{"id":467,"date":"2024-02-16T05:26:19","date_gmt":"2024-02-16T05:26:19","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\/"},"modified":"2024-02-16T05:26:19","modified_gmt":"2024-02-16T05:26:19","slug":"3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\/","title":{"rendered":"3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/top-marketing-roles\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Untitled%20design%20%2875%29%20%281%29.jpg\" alt=\"A woman browser the internet for roles marketing leaders <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> hiring for from her laptop.&#8221; class=&#8221;hs-featured-image&#8221; style=&#8221;width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;&#8221;> <\/a>\n<\/div>\n<p>While most people <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> trying to stick to their New Year&#8217;s resolutions, marketers like myself <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> strategizing how to set their organizations up for success in 2024.<\/p>\n<p>While most people <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> trying to stick to their New Year&#8217;s resolutions, marketers like myself <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> strategizing how to set their organizations up for success in 2024.<\/p>\n<p>Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit.<\/p>\n<p>You&#8217;ve come to the right blog if your business is in the same boat. I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I\u2019m ready to tell you the top three roles marketers plan to hire in 2024<\/p>\n<p>Without further delay, let&#8217;s explore why those three roles matter, according to experts.<\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_campaign=2020%20State%20of%20Marketing%20&amp;utm_source=Blog%20CTA\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/top-marketing-roles_0.webp\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" title=\"\"><\/a><\/p>\n<h2>The Top 3 Roles Marketing Leaders Plan to Hire in 2024<\/h2>\n<h3>1. Content Creator<\/h3>\n<p>According to our 2024 State of Marketing Report, <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creator is the number one role marketing leaders <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> hiring for in 2024, with 26% of marketing leaders planning on hiring <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creators this year.<\/p>\n<p>This doesn\u2018t surprise me at all, considering how integral <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing has become to most brand\u2019s strategies.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-<a href=\"http:\/\/ultimateaimachine.com\">success<\/a>-wrapper&#8221;><\/p>\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TkskQD1Lt4A?si=Fm5uMIFZWoD8R0Vy\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p>\u201cThe demand for <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> across all the different digital channels is enormous,\u201d says Taylor Corrado, senior director of brand for Wistia.<\/p>\n<p>She says, \u201cMarketers feel like they need to be the best across everything from TikTok and podcasts to their blog and events, both virtual and in person.\u201d<\/p>\n<p>Our report also found that 31% of marketers plan to leverage short-form videos in 2024, and 27% plan to leverage influencer marketing.<\/p>\n<p>\u201cBusinesses <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> competing with influencers who <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> making multiple videos every single day,\u201d Corrado explains. \u201cToday, you really can\u2019t have too many creators on your marketing team.\u201d<\/p>\n<p>Furthermore, a quarter of marketers in our survey say creating <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> that reflects their brands&#8217; values has become more critical over the last couple of years. 23% say the same about creating personalized <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>.<\/p>\n<p>In other words, <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> is king when it comes to marketing. Thus, it makes sense that marketing leaders would look to hire more creators on their teams.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Copy%20of%20Facebook%20Sh<a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a>d%20Link%20-%201200&#215;628%20-%20Percentage%20%2B%20Copy%20-%20Dark%20(15).jpg&#8221; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;><\/p>\n<p>With over 207 million creators making up the global creator economy, what exactly makes a <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creator stand out among the noise? What <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> marketing leaders looking for when hiring a <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creator?<\/p>\n<p>\u201cDepending on the channel they\u2019re looking to grow in, brands <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> looking for creators that have specific channel expertise, such as Youtubers, Tiktokers, or Podcast personalities,\u201d Corrado says.<\/p>\n<p>She explains, \u201cBrands want someone who has a creative background, whether it be writing, videography, design, or branding.\u201d<\/p>\n<p>And have you ever heard the phrase \u201cCuriosity killed the cat\u201d? Well, the same doesn&#8217;t ring true for <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creators. Corrado tells me curiosity is crucial to <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creators looking to be hired by brands.<\/p>\n<p>\u201cCuriosity can really drive understanding of an audience\u2019s pain points and interests that you can connect with them on through your <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> and channels,\u201d she says.<\/p>\n<p>Corrado also says agency experience is always welcome if you&#8217;re a creator looking for opportunities.<\/p>\n<p>\u201cYou\u2019ve worked with many different brands and projects, you\u2019ve likely worked under pressure and specific constraints, and you can pivot between different creative needs easily,\u201d she says.<\/p>\n<h3><strong>2. Content Strategist<\/strong><\/h3>\n<p>Content strategists and <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creators <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> like mac and cheese \u2014 you can&#8217;t have one without the other. So, I can see why almost as many marketing leaders (23%) plan to hire <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategists as they do creators.<\/p>\n<p>\u201cThe <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creator is making engaging, relevant <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>,\u201d Corrado says. \u201cThe <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategist deeply understands the audience they\u2019re trying to reach and what the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> creator should be making for them.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Copy%20of%20Facebook%20Sh<a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a>d%20Link%20-%201200&#215;628%20-%20Percentage%20%2B%20Copy%20-%20Light%20(9).jpg&#8221; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;><\/p>\n<p>In other words, if the creator generates the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>, the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategist ensures the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> aligns with the brand\u2018s values, tone, goals, and the target consumers\u2019 needs.