{"id":515,"date":"2024-02-16T05:26:34","date_gmt":"2024-02-16T05:26:34","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/email-marketing-the-ultimate-guide-expert-tips-data-to-know\/"},"modified":"2024-02-16T05:26:34","modified_gmt":"2024-02-16T05:26:34","slug":"email-marketing-the-ultimate-guide-expert-tips-data-to-know","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/email-marketing-the-ultimate-guide-expert-tips-data-to-know\/","title":{"rendered":"Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Untitled%20design%20%2872%29-1.png\" alt=\"An email appears on a laptop screen\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>I\u2018m pretty sure I\u2019ve said th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> in a few blog posts already, so if you\u2018ve heard th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> from me before, I apologize, but it\u2019s true: In addition to being a blogger, I\u2018m in charge <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> curating and sending out HubSpot\u2019s Marketing Blog newsletter.<\/p>\n<p>I\u2018m pretty sure I\u2019ve said th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> in a few blog posts already, so if you\u2018ve heard th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> from me before, I apologize, but it\u2019s true: In addition to being a blogger, I\u2018m in charge <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> curating and sending out HubSpot\u2019s Marketing Blog newsletter.<\/p>\n<p>So, I know a thing or two about email marketing.<\/p>\n<p>Done correctly, email marketing can be as powerful as any other marketing tactic today. But notice the key phrase: done correctly.<\/p>\n<p>Fortunately, you\u2018ve get th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> handy dandy guide you\u2019re reading that will set you up for success in your email marketing strategy.<\/p>\n<p>Without further ado, let\u2019s review the best ways to leverage email marketing. I&#8217;ll also cover benefits and stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics that show the importance <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email, just in case you need extra convincing. Let\u2019s dig in.<\/p>\n<p><a href=\"#what-<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>-email-marketing&#8221;>What <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> email marketing?<\/a><\/p>\n<p><a href=\"#getting-started\">Getting Started with Email Marketing<\/a><\/p>\n<p><a href=\"#how-to-send\">How to Send Marketing Emails<\/a><\/p>\n<p><a href=\"#email-regulations\">Email Regulations You Should Know<\/a><\/p>\n<p><a href=\"#email-marketing-tips\">Email Marketing Tips<\/a><\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=096407cc-3082-40c5-8eb4-35bad9e3c62c&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"Download Now: Email Marketing Planning Template&nbsp;\" height=\"59\" width=\"464\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/096407cc-3082-40c5-8eb4-35bad9e3c62c.png\"><\/a><\/p>\n<p><a><\/a> <\/p>\n<p>The goal <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> building customer relationships, promoting products or services, increasing brand awareness, and ultimately driving sales.<\/p>\n<p>In my experience, email marketing allows me to reach my target audience directly with personalized and relevant content. It&#8217;s also cost-effective, easy to track, and provides valuable data for analyzing campaign success.<\/p>\n<p>Marketers have been using email as a channel for almost as long as they&#8217;ve been using the internet. The<a href=\"https:\/\/www.brafton.com\/blog\/email-marketing\/the-h<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tory-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-email-marketing\/&#8221;> first marketing email<\/a> was sent in 1978, resulting in $13 million in sales.<\/p>\n<p>Email has been one <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the most highly used marketing channels ever since.<\/p>\n<p>Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> because email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a flexible yet cost-effective way to reach many people relatively quickly. I can also personalize my message to target specific audiences and generate leads.<\/p>\n<p>Email marketing can take many different forms. These campaigns can include a single email announcing new content, an ongoing newsletter delivered regularly, or contacting customers about product updates.<\/p>\n<p>Email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a>n\u2019t as shiny as newer channels, like messaging and social. However, email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> an effective way to build an audience that gets results.<\/p>\n<p>\u201cOne <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> my favorite parts about email marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> its intimacy,\u201d says<a href=\"https:\/\/www.linkedin.com\/in\/roblitterst\/\"> Rob Litterst<\/a>, head <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> strategy and operations for HubSpot\u2019s Newsletter Network.<\/p>\n<p>\u201cAccess to someone\u2018s inbox <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> sacred, and for a person to welcome you in, there\u2019s already a certain level <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> trust that you just can&#8217;t achieve with other platforms,\u201d he says.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/email-marketing-campaigns_2.webp\" style=\"margin-left: auto; margin-right: auto; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;><a href=\"https:\/\/academy.hubspot.com\/courses\/email-marketing?hubs_post-cta=pillar_allphrase\"><em>Master the fundamentals <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email marketing with a free online course.<\/em><\/a><\/p>\n<h3><strong>When to Use Email Marketing<\/strong><\/h3>\n<p>Email marketing remains a powerful tactic to:<\/p>\n<ul>\n<li><strong>Build relationships<\/strong>. Build connections through personalized engagement.<\/li>\n<li><strong>Boost brand awareness<\/strong>. Keep your company and your services top-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-mind for the moment when your prospects are ready to engage.<\/li>\n<li><strong>Promote your content<\/strong>. Use email to share relevant blog content or valuable assets with your prospects.<\/li>\n<li><strong>Generate leads.<\/strong> Entice subscribers to provide their personal information in exchange for an asset that they\u2019d find valuable.<\/li>\n<li><strong>Market your products.<\/strong> Promote your products and services.<\/li>\n<li><strong>Nurture leads.<\/strong> Delight your customers with content that can help them succeed in their goals.<\/li>\n<\/ul>\n<h3><strong>Email Marketing Benefits<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/marketing-stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics&#8221;>87%<\/a> <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers say that email marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> critical to business success.<\/li>\n<li>Email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the <a href=\"https:\/\/www.hubspot.com\/marketing-stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics&#8221;>third most popular owned media platform B2B marketers<\/a> used to d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tribute content in the past 12 months.<\/li>\n<li>There are over<a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics&#8221;> 4.3 billion email users worldwide<\/a>, so if you\u2019re looking for a way to reach your customers, email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the perfect place to find them.