{"id":481,"date":"2024-02-16T05:26:24","date_gmt":"2024-02-16T05:26:24","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/seo-step-by-step-tutorial-8-easy-basics-for-beginners-to-master\/"},"modified":"2024-02-16T05:26:24","modified_gmt":"2024-02-16T05:26:24","slug":"seo-step-by-step-tutorial-8-easy-basics-for-beginners-to-master","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/seo-step-by-step-tutorial-8-easy-basics-for-beginners-to-master\/","title":{"rendered":"SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/tabid\/6307\/bid\/1436\/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/learn%20SEO.png\" alt=\"how to learn SEO\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>You want to learn about <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo?_ga=2.224445279.436864765.1655433197-1736059941.1655433197\">search engine optimization (SEO)<\/a>, but where do you start? You\u2019ve probably heard of a few basic terms, like keyword research, but what else do you need to know?<\/p>\n<p>You want to learn about <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo?_ga=2.224445279.436864765.1655433197-1736059941.1655433197\">search engine optimization (SEO)<\/a>, but where do you start? You\u2019ve probably heard of a few basic terms, like keyword research, but what else do you need to know?<\/p>\n<\/p>\n<p>I this post, I&#8217;ll walk you through the basic vocabulary you need to know <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> tips for <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-tips\">learning SEO<\/a> on your own. Then, we&#8217;ll review a step-by-step SEO tutorial to help you get your <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-strategy\">SEO strategy<\/a> off the ground.<\/p>\n<p style=\"font-weight: bold;\">Table of Contents<\/p>\n<ul>\n<li style=\"font-weight: normal;\">SEO Basics<\/li>\n<li style=\"font-weight: normal;\">How to Learn SEO<\/li>\n<li style=\"font-weight: normal;\"><a href=\"#step-by-step-tutorial\">SEO Step-by-Step Tutorial<\/a><\/li>\n<\/ul>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=1d7211ac-7b1b-4405-b940-54b8acedb26e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"\u2192 Download Now: SEO Starter Pack [Free Kit]\" height=\"58\" width=\"413\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/1d7211ac-7b1b-4405-b940-54b8acedb26e.png\" align=\"middle\"><\/a><\/p>\n<p><a><\/a> <\/p>\n<h2>SEO Basics<\/h2>\n<p>Having an underst<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>ing of foundational SEO vocabulary is important. Let\u2019s dive into a few key words to know:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/seo\"><strong>Search Engine Optimization<\/strong><\/a> (SEO): The tactics you use to optimize your website to ensure you provide the high-quality information searchers look for <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> rank higher in search results for specific keywords so people can find your content.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33655\/a-step-by-step-guide-to-flawless-on-page-seo-free-template.aspx\"><strong>On-page SEO<\/strong><\/a>: Any optimizations you\u2019d make within your website to improve search rankings, like the keywords used in your content or back-end elements like site structure.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/off-page-seo\"><strong>Off-page SEO<\/strong><\/a>: Any actions you take to improve your search engine rankings outside your website, like backlinks from other websites or guest blogging.<\/li>\n<li><strong>Link building<\/strong>: Getting links to your website from other high-quality websites to build authority <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> credibility.<\/li>\n<li><strong><a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s:<\/strong> <a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s st<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>s for Search Engine Result Pages, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> it\u2019s the results page after someone conducts a search.<\/li>\n<li><strong>White-hat SEO<\/strong>: Optimization tactics that align with accepted <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> recognized best practices.<\/li>\n<li><strong>Black-hat SEO<\/strong>: Optimization tactics that manipulate search engine algorithms to rank websites higher in <a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s. These tactics are often unethical.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/google-eeat-update\"><strong>E-E-A-T<\/strong><\/a><strong>:<\/strong> E-E-A-T st<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>s for experience, expertise, authoritativeness, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> trust. It\u2019s part of Google\u2019s <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\">Search Quality Rater Guidelines<\/a> <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> one of the factors Google uses to determine a page&#8217;s relevance <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> authority.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/keywords\"><strong>Keyword<\/strong><\/a><strong>:<\/strong> Words or phrases users type into a search engine to find content related to their search. As an SEO, you include relevant keywords in your content that align with search intent so your site appears in related searches.