{"id":665,"date":"2024-04-30T13:48:16","date_gmt":"2024-04-30T13:48:16","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/04\/30\/11-best-advertising-management-software-for-2024\/"},"modified":"2024-04-30T13:48:16","modified_gmt":"2024-04-30T13:48:16","slug":"11-best-advertising-management-software-for-2024","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/04\/30\/11-best-advertising-management-software-for-2024\/","title":{"rendered":"11 Best Advertising Management Software for 2024"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/ad-management-tools\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hubfs\/ad%20managment%20tools.webp\" alt=\"Visual metaphor for best advertising management software tools\" class=\"hs-featured-image\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\"> <\/a>\n<\/div>\n<p>As a marketing manager at HubSpot, I\u2019m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting.<\/p>\n<p>As a marketing manager at HubSpot, I\u2019m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting.<\/p>\n<p>If you work in advertising and haven\u2019t been using ads management tools (or even know what they are), you could be missing a trick.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=3ffe11f9-0b50-4150-b070-4f9572872fa3&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"Get Started with HubSpot's Ads Management Software for Free\" height=\"59\" width=\"560\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3ffe11f9-0b50-4150-b070-4f9572872fa3.png\"><\/a><\/p>\n<p>In this blog post, I\u2019ll talk about what ad management is, outline high-quality advertising management software, and explain why they&#8217;re beneficial for all businesses.<\/p>\n<p>Let\u2019s dive in.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-advertisement-management\">What is Advertisement Management?<\/a><\/li>\n<li><a href=\"#advertising-management-software\">Advertising Management Software<\/a><\/li>\n<li><a href=\"#best-ads-management-tools\">Best Ads Management Tools<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>What is Advertisement Management?<\/h2>\n<p>Advertising management is overseeing different marketing activities and responsible individuals to ensure that ad campaigns are running effectively and target markets are being reached.<\/p>\n<p>Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI, conversions, or media placements that make sense for where your target audiences are.<\/p>\n<p>As a senior marketing manager, I\u2019ve seen the value of advertising management first-hand, but I know it\u2019s difficult without effective advertising management software.<\/p>\n<p><a><\/a> <\/p>\n<h2>Advertising Management Software<\/h2>\n<p>Before I take you through my list of the best ads management tools, I\u2019ll get you up to speed on what they are and the benefits they bring.<\/p>\n<h3>What is an Ads Management Tool?<\/h3>\n<p>Ads management tools streamline and automate different aspects of <a href=\"https:\/\/blog.hubspot.com\/marketing\/ad-management-tools\">advertising<\/a>, including ad and campaign planning, collaboration, execution, sharing, monitoring, and analysis. Some of these tools are all-rounders, while others focus on specific advertising tasks, such as <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-marketing\">social media campaign<\/a> management.<\/p>\n<h3>Why Do I Use Ads Management Tools?<\/h3>\n<p>Not every ad management tool out there has the functionality I\u2019m looking for. That said, I\u2019ve found that my personal favorite ad management software programs offer the following benefits:<\/p>\n<ul>\n<li>They save me valuable time.<\/li>\n<li>I find them very user-friendly for marketing and advertising professionals \u2014 not just the tech-savvy ones.<\/li>\n<li>They have features that increase my productivity and efficiency.<\/li>\n<li>They allow me to easily collaborate with others, such as marketing team members and ad agencies.<\/li>\n<li>They let me operate <a href=\"https:\/\/blog.hubspot.com\/service\/cross-channel\">cross-channel marketing<\/a> campaigns with ease.<\/li>\n<li>They help me optimize campaign structures and workflows.<\/li>\n<li>Many ad management tools have powerful analytics and reporting tools, which have given me insightful, customizable reports.<\/li>\n<li>I can visualize advertising data that\u2019s specific to my marketing goals.<\/li>\n<li>They increase the likelihood that my campaigns will reach their target audience and succeed.<\/li>\n<\/ul>\n<p>Now that you know why I use advertising management software, I\u2019ll give you my honest review of the best tools I found and tell you what they do best.