<\/li>\n<li>The number <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> global email users <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> set to grow to <a href=\"https:\/\/www.hubspot.com\/marketing-stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics&#8221;>4.48 billion users by 2024<\/a>.<\/li>\n<li>As <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> 2022,<a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-email-marketing\/&#8221;> email generates $36<\/a> for every dollar spent.<\/li>\n<li>51% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers say email marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the most effective marketing channel, according to our Marketing Trends survey.<\/li>\n<li>53% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers are continuing to invest in email marketing in 2023.<\/li>\n<li>33% are increasing their investment in email marketing in 2023.<\/li>\n<li>33% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers send weekly emails, and 26% send emails multiple times monthly.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/dp5ZvtNLszYO4gBhpNFym_fzE7FFHpm7QIMhMsAbcWxiRYYskkyxehNvIXZ8Pkeio03qak1NVVvWZqNGZIMs10YAGtWrOu8JoCK3_1Slf6zrS_oyQUehElLD-1uX248gSDSFrgvVGOPnLl3L1cy_IeY\" style=\"margin-left: auto; margin-right: auto; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;><\/p>\n<p>Beyond just the stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics, perhaps the best reason to use email marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> that you own the channel. Outside <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>-the-gdpr&#8221;> compliance regulations<\/a>, no external entity can impact how, when, or why you reach out to your subscribers.<\/p>\n<p>Time and time again, email proves to be an unsung hero in marketing.<\/p>\n<p>While it\u2019s<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\"> the third most-used marketing channel<\/a> (beat by social media and websites), a whopping<a href=\"https:\/\/blog.hubspot.com\/marketing\/2022-email-marketing-benchmarks-hubspot-data\"> 95% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email marketers<\/a> call it practical,\u201d says Pamela Bump, head <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> content growth at HubSpot.<\/p>\n<p>\u201cFor HubSpot \u2014 and our blog team \u2014 we\u2019ve deeply leveraged email and even catered blog posts to our very subscribers,\u201d she says. \u201cOver the years, th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> has driven high ROI, millions <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> page views, countless conversions, and even customers.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/email-marketing-campaigns_0.webp\" style=\"margin-left: auto; margin-right: auto; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;> <\/p>\n<p>Still have doubts? Consider th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>:<\/p>\n<p>Email marketing has an impressive ROI <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\">$36 for every $1 spent<\/a>. Furthermore, email marketing revenue <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> expected to reach $12.88 billion in 2024, according to <a href=\"https:\/\/www.stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ta.com\/stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics\/812060\/email-marketing-revenue-worldwide\/&#8221;>Stat<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ta<\/a>.<\/p>\n<p>In addition to boosting revenue, marketing emails can also boost traffic to your website. I know th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> from personal experience. As I mentioned earlier, I run the marketing blog email newsletter. One <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> my responsibilities <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> to monitor the traffic our blog content generates.<\/p>\n<p>So, I personally noticed that blog posts bring in significantly more traffic when they&#8217;re included in our email marketing newsletter.<\/p>\n<h3><strong>Email Marketing Stats by Industry<\/strong><\/h3>\n<p>Email marketing rules change based on your industry and who you\u2019re marketing to. Below are some email marketing trends for B2B, B2C, e-commerce, and real estate companies that can inform your email marketing strategy.<\/p>\n<h4><strong>Email Marketing Stats for B2B<\/strong><\/h4>\n<ul>\n<li>Email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\"> third-highest owned-media platform<\/a> B2B marketers used to d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tribute content in the last 12 months.<\/li>\n<li>44% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> B2B marketers say email marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the most effective marketing channel.<\/li>\n<li>B2B marketers say email engagement <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\"> fourth most insightful metric<\/a> when evaluating performance over the past year, more than social media, search rankings, and lead quality.<\/li>\n<\/ul>\n<h4><strong>Email Marketing Stats for B2C<\/strong><\/h4>\n<ul>\n<li>50% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> B2C marketers say growing their email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> one <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the biggest challenges in their role.<\/li>\n<li>37% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> B2C marketers send daily marketing emails to their subscribers.<\/li>\n<\/ul>\n<h4><strong>Email Marketing Stats for Ecommerce<\/strong><\/h4>\n<ul>\n<li>57.2% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers say the e-commerce brands they manage have 1,000 to 10,000 contacts on their email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts.<\/li>\n<li>85.7% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> e-commerce marketers say the primary business objective <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> their email strategy <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> increasing brand awareness.<\/li>\n<li>Roughly 72% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> e-commerce marketers say the biggest challenge they face with email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> low open rates.<\/li>\n<\/ul>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; margin: auto;&#8221;><\/p>\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1zS8sfzOG3o?si=PQ6J5iMU4jOZ8gRE\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<h2><strong>Getting Started with Email Marketing<\/strong><\/h2>\n<p>I know it&#8217;s easy to get overwhelmed with the vast possibilities <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email marketing, so let\u2019s break down a few key steps to get you started building a solid email campaign that will delight your customers.<\/p>\n<p>You can think <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> these steps as creating a<a href=\"https:\/\/www.paved.com\/blog\/how-to-effectively-use-email-newsletters-for-marketing\/\"> successful email marketing strategy<\/a>.<\/p>\n<h3><strong>1. Create an Email Marketing Strategy<\/strong><\/h3>\n<p>You can<a href=\"https:\/\/academy.hubspot.com\/courses\/email-marketing\"> learn how to build an effective email strategy<\/a> and send emails that people actually want to read. It just takes a plan (one that can be broken down into a few key steps).