\/portermetrics.com\/en\/templates\/\"><em>Templates gallery pages<\/em><\/a><em>,\u201d<\/em> says Bello.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/JCpNfkuSqlxvz-Ab6mPhCIlLuqs6dMjZUSTBzeNkorFmlmtmUGuZsZpyJxqu-Pktxdy38tjOn6TzCZPtNV4RImD_Zu1ewRjxg2XVKvUPIRaa2FU6c_JVvBy6NsoB9JaPj1S_vRZp807z3jS_GTsjG4I\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p><strong>Tech stack you need to replicate Porter\u2019s process:<\/strong><\/p>\n<ul>\n<li>WordPress + <a href=\"https:\/\/elementor.com\/\">Elementor<\/a>.<\/li>\n<li><a href=\"https:\/\/www.airtable.com\/\">Airtable<\/a>.<\/li>\n<li>Google Sheets.<\/li>\n<li>ChatGPT (through the add-on <a href=\"https:\/\/workspace.google.com\/marketplace\/app\/gpt_for_docs_sheets_slides\/451400884190\">GPT for Sheets and Slides<\/a>).<\/li>\n<li><a href=\"https:\/\/www.whalesync.com\/\">Whalesync<\/a> or <a href=\"https:\/\/www.wpsync.com\/\">WPSync<\/a>.<\/li>\n<li>Content Management System (CMS) like WordPress or <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/seo\">HubSpot CMS<\/a>.<\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/products\/cms\/meta-description-generator\">Meta description generator by HubSpot<\/a> (at your discretion).<\/li>\n<\/ul>\n<p>Now, I\u2019ll take you through 5 essential steps of setting up programmatic SEO.<\/p>\n<h3>1. Choose a strategy for your programmatic SEO.<\/h3>\n<p>When devising a pSEO strategy, Irdi suggests considering one of the following three or mixing them up together to scale your efforts.<\/p>\n<h4>Vertical Approach<\/h4>\n<p>A vertical approach focuses on targeting a specific niche.<\/p>\n<p>For instance, if you have a CRM designed for accountants, you can create content that ranks for keywords related to that profession. In this case, you&#8217;d be looking for terms that have a similar structure and are possibly used by accountants.<\/p>\n<p>For example, if you search for \u201cSoftware for accountants\u201d in Ahrefs, this is the first result that comes up:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6LFz926n1gBsP5QPVHTXXemGqPl3rhqKFcnYfTRiMhGedwgBnrdTN-VepSKHxAWpeb3AFyTuq77RREbMkJe59hc-sjIvw028x2jBJ5DpxP2Qf92LxiEm_MZ9t0ytxLudEIoNipdwGOnKUvt4sDTfmbM\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Here is a very clear pattern.<\/p>\n<p>The two terms, <em>\u201caudit software for chartered accountants\u201d<\/em> and <em>\u201caccounting software for a chartered accountant,\u201d<\/em> have decent search volumes and the same structure: <strong><em>{accountant need}<\/em><\/strong><em> + for chartered accountant<\/em>.<\/p>\n<p>Given the search volumes and the <a href=\"https:\/\/www.semrush.com\/blog\/keyword-difficulty\/\">keyword difficulty (KD)<\/a>, it&#8217;s worth deepening the research. The search result for <em>\u201cfor a chartered accountant\u201d<\/em> has 273 terms with a similar structure.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bmnUM5tEZJcpfnELJfSkXn_cmwI88pUpBOsDFyPBGvM_bAM0bBEMVpF0NtkU1_Esu0ICE4r091jZIykXGMEYijiJY5XoO810mYjp94Zvzrlbr-xs7Tp8jJ692K7z5MF3k0R1-0HkfIRmGAK-0vO5Jro\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>You can use programmatic SEO to generate a landing page to target each of these keywords. As you can see, with the vertical approach, you pick a niche and attempt to cover every topic of interest for that specific community.<\/p>\n<p><strong>Pro tip:<\/strong> Don\u2019t overlook keywords with low search volume. These can be hidden gems that provide unique opportunities to target specific niches.<\/p>\n<h4>Horizontal Approach<\/h4>\n<p>On the other hand, the horizontal approach involves positioning your content to capture traffic from different business types.<\/p>\n<p>For example, if you offer booking software, you can aim to target niches that need your service. In the case of booking tools, you could think of terms structured like <em>&#8220;booking tool for + <\/em><strong><em>{profession}<\/em><\/strong><em>.&#8221;<\/em><\/p>\n<p>Following the same method, you\u2019d search on Ahrefs for something along the lines of <em>\u201cbooking software for.