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht\"><strong>Keyword Research<\/strong><\/a><strong>:<\/strong> The process of finding keywords people enter into search results related to your business to help you inform the words to use in your website pages <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> content.<\/li>\n<li><strong>Organic\/Organic results<\/strong>: Any results in <a href=\"http:\/\/ultimateaimachine.com\">a<\/a> that are unpaid <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> that appear because of a page\u2019s relevance to the search query.<\/li>\n<li><strong>Organic traffic:<\/strong> Organic traffic is traffic that comes from organic results.<\/li>\n<li><strong>Rank\/page ranking<\/strong>: Where your site falls in <a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s for a specific keyword.<\/li>\n<li><strong>Ranking factor:<\/strong> A ranking factor is an element that impacts where your site may fall in search results, like your page authority.<\/li>\n<li><strong>&gt;Search intent:<\/strong>Search intent is why a user conducts a search.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>How to Learn SEO<\/h2>\n<p>We\u2019ve just reviewed some basic terms, but now you want to dive deeper.<\/p>\n<p>Learning SEO on your own is possible, but it\u2019ll take a bit of time because there is a lot to learn. Thankfully, there\u2019s so much helpful information out there to support you in your learning process.<\/p>\n<p>I know everyone has a different learning style, so I\u2019ll include resources that appeal to different needs.<\/p>\n<h3>1. Read <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> watch reliable resources.<\/h3>\n<p>There are a lot of educational resources out there to read <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> watch that will help you build your knowledge of SEO. Here are some of my recommendations.<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/\">The HubSpot Blog<\/a> (we cover a variety of topics for different skill levels)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=DCSoL1XK9Yg&amp;list=PLlw9qxNtFom04TNZ8zEeHIHIQt_ymr8Lh\">The HubSpot YouTube Channel<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/\">Search Engine Journal<\/a><\/li>\n<li><a href=\"https:\/\/searchenginel<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>.com\/&#8221;>Search Engine L<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a><\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/\">SEMrush<\/a><\/li>\n<li><a href=\"https:\/\/www.bing.com\/webmasters\/help\/webmaster-guidelines-30fba23a\">Bing Webmaster Guidelines<\/a><\/li>\n<\/ul>\n<p>There are other search engines out there, but I\u2019m going to assume you\u2019re mainly optimizing your website to meet Google\u2019s quality st<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>ards. Therefore, the best <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> most reliable resource to learn to optimize for Google is, well, Google. The <a href=\"https:\/\/developers.google.com\/search\/blog\">Search Central Blog<\/a> <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Search Quality Rater Guidelines<\/a> are great places to start.<\/p>\n<h3>2. Take free courses.<\/h3>\n<p>If you benefit from structured <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> guided learning, an SEO course is another option to build on your SEO skills. A bonus is that many courses offer certificates upon completion. These are some high-quality options:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/resources\/courses\/seo\">HubSpot Academy SEO Training Certification<\/a> (free): Best for beginners<\/li>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\">Google Analytics Academy<\/a> (free): Beginner <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> advanced learning paths<\/li>\n<li><a href=\"https:\/\/academy.moz.com\/\">MOZ Academy<\/a> (paid): Courses for multiple levels<\/li>\n<li><a href=\"https:\/\/www.semrush.com\/academy\/courses\/seo\/\">Semrush Academy<\/a> (free): Courses for multiple levels<\/li>\n<\/ul>\n<h3>3. Stay on top of the trends.<\/h3>\n<p>SEO is always evolving, algorithms are always updated, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> new trends are always coming about. For example, Google only recently added an E for Experience to the existing <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-eeat-update\">E-E-A-T<\/a> guidelines to ensure that content is helpful, relevant, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> created by someone with experience in the subject at h<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>.<\/p>\n<p>This change is even more important as AI-generated content becomes more popular as the lived experience of a writer is a key differentiator between computers <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> humans.<\/p>\n<p>Therefore, one of the most important factors in becoming an <a href=\"https:\/\/blog.hubspot.com\/marketing\/become-seo-expert\">SEO expert<\/a> is staying on top of the trends so you can pivot when major industry shifts happen. We cover changes in the SEO l<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>scape on the HubSpot Blog, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> Google also <a href=\"https:\/\/developers.google.com\/search\/updates\">maintains a running list of major updates<\/a> that can impact your SEO success.