<\/p>\n<p>Think <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the following five steps as an outline for your email strategy. We\u2019ll dive deeper into some <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> these in a moment.<\/p>\n<h4><strong>2. Define your audience.<\/strong><\/h4>\n<p>Effective emails, whether a campaign or a one-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>f, start with understanding your audience.<\/p>\n<p>Like everything else in marketing, start with your<a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\"> buyer persona<\/a>, understand what pain points they\u2019re dealing with, and tailor your email campaign to your audience\u2019s needs.<\/p>\n<h4><strong>3. Establ<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>h your goals.<\/strong><\/h4>\n<p>Usually, before I think up campaign goals, I gather some context.<\/p>\n<p>I always want to know the average email stats for my industry and use them as benchmarks for my goals. Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> should be your process as well.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/email-marketing-campaigns_3.webp\" style=\"margin-left: auto; margin-right: auto; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;> <\/p>\n<p>As you can see, these benchmarks vary greatly. Using th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> guide will help you create real<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tic goals for your team.<\/p>\n<h4><strong>4. Build your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/strong><\/h4>\n<p>You need people to email, right? An email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t (we&#8217;ll cover how to build your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t in the next section) <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a group <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> users who have permitted you to send them relevant content.<\/p>\n<p>To build that l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t, you need several ways for prospects to opt-in to receive your emails which we\u2019ll cover in another section in just a moment.<\/p>\n<p>Don\u2019t be d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>couraged if you only have a few people on your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t. It can take some time to build. In the meantime, treat every subscriber and lead like gold, and you\u2019ll start seeing your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t grow organically.<\/p>\n<h4><strong>5. Choose an email campaign type.<\/strong><\/h4>\n<p>Email campaigns vary, and trying to decide between them can be overwhelming. Do you send a weekly newsletter? Should you send out new product announcements? Which blog posts are worth sharing?<\/p>\n<p>The answer <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> subjective.<\/p>\n<p>I like to start by learning about the types <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email campaigns, then I decide which <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> best for my audience.<\/p>\n<p>I also set up different l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts for different types <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> emails, so customers and prospects can sign up for only the emails that are relevant to them.<\/p>\n<p>If you need help writing your emails, consider using AI to help.<\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 650px; min-width: 256px; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; margin: auto;&#8221;><\/p>\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\">\n   <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/34Z7EGuvlek?si=dOMWsUOgJnOwk_u7\" frameborder=\"0\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<h4><strong>6. Make a schedule.<\/strong><\/h4>\n<p>Decide how <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>ten you plan to contact your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t and inform your audience upfront.<\/p>\n<p>Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> way, they&#8217;ll know exactly what to expect ahead <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> time. Forgetting th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> can lead to high unsubscribe l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts and even get you in their spam.<\/p>\n<p>In addition, once you set a schedule, be cons<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tent. It will build trust <em>and<\/em> ensure you stay top <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> mind for your audience.<\/p>\n<h4><strong>7. Measure your results.<\/strong><\/h4>\n<p>Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> should come as no surpr<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>e. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails, yielding large results.<\/p>\n<p>We\u2019re going to touch on the exact KPIs to monitor in a bit (or you can jump ahead).<\/p>\n<p>Now that you understand the steps to creating an email marketing strategy, we\u2018ll look at what\u2019s involved in building your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/p>\n<h3><strong>8. Choose an email marketing platform.<\/strong><\/h3>\n<p>An email marketing provider (ESP) <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> an excellent resource if you&#8217;re looking for any support while fine-tuning your email marketing efforts.<\/p>\n<p>For example,<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\"> HubSpot&#8217;s Email Marketing tool<\/a> allows me to efficiently create, personalize, and optimize marketing emails that feel and look pr<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>essional without designers or IT.<\/p>\n<p>There are a variety <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> features to help me create the best<a href=\"https:\/\/www.tidio.com\/blog\/email-marketing-templates\/\"> email marketing campaigns<\/a> and support all <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> my email marketing goals.<\/p>\n<p>Additionally, I can analyze the success <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> my email marketing so I can share the data that matters most to my business with my team. The best part? HubSpot&#8217;s Email Marketing service <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> available for <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\">free<\/a>.<\/p>\n<h6><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email?hubs_post-cta=image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/Marketing%20Analytics_Updated%20(1)%20(1).svg\" width=\"494\" height=\"313\" style=\"width: 494px; height: auto; max-width: 100%;\"><\/a><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email?hubs_post-cta=imagebottom\" style=\"font-style: italic;\"><\/a><\/h6>\n<h6 style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email?hubs_post-cta=imagebottom\" style=\"font-style: italic;\">Start using HubSpot&#8217;s Email Marketing Service for free.<\/a>&nbsp;<\/h6>\n<p>Here are examples <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> features services like HubSpot <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer to consider when<a href=\"https:\/\/www.logaster.com\/blog\/email-marketing-services\/\"> choosing an email service provider<\/a>:<\/p>\n<ul>\n<li>CRM platform with segmentation capabilities<\/li>\n<li>Good standing with Internet Service Providers<\/li>\n<li>A positive reputation as an email service provider (ESP)<\/li>\n<li>Easy-to-build forms, landing pages, and CTAs<\/li>\n<li>Automation<\/li>\n<li>Simple ways to comply with email regulations<\/li>\n<li>Ability to split test your emails<\/li>\n<li>Built-in analytics<\/li>\n<li>Downloadable reports<\/li>\n<\/ul>\n<h3><strong>9. Build Your Email L<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t<\/strong><\/h3>\n<p>Now to my favorite part: filling the email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t with eager prospects excited to hear from you.