\u201d<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/UfChQsJ42bR2HI5AhvmEPmyqFULZ37SRqRJIrFg50qDkivO2LpOhG9SvfKVCcnFO1PrTiqEQW7IioRICPlO8y0i_Zo8FVWR5QMcHPOe560V2yd0lv9WI5839XjxxULiJspCuXvU4DD7bRvU5IBuBJXc\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Here, the pattern is even easier to spot. All 499 keywords have the same structure: <em>\u201cbooking software\u201d + <\/em><strong><em>{business type}<\/em><\/strong>.<\/p>\n<p><strong>Pro tip:<\/strong> This is a great strategy if your product is highly adaptable and usable across industries.<\/p>\n<h4>ABM Approach<\/h4>\n<p>An Account-Based Marketing (ABM) tactic involves creating a list of partners or developing landing pages dedicated to prospective accounts and highlighting the benefits of a potential collaboration.<\/p>\n<p>Let&#8217;s say you have a marketplace to connect manufacturers and contractors. You can create landing pages for all your production partners to leverage their reputation and drive traffic to your platform.<\/p>\n<p><strong>Pro tip:<\/strong> Create a comprehensive strategy and break it down into small pieces. Execute one piece at a time; if you get positive signals (such as an increase in organic traffic or pipeline traction), then move on to executing the next one.<\/p>\n<h3>2. Create a table (a database) of your content elements to fetch the data.<\/h3>\n<p>Next, visualize your potential topic clusters. According to Juan Bello, tables are an excellent way to do so.<\/p>\n<p><em>\u201cTo do programmatic SEO, you should think of your marketing content as a table or spreadsheet, not as pieces of content,\u201d <\/em>Bello says. He then recommends the following layout:<\/p>\n<ul>\n<li>Rows with the use cases or topics you\u2019ll cover.<\/li>\n<li>Columns with the \u201cparameters\u201d or elements of your content (e.g. H1, Title, text, images, etc.).<\/li>\n<li>A table that covers a specific angle or cluster.<\/li>\n<\/ul>\n<p><em>\u201cThe use cases or topics are every piece of content you\u2019ll create for a specific angle or category. These topics are determined by your business model,\u201d <\/em>Bello says.<\/p>\n<p>Example:<\/p>\n<table style=\"border-collapse: collapse;margin-left: auto;margin-right: auto;border: 1px solid #99acc2\">\n<tbody>\n<tr>\n<td>\n<p><strong>Company<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Category<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Angle<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Clusters<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Page example<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Porter Metrics<\/strong><\/p>\n<\/td>\n<td>\n<p>Marketing reporting software<\/p>\n<\/td>\n<td>\n<p>Use cases<\/p>\n<\/td>\n<td>\n<p>Report template<\/p>\n<\/td>\n<td>\n<p>Social Media report template<\/p>\n<p>PPC report template<\/p>\n<p>Agency report template<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Porter Metrics<\/strong><\/p>\n<\/td>\n<td>\n<p>Marketing reporting software<\/p>\n<\/td>\n<td>\n<p>Integrations<\/p>\n<\/td>\n<td>\n<p>Dashboard software<\/p>\n<\/td>\n<td>\n<p>Social media dashboard software<\/p>\n<p>PPC dashboard software<\/p>\n<p>Agency dashboard software<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Booking<\/strong><\/p>\n<\/td>\n<td>\n<p>Hotels listings<\/p>\n<\/td>\n<td>\n<p>Cities<\/p>\n<\/td>\n<td>\n<p>Best hotels<\/p>\n<\/td>\n<td>\n<p>NY best hotels<\/p>\n<p>Boston best hotels<\/p>\n<p>Toronto best hotels<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Yelp<\/strong><\/p>\n<\/td>\n<td>\n<p>Restaurants listings<\/p>\n<\/td>\n<td>\n<p>Cities, neighborhoods<\/p>\n<\/td>\n<td>\n<p>Best restaurants<\/p>\n<\/td>\n<td>\n<p>NY best restaurants<\/p>\n<p>Boston best restaurants<\/p>\n<p>Toronto best hotels<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>HubSpot<\/strong><\/p>\n<\/td>\n<td>\n<p>CRM software<\/p>\n<\/td>\n<td>\n<p>Use cases<\/p>\n<\/td>\n<td>\n<p>Software\/tool<\/p>\n<\/td>\n<td>\n<p>CRM software<\/p>\n<p>Sales software<\/p>\n<p>Service software<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>E-commerce store example<\/strong><\/p>\n<\/td>\n<td>\n<p>E-commerce<\/p>\n<\/td>\n<td>\n<p>Color<\/p>\n<\/td>\n<td>\n<p>Shoes<\/p>\n<\/td>\n<td>\n<p>White shoes<\/p>\n<p>Black shoes<\/p>\n<p>Red shoes<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3. Use case mapping to outline topic clusters.