<\/p>\n<h3>4. Study your competitors.<\/h3>\n<p>Learning from your competitors is a great way to underst<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> what\u2019s helping other sites succeed.<\/p>\n<p>You can conduct a <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-competitor-analysis\">competitor analysis<\/a> to uncover things like new keywords to leverage, where competitors get backlinks from, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> new opportunities to capitalize on.<\/p>\n<p><strong>Featured Resource:<\/strong> Our free <a href=\"https:\/\/offers.hubspot.com\/competitive-analysis-templates\">Competitive Analysis Templates<\/a> help you conduct a thorough analysis of competitors in your niche, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> this <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-competitor-analysis\">step-by-step guide<\/a> walks you through the process of using the template for an SEO competitive analysis.<\/p>\n<h3>5. Learn by doing.<\/h3>\n<p>Once you feel confident, you can take a h<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>s-on approach with what you\u2019ve learned <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> enact some SEO strategies.<\/p>\n<p>If you already have a website, you can practice by doing something like a competitor analysis<\/p>\n<p><a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> updating your current strategy based on your findings. If you don\u2019t have a website, consider starting one, implementing some of your learnings, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> monitoring metrics to see how you get on.<\/p>\n<p>One of the best things about SEO is that a wide variety of tools are available to help you along every step of the way.<\/p>\n<h3>6. Use SEO tools.<\/h3>\n<p>Considering the breadth <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> depth of the internet, it would be a nightmare to do some of the essential SEO functions by h<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> \u2014 this is where SEO tools come in to save the day. They\u2019ve saved me significant time <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> energy <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> quickly brought me the results I\u2019m looking for.<\/p>\n<p>Here\u2019s a list of tools I recommend:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/seo\">HubSpot\u2019s SEO Marketing Software<\/a>: offers SEO recommendations to improve your site, optimize page content, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> measure ROI.<\/li>\n<li><a href=\"https:\/\/website.grader.com\/\">Website Grader<\/a>: scores your site based on factors like mobile friendliness <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> SEO optimization.<\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\">Google\u2019s Search Console<\/a>: can help you measure your site traffic <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> fix SEO performance issues.<\/li>\n<li><a href=\"https:\/\/analytics.withgoogle.com\/\">Google Analytics<\/a>: helps you view important metrics to underst<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> your SEO efforts, like the measure of organic vs non-organic traffic.<\/li>\n<li><a href=\"https:\/\/checkpagerank.net\/\">Check Page Rank<\/a>: monitors your website\u2019s rank <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> domain authority<\/li>\n<li><a href=\"http:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a>: helps you conduct keyword research <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> stats their important stats like search volume <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> CTR<\/li>\n<li><a href=\"https:\/\/www.seobility.net\/en\/\"><strong>Seobility<\/strong><\/a><strong>:<\/strong> analyzes the technical aspects of your site to help you resolve on-page SEO issues<\/li>\n<li><a href=\"https:\/\/www.jasper.ai\/\"><strong>Jasper:<\/strong><\/a> AI writing assistant that can help you write SEO-optimized blog posts with target keywords.<\/li>\n<\/ul>\n<p>Once you\u2019ve embarked on your learning journey <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> feel ready to jump in, here\u2019s an easy step-by-step SEO tutorial to follow.<\/p>\n<p><a><\/a> <\/p>\n<h3>1. Find keywords.<\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht\">Keyword research<\/a> is as simple as picking a list of words <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> phrases relevant to your business. Think about which words are most likely to get people to do what you want them to do (visit your website <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> submit a form) <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> focus on those words.<\/p>\n<p>I&#8217;ve found that a dedicated <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/22842\/4-helpful-tools-for-identifying-the-right-keywords.aspx\">keyword research tool<\/a>, can be extremely helpful but, as a beginner, you can also intuitively choose your keywords first. For instance, if you sell roasted coffee, you might opt for \u201croasted coffee,\u201d \u201cColombian coffee,\u201d <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> \u201clocal coffee roaster.