<\/p>\n<p>There are many<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32028\/25-clever-ways-to-grow-your-email-marketing-l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.aspx&#8221;> creative ways to build your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t<\/a> (and, no,<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32892\/why-purchasing-email-l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts-<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>-always-a-bad-idea.aspx&#8221;> purchasing emails<\/a> ain\u2019t one).<\/p>\n<p>Tactically speaking, l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/forms\"> opt-in forms<\/a>.<\/p>\n<p><strong>Featured Resources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers.hubspot.com\/email-newsletter-lookbook?hubs_post-cta=inline-text&#8221;>The Email Newsletter Lookbook<\/a><\/li>\n<li><a href=\"https:\/\/<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers.hubspot.com\/email-newsletters-that-dont-suck?hubs_post-cta=inline-text&#8221;>How to Create Email Newsletters That Don&#8217;t Suck<\/a><\/li>\n<\/ul>\n<p>Here&#8217;s how I build and grow my email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/p>\n<h3><strong>10. Use lead magnets.<\/strong><\/h3>\n<p>Your lead magnet <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> exactly as it sounds: It attracts prospects to your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t, usually as a free <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer.<\/p>\n<p>The <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer can take many formats, should be valuable to your prospects, and <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> given away for free in exchange for an email address.<\/p>\n<p>There\u2019s just one problem: People have become hyper-protective <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> their personal information. You can\u2019t expect to receive an email address without exchanging it for something valuable.<\/p>\n<p>Think about a lead magnet that <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> relevant, useful, and makes your prospects\u2019 lives easier.<\/p>\n<p>Here are a few <strong>types <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> lead magnets<\/strong> you could create:<\/p>\n<ul>\n<li>Ebooks.<\/li>\n<li>Whitepapers.<\/li>\n<li>Infographics.<\/li>\n<li>Reports or studies.<\/li>\n<li>Checkl<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts.<\/li>\n<li>Templates.<\/li>\n<li>Webinars or courses.<\/li>\n<li>Tools.<\/li>\n<\/ul>\n<p>If you\u2019re short on resources, you can even<a href=\"https:\/\/blog.hubspot.com\/marketing\/creating-lead-generation-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers-from-blogs&#8221;> repurpose ex<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ting content to create lead magnets<\/a>.<\/p>\n<h3><strong>11. Create an enticing opt-in form.<\/strong><\/h3>\n<p>Your opt-in form <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> how you get a prospect\u2019s information to add them to your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t. It\u2019s the gate between your future leads and the incredible asset you created with them in mind.<\/p>\n<p>Here are some tips for creating an enticing opt-in form:<\/p>\n<h4><strong>Create an attractive design and attention-grabbing header.<\/strong><\/h4>\n<p>Your form should be branded, stand out from the page, and entice people to sign up. You want to excite readers with the <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer.<\/p>\n<h4><strong>Make the copy relevant to the <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer.<\/strong><\/h4>\n<p>While your goal <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> to get people to enter their information, it <a href=\"http:\/\/ultimateaimachine.com\">be<\/a>n\u2019t to deceive them. Any information on your form should be a truthful representation <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer.<\/p>\n<h4><strong>Keep the form simple.<\/strong><\/h4>\n<p>Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> could be one <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your first interactions with your prospect. Don\u2019t scare them away with a long long-form several fields.<\/p>\n<p>Ask for only the most essential information: first name and email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a good place to start.<\/p>\n<h4><strong>Set your opt-in form for double confirmation.<\/strong><\/h4>\n<p>It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.<\/p>\n<h4><strong>Ensure that the flow works.<\/strong><\/h4>\n<p>Take yourself through the user experience before you go live. Double-check that the form works as intended, the thank you page <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> live, and your <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> delivered as prom<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ed.<\/p>\n<p>Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> one <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your first impressions <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your new lead \u2014 make it a pr<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>essional and positive one.<\/p>\n<p>Next, let&#8217;s take a moment to cover some universally accepted email marketing best practices regarding how to send marketing emails.<\/p>\n<\/p>\n<p>If all goes well, you\u2019ll have built a robust l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> subscribers and leads waiting to hear from you. But you can\u2019t start emailing just yet unless you want to end up in a spam folder, or worse, a blocked l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/p>\n<p>Here are a few important things to remember before you start emailing your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/p>\n<h3><strong>1. Implement email segmentation.<\/strong><\/h3>\n<p>Once you\u2019ve added people to your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t, you must break them down into different segments.<\/p>\n<p>That way, instead <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> having a monolithic email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> everybody, you\u2019ll have easier-to-manage subcategories that pertain to your subscribers\u2019 unique character<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tics, interests, and preferences.<\/p>\n<p>Our subscribers are humans, after all, and we should do our best to treat them as such. That means not sending generic email blasts.<\/p>\n<h4><strong>Why should you segment your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t?<\/strong><\/h4>\n<p>Each person who signs up to receive your emails <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> at a different level <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> readiness to convert into a customer (which <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the ultimate goal <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> all th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>).<\/p>\n<p>If you send a<a href=\"https:\/\/www.hubspot.com\/business-templates\/d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>count-coupons&#8221;> d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>count coupon<\/a> for your product to subscribers that don\u2019t even know how to diagnose their problem, you\u2019ll probably lose them. That\u2019s because you\u2019re skipping the part where you build trust and develop the relationship.