<\/p>\n<p><a><\/a> <\/p>\n<h2>Best Ads Management Tools<\/h2>\n<h3>1. <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ad-management\">HubSpot Ad Management <\/a><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ad-management\">Software<\/a><\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ad-management?hubs_post-cta=image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image8-1.webp?width=650&amp;height=414&amp;name=image8-1.webp\" width=\"650\" height=\"414\" alt=\"Homepage of HubSpot\u2019s ad management software. \" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/a><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ad-management\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>As a marketing professional and HubSpot employee, I have lots of experience using HubSpot\u2019s customer relationship management (CRM) platform and its ad management and tracking software.<\/p>\n<p>This platform has become my go-to hub for <a href=\"https:\/\/www.hubspot.com\/inbound-marketing\">inbound marketing<\/a> campaigns, and I regularly call on its various features for marketing support, such as:<\/p>\n<ul>\n<li>Ad creation and lead syncing with my preferred CRM (HubSpot, of course!).<\/li>\n<li>Automated ad targeting, which I find efficient regardless of project size.<\/li>\n<li>Integration of ad campaigns across various platforms, such as LinkedIn, Facebook, Instagram, and Google Ads. This helps me see the fruits of my multi-channel marketing strategies under one roof.<\/li>\n<li>Flywheel reporting, which gives me detailed insights on leads and return on investment.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: Call me biased, but I find this tool to be very user-friendly \u2014 I think it\u2019s suitable for any marketer, regardless of their technical skills. I was able to get started quickly, and I didn\u2019t need to do any IT setup.<\/p>\n<p><strong>Price<\/strong>: It\u2019s free, but you can get additional features in the premium versions of HubSpot. See the <a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise\">pricing page<\/a> for more information.<\/p>\n<h3>2. <a href=\"https:\/\/www.adroll.com\/\">AdRoll<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image3-4.webp?width=650&amp;height=312&amp;name=image3-4.webp\" width=\"650\" height=\"312\" alt=\"Homepage of AdRoll, an ad account-based tool.\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.adroll.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>AdRoll is an all-in-one marketing management platform that caters to teams of different sizes and marketing budgets. I usually associate it with ecommerce advertising, but it has plenty of other tricks up its sleeve.<\/p>\n<p>I played around with some AdRoll features to see how they stacked up, and here\u2019s what stood out to me:<\/p>\n<ul>\n<li>The display ads let me easily introduce media elements like animation, audio, images, and videos into ads.<\/li>\n<li>I loved the retargeting feature. After a potential customer bounces, AdRoll sends automated emails and shows them display ads to help win them back. I tested the tool on myself, and what surprised me most is that it\u2019s quite\u2026 gentle. Typically, retargeting ads can be a little much to the person on the receiving end, but AdRoll strikes a nice balance between doing what it has to and not getting on the recipient\u2019s nerves.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: With features like consent management, I appreciate how seriously AdRoll takes customer data protection and makes it easy for marketers. Also, I like that AdRoll has management services for those who want an ads management solution that isn\u2019t too time-consuming.<\/p>\n<p><strong>Price<\/strong>: Native and display ads are pay-as-you-go, and its Marketing &amp; Ads+ plans start at $36 per month. I was disappointed to learn that social media channels aren\u2019t in the pay-as-you-go option. That means no Facebook ads unless you fork out on a monthly plan.<\/p>\n<h3>3. <a href=\"https:\/\/www.rollworks.com\/\">RollWorks<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image10.webp?width=650&amp;height=311&amp;name=image10.webp\" width=\"650\" height=\"311\" alt=\"Homepage of the RollWorks ads management tool\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.rollworks.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>RollWorks is an <a href=\"https:\/\/blog.hubspot.com\/marketing\/account-based-marketing-guide\">account-based marketing<\/a> and advertising platform targeted at various industries, such as technology and business services. I think this advertising management tool will benefit anyone involved in account-based marketing, from beginners to seasoned pros.<\/p>\n<p>Here are some features and benefits I made sure to note when testing this tool:<\/p>\n<ul>\n<li>It gave me a good insight into anonymous users and their actions.<\/li>\n<li>Its keyword intent data let me bring search engine optimization into play.<\/li>\n<li>It has an impressive fit-scoring feature, which helped me prioritize high-value accounts. In essence, RollWorks uses machine learning to create an Ideal Customer Profile, and it then gives a \u201cfit grading\u201d from A to D. This means I could see which accounts I\u2019d have the best chance of converting.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: I like that RollWorks doesn\u2019t pretend to be my all-in-one marketing and advertising solution. Instead, it makes life easier by integrating with the top CRM tools (e.g., HubSpot, Salesforce).