\u201d<\/p>\n<p>List these keywords out in a spreadsheet or document for you to keep track of. Then, pick <em>one<\/em> word or phrase to use on <em>one<\/em> page of your site. In other words, you don\u2019t want to target different keywords on one page. You want to target one keyword, as well as any keywords it\u2019s semantically related to.<\/p>\n<p>Continuing with the example from above, I might create a page for \u201clocal coffee roaster.\u201d That would be my main keyword, but I can also target semantically related terms such as \u201clocal coffee,\u201d \u201ccoffee roaster near me,\u201d \u201ccoffee roaster [city name],\u201d <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> \u201clocally roasted coffee.\u201d<\/p>\n<p>Here\u2019s an example of what that looks like:<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_1.webp?width=650&amp;height=480&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_1.webp\" alt=\"seo step-by-step tutorial: keyword variants\" width=\"650\" height=\"480\" style=\"width: 650px; margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/products\/crm\">Image Source <\/a><\/p>\n<p>You can see a few keyword variants: \u201cCRM software,\u201d \u201dCRM solution,\u201d <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> \u201cfree CRM.\u201d<\/p>\n<h3>2. Put keywords in the page title.<\/h3>\n<p>Once you\u2019ve chosen a keyword, it\u2019s time to put it into action. First up, you want to put in your <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5984\/spilling-seo-juice-3-dos-<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>-don-ts-for-writing-great-page-titles.aspx&#8221;>web page\u2019s title<\/a>.<\/p>\n<p>The page title is one of the most important things that Google <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> other search engines evaluate to determine what is on a web page. It appears on top of your web page\u2019s result in the search engine results pages (<a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s). Notice how the following br<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> put its keyword, \u201cAtlanta Coffee Roaster,\u201d on its page title:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_7.webp?width=650&amp;height=145&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_7.webp\" alt=\"seo step-by-step tutorial: keyword in page title\" width=\"650\" height=\"145\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>Don\u2019t forget to keep it short. I recommend 65 characters or fewer to ensure that search engines don\u2019t trim your title, like in this search result:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_2.webp?width=650&amp;height=155&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_2.webp\" alt=\"seo step-by-step tutorial: truncated page title\" width=\"650\" height=\"155\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>Keep in mind that your br<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> name is part of the character count of your website\u2019s title.<\/p>\n<h3>3. Put keywords in the page URL.<\/h3>\n<p>Google <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> other search engines also use the text of the URL of the page to determine the web page&#8217;s content. You should use your keyword or phrase specifically in the <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-optimize-urls-for-search\">slug<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_5.webp?width=650&amp;height=433&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_5.webp\" alt=\"seo step-by-step tutorial: url slug\" width=\"650\" height=\"433\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-a-permalink\" style=\"font-style: italic;\">Image Source<\/a><\/p>\n<p>Don\u2019t overdo it, though. For instance, If I created this slug for my coffee company, it would be busy <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> unhelpful:<\/p>\n<p><em>mycoffeecompany.com\/coffee-atlanta-near-me-fulton-county-greater-atlanta-area-coffee<\/em><\/p>\n<p>Keep it short, descriptive, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> simple. A more effective example would be:<\/p>\n<p><em>mycoffeecompany.com\/atlanta-coffee-roaster <\/em><\/p>\n<p>If you\u2019re using WordPress, here\u2019s how to change your <a href=\"https:\/\/blog.hubspot.com\/website\/what-is-wordpress-slug\">web pages\u2019 slugs in the backend<\/a>.<\/p>\n<h3>4. Put keywords in your meta description.