<\/p>\n<p>Every email you send should treat your subscribers like humans you want to connect with, as opposed to a herd <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> leads you\u2019re trying to corral into a one-size-fits-all box.<\/p>\n<p>The more you segment your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t, the more trust you build with your leads, and the easier it\u2019ll be to convert them later.<\/p>\n<h4><strong>How to Segment Email L<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts<\/strong><\/h4>\n<p>The first step in segmentation <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> creating separate lead magnets and opt-in forms for each part <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the buyer\u2019s journey. That way, your contacts are automatically divided into separate l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts.<\/p>\n<p>Beyond that, email marketing platforms allow you to<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t-segmentation&#8221;> segment your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t<\/a> by contact data and behavior to help you send the right emails to the right people.<\/p>\n<p>Here are some ways you could break up your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t:<\/p>\n<ul>\n<li>Geographical location.<\/li>\n<li>Lifecycle stage.<\/li>\n<li>Awareness, consideration, and dec<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ion stage.<\/li>\n<li>Industry.<\/li>\n<li>Previous engagement with your brand.<\/li>\n<li>Language.<\/li>\n<li>Job Title.<\/li>\n<\/ul>\n<p>In reality, you can segment your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t any way that you want. Just make sure to be as exclusive as possible when sending emails to each subgroup.<\/p>\n<h3><strong>2. A\/B test your marketing emails.<\/strong><\/h3>\n<p>Not all email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ts are created equal. Some audiences prefer personalization, and others will think it\u2019s spammy. Some audiences will like bright, eye-catching CTA buttons. Others will prefer a more subtle call-to-action.<\/p>\n<p>You\u2019ll never know what type <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> people make up your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t until you test the variables. That\u2019s where A\/B testing comes in handy.<\/p>\n<p>\u201cIf you\u2018re considering making any structural or content alterations to your email marketing, A\/B testing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> an excellent way to determine if the changes will be successful or worthwhile before they\u2019re implemented on a larger scale,\u201d says Mad<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>on Zoey Vettorino, marketing manager and SEO content writer for HubSpot\u2019s Website Blog.<\/p>\n<p>Surpr<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ingly, not many brands leverage it. A<a href=\"https:\/\/www.litmus.com\/resources\/state-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-email\/&#8221;> 2021 Litmus study<\/a> found that 44% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> marketers rarely A\/B or multivariate test their emails. Only 19% do it <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>ten or always.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/email-marketing-campaigns_5.webp\" style=\"margin-left: auto; margin-right: auto; d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>play: block; width: 650px; height: auto; max-width: 100%;&#8221; title=&#8221;&#8221;> <\/p>\n<p>A\/B testing, or split testing, <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a way to see what type <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email performs best with your audience by analyzing the results <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> email A against email B. Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> can be especially helpful when working with templates.<\/p>\n<p>\u201cSince emails <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>ten have the same template, A\/B testing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> smart because you can usually control variables outside <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the test and get a solid signal on what performs better,\u201d HubSpot\u2019s Litterst says.<\/p>\n<p>Here\u2019s the step-by-step process for A\/B testing your emails:<\/p>\n<ul>\n<li>Select <em>one<\/em> variable to test at a time, e.g., subject line, CTA, images.<\/li>\n<li>Create two versions <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email: one with and one without the variable.<\/li>\n<li>Allow your emails to be sent out simultaneously for a period <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> time.<\/li>\n<li>Analyze your results and keep only the version that performed better.<\/li>\n<li>Test a new variable and repeat the process.<\/li>\n<\/ul>\n<p>Most email service providers will have A\/B testing built into their s<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>tware, which will make it easy for you to compare email results without much manual work.<\/p>\n<p>When conducting an A\/B test, consider these tips:<\/p>\n<h4><strong>Test one element at a time.<\/strong><\/h4>\n<p>\u201cFor example, try the same email with a different subject line. Or the same email and same subject line with a different CTA,\u201d says Curt<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> del Principe, a user acqu<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ition program lead and content strateg<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t at HubSpot.<\/p>\n<p>\u201cIt might be tempting to make several changes at once, but that makes it harder to pinpoint the true cause <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your wins or losses,\u201d he says.<\/p>\n<h4><strong>Don&#8217;t try to \u201ceyeball\u201d an A\/B test.<\/strong><\/h4>\n<p>A\/B test should be run with intention. Making quick changes and approaching results unscientifically can lead to incorrect conclusions.<\/p>\n<p>\u201cYou might be tempted to run an informal A\/B test by making a change and then casually paying attention to the responses that you get. Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> unscientific method can easily be skewed by factors outside your control (like seasonality or deliverability),\u201d says del Principe. \u201cIt also leaves out a ton <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> valuable data, like open rate, click-through rate, unsubscribe rate, or sharing\/forwarding rate.\u201d<\/p>\n<p>Instead, use an email marketing tool, like Marketing Hub or BuzzStream, to help you get a broader and more accurate understanding <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email performance.<\/p>\n<p><strong>Featured Resource<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers.hubspot.com\/ab-testing-kit?hubs_post-cta=inline-text&#8221;>The Complete Guide to A\/B Testing<\/a><\/li>\n<\/ul>\n<h3><strong>3. Analyze your email marketing performance.<\/strong><\/h3>\n<p>Once you\u2019ve got your first few campaigns, it\u2019s time to see how they\u2019re performing.<\/p>\n<p>By diving into your email marketing analytics, you\u2018ll be able to make better dec<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ions that will help your business\u2019s bottom line, resonate with your subscribers, readers, and customers, and justify your work to the rest <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your company.