<\/h3>\n<p>To cherry-pick the topics without keyword research but with real interest from your prospective customers, PorterMetrics follows these four steps. Bello provided both the steps and the images of conducting this process.<\/p>\n<p>Use Google Search Console to grab the keywords you\u2019re ranking for. Categorize them or tag them into general topics to build <strong>use case maps<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/gleLzh_f9bmoqPVGWLuTU_1BA-Tr6axGAzYMv8fo8gC-3sb30Cq00HMjuCqlAXJ46Qr3TJwK90gOEOm-myxCFapAF6vPs1OesKn2s8voQ20Z5fPsHUBunSo_CT-6oQa_Q9I7l86tkp8wj3dXNIfzFLk\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Collect customer questions or topics from your customer service chats, calls, or emails to find the most urgent, common use cases people are trying to solve.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YFYH_P6G4hEBVHM-iUTfaZP6fHNMgod8fEbEJl-ISo23deiTZvslLjYe9PJI--f-rNj78mxbU3CnRi7DC5Aw29hG08TV4oozmvNRBm_jnl7JdMiCVSC5AlGQPgwXKzfhHTwt4FtmUmUjJgVearYg8j4\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Use ChatGPT to analyze and summarize these conversations.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/DLsDeHoeTXhmk9dG48qSgvjQGaUHtxjvKWWDl7TgGdEDWxkWj1JqyNU9TLo15bNjakxy_7muO7UETETojSWHFR7L7j6iFmM2MS6SRYGtaQJhQAf-8ZwX93wF2qZExAsE61pnmubf7vrhAXMo82oLzG4\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Scan other competitors&#8217; and other websites\u2019 robots.txt and sitemaps.xml to see how they structure their websites.<\/p>\n<p>In Bello\u2019s example, he learned how ClickUp structured their template pages by use case and then user type, ending up with +5K programmatic pages.<\/p>\n<h3>4. Make the most of content filling.<\/h3>\n<p>By following Porter\u2019s pSEO example, create your table (or database) on Airtable.<\/p>\n<p>Then, use WP Sync or Whalesync to sync the Airtable data on WordPress. These plugins would let you import this table to WordPress in a single click.<\/p>\n<p><strong>Every row creates a new WordPress page<\/strong>. Elementor lets you add dynamic elements so you can pull your Airtable columns as parameters on the webpage builder.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/programmatic%20seo%20airtable%20.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p><img><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/airtable.com\/appYanpbm3vTkjRbP\/shr9izxfpRKw8pYuP\/tblSG36figBHH9dA5\/viwPRUCz9nQHxBfyG?blocks=bipnyUoiKmiDIq9an\"><em>Image Source<\/em><\/a><\/p>\n<p>Click on the <a href=\"https:\/\/airtable.com\/appYanpbm3vTkjRbP\/shr9izxfpRKw8pYuP\/tblSG36figBHH9dA5\/viwPRUCz9nQHxBfyG?blocks=bliXeSMK9Ajq36iOA\">live Airtable template<\/a> for content filling to replicate the structure.<\/p>\n<p>To fill the table with content, use three methods:<\/p>\n<ul>\n<li>Create <strong>formulas for headings<\/strong> such as <em>\u201c{Integration name} + reporting tool\u201d<\/em> (e.g. Facebook Ads reporting tool)<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/programmatic%20seo%20airtable%20example.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<ul>\n<li><strong>ChatGTP: <\/strong>Create dynamic prompts (e.g., \u201cCreate a description for an <em>{integration name} <\/em>reporting software\u2026\u201d). For this, we used the tools Data Fetcher or GPT for Sheets to connect ChatGPT to Airtable and Google Sheets, respectively.<\/li>\n<\/ul>\n<ul>\n<li><strong>Manually: <\/strong>When the copy isn\u2019t standard to use formulas, or ChatGPT couldn\u2019t provide contextual answers, fill pages manually.<\/li>\n<\/ul>\n<ul>\n<li><strong>Translation: <\/strong>We used ChatGPT to generate translations of every parameter and text into other languages (Spanish, Portuguese), making it relatively easy to make our content multilingual.<\/li>\n<\/ul>\n<h3>5. Dive into examples and results.