{"id":561,"date":"2024-02-20T14:16:04","date_gmt":"2024-02-20T14:16:04","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/20\/5-email-footer-examples-i-love-for-your-inspiration\/"},"modified":"2024-02-20T14:16:04","modified_gmt":"2024-02-20T14:16:04","slug":"5-email-footer-examples-i-love-for-your-inspiration","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/02\/20\/5-email-footer-examples-i-love-for-your-inspiration\/","title":{"rendered":"5 Email Footer Examples I Love (For Your Inspiration)"},"content":{"rendered":"
\n \"man <\/a>\n<\/div>\n

I\u2019ll admit: It wasn\u2019t until I received a company email signed off with \u201cad maiora\u201d that I paid attention to email footers.<\/p>\n

I\u2019ll admit: It wasn\u2019t until I received a company email signed off with \u201cad maiora\u201d that I paid attention to email footers.<\/p>\n

After looking up the meaning of the phrase \u2014 it meant \u201ctoward greater things\u201d \u2014 I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company\u2019s information.<\/p>\n

\"\u2192<\/a><\/p>\n

That\u2019s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscribe button. You can turn your email footer into a marketing asset for your company.<\/p>\n

In this article, you\u2019ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own).<\/p>\n

What is an email footer?<\/h2>\n

An email footer is a section at the end of an email that comes right after your body content and email signature.<\/p>\n

This section typically contains contact information, disclaimers, legal notices, an unsubscribe link, and other relevant details about a company.<\/p>\n

Usually, when you sign up for an email marketing service<\/a>, you get a standardized email footer that contains this information by default. So, you might not feel the need to tweak it a bit to reflect your company more.<\/p>\n

I don\u2019t blame you; with email marketing, you probably spend your time and energy crafting pristine copy and getting images that accurately convey the message you want to impart to your audience.<\/p>\n

While your email footer isn\u2019t what will make subscribers open and read your emails, it can provide a lasting impression that prompts them to take further action or change their minds if they\u2019re thinking of unsubscribing.<\/p>\n

What to Put in an Email Footer<\/h2>\n

An email footer might seem like a place to just add an address and an email, but you can use it for much more than that.<\/p>\n

For example, in your email footer, you can add information that will help you turn warm leads into hot leads and prevent lawsuits from being filed against you.<\/p>\n

Here are some elements to include in your email footer:<\/p>\n

1. Legalities<\/h3>\n

In your email footer, you\u2019re legally required to include your physical (or mailing) address where customers can reach you.<\/p>\n

Depending on your industry or region, you\u2019re also required to include legal disclaimers, confidentiality notices, or compliance information, especially if your company asks for customers\u2019 personal information.<\/p>\n

This ensures that you are not breaking GDPR, CCPA, POPIA, CAN-SPAM, and other laws that protect customer data and prevent spam.<\/p>\n

These legal disclaimers include a link to your privacy policy and a visible unsubscribe (or email preferences) button.<\/p>\n

Here\u2019s how Udemy did it:<\/p>\n

<\/p>\n

Notice how the black background makes the font pop. The Unsubscribe<\/em> and Privacy Terms<\/em> links are easy to see, as well as Udemy\u2019s mailing address.<\/p>\n

2. Company Logo or Branding Elements<\/h3>\n

Just like that company email I got, you can infuse your company\u2019s branding<\/a> into your email footer by including your logo or using your brand colors<\/a> as the background of that section.<\/p>\n

You can also include a concise description of your company to give recipients a quick overview of the problems your company is trying to solve. This way, you\u2019re reinforcing your professional image and facilitating brand recognition.<\/p>\n

Here\u2019s Adobe\u2019s email footer:<\/p>\n

<\/p>\n

Notice the company logo on the top left corner and the rainbow-like strip that represents the company\u2019s colors atop it. These elements bring life to what would\u2019ve otherwise been a bland-looking email footer.<\/p>\n

3. Social Media Links<\/h3>\n

If you create content on social media, it\u2019s only right for you to include links to your social media profiles to enhance your online presence and nurture your leads on other platforms.<\/p>\n

Cider, the women\u2019s clothing retailer, makes its social media links the focal point of its email footer:<\/p>\n

<\/p>\n

Just like Udemy, Cider uses the black background-white font combo. It includes simplistic icons that link to its Instagram, TikTok, YouTube, X (formerly Twitter), Pinterest, Discord, Snapchat, and WhatsApp profiles.<\/p>\n

4. Other Contact Information<\/h3>\n

Your legal obligations to your customers require that you put your physical or mailing address in your email footer.<\/p>\n

But you can go further by adding other contact information, including your email address and phone number. This makes it easy for your subscribers to reach you if they have any questions or need support from your team.<\/p>\n

<\/p>\n

5. Calls-to-Action<\/h3>\n

In addition to your social media profile link, you can also make your email footer a marketing asset by adding calls-to-action<\/a> (CTA) buttons.<\/p>\n

For example, if you want your recipients to refer your product to others, you can add a button that links to your referral program landing page and encourage them to explore it.<\/p>\n

On Cowrywise\u2019s email footer are two CTA buttons that link to the download pages on Google Playstore and Apple Store. These buttons prompt email recipients who have not downloaded Cowrywise yet to do so.<\/p>\n

<\/p>\n

Other elements you can add to your email footer include:<\/p>\n