<\/p>\n<p>Here are the best ways to analyze the effectiveness <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email marketing campaigns.<\/p>\n<h3><strong>4. Set email marketing KPIs.<\/strong><\/h3>\n<p>There are four key metrics to pay attention to when evaluating the effectiveness <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email marketing campaign.<\/p>\n<ul>\n<li><strong>Deliverability <\/strong>measures the rate at which emails reach your intended subscribers\u2019 inboxes.<\/li>\n<li><strong>Open rate <\/strong><a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the percentage <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> people that open your email once it reaches their inbox.<\/li>\n<li><strong>Clickthrough rate (CTR)<\/strong> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the percentage <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> people that click on your CTAs.<\/li>\n<li><strong>Unsubscribes <\/strong>measures the number <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> people who opt out <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t once they receive your email.<\/li>\n<\/ul>\n<h3><strong>5. Adjust email components to improve results.<\/strong><\/h3>\n<p>Many factors impact your KPIs, and it will take some experimentation and guesswork to figure out which tweaks to your emails will yield the biggest significance.<\/p>\n<p>If you aren\u2019t getting the desired numbers, try playing with these variables to<a href=\"https:\/\/blog.hubspot.com\/marketing\/make-emails-more-clickable-l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t&#8221;> improve your email results<\/a>.<\/p>\n<h4><strong>Deliverability<\/strong><\/h4>\n<ul>\n<li>Ensure that you\u2019re following best practices regarding spam filters.<\/li>\n<li>Remove inactive people from your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t to keep only engaged subscribers.<\/li>\n<li>Check which emails have bounced and remove those email addresses from your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/li>\n<\/ul>\n<h4><strong>Open Rate<\/strong><\/h4>\n<ul>\n<li>Play with the language in your subject line to entice people to click on your email.<\/li>\n<li>Adjust the time and day that you send your email to see what works best.<\/li>\n<\/ul>\n<h4><strong>Clickthrough Rate (CTR)<\/strong><\/h4>\n<ul>\n<li>Evaluate your <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer to ensure that it provides value to your segmented l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/li>\n<li>Rewrite your copy to make sure that it\u2019s clear what you want the reader to do.<\/li>\n<li>Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle.<\/li>\n<\/ul>\n<h4><strong>Unsubscribes<\/strong><\/h4>\n<ul>\n<li>First, consider if th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a blessing in d<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>gu<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>e, as uninterested parties are removing themselves from your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t.<\/li>\n<li>Regularly send an email to inactive subscribers on your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t asking if they still want to be a part <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> it<\/li>\n<li>Evaluate whether the email you sent <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> aligned with your brand.<\/li>\n<li>Ensure you haven\u2019t performed a bait-and-switch by prom<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ing one thing and delivering another.<\/li>\n<li>Make sure your emails are providing value to your audience before trying to upsell.<\/li>\n<\/ul>\n<h3><strong>6. Use an email marketing report template.<\/strong><\/h3>\n<p>Once you\u2019ve got some campaigns under your belt, it\u2019s time to look at how they performed. Your data does no good if you can\u2019t report it in an organized fashion.<\/p>\n<p>An email marketing report <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a spreadsheet where you can record your results in one place to help you make inferences from your KPIs and take action to improve them.<\/p>\n<p>Here\u2019s how you should organize your report.<\/p>\n<h4><strong>Metrics<\/strong><\/h4>\n<ul>\n<li>Total number <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> emails sent<\/li>\n<li>Number <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> emails delivered<\/li>\n<li>Deliverability Rate<\/li>\n<li>Bounce Rate<\/li>\n<li>Open Rate<\/li>\n<li>Clickthrough Rate (CTR)<\/li>\n<li>Click-to-open Rate (CTOR)<\/li>\n<li>Unsubscribe Rate<\/li>\n<\/ul>\n<h4><strong>Data<\/strong><\/h4>\n<ul>\n<li>Subject line<\/li>\n<li>Length <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email body<\/li>\n<li>Offer<\/li>\n<li>CTA (inline or graphic)<\/li>\n<li>L<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t segment(s)<\/li>\n<\/ul>\n<h4><strong>Questions To Ask:<\/strong><\/h4>\n<ul>\n<li>Was your deliverability rate high in compar<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>on to previous periods?<\/li>\n<li>How did your CTR compare to your open rate?<\/li>\n<li>Were your unsubscribe numbers cons<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tent with other emails?<\/li>\n<li>Did a certain subject line perform better than others?<\/li>\n<li>Does the length <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email make a difference in CTR?<\/li>\n<li>Could another style <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> CTA perform better?<\/li>\n<li>Was the <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer appropriate for the l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t segment?<\/li>\n<\/ul>\n<h2><strong>Email Regulations You Should Know<\/strong><\/h2>\n<p>Email regulations are important to follow as they regulate and protect<a href=\"https:\/\/www.janrain.com\/company\/newsroom\/press-releases\/online-consumers-fed-irrelevant-content-favorite-websites-according\"> consumers\u2019 desires to know how and why their information <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> being used<\/a>.<\/p>\n<p>If there\u2019s anything we care about, it\u2019s complying with what our customers\u2014or potential customers\u2014want.<\/p>\n<p>There are a few key ones that you should understand:<\/p>\n<h3><strong>1. CAN-SPAM Compliance<\/strong><\/h3>\n<p>Technically, CAN-SPAM <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> an acronym for Controlling the Assault <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> Non-Solicited Pornography and Marketing (because sometimes the two go together).<\/p>\n<p>In practice, it\u2019s a way to protect your subscribers\u2019 right to only receive emails that they\u2019ve requested.<\/p>\n<p>The law was passed in 2003 and applies to any commercial emails used for business purposes.<\/p>\n<p>Here are the ways to ensure that your emails are CAN-SPAM compliant:<\/p>\n<ul>\n<li>Include your company name and address in every email.<\/li>\n<li>Place v<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ible unsubscribe links within your emails.<\/li>\n<li>Use real email addresses in the \u201cFrom\u201d and \u201cReply to\u201d fields.<\/li>\n<li>Write subject lines that indicate the contents <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email.<\/li>\n<\/ul>\n<p>Please note: Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> not to be confused with legal advice. See the<a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\"> FTC\u2019s site<\/a> for more specific legal information regarding CAN-SPAM laws.