<\/h3>\n<p>Your <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-write-a-meta-description\">page\u2019s meta description<\/a> can further tell search engines <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> users what your page is about. I recommend taking advantage of the opportunity to place your target <a href=\"https:\/\/blog.hubspot.com\/marketing\/meta-tags?hubs_content=blog.hubspot.com\/blog\/tabid\/6307\/bid\/1436\/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx&amp;hubs_content-cta=keyword%20metadata\">keywords<\/a> or phrases in the description. Don\u2019t make it long \u2014 less is often more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_3.webp?width=650&amp;height=231&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_3.webp\" alt=\"seo step-by-step tutorial: meta description\" width=\"650\" height=\"231\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>While metadata is not nearly as important as it used to be, it still counts. Take advantage by putting your keyword or phrase there. The description should be readable by a person <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> make sense, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> the <a href=\"https:\/\/blog.hubspot.com\/marketing\/meta-tags\">keyword metadata<\/a> should focus on your keyword or phrase. Don\u2019t make it long \u2014 less is often more.<\/p>\n<h3>5. Put keywords in your H1 text.<\/h3>\n<p>Your H1 text is usually the title of an article or some larger bold text at the top of your page. Google <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> other search engines can see this, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> they put extra importance on the words in the H1 text, so you want to ensure your target keyword or phrase is there.<\/p>\n<p>Here\u2019s an example from a local coffee roaster company:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_6.webp?width=650&amp;height=333&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_6.webp\" alt=\"seo step-by-step tutorial: h1 heading example\" width=\"650\" height=\"333\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.peachcoffeeroasters.com\/\" style=\"font-style: italic;\">Image Source<\/a><\/p>\n<h3>6. Use keywords in the page\u2019s content.<\/h3>\n<p>Using your target keywords in your content is essential to your <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33655\/a-step-by-step-guide-to-flawless-on-page-seo-free-template.aspx\">on-page SEO strategy<\/a>.<\/p>\n<p>Why? It signals to search engines that the page is about the keyword <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> should appear in related search results. In the same vein, you need to be mindful of the number of times you use it in your site content. Using it too often is a <a href=\"http:\/\/g\">black-hat<\/a> practice called <a href=\"https:\/\/blog.hubspot.com\/marketing\/keyword-density\">keyword stuffing , <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> it should be carefully avoided.<\/a><\/p>\n<p>I have heard from &#8220;experts&#8221; that you should use your keyword anywhere from 4-6 times to 10-12 times. My advice is to just write naturally, but to carefully avoid <a href=\"http:\/\/g\">black-hat<\/a> practices such as <a href=\"https:\/\/blog.hubspot.com\/marketing\/keyword-density\">keyword stuffing<\/a>.<\/p>\n<p>In other words, don\u2019t write something like this:<\/p>\n<p><em>\u201cWe are <\/em><em><strong>Atlanta Coffee Roasters<\/strong><\/em><em>, the best c<\/em><em><strong>offee roasting company in Atlanta, GA<\/strong><\/em><em>, where you can find <\/em><em><strong>Atlanta locally roasted coffee<\/strong><\/em><em> roasted by h<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> in our <\/em><em><strong>coffee shop serving the greater Atlanta area<\/strong><\/em><em>.\u201d <\/em><\/p>\n<p>That\u2019s simply unreadable. Compare that with the content from the local coffee roaster company:<\/p>\n<p><em>\u201cAt Peach Coffee Roasters, we&#8217;re passionate about single-origin coffees <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> carefully crafted blends. We have three licensed Coffee Q-Graders who select the best coffees from around the world <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> roast them to perfection. This obsession with quality extends to every step of the process, from green coffee sourcing to small-batch roasting <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> using only the best brewing methods every time. \u201c<\/em><\/p>\n<p>One of my best tips is to read what you\u2019ve written aloud. If you\u2019ve repeated your keyword too many times, you\u2019ll probably be able to hear it as you speak. You can also use the <a href=\"https:\/\/blog.hubspot.com\/marketing\/keyword-density\">keyword density<\/a> formula, dividing the number of times a keyword is used on your page by the total number of words. Here\u2019s an easy example:<\/p>\n<p>Your page has 1,000 words, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> your keyword is used ten times. This gives:<\/p>\n<p>10 \/ 1000 = .001<\/p>\n<p>Multiply this by 100 to get a percentage, which is 1%. Google <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> other search engines respond well to a keyword density of around 0.5%, but many SEOs recommend 1-2 keywords for every 100 words, which is between 1-2% keyword density.<\/p>\n<h3>7. Build links to your website.<\/h3>\n<p>Once you signal relevancy to search engines via your keywords, it\u2019s time for the hard work to start: <a href=\"https:\/\/blog.hubspot.com\/marketing\/build-inbound-links\">building inbound links to your website<\/a> from authoritative sites in your industry or niche.<\/p>\n<p>This is arguably one of the most important SEO steps you have to take, especially considering Google\u2019s Search Quality Rating E-E-A-T guidelines, where A st<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>s for Authority. Backlinks to your site signal that other pages view your site as offering authoritative information on your topic area.