<\/h3>\n<p>Stick to this tutorial to generate pages similar to Porter\u2019s:<\/p>\n<ul>\n<li><a href=\"https:\/\/portermetrics.com\/en\/connectors\/\">Connectors pages<\/a>.<\/li>\n<li><a href=\"https:\/\/portermetrics.com\/en\/connectors\/looker-studio\/\">Looker Studio connector pages<\/a>.<\/li>\n<li><a href=\"https:\/\/portermetrics.com\/en\/connectors\/sheets\/\">Google Sheets connector pages<\/a>.<\/li>\n<\/ul>\n<p>They are all nested under the <a href=\"https:\/\/portermetrics.com\/en\/onboarding\/\">Integrations<\/a> category. creating<\/p>\n<p>Destinations: [Integration name] for Google Sheets, [Integration name] for Looker Studio, [Integration name] data connector.<\/p>\n<p>Languages: English, Spanish, Portuguese.<\/p>\n<p><strong>Note:<\/strong> If you change the subfolder from \/en\/ to \/es\/, you\u2019ll find the equivalent in Spanish. If you change the subfolder to \/pt\/ and \/connectors\/ for \/conectores\/, you\u2019ll see the Portuguese version.<\/p>\n<p><strong>Example<\/strong><\/p>\n<p>English: <a href=\"https:\/\/portermetrics.com\/en\/connectors\/\">https:\/\/portermetrics.com\/en\/connectors\/facebook-ads\/<\/a> (Facebook Ads data connector)<\/p>\n<p>Spanish: <a href=\"https:\/\/portermetrics.com\/en\/connectors\/\">https:\/\/portermetrics.com\/es\/connectors\/facebook-ads\/<\/a><\/p>\n<p>Portuguese:<strong> <\/strong><a href=\"https:\/\/portermetrics.com\/en\/connectors\/\">https:\/\/portermetrics.com\/pt\/conectores\/facebook-ads\/<\/a><\/p>\n<p>That\u2019s all; you now know the steps necessary to help you generate hundreds of pages.<\/p>\n<p><a><\/a> <\/p>\n<h2>Programmatic SEO Examples<\/h2>\n<p>Now that you know how to do programmatic SEO, I\u2019ll discuss some examples.<\/p>\n<h3>1. Userpilot produces tool-by-tool comparison articles for zero and low-search volume keywords.<\/h3>\n<p><em>\u201cWe have produced 274 posts in nearly a year using programmatic SEO, which are converting at a 3x higher rate than our regular posts. You can see all the posts produced this way under our <\/em><a href=\"https:\/\/userpilot.com\/blog\/category\/tools\"><em>Tools category<\/em><\/a><em>,\u201d <\/em>says <a href=\"https:\/\/uk.linkedin.com\/in\/emiliakorczynska\">Emilia Korczynska<\/a>, head of marketing at <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/5aTd3ntQIDnrywQgI_IxSSA95lMGRcCp0PgOYAmR3DzDJBpT_AFPNqmhOPOA5_IWXgSl9i9NFS0Rd0BtM9MOswV683oXuFr2HxeI9W0tKH1OkS1A7YtImedM2qdxC-ltANTVU3_5PGtma7LDwqg53qM\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Korczynska says that these posts target the bottom of the funnel with keyword combinations like:<\/p>\n<ul>\n<li><em>Best {use case} tools\/software.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>{Tool1} alternatives and competitors.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>What is\u2026{use case} + Question (e.g., how to {verb} {use case}).<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>[N] Best {use case} tactics that actually work.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>Best {use case} services\/agencies for your business \/ {industry}.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>{tool1} vs {tool2} vs {tool3} for {use case}.<\/em><\/li>\n<\/ul>\n<p><em>\u201cThe top benefit is that these posts convert at a much higher rate, and it\u2019s not a traffic play. They drive relatively little traffic (less than 1% of our traffic),\u201d <\/em>Korczynska says.<\/p>\n<p>Further, programmatic SEO contributed to large savings.<\/p>\n<p><em>\u201cIt costs us so far $97 on average per programmatic post vs $275.09 per \u201ctraditional\u201d ones,\u201d<\/em> continues Korczynska.<\/p>\n<p>Now, you\u2019re curious how it works from the technical side. Korczynska shares her working process. Her team uses post templates (a different template for every keyword pattern) built in Google Sheets, and two databases are also built in Google Sheets.<\/p>\n<p><em>\u201cThe VLOOKUP and HLOOKUP formulas fetch info from the databases for each tool\/use case and weave them into the template to produce a blog post. We then upload a CSV file with all the blog posts into our WP,\u201d<\/em> Korczynska says.