{"id":732,"date":"2024-06-18T13:50:54","date_gmt":"2024-06-18T13:50:54","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/06\/18\/seo-ai-how-these-worlds-will-collide-and-cause-chaos\/"},"modified":"2024-06-18T13:50:54","modified_gmt":"2024-06-18T13:50:54","slug":"seo-ai-how-these-worlds-will-collide-and-cause-chaos","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/06\/18\/seo-ai-how-these-worlds-will-collide-and-cause-chaos\/","title":{"rendered":"SEO & AI: How These Worlds Will Collide And Cause Chaos"},"content":{"rendered":"
\n \"SEO <\/a>\n<\/div>\n

Welcome to Creator Columns<\/strong>, where we bring expert HubSpot Creator<\/a> voices to the Blogs that inspire and help you grow better.<\/p>\n

Welcome to Creator Columns<\/strong>, where we bring expert HubSpot Creator<\/a> voices to the Blogs that inspire and help you grow better.<\/p>\n

Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI\u2019s CEO Sam Altman<\/a>.<\/p>\n

Our latest research found that there were roughly 127 million monthly visitors to OpenAI\u2019s ChatGPT platform as of May 2024. According to TechCrunch, ChatGPT\u2019s mobile app has had over 110 million installs<\/a> across iPhone and Android devices.<\/p>\n

\"Download<\/a><\/p>\n

The result of all this success?<\/p>\n

Reports in the New York Times suggested that the tool triggered a “code red” for Google\u2019s search business<\/a>.<\/p>\n

Since then, it seems as if the reports might be true since there\u2019s been a significant amount of shifts and changes that have happened around Google\u2019s search business and the impact that AI has had on the SEO industry at large.<\/p>\n

As the founder of an SEO agency that has helped some of the top brands in the world use Google to drive millions of visits \u2014 I can appreciate their concern around the shifting behaviors of users.<\/p>\n

In this article, we\u2019re going to dive deep into the trends happening in the SEO industry and the role that AI is playing in the constant shifts within the market.<\/p>\n

Let\u2019s get to it.<\/p>\n

Understanding SEO and Artificial Intelligence<\/h2>\n

The intersection of SEO (search engine optimization) and AI (artificial intelligence) is having an impact on the entire human experience.<\/p>\n

Every single day, billions of people visit Google and other search engines to navigate the web. As these people explore online, they\u2019re sent to landing pages and websites filled with stories, content, videos, messages, and insights.<\/p>\n

It\u2019s very possible that the only reason you\u2019re even reading these words today is because a search engine experience led you here.<\/p>\n

But here\u2019s what not a lot of people realize.<\/p>\n

On the backend of Google\u2019s search engine are a ton of AI-related technologies helping determine what content it should or shouldn\u2019t show based on the search term typed into Google. Search engines use everything from machine learning to natural language processing to help users find the right content at the right time.<\/p>\n

Over the last few years, the search experience has been pretty straightforward: A user types in a few keywords, and Google identifies a URL that\u2019s relevant to those keywords and serves it up on a page.<\/p>\n

In some instances, the page might include text like a featured snippet which has a part of the content directly on the page, or even rich content like thumbnails for video or an interactive experience like a calculator.<\/p>\n

\"Google<\/p>\n

Today, the search engine results page (SERP) is a lot more complex, and the introduction of Google\u2019s Search Generative Experience<\/a> is an even richer AI-driven experience. Here\u2019s a look at what the experience looks like with Google\u2019s new AI Overview feature incorporated directly into the SERP:<\/p>\n

\"Google<\/p>\n

As you can see, the new search experience gives the user the answer to their question directly at the top of the SERP.<\/p>\n

The user can decide to click on a link and explore other sites if they would like to, but for some informational queries, all the information they will need can be found directly on this page without having to click and navigate elsewhere.<\/p>\n

The fusion of AI and SEO is set to redefine the rules of online visibility and searchability<\/a> in ways we are only beginning to understand. This collision, though ripe with innovation potential, also harbors the seeds of chaos which can be found in a few key areas:<\/p>\n