{"id":551,"date":"2024-02-16T05:26:52","date_gmt":"2024-02-16T05:26:52","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/how-often-should-you-or-your-company-blog-new-data\/"},"modified":"2024-02-16T05:26:52","modified_gmt":"2024-02-16T05:26:52","slug":"how-often-should-you-or-your-company-blog-new-data","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/how-often-should-you-or-your-company-blog-new-data\/","title":{"rendered":"How Often Should You (or Your Company) Blog? [New Data]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-frequency-benchmarks\" t<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>le=&#8221;&#8221; class=&#8221;hs-featured-image-link&#8221;> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/how%20often%20should%20you%20blog%20%28external%20research%29_featured.png\" alt=\"A marketer determines how often her brand should be blogging\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p>In my early days as a content marketing manager, I was asked a tough question: <em>how often should you blog to see results?<\/em><\/p>\n<p>In my early days as a content marketing manager, I was asked a tough question: <em>how often should you blog to see results?<\/em><\/p>\n<p>As a newly minted manager, I felt obligated to offer an accurate and well-informed response.<\/p>\n<p>But I simply didn\u2019t <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> one at the time.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=ccc95db5-9007-49cf-b69c-94bb5c46b366&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" alt=\"\u2192 Download Now: 6 Free Blog Post Templates\" height=\"58\" width=\"417\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/ccc95db5-9007-49cf-b69c-94bb5c46b366.png\" align=\"middle\"><\/a><\/p>\n<p>Fast forward to today, I\u2019ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> a nuanced answer to this question.<\/p>\n<p>Read this article to unpack my advice on how often you should post a blog.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#how-often\">How often should you blog?<\/a><\/li>\n<li><a href=\"#company-vs-individual\">How often should you post a blog for a company vs. an individual?<\/a><\/li>\n<li><a href=\"#parameters\">3 Parameters to Set a Healthy Publishing Frequency<\/a><\/li>\n<li><a href=\"#how-often-update\">How often should you update your blog?<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>How often should you blog?<\/h2>\n<p>After years of building powerful content marketing engines for several companies, I <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> realized that the actual answer to the question \u2014 <em>how often should you blog <\/em>\u2014 is <strong><a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> depends<\/strong>.<\/p>\n<p>I adm<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> this isn\u2019t the most helpful advice for those who expected to find a plug-and-play strategy or a fixed number of articles to publish in a month, quarter, or year.<\/p>\n<p>But, the truth is, scoring top search rankings isn\u2019t nearly as easy as publishing [x] articles a month and calling <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> a day, considering search is your top prior<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y.<\/p>\n<p>Talking about search, there are many moving parts to a successful SEO strategy.<\/p>\n<p>And <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> doesn\u2019t work on a set-and-forget approach. The rules of the SEO game are constantly evolving w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h every algor<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>hm update, and your strategy should change w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>.<\/p>\n<p>In fact, here\u2019s a <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">snapshot of Google\u2019s 2023 updates<\/a> showcasing how many times Google has updated <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>s algor<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>hm in 2023:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/isanZClgAUThhp1q0amuFk0ydASzyntJ4KDiS5d0H60hsadMYUyrX4XM7rxvvvCqc0BJwIE-lHCj12EijFfKLL0d8qTWtRxxrWkoWw33azEcBluvwmSk6tZKhjv1jZFk1<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>vgC4rDE03bfGmsvCwbQ&#8221; style=&#8221;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&#8221; t<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>le=&#8221;&#8221; alt=&#8221;Google 2023 algor<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>hm updates&#8221;><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\"><strong><em>Image Source<\/em><\/strong><\/a><\/p>\n<p>If you want to use your blog as an instrument to level up your SEO performance, here\u2019s what you should consider to decide your publishing frequency:<\/p>\n<ul>\n<li><strong>Blog matur<a href=\"http:\/\/ultimateaimachine.com\">\n<p>You<\/a>y: <\/strong>A new webs<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>e or blog will need a lot more content to get on Google\u2019s radar and build topical author<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y. On the other hand, a more mature blog s<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>e will already start ranking for relevant topics and keywords, considering the fact that Google considers <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> credible and author<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ative. After all, you can\u2019t put junk content on your webs<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>e and expect your blog posts to rank high on Google. That being said, if your blog isn\u2019t at least a year old, you should aim to publish 6-8 posts a month around a few important and promising <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\">topic clusters<\/a> aligned w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h your brand.