{"id":529,"date":"2024-02-16T05:26:39","date_gmt":"2024-02-16T05:26:39","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/what-is-contextual-targeting-in-the-context-of-ads\/"},"modified":"2024-02-16T05:26:39","modified_gmt":"2024-02-16T05:26:39","slug":"what-is-contextual-targeting-in-the-context-of-ads","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/what-is-contextual-targeting-in-the-context-of-ads\/","title":{"rendered":"What Is Contextual Targeting, in the Context of Ads?"},"content":{"rendered":"
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As Jerry Maguire once said \u2014 \u201cShow me the money.\u201d<\/p>\n

As Jerry Maguire once said \u2014 \u201cShow me the money.\u201d<\/p>\n

That phrase is probably something you\u2019ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content.<\/p>\n

\"Free<\/a><\/p>\n

But sometimes, running paid ads \u2014 like pay-per-click (PPC) on Google \u2014 feels like you\u2019re spending a lot of money without seeing any results. And with 70% of consumers<\/a> seeing irrelevant ads from brands at least once a month, it\u2019s no wonder so many are put off by online ads.<\/p>\n

Contextual targeting is the solution to that problem.<\/p>\n

Below, let\u2019s review contextual targeting and the difference between contextual and behavioral targeting. We\u2019ll also explore contextual keyword targeting and how to get started with contextual ads.<\/p>\n

Table of Contents:<\/strong><\/p>\n