<\/p>\n<p><strong>Price<\/strong>: I found that their pricing page was big on marketing but murky on figures. This left me thinking, why bother with a pricing page if you won\u2019t tell me your prices? So, you\u2019ll have to schedule a demo to get a quote that fits your needs.<\/p>\n<h3>4. <a href=\"https:\/\/www.influ2.com\/\">Influ2<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image9.webp?width=650&amp;height=311&amp;name=image9.webp\" width=\"650\" height=\"311\" alt=\"Homepage of Influ2 advertising management software\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.influ2.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>Influ2 is high up on the list of my favorite person-based marketing tools. Essentially, you target certain people, like decision-makers, and check up on their engagement with your ads.<\/p>\n<p>In reviewing this advertisement management tool, I took a deep dive into various features, such as:<\/p>\n<ul>\n<li>Person-based targeting, which identified key decision makers and let me run ads wherever they would be most effective, including LinkedIn, Google, and Amazon.<\/li>\n<li>Contact-level engagement data, which gave me all I needed to know to initiate conversations with leads.<\/li>\n<li>Buyer journey building, which provided me with features like automated content marketing.<\/li>\n<li>Impact and revenue measurement, which gave great pointers on how to turn hunches into data-driven decisions.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: I think the level of detail that goes into their person-based ad tool is excellent.<\/p>\n<p><strong>Price<\/strong>: There was no misleading pricing page here. Instead, I was prompted to contact them for pricing. A 30-minute product demo is also available.<\/p>\n<h3>5. <a href=\"https:\/\/6sense.com\/platform\/\">6sense<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image6-3.webp?width=650&amp;height=297&amp;name=image6-3.webp\" width=\"650\" height=\"297\" alt=\"Homepage of 6sense advertising management tool\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/6sense.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>6Sense is an account-engagement platform with account-based advertising capabilities. The platform uses AI, big data, and machine learning to help marketers identify their target audience\u2019s buying behavior, prioritize sales and marketing accounts, and create and share personalized and engaging campaigns\/content.<\/p>\n<p>I think the technologies used by 6sense should be in any marketer\u2019s arsenal. Why? Its proprietary Revenue AI\u2122 feature collects data on things like website activity, company size and revenue, buyer profiles, and intent. But as any good marketer knows, data alone isn\u2019t enough to convert.<\/p>\n<p>What impressed me about Revenue AI\u2122 was what it <em>did<\/em> with the data collected. It could tell me which employees are on the buying team, when to contact them, and even what to say.<\/p>\n<p>While this approach wasn\u2019t foolproof, I was impressed with the intelligence gathering and found the suggestions provided sensible.<\/p>\n<p>To get a better idea of what 6Sense\u2019s AI-driven approach can do for advertising professionals, I took a look under the hood. Here\u2019s what I found:<\/p>\n<ul>\n<li>Account identification allowed me to sort anonymous and known buyers.<\/li>\n<li>Predictive analytics put the tool\u2019s AI-powered chops to good use. The useful digital marketing benefits I noted were buyer stage predictions and data on the best time to engage potential buyers.<\/li>\n<li>The conversational email feature, which leverages AI to craft personalized emails, didn\u2019t read awkwardly, which is such a hazard with some AI tools (I\u2019m looking at you, ChatGPT).<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: I think the laundry list of integrations is useful for people like me who can\u2019t stick to one tool. A minor point, but 6sense\u2019s explanation of the so-called <a href=\"https:\/\/6sense.com\/a-deep-dive-into-the-dark-funnel\/\">\u201cDark Funnel\u201d<\/a> shows that this company practices what they preach \u2014 I think it\u2019s a masterclass in content marketing and great entertainment.<\/p>\n<p><strong>Price<\/strong>: Contact 6sense for pricing.<\/p>\n<h3>6. <a href=\"https:\/\/celtra.com\/\">Celtra<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image2-4.webp?width=650&amp;height=279&amp;name=image2-4.webp\" width=\"650\" height=\"279\" alt=\"Homepage of Celtra ads management tool.\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/celtra.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>Celtra is a cloud-based software program that automates creative production. With the platform, all aspects of collaboration are streamlined and more efficient thanks to its cloud-based nature \u2014 team members can design, approve, and share digital assets among markets, campaigns, and more.