<\/p>\n<h3>2. ClickUp uses programmatic SEO to publish over 1,000 pages per month.<\/h3>\n<p>ClickUp went from 25 pSEO pages and scaled publishing to thousands of pages per month. Here\u2019s how it started and crucial tips for pSEO from <a href=\"https:\/\/www.linkedin.com\/in\/mason-yu\/\">Mason Yu<\/a>, SEO product and AI advisor at <a href=\"https:\/\/clickup.com\/\">ClickUp<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/i-dHbUTNc1CTk6TZIxFyuckKP-mWgPUUJ46hDrM1vjnRExGSoPWokOFkCT0CPm_oaeDTkoYOyGj9iRBnGwIgYL1tZ6uE5f69_SAJATXE5W8l-HkflkFx54J13lg8fDpV8X2pDSwrRMpwmV9tki6Gacc\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Programmatic SEO can trip up SEO experts for two reasons, Yu says.<\/p>\n<p>\u201c[One,] they cringe at the thought of thousands of duplicate content adding no value to the internet,\u201d Yu says. \u201cThey can&#8217;t find a keyword pattern that feels worthy of a programmatic campaign.\u201d<\/p>\n<p>According to Yu, programmatic campaigns should take an iterative, agile approach. You don&#8217;t have to start with ambitious plans to launch 10,000 pages at once, he says. Instead, validate that there are enough reasons to pursue a programmatic keyword set with maybe 20-30 keywords.<\/p>\n<p><em>\u201cThat will safeguard you from sending a bunch of useless pages into the void and test your programmatic prototype for content-market fit,\u201d<\/em> Yu shares. <em>\u201cOnce you have the foundations in place and users find the content valuable, you can always expand your keyword list.\u201d<\/em><\/p>\n<p>Yu\u2019s team at ClickUp followed this approach.<\/p>\n<p><em>\u201cEach time we expanded our campaigns, our results came very close to our projects because we had enough learnings to get buy-in for further expansion,\u201d <\/em>Yu says.<\/p>\n<h3>3. Tango builds how-to guides with programmatic SEO at scale.<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/halzeitlin\">Hal Zeitlin<\/a>\u2019s B2B marketing agency <a href=\"https:\/\/candidleap.com\/\">Candid Leap<\/a> scales content marketing production for Tango with pSEO. Let\u2019s walk through its workflow.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/qHN2dIJAqQaM2SMDDhgkjgunvJtOXjM7dWbz1sHQ3LcRB5lad2AyHhZmntVfM8wgrh_2eEMM3eKXCXEq85v6QjvM3rayT5eDyjRMZ0ZKdLTwcRvZCpbMru3I0dsdDN_nBYXkoYCrt7ds0mNx-rn9Rn8\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"http:\/\/tango.us\/gallery\"><em>Image Source<\/em><\/a><\/p>\n<p>The Created with <a href=\"http:\/\/tango.us\/gallery\">Tango Gallery<\/a> campaign is in its early days. However, it\u2019s a great example of how a brand can show off its product\u2019s value prop in a unique way when driven by a researched SEO strategy.<\/p>\n<p>Let\u2019s see what visitors can get in this gallery.<\/p>\n<ul>\n<li>Multiple categories to filter with multi-select (Use Case and Software).<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/y3XkYGduoiI7RNmmALUCTwaj0QUBEwH1ZX4CMs7hkUQRZF7c7xZLfkobOD7ZqitxhKTxqOMx7aaR4mo1XL2zgVevDX1bLCpGyhp4NF0aLBN-HCntrwiajNtohSTNLPivMMbavgAtR1_6eq3WiDigKcU\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<ul>\n<li>Tags showing what you have filtered for, with x buttons.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/NoRwvg3rVGqwHkymPXZCZFP0ni8JPULYgoMMWIuHcl1f8iKnA1fWI5Wl-XNPyG8Fpztv61NZbJkqclBtJx2qKwBzo1KSvMzgoEYDqeE7xMJcmw3h16feiJBcK7qKVbZI30jvRSBzh33AHobqiu5sUVw\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<ul>\n<li>Call to action inside the content grid.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/FL4RzpgYmAEBB0tZKbvfaCADhLyI_7XrS2bLG-OZne49m14pLsMMdhhcJy9cDlhb7td-Oy14N2fXxt4Hg2yoc6FMiFMlonz3Oxy8u_Hj5ol7fQQFMWNVdA1n6tnixZzuGj9W5zAUbzckiDiY-th0srw\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p>Zeitlin\u2019s team showcases pieces of content for different filters, making the most of programmatic SEO.<\/p>\n<h3>4. Flying Cat published 1,700 integration pages programmatically in 3 months, which led to 45% of all their demo requests.