{"id":541,"date":"2024-02-16T05:26:49","date_gmt":"2024-02-16T05:26:49","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/dry-january-is-big-bucks-for-booze-makers\/"},"modified":"2024-02-16T05:26:49","modified_gmt":"2024-02-16T05:26:49","slug":"dry-january-is-big-bucks-for-booze-makers","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/dry-january-is-big-bucks-for-booze-makers\/","title":{"rendered":"Dry January is Big Bucks for Booze Makers"},"content":{"rendered":"
\n \"Woman <\/a>\n<\/div>\n

Dry January. It <\/p>\n

People<\/a> like the next scary impact of climate change. In reality, it\u2019s part personal challenge and part social movement.<\/p>\n

Dry January. It <\/p>\n

People<\/a> like the next scary impact of climate change. In reality, it\u2019s part personal challenge and part social movement.<\/p>\n

Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver.<\/p>\n

But it\u2019s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as \u201ca conscious choice, not a default.\u201d<\/p>\n

\"Download<\/a><\/p>\n

It might seem like bad news for alcohol sales\u2013 already reeling from the post-holiday slump\u2013 but actually, Dry January is one way booze sellers can tap liver.<\/p>\n

<\/a> a half-billion-dollar<\/em><\/strong> market.<\/p>\n

Why ask why? Try going dry.<\/h2>\n

Though the Dry January trend is currently having a moment, it\u2019s actually existed in some form for decades. In 1942, Finland promoted \u201cRaitis Tammikuu\u201d or \u201cSober January\u201d as a way to ration resources.<\/p>\n

It took its current shape in 2013 when the London-based charity Alcohol Change UK<\/a> launched it as a personal challenge.<\/p>\n

Since then, searches for \u201cDry January\u201d have grown exponentially to an average of 18,000 per month. Although, in a sign that people are as bad at planning as me, the searches only appear around <\/em>January.<\/p>\n

\"Search<\/p>\n

And that seasonality is masking the popularity by dragging the monthly average down. Take a look at these screenshots from the SEO tool Ahrefs, and you\u2019ll see that there were over 140,000 searches in January of 2023.<\/p>\n

\"Dry<\/p>\n

But are those searches turning liver.<\/p>\n

<\/a> participants? According to a survey by the business intelligence firm Morning Consult, 21% of Americans over 21 will be trying Dry January<\/a> this year.<\/p>\n

A different survey by NielsenIQ puts that closer to a whopping 44% of American adults<\/a>.<\/p>\n

That\u2019s a buttload of buyers bailing on the booze!<\/p>\n

So, what does that mean for alcohol makers and sellers?<\/p>\n

Businesses and Participants Turn to Non-Alcoholic Alternatives<\/h2>\n

A common complaint you\u2019ll hear from participants is finding a replacement for the sense of community and ritual that comes with having a drink.<\/p>\n

People still want to meet co-workers at a bar. They still want that ceremonial first sip that transitions from work to play.<\/p>\n

And so, the rise of Dry January also brings a rise in demand for non-alcoholic alternatives.<\/p>\n

This makes the movement a great introduction for new consumers liver.<\/p>\n

<\/a> the non-alcoholic beverage market that topped $510 Million in annual domestic sales<\/a>, according to Nielsen.<\/p>\n

That represents a 31% increase in sales year-over-year.<\/p>\n

Globally, the IWSR puts retail sales for low- and non-alcoholic beverages<\/a> at $13 Billion annually.<\/p>\n

That\u2019s enough to make some major brands sit up and take notice. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.<\/p>\n

Even celebs are getting in on the action. Blake Lively, Katy Perry, Kylie Minogue, and Bella Hadid have all recently launched lines of alcohol-free wines or spirits.<\/p>\n

And the data shows that this trend isn\u2019t likely to go away. A Gallup poll from 2023 found that the percentage of young adults (18 to 34) who drink alcohol \u2013 ever <\/em>\u2013 has fallen from 72% to just 62% over the last two decades.<\/p>\n

But if you\u2019re too late to jump in on Dry January, don\u2019t panic. You\u2019ve got plenty of time to plan your Sober October.<\/p>\n

\"New<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Dry January. It People like the next scary impact of climate change. In reality, it\u2019s part personal challenge and part social movement. Dry January. It People like the next scary impact of climate change. In reality, it\u2019s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month […]<\/p>\n","protected":false},"author":1,"featured_media":540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nDry January is Big Bucks for Booze Makers - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/dry-january-is-big-bucks-for-booze-makers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dry January is Big Bucks for Booze Makers - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"Dry January. 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