<\/p>\n<p>For this article, I had a look at Celtra\u2019s three solutions, namely Creative Automation, Dynamic Product Ads, and Creative Enablement, to test their features. Here\u2019s what I found:<\/p>\n<ul>\n<li>If you\u2019re like me and appreciate modularity, you\u2019re in luck with Creative Automation. The modular design made it easy for me to tweak content or design without altering the original image format.<\/li>\n<li>The Dynamic Product Ad feature has some great options for product sellers, such as ad templates and video.<\/li>\n<li>Creative Enablement really shows what Celtra brings to the table. To test this feature, I created an out-stream video ad for a car, which I used on a basic blog article. The transition from text to the ad was smooth, and the loading was superfast. Creating this ad from scratch was quicker than I expected, and I didn\u2019t get frustrated when playing around with the various features.<\/li>\n<li>I forgot that this tool is cloud-based. Internet connectivity isn\u2019t usually a problem for me, but a spotty internet connection while I was on the move interrupted my creative flow.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: The ad builder is very user-friendly \u2014 I particularly liked the drag-and-drop components. Also, I think Celtra should be commended for trying to increase ad load speed while reducing the carbon footprint of advertising professionals.<\/p>\n<p><strong>Price<\/strong>: Get in touch with Celtra.<\/p>\n<h3>7. <a href=\"https:\/\/www.smartly.io\/\">Smartly<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image4-Apr-25-2024-05-09-16-6507-PM.webp?width=650&amp;height=311&amp;name=image4-Apr-25-2024-05-09-16-6507-PM.webp\" width=\"650\" height=\"311\" alt=\"Homepage of Smartly\u2019s advertising management software\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.smartly.io\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>Smartly is an AI-primed advertising company that specializes in social media. It started out with just Facebook advertising, and it has now branched out to include Instagram, Google, Pinterest, Snapchat, and TikTok.<\/p>\n<p>Here\u2019s some notable features I found in my quest for the best ads management tools:<\/p>\n<ul>\n<li>Smartly\u2019s all-in-one platform comprises three \u201csuites,\u201d namely Media, Creative, and Intelligence. For me, this made for a good user experience, since I found it easy to navigate through the platform.<\/li>\n<\/ul>\n<ul>\n<li>Real-time insights and optimization give you all the data you need on one platform. I was able to set KPIs for a marketing campaign I designed and integrate third-party data to measure performance accurately.<\/li>\n<li>Integration with Meta, Snapchat, TikTok, and Google Marketing.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: I liked playing with Smartly\u2019s snazzy pivot tables, which look and feel better than boring old Excel sheets (sorry, Microsoft).<\/p>\n<p><strong>Price<\/strong>: Book a demo and start from there.<\/p>\n<h3>8. <a href=\"https:\/\/www.wask.co\/\">WASK<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image11-1.webp?width=650&amp;height=288&amp;name=image11-1.webp\" width=\"650\" height=\"288\" alt=\"Homepage of WASK ads management tool\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.wask.co\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>WASK helps manage and optimize digital ads without the need for deep technical knowledge or an enterprise-sized wallet.<\/p>\n<p>Its main selling points are:<\/p>\n<ul>\n<li>Campaign optimization, which I found quick and user-friendly.<\/li>\n<li>Smart advice, which gave me highly actionable insights on cost per click when I paired it with my Google Ads account. Instead of just telling me what I wanted to hear, it helped identify missed opportunities, like lost impressions, and gave advice on how to improve (e.g., changing keywords).<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: I\u2019m <em>always <\/em>up for a free trial, and WASK gives you one week free to show you its value. It also has some free tools, like pay-per-click (PPC) competitor analysis and a keyword research tool.<\/p>\n<p><strong>Pricing<\/strong>: Some clear pricing \u2014 hooray! The basic plan is $29\/month, and the professional plan is $129\/month.<\/p>\n<h3>9. <a href=\"https:\/\/www.marinsoftware.com\/\">Marin Software<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image1-Apr-25-2024-05-10-21-2832-PM.webp?width=650&amp;height=312&amp;name=image1-Apr-25-2024-05-10-21-2832-PM.webp\" width=\"650\" height=\"312\" alt=\"Homepage of Marin Software, a pricey advertising management tool.\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.marinsoftware.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>This <a href=\"https:\/\/blog.hubspot.com\/marketing\/performance-marketing\">performance marketing<\/a> software is beyond the budget of some marketers, but it has great integration and functionality. What\u2019s more, it\u2019s trusted by some major companies worldwide.