<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/usman-akram5000\/\">Usman Akram<\/a>, head of SEO growth strategy at <a href=\"https:\/\/flyingcatmarketing.com\/\">Flying Cat Marketing<\/a>, integrates programmatic SEO into clientele&#8217;s SEO growth strategies. Together with the team, they achieve astonishing results in terms of conversions and ROI.<\/p>\n<p>Akram describes one client in the hospitality technology sector, which offered a middleware solution that links various tools to facilitate smooth operations. Think of Zapier but specifically for the hospitality sector.<\/p>\n<p>Akram\u2019s team created 1,700 BOFU pages for the company. These pages played a significant role, he says, contributing to around <strong>45% of all their demo requests originating from organic search traffic.<\/strong><\/p>\n<p><em>\u201cWhile our client&#8217;s website featured pages for direct integrations, our analysis using <\/em><a href=\"https:\/\/www.hotjar.com\/session-recordings\/\"><em>Hotjar&#8217;s session recordings <\/em><\/a><em>revealed something intriguing,\u201d <\/em>he says. <em>\u201cVisitors to these integration pages were keen to understand not just the individual integrations but also how they worked together as a system.\u201d<\/em><\/p>\n<p>After some creative thinking, Akram and his team identified <strong>three types of scalable content <\/strong>that could be produced for each integration enabled by our client&#8217;s product:<\/p>\n<ul>\n<li><strong>Partner pages.<\/strong> These pages highlighted each direct integration with our client&#8217;s product. For example, &#8220;<em>Connect [Our Client] with [Partner]<\/em>.&#8221;<\/li>\n<li><strong>Partner integration pages. <\/strong>These pages outlined the benefits of linking two of our client&#8217;s partners together.<\/li>\n<li><strong>How-to pages. <\/strong>For each partner, these pages provided instructions for common use cases, such as &#8220;<em>How to Create a House Manual with [Partner]<\/em>.&#8221;<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ixStMRM9ua3SKRJDo7P_-gzzgn0s1fkij8N2_h_oxM35bkLro04HjIno5uHiQGN8s35s2pz3TGqVtxZDJjzCMnqt2uW8pjvnWc741ExrzSYGevPhN3YMxknGDygGncpzQV8oENcM0xVbub2KVqgfnk8\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<p><em>\u201cThe execution of this Programmatic SEO campaign wasn\u2019t a challenge: we created some template pages with custom variables, created a large database for all variables, and pushed them live using a CSV import plugin in WordPress,\u201d<\/em> Akram says.<\/p>\n<p>However, Akram notes, ideation and planning were the real challenges.<\/p>\n<p><em>\u201cWe were charting an unconventional path with our research, as <\/em><strong><em>there was no existing search volume data for any of the 1,700 pages<\/em><\/strong><em> we aimed to create,\u201d <\/em>Akram says. <em>\u201cHowever, with a deep understanding of the customer, we were confident that these content ideas would meet the users&#8217; needs.\u201d<\/em><\/p>\n<p><strong>Did Akram\u2019s strategy work? Let\u2019s look at the results. <\/strong><\/p>\n<ul>\n<li>These programmatic pages were driving about 45% of all demo requests coming from the organic search.<\/li>\n<li>Financially, each page comes to around $57, while a normal SEO page would cost &gt;$400 typically.<\/li>\n<li>In 12 months cumulatively, these pages drove about 86K organic page views with an average session duration of 4 minutes, 50 seconds.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>5 Tips for Building Your SEO Strategy with Programmatic SEO<\/h2>\n<p>Are you excited to start making use of programmatic SEO best practices?<\/p>\n<p>I thought so. But before you do, I\u2019ll share six tips for building out your SEO strategy by harnessing programmatic SEO.<\/p>\n<h3>1. Eliminate low-quality, duplicated content, and isolated pages.<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/aleyda\">Aleyda Solis<\/a>, international SEO consultant and founder, <a href=\"https:\/\/www.orainti.com\/\">Orainti<\/a>, shares her tips on addressing critical issues of pSEO-generated content.<\/p>\n<p>She started by noting some of the big issues of content automation.