{"id":407,"date":"2024-01-09T14:01:51","date_gmt":"2024-01-09T14:01:51","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/01\/09\/the-2024-state-of-marketing-trends-report-data-from-1400-global-marketers\/"},"modified":"2024-01-09T14:01:51","modified_gmt":"2024-01-09T14:01:51","slug":"the-2024-state-of-marketing-trends-report-data-from-1400-global-marketers","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/01\/09\/the-2024-state-of-marketing-trends-report-data-from-1400-global-marketers\/","title":{"rendered":"The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers"},"content":{"rendered":"
\n \"marketing <\/a>\n<\/div>\n

If you\u2019re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.\u00a0<\/p>\n

If you\u2019re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences. <\/p>\n

While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve even faster.<\/span><\/p>\n

\"Download<\/a><\/p>\n

Using data from our survey of 1460 B2B and B2C marketers across the globe, we\u2019ll dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences in a new era of marketing.<\/p>\n

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Key Findings:<\/h2>\n
    \n
  1. AI’s quickly becoming the ultimate marketing assistant, but still faces adoption barriers like job security concerns, brand reputation, and lack of knowledge around how to use it.<\/li>\n
  2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms. <\/li>\n
  3. Video-centric apps like TikTok, Instagram, and YouTube will see the most growth in 2024, though Facebook’s still the most used and ties with Instagram for highest ROI. s.<\/li>\n
  4. Short-form video offers the highest content ROI and will earn more investment than all other formats. <\/li>\n
  5. Marketers will turn to social media targeting, first-party data, and AI tools to reach audience after Chrome’s third-party cookie phaseout.<\/li>\n<\/ol>\n

    <\/a> <\/p>\n

    The Top Marketing Trend of 2024<\/h2>\n

    1. AI’s becoming the ultimate content marketing assistant. <\/h3>\n

    We can\u2019t discuss marketing trends without AI, and the impact is so huge it takes the first and second spots on our list.<\/p>\n

    The most important takeaway is that AI is quickly becoming the ultimate marketing assistant, with 64% of marketers already using it, and 38% of those who don\u2019t yet planning to start in 2024. <\/p>\n

    AI is only growing in importance. In fact, Sean Downey<\/span><\/a>, Google’s President, Americas and Global Partners, believes it will be the single biggest trend in 2024. <\/p>\n

    He told HubSpot in this post<\/span><\/a>, “It should come as no surprise that in 2024, the biggest marketing trends will center around the possibilities<\/em> of AI. Today, marketers are faced with pressing challenges to navigate evolving consumer expectations and consumption habits in today’s media landscape, which is fragmented and shifting dramatically \u2014 all while delivering business outcomes more efficiently.”<\/p>\n

    He adds, “The AI opportunity is coming at a time of transformation for everyone, including marketers. In fact, in addition to connecting brands and products to people, more than ever before, marketers need to be growth drivers for their companies.”<\/p>\n

    \"quote<\/p>\n

    Things get interesting when we look at how marketers see AI being used – 60% say it will act as an assistant that helps them across their job duties, while 20% see AI primarily taking over menial tasks. <\/p>\n

    But there\u2019s no debating that AI will make a big splash in the world of marketing in 2024. <\/p>\n

    85% of marketers say generative AI has changed the way they will create content in 2024 and  63% say that in 2024, most content will be created at least in part with the help of generative AI. <\/p>\n

    <\/p>\n

    Marketers who use generative AI are seeing great results, saying it helps them make significantly more, higher quality content that performs better. <\/p>\n

    As Briana Rogers, Head of Product Marketing at Miro<\/span><\/a>, tells me, “Marketers will have to learn how to integrate AI into their work.”<\/p>\n

    She explains, “The space is moving so quickly and we need to experiment with everything \u2026 from the more well-established use cases \u2014 like leveraging machine learning to improve ad buying, or creating predictive customer value models \u2014 to newer spaces, like identifying patterns in user research and data, assisting in creative development, and building full customer campaigns that are powered by AI.” <\/p>\n

    \"how<\/p>\n

    81% of marketers who use generative AI say it\u2019s effective at assisting them in their role, saying. Specifically, it helps them:<\/p>\n