<\/li>\n<li><strong>Content depth: <\/strong>The complex<a href=\"http:\/\/ultimateaimachine.com\">\n<p>You<\/a>y of your content is another huge factor to consider for finalizing your publishing frequency. If you\u2019re wr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ing for a complicated niche w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h more effort-intensive research, <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s best to prior<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ize qual<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y over quant<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y. You should aim for 2-4 posts a month, focused around highly-relevant topic clusters and a strong distribution plan. If you can find a way to scale w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>hout compromising the qual<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y, kudos to you!<\/li>\n<li><strong>Available resources: <\/strong>Setting lofty goals w<a href=\"http:\/\/ultimateaimachine.com\">\n<p>You<\/a>hout the bandwidth to implement your strategy can be counterproductive. You should first take stock of all available resources for your blogging setup, like wr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ers, ed<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ors, graphic designers, publishers, SEO strategists, etc. Then, decide on a realistic number of blogs you can post regularly.<\/li>\n<\/ul>\n<p>Coming back to what I mentioned earlier, the actual number of articles to publish each week\/month for boosting SEO differs from case to case.<\/p>\n<p>In general, you can decide on a good number based on the three cr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>eria below.<\/p>\n<p><a><\/a> <\/p>\n<h2>How often should you post a blog for a company vs. an individual?<\/h2>\n<p>W<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h tools like <a href=\"https:\/\/www.hubspot.com\/products\/cms\/free-blog-maker\">HubSpot\u2019s blog maker<\/a>, <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s easier than ever to start a personal blog. You don\u2019t need any coding skills or design expertise. Just sign up for free, and you\u2019re ready to roll.<\/p>\n<p>However, running a company blog is significantly different from blogging as an individual.<\/p>\n<p>The former usually includes a more flexible publishing schedule, and sharing personal insights. In fact, <a href=\"https:\/\/www.orb<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>media.com\/blog\/blogging-statistics\/&#8221;>research suggests<\/a> that every one in 10 bloggers has no regular cadence.<\/p>\n<p>On the other hand, businesses use blogs to drive targeted traffic to their webs<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>e and win potential leads. A company blog is more polished in design and often follows a fixed publishing calendar based on a detailed content strategy.<\/p>\n<p>Whether you <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> a personal blog or you run a company blog, if your objective is to gain search traffic, your publishing frequency will depend on the three factors we discussed above.<\/p>\n<p>But the answer to \u2018how often should you blog\u2019 will differ for companies and individuals depending on these three parameters.<\/p>\n<h3>1. Goals<\/h3>\n<p>As a company, ask yourself: what are our content marketing goals? Do we want to build brand awareness, generate leads, or increase customer engagement? Or do all of that?<\/p>\n<p>Your blogging frequency (and topics) will rely on your goals.<\/p>\n<p>For example, if you want to generate leads and drive sign-ups through content, then you should publish a few high-qual<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y bottom-of-the-funnel (BoFU) articles each month in<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ially.<\/p>\n<p>However, for this to work, you also need to <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> a strong distribution plan. Otherwise, your audience will never find these articles.<\/p>\n<p>The same applies to you if you\u2019re an individual blogger.<\/p>\n<p><strong>Ask yourself:<\/strong> what are my goals? Do I <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> any? Am I doing this as a hobby? Or to document my experiences? Or do I <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> any revenue goals?<\/p>\n<p>If you\u2019re doing this as a side hobby and don\u2019t really <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> any revenue expectations, then casual blogging w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h less emphasis on optimization and frequency might be sufficient.<\/p>\n<p>However, if you <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> a revenue-driven goal, you need to follow the same approach as a business.<\/p>\n<h3>2. Level of Expertise<\/h3>\n<p>Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\">Helpful Content Update<\/a> and <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\">E-E-A-T guidelines<\/a> emphasize the search engine\u2019s shift toward high-qual<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y, nuanced, and experience-driven content.<\/p>\n<p>Companies and bloggers can\u2019t afford to ignore this factor when deciding the number of blogs to publish each month.<\/p>\n<p>Put simply, the number would ultimately boil down to your expertise. For example, consider this question: do you <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> enough expertise to publish value-packed content five times a month?