<\/p>\n<ul>\n<li>You could generate low-quality, spammy, or just not well-differentiated content that won\u2018t fulfill users\u2019 search needs nor consistently rank. Thin or duplicate content cannibalizes each other, which will only hurt a site&#8217;s overall quality.<\/li>\n<li>You could generate the pages in an isolated silo that doesn&#8217;t integrate or cross-link well with the rest of your site. This prevents users from continuing their journey.<\/li>\n<\/ul>\n<p>Solis shared her tips to avoid these issues:<\/p>\n<h4>Validate the search demand.<\/h4>\n<p><em>\u201c[Make sure] that there&#8217;s enough search volume and potential traffic to be ranked by these pages to compensate for the efforts, and that the query permutations are actually relevant for you to target,\u201d<\/em> Solis says.<\/p>\n<h4>Validate your content supply.<\/h4>\n<p>Solis suggests that teams check already ranking pages for the query variations. You can then identify the content type and format needed to rank.<\/p>\n<h4>Establish page generation criteria to avoid quality issues.<\/h4>\n<p><em>\u201cDefine the rules to generate and index your programmatic pages to ensure content quality and relevance,\u201d <\/em>Solis says.<\/p>\n<p>For example, generate pages for query permutations with a minimum search volume and index only when they feature a certain minimum number of products, services, or insights. This ensures that you deliver unique value.<\/p>\n<h4>Establish page cross-linking criteria to help the search\/conversion journey.<\/h4>\n<p><em>\u201cHow are these pages going to link to each other and to the other type and level of the site content?\u201d <\/em>Solis postulates. <em>\u201cHow can you configure the necessary navigation elements so they can refer users to the next stage of the funnel?\u201d<\/em><\/p>\n<h3>2. Automate adding structured data.<\/h3>\n<p><a href=\"https:\/\/linkedin.com\/in\/amangrowth\">Aman Ghataura<\/a>, founder and head of growth at <a href=\"https:\/\/nuoptima.com\/\">NUOPTIMA<\/a>, says, <em>\u201cCreate a dynamic system that automatically adds structured data (Schema.org markup) to pages based on their content type.\u201d<\/em><\/p>\n<p>To add structured data to your pages programmatically, Ghataura shared the following steps.<\/p>\n<ol>\n<li>Identify content types on your site that could benefit from structured data, such as products, articles, or events.<\/li>\n<li>For each content type, create a JSON-LD structured data template using Schema.org vocabulary.<\/li>\n<li>Modify your content management system (CMS) or server-side code to fill in the template with real-time data from your database. If you have a product page, the template should automatically populate fields such as name, price, description, SKU, and any other relevant attributes.<\/li>\n<li>Implement a system that re-generates the structured data whenever the underlying content changes.<\/li>\n<\/ol>\n<p><strong>Code Example:<\/strong><\/p>\n<p>Ghataura shared a conceptual example using pseudo-code to illustrate how you might dynamically inject structured data into a product page.<\/p>\n<p><em>\u201c[Here] <\/em><strong><em>, <\/em><\/strong><em>, and other placeholders would be dynamically replaced with actual product data by your server-side code or templating engine.\u201d <\/em>Ghataura says.<\/p>\n<p>&lt;html&gt;<\/p>\n<p>&lt;head&gt;<\/p>\n<p>&lt;!&#8211; other head elements &#8211;&gt;<\/p>\n<p>&lt;script type=\u201capplication\/ld+json\u201d&gt;<\/p>\n<p>{<\/p>\n<p>\u201c@context\u201d: \u201chttp:\/\/schema.org\/\u201d,<\/p>\n<p>\u201c@type\u201d: \u201cProduct\u201d,<\/p>\n<p>&#8220;name&#8221;: &#8220;&#8221;,<\/p>\n<p>&#8220;image&#8221;: &#8220;&#8221;,<\/p>\n<p>&#8220;description&#8221;: &#8220;&#8221;,<\/p>\n<p>&#8220;sku&#8221;: &#8220;&#8221;,<\/p>\n<p>\u201coffers\u201d: {<\/p>\n<p>\u201c@type\u201d: \u201cOffer\u201d,<\/p>\n<p>&#8220;priceCurrency&#8221;: &#8220;&#8221;,<\/p>\n<p>&#8220;price&#8221;: &#8220;&#8221;<\/p>\n<p>}<\/p>\n<p>\/\/ Additional properties as necessary<\/p>\n<p>}<\/p>\n<p>&lt;\/script&gt;<\/p>\n<p>&lt;\/head&gt;<\/p>\n<p>&lt;body&gt;<\/p>\n<p>&lt;!