<\/p>\n<p>For instance, check out the backlink HubSpot received in <a href=\"https:\/\/www.digitaltrends.com\/business\/what-is-alexa-rank-everything-you-need-to-know\/\">this Digital Trends article<\/a> (anchor text: \u201cAccruing inbound links\u201d):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_0.webp?width=650&amp;height=263&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_0.webp\" alt=\"seo step-by-step tutorial: backlink example\" width=\"650\" height=\"263\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>I also recommend including <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/235\/No-Website-Is-An-Isl<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>-Why-<a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a>-How-To-Link-To-Others.aspx&#8221;>external links to other websites<\/a> related to your industry, which further demonstrates your relevance for that keyword.<\/p>\n<h3>8. Monitor your rank.<\/h3>\n<p>Last but not least, it\u2019s time to check on the results of your efforts. Give the search engines some time to do their thing (from a couple of weeks to a few months), then keep checking your rank to see what happened <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> track your progress.<\/p>\n<p>If you\u2019re just <a href=\"https:\/\/lawrank.com\/seo-for-lawyers\/\">getting started with SEO<\/a>, you can check this rank manually by searching for your target keyword in Google. As mentioned above, I also recommend using an analytics tool like <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-console\">Google Search Console<\/a> to see your rankings for free. Since GSC can be limited in some respects, you can upgrade to an official <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-analysis-tools\">SEO monitoring tool<\/a> to track the most relevant keywords <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> consistently come up with strategies to improve your performance.<\/p>\n<p>On that same vein, you should also monitor your <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/45\/The-Importance-of-Google-PageRank-A-Guide-For-Small-Business-Executives.aspx\">Google PageRank<\/a>. Google uses your Page Rank to measure how &#8220;important&#8221; your website is on the web. Having a higher Page Rank means you have a better shot at being one of the top results for search terms.<\/p>\n<p>I mentioned <a href=\"https:\/\/checkpagerank.net\/\">Check Page Rank<\/a> above, <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> it\u2019s a great way to get an estimate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/page%20rank.png?width=650&amp;height=475&amp;name=page%20rank.png\" width=\"650\" height=\"475\" alt=\"seo step-by-step tutorial: page rank analysis\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>You can also grade your website with a tool like <a href=\"https:\/\/website.grader.com\/\">Website Grader<\/a>, also mentioned above, to evaluate the SEO effectiveness of your site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/shortest-tutorial-ever-on-seo-search-engine-optimization_9.webp?width=650&amp;height=437&amp;name=shortest-tutorial-ever-on-seo-search-engine-optimization_9.webp\" alt=\"seo step-by-step tutorial: website grader\" width=\"650\" height=\"437\" style=\"margin-left: auto; width: 650px; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<h2>This SEO Step-by-Step Tutorial is Just the Beginning<\/h2>\n<p>Your learning doesn\u2019t have to stop here. With the SEO 101 vocabulary I mentioned above <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> the step-by-step tutorial, you can easily start creating an effective search engine optimization strategy.<\/p>\n<p>Our starter pack, linked below, will help you ramp up your SEO plans <a href=\"http:\/\/ultimateaimachine.com\"><br \/>\n<a><\/a><\/a> boost the likelihood of your website ranking on the first page of <a href=\"http:\/\/ultimateaimachine.com\">a<\/a>s.<\/p>\n<p><em><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=05aa9467-4eda-4dd6-8b7f-ad9855abfe33&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"marketing\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/05aa9467-4eda-4dd6-8b7f-ad9855abfe33.png\" align=\"middle\"><\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ftabid%2F6307%2Fbid%2F1436%2Fshortest-tutorial-ever-on-seo-search-engine-optimization.aspx&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to learn about search engine optimization (SEO), but where do you start? You\u2019ve probably heard of a few basic terms, like keyword research, but what else do you need to know? You want to learn about search engine optimization (SEO), but where do you start? You\u2019ve probably heard of a few basic terms, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/seo-step-by-step-tutorial-8-easy-basics-for-beginners-to-master\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"You want to learn about search engine optimization (SEO), but where do you start? You\u2019ve probably heard of a few basic terms, like keyword research, but what else do you need to know? You want to learn about search engine optimization (SEO), but where do you start? 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