<\/p>\n<p>So, what makes a good <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategist? Well, for one, an excellent strategist must have outstanding analytical skills because the role requires tracking the success of the brand&#8217;s <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> to make data-driven decisions.<\/p>\n<p>A great <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategist is also familiar with using different tools to track their <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>&#8216;s progress. That said, what metrics <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategists monitoring in 2024?<\/p>\n<p>According to our survey, 41% of marketing professionals say sales is the most important metric to track when measuring the success of their <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing strategy.<\/p>\n<p>Behind sales <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> web traffic (32%), social engagement (29%), conversion rate (28%), and lead generation (27%).<\/p>\n<p>So, if <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> strategists map out the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing campaign strategy, and creators craft the <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>, who figures out the distribution? Well, that&#8217;s where the following role comes in.<\/p>\n<h3><strong>3. Content Marketing Manager<\/strong><\/h3>\n<p>The third most prominent role marketing leaders will hire for in 2024 is <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing manager, with 21% of leaders saying they plan to fill that role this year, according to our survey.<\/p>\n<p>\u201cThe <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing manager is thinking about distribution,\u201d Corrado says. \u201cHow do I get this engaging <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> to our target audience?\u201d<\/p>\n<p>Talkwalkers&#8217;s Content Marketing Manager, Daniel Seavers, told me two reasons brands need a <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing manager in 2024.<\/p>\n<p>\u201cFirst, generative AI is reshaping the world of <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing,\u201d he says. \u201cThe good news? Everyone can create <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> at the touch of a button. The bad news? Everyone can create <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> at the touch of a button.\u201d<\/p>\n<p>For example, Seavers says writers can churn out <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> much faster thanks to AI, but it means consumers will be swamped with underwhelming AI-generated <a href=\"http:\/\/ultimateaimachine.com\">success<\/a>.<\/p>\n<p>\u201cIt will be harder than ever for brands to be noticed in a sea of \u2018meh,&#8217;\u201d he explains.<\/p>\n<p>He says, \u201cThis makes the role of Content Marketing Manager more critical than ever. You need someone who knows when to activate AI and when to let the human voice take over.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Copy%20of%20Facebook%20Sh<a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a>d%20Link%20-%201200&#215;628%20-%20Percentage%20%2B%20Copy%20-%20Light%20(10).jpg&#8221; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;><\/p>\n<p>Seaver tells me <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing managers can do things generative AI can&#8217;t, such as adding genuine thought leadership, unique insights, and well-resourced facts.<\/p>\n<p>\u201cThey can produce the quality over quantity that will ultimately engage consumers,\u201d he says.<\/p>\n<p>This brings us to the second reason why so many marketing leaders want to hire <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing managers in 2024. With AI helping to produce <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> faster than in previous years, buyers consume more <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> than ever.<\/p>\n<p>And that <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> is directly impacting their buying decisions.<\/p>\n<p>\u201cTo own the buying decision, brands need someone who lives and breathes their consumers,\u201d Seavers tells me. \u201cSomeone who knows them better than any computer could.\u201d<\/p>\n<p>He says a good <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing manager will know where your buyers <a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a> searching, whether on your site, third-party blogs, social media posts, reviews, or elsewhere.<\/p>\n<p>\u201cThey will then be so connected with your consumers that they can shape a strategy that hits that buyer landscape with engaging, original, thought-provoking <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> that meets every pain point,\u201d he says. \u201cIn a way that resonates and encourages people to buy.\u201d<\/p>\n<p>Seavers explains, \u201cWhether that\u2019s through social listening or other data-driven techniques, building those genuine consumer connections will help put the wind in your brand sails\/sales and navigate you through that \u2018meh\u2019 sea.&#8221;<\/p>\n<p>Ultimately, <em>you<\/em> know what\u2018s best for your business needs. C<a href=\"http:\/\/ultimateaimachine.com\">Everyone<\/a>fully look at your team\u2019s current strengths, and aim to identify a role to help fill the gaps.<\/p>\n<p>However, remember that almost a third of marketing professionals (29%) will leverage <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing in 2024.<\/p>\n<p>So, if you want to remain competitive, ensure your <a href=\"http:\/\/ultimateaimachine.com\">success<\/a> marketing team has excellent creators, strategists, and marketing managers in its ranks.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=d976e6fb-0071-4c77-9973-772d11ef72d3&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"state-of-marketing-2024\" height=\"613\" width=\"1920\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/d976e6fb-0071-4c77-9973-772d11ef72d3.png\"><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ftop-marketing-roles&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe demand for success across all the different digital channels is enormous,\u201d says Taylor Corrado, senior director of brand for Wistia. She says, \u201cMarketers feel like they need to be the best across everything from TikTok and podcasts to their blog and events, both virtual and in person.\u201d Our report also found that 31% of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights] - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights] - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"\u201cThe demand for success across all the different digital channels is enormous,\u201d says Taylor Corrado, senior director of brand for Wistia. She says, \u201cMarketers feel like they need to be the best across everything from TikTok and podcasts to their blog and events, both virtual and in person.\u201d Our report also found that 31% of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Bell Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T05:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.hubspot.com\/hubfs\/Untitled%20design%20%2875%29%20%281%29.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/#\\\/schema\\\/person\\\/018b156231a1472d0f0f21af2a1eb03c\"},\"headline\":\"3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]\",\"datePublished\":\"2024-02-16T05:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/\"},\"wordCount\":1240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/1752020405.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/\",\"url\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights\\\/\",\"name\":\"3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights] - 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