&#8211; Product page content &#8211;&gt;<\/p>\n<p>&lt;\/body&gt;<\/p>\n<p>&lt;\/html&gt;<\/p>\n<p>Here\u2019s how it might look in the code.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/-66wNwlqp-ZfhYp4HYvT8-TgYX41yMqxn5MDvXl0iLXfWnfcieEjYuPxHLZFOl88ijK2b5yuMvxxvvLFFx42dWteOeNAJwqUFeVZbiJliXIl58qtAmnw6TDs48pH0UxkkSLzUFR4lEgMPA6Yb5zXewY\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<h3>3. Use the combinations calculator to estimate the number of pSEO articles.<\/h3>\n<p>Before diving deep into programmatic SEO, make sure it\u2019s worth the effort and is cost-effective. If your project needs around 15-30 pages templated pages, pSEO likely isn\u2019t the best option.<\/p>\n<p>To resolve this issue, Emilia Korczynska from Userpilot developed <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1B8GNvDaCK-U3P_KDg6CqYk6_7zKAjsIL5X3FS2AYMso\/edit?usp=sharing\">the Combinations calculator<\/a>.<\/p>\n<p>It shows you the number of pages you can produce from each template based on how many entries you have in each database it uses.<\/p>\n<p>Create a copy to start using it.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Mw9HdxFPbdVyA7tRDJATfA2NTjBnKilguhO-PyN-Edpox0_lJB07eY-ujJXNeW_9NDlhZwW3Odv7DqaLLw83jTRc4BwlmvPxTVrtQAUZ4epz49JkJh-XNREgXQEJN59Q0scYeZ3j8cPmjr28KgOX9z0\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\"><\/p>\n<h3>4. Use alerting tools for sanity SEO.<\/h3>\n<p>According to <a href=\"https:\/\/linkedin.com\/in\/tejaswisuresh\">Tejaswi Suresh<\/a>, director of SEO at <a href=\"https:\/\/botpresso.com\/\">Botpresso<\/a>, <em>\u201cWhen you deploy content at scale through programmatic SEO, there will be missed opportunities in terms of critical on-page SEO elements.\u201d<\/em><\/p>\n<p>That may include truncated meta descriptions, incorrect schema markup, technical bugs leading to 4XX or 5XX errors, Suresh says.<\/p>\n<p><em>\u201cHave an alerting system in place that routinely monitors these pages for inconsistencies and immediate alerts to reach the optimal health of the site,\u201d<\/em> <a href=\"https:\/\/linkedin.com\/in\/tejaswisuresh\">Suresh<\/a> says.<\/p>\n<p><em>\u201cTools like <\/em><a href=\"https:\/\/quickblink.io\/\"><em>Quickblink<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.testomato.com\/\"><em>Testomato<\/em><\/a><em>, and <\/em><a href=\"https:\/\/littlewarden.com\/\"><em>Little Warden<\/em><\/a><em> help keep your pSEO sites alive and kicking.\u201d <\/em><\/p>\n<h3>5. Use the right tools to make your pSEO agile.<\/h3>\n<p><em>\u201cI see a lot of marketers use Google Sheets and formal databases for programmatic SEO, <\/em><strong><em>I don\u2019t like these<\/em><\/strong><em>,\u201d<\/em> says Hal Zeitlin from Candid Leap.<\/p>\n<p><em>\u201cGoogle Sheets is more like a make it once, upload it, don\u2019t touch it solution. Formal databases are simply not easy for marketers to manage, maintain, and scale.\u201d<\/em><\/p>\n<p>Zeitlin team leans heavily on Airtable for programmatic SEO campaigns.<\/p>\n<h2>Generate Organic Search Traffic Efficiently with Programmatic SEO<\/h2>\n<p>Now that you know how to do programmatic SEO, you can use it to your advantage. Hopefully, these programmatic SEO examples and best practices give you insight into how you can make it work for your brand.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=8835eaa3-be7b-4697-81d2-488e03708d34&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"SEO Starter Pack\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/8835eaa3-be7b-4697-81d2-488e03708d34.png\"><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fprogrammatic-seo&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you\u2019ve never done it before? Programmatic SEO: Is it one heck of a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic SEO \u2014 Getting It Right - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2023\/12\/29\/programmatic-seo-getting-it-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic SEO \u2014 Getting It Right - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you\u2019ve never done it before? 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