<\/p>\n<h3><strong>2. GDPR Compliance<\/strong><\/h3>\n<p>While some may view these newly implemented email regulations as burdensome and unnecessary, General Data Protection Regulation (GDPR) moves us closer to building long-lasting, trusting customer relationships.<\/p>\n<p>GDPR <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> about giving your customers the right to choose. They choose your emails. They decide to hear from you. They choose your products. And that <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> exactly what inbound marketing <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> about.<\/p>\n<p>It <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> important to note that GDPR only applies to businesses operating in the European Union and businesses that market to EU citizens.<\/p>\n<p>Noncompliance will result in significant fees that aren\u2019t worth the r<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>k, so make sure to read the<a href=\"https:\/\/blog.hubspot.com\/marketing\/what-<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>-the-gdpr&#8221;> GDPR guidelines<\/a> entirely.<\/p>\n<p>Here\u2019s an overview <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> how you can comply with GDPR laws:<\/p>\n<ul>\n<li>Use prec<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>e language when requesting consent to store personal information.<\/li>\n<li>Only collect contact data that <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> necessary for and relevant to your business.<\/li>\n<li>Store contact data securely and only use it for the agreed-upon purpose.<\/li>\n<li>Retain data for justifiable business purposes only.<\/li>\n<li>Delete contact data on request.<\/li>\n<li>Make it easy for contacts to unsubscribe from your l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t or update their preferences.<\/li>\n<li>Comply promptly with a contact\u2019s request for access to their data.<\/li>\n<li>Keep company records to prove GDPR compliance.<\/li>\n<\/ul>\n<p>These regulations will be taken seriously (as they should), so it\u2019s a good idea to create a<a href=\"https:\/\/academy.hubspot.com\/lessons\/gdpr-everything-you-need-to-know\"> GDPR strategy<\/a> for your business before sending emails.<\/p>\n<h3><strong>3. Avoid Spam Filters<\/strong><\/h3>\n<p>You spend time creating the perfect email and adhering to regulations, so the last thing you want <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> to end up in a spam folder.<\/p>\n<p>You&#8217;ll want to avoid the spam folder because:<\/p>\n<ul>\n<li>It hurts your deliverability rates across the board.<\/li>\n<li>Your contacts will likely m<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>s all <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your emails.<\/li>\n<li>You won\u2019t be able to measure your email marketing effectiveness accurately.<\/li>\n<li>Your analytics will be skewed.<\/li>\n<\/ul>\n<p>You can avoid being deduced to spam with the following.<\/p>\n<h4><strong>Get whitel<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>ted.<\/strong><\/h4>\n<p>A whitel<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> a l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> approved senders that can reach the subscriber\u2019s inbox. The easiest way to accompl<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>h th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> to have your new subscriber add your email address to their address book.<\/p>\n<p>Include directions on how to do th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> in your welcome email.<\/p>\n<h4><strong>Mind your copy.<\/strong><\/h4>\n<p>Avoid using all caps and multiple exclamation points, as well as spam trigger words, like \u201copt-in,\u201d \u201cclick below,\u201d and \u201corder,\u201d that are easily detected and marked down by Internet Service Providers (ISPs).<\/p>\n<h4><strong>Use a reliable email service provider.<\/strong><\/h4>\n<p>Your email service provider\u2019s reputation affects your deliverability, so stick to establ<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>hed, well-known companies.<\/p>\n<h4><strong>Implement a double opt-in.<\/strong><\/h4>\n<p>Once someone opts in to your email l<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>t, send an email asking them to confirm. Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> ensures that your new subscriber <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> genuinely interested in your emails and will likely be more engaged.<\/p>\n<p>(Check out more<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30594\/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx#sm.0000o5c3iom8gdkipdw2l236rj19q\"> ways you can avoid the spam filter<\/a>.)<\/p>\n<p>And last but certainly not least, you need to cons<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tently measure the success <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email marketing efforts. There are a number <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> options you can choose from when it comes to your business&#8217;s email marketing analytics.<\/p>\n<h2><strong>Email Marketing Tips<\/strong><\/h2>\n<p>While you probably don\u2019t think twice about the formatting or subject line <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> an email you send to a friend, email marketing requires a lot more consideration.<\/p>\n<p>Everything from the time you send your email to the devices on which your email could be opened matters.<\/p>\n<p>Your goal with every email <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> to<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-email-marketing-best-practices-to-generate-more-leads.aspx\"> generate more leads<\/a>, which makes crafting a marketing email a more involved process than other emails you\u2019ve written.<\/p>\n<p>Let\u2019s touch on the components <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> a successful marketing email:<\/p>\n<p><strong>Copy: <\/strong>The copy in the body <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email should be cons<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tent with your voice and stick to only one topic.<\/p>\n<p><strong>Images: <\/strong>Choose images that are optimized for all devices, eye-catching, and relevant.<\/p>\n<p><strong>CTA: <\/strong>Your call-to-action should lead to a relevant <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer and stand out from the rest <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email.<\/p>\n<p><strong>Timing: <\/strong>Based on a<a href=\"https:\/\/blog.hubspot.com\/sales\/best-time-send-email-report-2015\"> study<\/a> that observed response rates <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> 20 million emails, Tuesday at 11 AM ET <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> the best day and time to send your email.<\/p>\n<p><strong>Responsiveness<\/strong>:<a href=\"https:\/\/www.emarketer.com\/Chart\/Email-Marketing-Benchmarks-Worldwide-Open-Share-by-DevicePlatform-2012-2017-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-total-opens-analyzed-by-Return-Path\/212851&#8243;> 55% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> emails are opened on mobile<\/a>. Your email should, therefore, be optimized for th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> as well as all other devices.<\/p>\n<p><strong>Personalization:<\/strong> Write every email like you\u2019re sending it to a friend. Be personable and address your reader in a familiar tone.