<\/p>\n<p>If your answer is <em>yes<\/em>, then you can experiment w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h this cadence. If your answer is <em>no<\/em>, <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s best to publish a lower number of posts, but make them your best work.<\/p>\n<p>This simple cr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>erion debunks the more popularly followed practice of publishing every week.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/benjihyam\/\">Benji Hyam<\/a>, the co-founder of a content marketing agency <a href=\"https:\/\/www.growandconvert.com\/\">Grow and Convert<\/a>, demonstrates why this isn\u2019t true. He shows conclusive proof of the results generated from his schedule of publishing once every 1-2 months.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/uH7tfZ0pXwhzFl4f9rzVCKXoAfZJR2UWoWeGDHstD_uDBLQJdxskipu0TWmoMdtKfovrtAufOJ_G8zCZ3vKE7nTeFYsEcdfkhLgs2h_SZOZsksiqDI25HokgpHu3BuW4mBftOjpfA2BaVeH3l_ni9w\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" t<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>le=&#8221;&#8221;><\/strong><\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/tw<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ter.com\/benjihyam\/status\/1295744722044981256&#8243;><em>Image Source<\/em><\/a><\/p>\n<p>However, <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s important to note that Benji is a well-known content leader in the SaaS space, w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h various podcasts, webinars, and articles under his name.<\/p>\n<p>So, the results of his 1-post per month strategy could also be coming through his thought leadership and credibil<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y in the market.<\/p>\n<h3>3. Expected Return on Investment<\/h3>\n<p>Since most companies follow a more formalized content strategy, they often pursue measurable results like a % increase in traffic, conversion rates, sign-ups, referral traffic, etc. That essentially means their blogging ROI can be quantified.<\/p>\n<p>You can use these metrics to determine your publishing frequency and run a few experiments.<\/p>\n<p>For example, if a few blogs are reporting high conversion rates, you can <em>quickly<\/em> publish more blogs around similar topics to tap into this growing demand.<\/p>\n<p>On the other hand, individual bloggers don\u2019t usually <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> a clearly defined ROI.<\/p>\n<p>They can publish new blogs for self-fulfillment or audience engagement. In this case, the publishing veloc<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y entirely depends on personal preferences.<\/p>\n<p><a><\/a> <\/p>\n<h2>3 Parameters I Consider to Set a Healthy Publishing Frequency<\/h2>\n<p>As a content manager, I consider three factors to decide the right publishing frequency for any brand. These factors are a part of my content aud<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> process when working w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h a new client.<\/p>\n<p>Let me explain each factor in detail.<\/p>\n<h3>1. New vs. Old Content<\/h3>\n<p>The proportion of new and old content gives me a clear indication of what I should do first: publish more articles or refresh existing pieces. I conduct a thorough aud<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> to see what kind of content already exists and how <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s performing.<\/p>\n<p>Up until now, if the company had a low publishing cadence, my focus would be on putting out more articles on relevant topics.<\/p>\n<p>However, if the company already has a lot of old content, I ask myself: should we refresh these pieces?<\/p>\n<p>If there are articles w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h a significant drop in rankings or traffic lately, I focus on optimizing these pieces to align w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h the current search intent.<\/p>\n<p>The focus is less on creating net-new content and more on giving older pieces a facelift to win back those rankings.<\/p>\n<p>I also unpublish or delete old content that isn\u2019t relevant and can\u2019t help me achieve my long-term goals.<\/p>\n<h3>2. Compet<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>or Author<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y<\/h3>\n<p>Another factor I consider when deciding how often to post a blog is the author<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y and content matur<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y of competing brands.<\/p>\n<p>If only a few compet<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ors <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> higher author<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y and hundreds of published articles, I\u2019ll gradually build momentum to create a steady publishing cadence.<\/p>\n<p>However, if several of my compet<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ors <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> massive content libraries and strong SEO performance, I aim to publish more frequently to reach the same level as these brands.<\/p>\n<h3>3. Budget and Bandwidth<\/h3>\n<p>Lastly, I can never overlook a company\u2019s budget and bandwidth for publishing new blogs.<\/p>\n<p>If <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>\u2019s a small team w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h no external\/freelance support, then publishing blogs for SEO success will be an uphill battle. So, I shift my focus to creating more insightful, expert-backed content to establish thought leadership.