<\/p>\n<p>I used a free trial from Marin, and here are my takeaways:<\/p>\n<ul>\n<li>From my trial run, I could see how Marin would save time and provide revenue-generating insights.<\/li>\n<li>Its bidding engine provided personalized bidding strategy recommendations \u2014 this feature is something I\u2019ve recommended to marketing contacts who need bid management services.<\/li>\n<li>I liked the dashboard layout and toolbar \u2014 very easy to navigate.<\/li>\n<li>Some reviewers mentioned that the software can be somewhat buggy, but I didn\u2019t experience any problems.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: The unified reporting feature brings together marketing data from many sources, such as CRMs and Google Analytics.<\/p>\n<p><strong>Pricing<\/strong>: Starts at $500\/month.<\/p>\n<h3>10. <a href=\"https:\/\/www.stackadapt.com\/\">StackAdapt<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image5-4.webp?width=650&amp;height=285&amp;name=image5-4.webp\" width=\"650\" height=\"285\" alt=\"Homepage of StackAdapt\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.stackadapt.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>StackAdapt is a <a href=\"https:\/\/blog.hubspot.com\/agency\/programmatic-advertising-glossary\">programmatic advertising<\/a> platform that digs deep into business data to give unique insights, helping its customers develop and deliver high-impact campaigns to target audiences.<\/p>\n<p>Here are my main takeaways for you:<\/p>\n<ul>\n<li>Advertising campaigns are its bread and butter, and it has everything you\u2019ll need, from planning and execution to analysis.<\/li>\n<li>It has plenty of media channels, which is great for marketing professionals who use more than just social media and browser ads. For example, I was surprised to see connected TV and in-game advertising options available.<\/li>\n<\/ul>\n<p><strong>What I like<\/strong>: It has services that are tailored toward a wide range of industries, like finance, healthcare, and gaming.<\/p>\n<p><strong>Price<\/strong>: Contact them for pricing information.<\/p>\n<h3>11. <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/image7-2.webp?width=650&amp;height=309&amp;name=image7-2.webp\" width=\"650\" height=\"309\" alt=\"Homepage of Hootsuite\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\"><\/h3>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.hootsuite.com\/\"><em>Image Source<\/em><\/a><\/em><\/p>\n<p>If you\u2019re a social media marketer, you might have this marketing and management tool. It does its job well, but it won\u2019t interest marketers who don\u2019t leverage social media much.<\/p>\n<p>Here are some stand-out points from this top name:<\/p>\n<ul>\n<li>AI content creation from OwlyWriter, which didn\u2019t impress me as much as I\u2019d hoped.<\/li>\n<li>Social advertising, including publishing, analysis, boosting, and reporting on how ads are performing, all from a dashboard I found very easy to get around.<\/li>\n<li>Social listening, which will be further boosted if an upcoming acquisition of Talkwalker goes through.<\/li>\n<\/ul>\n<p><strong>What I like: <\/strong>The publish and schedule feature saved me hours of time and gave me good inspiration for new posts.<\/p>\n<p><strong>Price<\/strong>: The Professional plan is $99\/month, and a free 30-day trial is available. This is limited to one user, so I wouldn\u2019t recommend it for an agency.<\/p>\n<h2>Grow Better With Ad Management Tools<\/h2>\n<p>I hope this journey through advertising management tools has not only been informative, but helped you understand how they can help \u2014 and maybe even pinpoint the tool that will best fit your needs. I find advertising management tools to be a great time-saver in my work, and I love the data and insights they give me.<\/p>\n<p>If you haven\u2019t used any before or are looking to change things up, try a few of them out \u2014 on a free trial if possible.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=35364572-3e92-4efb-8263-b1d514140e58&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"advertising tool\" height=\"226\" width=\"646\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/35364572-3e92-4efb-8263-b1d514140e58.png\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fad-management-tools&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketing manager at HubSpot, I\u2019m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. As a marketing manager at HubSpot, I\u2019m always looking for tech tools [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Best Advertising Management Software for 2024 - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/04\/30\/11-best-advertising-management-software-for-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Best Advertising Management Software for 2024 - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"As a marketing manager at HubSpot, I\u2019m always looking for tech tools that are easy to use and save me valuable time in my day. 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