<\/p>\n<p><strong>Subject Line: <\/strong>Use clear, actionable, enticing language that <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> personalized and aligned with the body <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> the email.<\/p>\n<p><strong>Featured Resource<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers.hubspot.com\/email-subject-lines?hubs_post-cta=inline-text&#8221;>100 Email Subject Lines We Actually Clicked<\/a><\/li>\n<\/ul>\n<p><strong>Pro tip:<\/strong> Leverage AI for email marketing. By using tools like our<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ai-email-writer\"> AI Email Writer<\/a>, you can generate copy that suits your goals, saving time along the way.<\/p>\n<h3><strong>Personalize your email marketing.<\/strong><\/h3>\n<p>\u201cPersonalization <a href=\"http:\/\/ultimateaimachine.com\">be<\/a>n\u2019t just about adding a contact\u2019s name to the subject line anymore but <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> all about creating personalized experiences that demonstrate you understand them and have insider knowledge about how they can use your products to succeed,\u201d Aleia Walker, growth marketing manager at HubSpot.<\/p>\n<p>Now that you know who you\u2019re emailing and what\u2019s important to them, sending emails with personalized touches will be much easier.<\/p>\n<p>Sure, you\u2019re speaking to 100+ people at one time, but your leads don\u2019t need to know it.<\/p>\n<p>Personalized emails have higher open rates. In addition, 83% <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> customers are<a href=\"https:\/\/www.litmus.com\/resources\/state-<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>-email\/&#8221;> willing to share their data<\/a> to create a more personalized experience.<\/p>\n<p>You\u2019ve gathered all th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> unique data. Your email marketing s<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>tware allows for<a href=\"https:\/\/knowledge.hubspot.com\/email-user-guide-v2\/how-to-personalize-your-emails\"> personalization tokens<\/a>. You have no excuse for sending generic emails that don\u2019t make your leads feel special.<\/p>\n<p>\u201cIt\u2019s more impactful to base email personalization on two or three factors instead <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> just what a contact <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> engaging with on your side,\u201d Walker says.<\/p>\n<p>Walker suggests, \u201cConsider personalizing emails based on what you know about your contact, such as their location, industry, employee size, etc., alongside how they engage with your content.\u201d<\/p>\n<p>Here are a few ways to personalize your emails:<\/p>\n<ul>\n<li>Add a first name field in your subject line and\/or greeting.<\/li>\n<li>Include region-specific information when appropriate.<\/li>\n<li>Send content that <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> relevant to your lead\u2019s lifecycle stage.<\/li>\n<li>Only send emails that pertain to the last engagement a lead has had with your brand.<\/li>\n<li>Write about relevant and\/or personal events, like region-specific holidays or birthdays.<\/li>\n<li>End your emails with a personal signature from a human (not your company).<\/li>\n<li>Use a relevant call-to-action to an <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fer that the reader will find useful.<\/li>\n<\/ul>\n<h3><strong>4. Use email marketing templates.<\/strong><\/h3>\n<p>Email marketing templates \u2014<a href=\"https:\/\/www.hubspot.com\/resources\/template\/email-marketing\"> like these ones from HubSpot<\/a> \u2014 are another great resource to help you with your email marketing.<\/p>\n<p>Unless you\u2019re a designer and developer, on top <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> being a skilled marketer, templates will save you a ton <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> time \u2014 they take the design, coding, and UX-definition work out <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> crafting your emails.<\/p>\n<p>Just one caveat: when making your selection, choose<a href=\"https:\/\/<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers.hubspot.com\/email-templates-for-marketing-and-sales&#8221;> email templates that are proven to be effective<\/a>.<\/p>\n<p>The highest-quality templates come from the most reputable ESPs that have tested them against thousands <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> alternatives. So, stick with the pr<a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>essionals.<\/p>\n<p>If you&#8217;re struggling with the above tips, HubSpot <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a>fers<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\"> e-mail marketing tools<\/a> to help personalize your marketing emails, optimize your emails with A\/B testing, and create aesthetically pleasing emails using templates.<\/p>\n<p>Furthermore, HubSpot&#8217;s<a href=\"https:\/\/www.hubspot.com\/campaign-ass<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tant&#8221;> Campaign Ass<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>tant<\/a> uses AI technology to generate copy for marketing emails.<\/p>\n<h2><strong>Beginning Email Marketing<\/strong><\/h2>\n<p>While there are many rules to sending a marketing email, the most important <a href=\"http:\/\/ultimateaimachine.com\">be<\/a> th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>: Treat the reader on the other end like you\u2019re writing to a friend.<\/p>\n<p>Trust me, you can achieve all <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> your email marketing goals if you keep th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> golden rule top <a href=\"http:\/\/ultimateaimachine.com\">audience.<\/p>\n<p><\/a> mind in every autoresponder, lead magnet, and subject line.<\/p>\n<p>And remember, the more you help your subscribers, the more they will want to hear from you and look forward to opening emails that you send.<\/p>\n<p><em>Editor&#8217;s note: Th<a href=\"http:\/\/ultimateaimachine.com\">be<\/a> post was originally publ<a href=\"http:\/\/ultimateaimachine.com\">be<\/a>hed in 2019 and has been updated for comprehensiveness.<\/em><\/p>\n<p><em><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=7f4dab33-585c-49b4-b50f-3b0166aa5443&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\"New Call-to-action\" height=\"942\" width=\"2693\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/7f4dab33-585c-49b4-b50f-3b0166aa5443.png\"><\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Femail-marketing-guide&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2018m pretty sure I\u2019ve said thbe in a few blog posts already, so if you\u2018ve heard thbe from me before, I apologize, but it\u2019s true: In addition to being a blogger, I\u2018m in charge audience. curating and sending out HubSpot\u2019s Marketing Blog newsletter. I\u2018m pretty sure I\u2019ve said thbe in a few blog posts already, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing: The Ultimate Guide (Expert Tips + Data to Know) - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/email-marketing-the-ultimate-guide-expert-tips-data-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: The Ultimate Guide (Expert Tips + Data to Know) - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"I\u2018m pretty sure I\u2019ve said thbe in a few blog posts already, so if you\u2018ve heard thbe from me before, I apologize, but it\u2019s true: In addition to being a blogger, I\u2018m in charge audience. curating and sending out HubSpot\u2019s Marketing Blog newsletter. 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