<\/p>\n<p>But if given a good budget and enough resources, I go for a range of 5-10 articles every month, targeting buyers in the middle and bottom of the marketing funnel.<\/p>\n<p><a><\/a> <\/p>\n<h2>How often should you update your blog?<\/h2>\n<p>The pattern is clear.<\/p>\n<p>You can publish new content at a high veloc<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y or publish new content less frequently along w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h updating existing articles.<\/p>\n<p>Remember that even the best-performing articles s<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ting on the top of search results for months can dip in rankings and lose their impact.<\/p>\n<p>The result? No visibil<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y, no traffic.<\/p>\n<p>There\u2019s a hidden opportun<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y in these old, decayed articles.<\/p>\n<p>You can refresh the content and tune <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> to your audience\u2019s pain points\/aspirations for better results.<\/p>\n<p>From my experience, this revamp can be a completely new look w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h hardly any traces of the old content, or <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> can be a mix of new and old content supporting the topic.<\/p>\n<p>Recently, I <a href=\"http:\/\/ultimateaimachine.com\">12px;&#8221;><a<\/a> been helping the content marketing team at <a href=\"https:\/\/scribehow.com\/\">Scribe<\/a>, an AI-powered documentation tool, refresh their old articles to improve their search engine rankings and increase conversion rates \u2014 as well as wr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>e new content.<\/p>\n<p>This balanced approach has brought in excellent results \u2014higher traffic coming from updated posts and more real estate on organic search w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h new articles.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/laurenelisefunaro\/\">Lauren Funaro<\/a>, the Head of Content at Scribe, was kind enough to share results from our August refresh projects:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/cxu6vf_uT4fbhADcsdU3areJlg7RHkObtDlnrREM7Emdm3c9fGzNOJ-6Csi-XvCX3P0g0cfHEEys9snqP2wNHAuVirAKzmAsdxuTKTEqsNzNJs82MN7L4Q1CorJfNSKmoR1JHLasjQaVauoTDKu3lg\" style=\"margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;\" t<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>le=&#8221;&#8221;><\/p>\n<p>Besides this revamp, you can also optimize articles that are almost h<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ting your goals.<\/p>\n<p>For example, an article ranking at #11 is an opportun<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>y for getting to the first page. You can update this content to make <a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a> more compet<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ive and value-packed than other results.<\/p>\n<p>Essentially, I believe the answer to \u2018how often should you update your blog\u2019 comes down to your content performance.<\/p>\n<p>If high-ranking articles are performing poorly or any content needs a l<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>tle push to rank higher, you can update the blog for better results.<\/p>\n<p>It\u2019s a continuous process of evaluating performance and finding opportun<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ies rather than a fixed number\/range.<\/p>\n<h2>Don\u2019t Restrict Yourself to a Rigid Blogging Frequency<\/h2>\n<p>The bottom line is, there\u2019s no one-size-f<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>s-all formula to succeed w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h a blog.<\/p>\n<p>Whether you\u2019re at a company or blogging personally, the number of posts to publish every month depends on several factors\u2014we covered the most cr<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>ical ones in this article.<\/p>\n<p>Remember to consider these factors in line w<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>h your business objectives and make an informed decision. Besides, the key to setting a good publishing cadence is constantly testing your blog performance.<\/p>\n<p>So, get ready to aud<a href=\"http:\/\/ultimateaimachine.com\"><\/p>\n<p>You<\/a>, strategize, and publish your best content.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=648420ad-1760-40e2-994f-7833315a7b7d&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; \/*hs-extra-styles*\/; \" alt=\" \" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/648420ad-1760-40e2-994f-7833315a7b7d.png\"><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fblogging-frequency-benchmarks&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Often Should You (or Your Company) Blog? 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As a newly minted manager, I felt obligated to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/16\/how-often-should-you-or-your-company-blog-new-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Bell Marketing Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T05:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.hubspot.com\/hubfs\/how%20often%20should%20you%20blog%20%28external%20research%29_featured.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/how-often-should-you-or-your-company-blog-new-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/index.php\\\/2024\\\/02\\\/16\\\/how-often-should-you-or-your-company-blog-new-data\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bellmarketingsolutions.com\\\/#\\\/schema\\\/person\\\/018b156231a1472d0f0f21af2a1eb03c\"},\"headline\":\"How Often Should You (or Your Company) Blog? 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