{"id":827,"date":"2024-08-26T14:07:31","date_gmt":"2024-08-26T14:07:31","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/08\/26\/the-top-4-roadblocks-to-your-teams-productivity-and-how-ai-can-solve-them-according-to-asanas-head-of-corporate-marketing\/"},"modified":"2024-08-26T14:07:31","modified_gmt":"2024-08-26T14:07:31","slug":"the-top-4-roadblocks-to-your-teams-productivity-and-how-ai-can-solve-them-according-to-asanas-head-of-corporate-marketing","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2024\/08\/26\/the-top-4-roadblocks-to-your-teams-productivity-and-how-ai-can-solve-them-according-to-asanas-head-of-corporate-marketing\/","title":{"rendered":"The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing"},"content":{"rendered":"
\n \"a <\/a>\n<\/div>\n

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.<\/p>\n

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.<\/p>\n

\"Download<\/a><\/p>\n

After you\u2018ve answered those, you check your inbox and see you\u2019ve been tagged in some slides for that same campaign.<\/p>\n

Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeholders would like you to email a follow-up from the meeting, so you do.<\/p>\n

But others would rather you tag them in the appropriate Google docs, so you do that, too.<\/p>\n

Suddenly it\u2018s 1pm, and you\u2019ve done nothing substantial on your to-do list to get this project launched. Your entire day has been hopping in and out of various messaging apps, slide decks, and Zoom calls, just trying to get everyone aligned.<\/p>\n

Sound familiar?<\/p>\n

I spoke with Jake Cerf<\/a>, Head of Corporate Marketing at Asana<\/a>, to untangle the biggest challenges most teams face when it comes to productivity in 2024 \u2013 and how you can solve them.<\/p>\n

What Teams Get Wrong When It Comes to Productivity <\/strong><\/h2>\n

Jake empathizes with the chaos that can ensue when you don’t focus on creating efficient processes for team-wide productivity.<\/p>\n

\u201cIt can get chaotic,\u201d he told me, adding, \u201cBefore I joined Asana, I reflected back on how I spent my time coordinating with folks \u2014 and it was a mess. We would be on email, Slack, and Google docs, and slides. And you never really knew who was doing what, and when, and it was too easy to lose sight of the objective we were all after.\u201d<\/p>\n

Which sounds painfully relatable. Fortunately, he has some tried-and-true tips for cleaning up your team’s processes and creating more scalable options to improve cross-functional collaboration.<\/p>\n

1. Each team leader needs to know how their work ladders up to corporate objectives \u2014 and they need to make it clear in their workflows.<\/strong><\/h3>\n

People always want to know how their work connects to broader strategic initiatives. They want to feel seen, valued, and know they are making an impact. So much of a leader’s job is about making sure people are working on the right priorities, and aligning to goals that move the needle.<\/p>\n

That\u2019s what makes a product like Asana so crucial. Jake has an easy time ensuring he isn\u2018t micro-managing his team on specific tasks, and that\u2019s because in Asana he can see how each sub-task his team is responsible for ladders up to the company’s key objectives for 2024.<\/p>\n

Additionally, to solve for conflicting cross-department goals, it can be helpful to use one centralized productivity tool that highlights the top-down priorities for the company.<\/p>\n

\u201cAs a leader, so much of our job is making sure people are working on the right things, helping unblock team members and enabling them to have a North star. It’s good for productivity because when folks feel like they’re working on things that matter, they do better work,\u201d Jake says.<\/p>\n

He adds, \u201cYou don’t have to be as in-the-weeds on the details. You can tell team members the what and the why, and they can figure the rest out. But being clear about big picture objectives unlocks productivity up, down, and across the organization.\u201d<\/p>\n

If you\u2018re dealing with productivity issues, start by ensuring each leader is aligned on the major company objectives for 2024 \u2013 and then task them with demonstrating how all of their team\u2019s projects ladder up to that ultimate goal. If a task doesn\u2018t fit, it\u2019s time to consider re-focusing on the activities that do.<\/p>\n

2. Assign your AI a “role” to uplevel your team’s productivity.<\/strong><\/h3>\n

There’s been plenty of conversation surrounding AI over the past two years, but people are still skeptical about the improvements it can make to their daily lives.<\/p>\n

In fact, 62% of marketers globally believe people should use some AI in their roles. For Jake, AI has proven much more useful as a teammate<\/em> rather than just a tool.<\/p>\n

“My life changed drastically when I stopped prompting AI<\/a> with generic requests like, ‘Please write this blog post<\/em>\u2018, and instead honed in on who I wanted AI to be: \u2019Please write this blog post as if you’re a tech writer at a large-scale SaaS company.<\/em>‘”<\/p>\n

Jake highly recommends assigning AI a \u201crole\u201d when leveraging AI for productivity.<\/p>\n

\u201cWhen teams are working on an important initiative, and you give each AI bot its own specific role, the output is much greater. Let’s say you’re writing a blog post \u2014 you can assign AI to be the editor, the fact-checker, or the content strategist.\u201d<\/p>\n

\u201cOr,\u201d He adds, \u201cif you use tools like Asana, you\u2019ll have access to AI that is one of the world’s greatest project managers. It can help you unblock issues and triage requests and make sure people are working on the right things.\u201d<\/p>\n

Ideally, the productivity tools you leverage already have AI capabilities built-in. If not, look into which plug-ins or external tools you might use to increase efficiency.<\/p>\n

3. Leverage AI to minimize busywork.<\/strong><\/h3>\n

The antithesis of productivity is busywork.<\/p>\n

If your team is bogged down by menial tasks, they likely don\u2018t have the energy or time to focus on the big picture objectives that account for most of your team\u2019s impact.<\/p>\n

That’s a major roadblock \u2013 and one that can be solved with AI<\/a>.<\/p>\n

Jake offers the example of repurposing content as one opportunity for increased productivity. He says, \u201cWith AI, you can take a keynote presentation and ask AI to draft a blog post on the keynote. Or, you can take your keynote script and ask AI to design the presentation itself.\u201d<\/p>\n

He continues, \u201cFinding new avenues to increase the longevity and impact of your content is one of the best ways to use AI.\u201d<\/p>\n

Additionally, Jake encourages marketers to leverage AI for content creation, as well as more creative outputs like manager reviews, sending feedback to teammates, riffing on ideas, role playing scenarios, and more.<\/p>\n

\n
\n
<\/div>\n<\/p><\/div>\n<\/div>\n

4. Have one centralized workspace for teams to work cross-functionally.<\/strong><\/h3>\n

Finally, none of this is possible without creating a strong foundation for efficient, scalable cross-functional collaboration.<\/p>\n

Remember those slide decks and Google docs and Slack messages and emails I mentioned earlier? Why not try to put more of your work in one centralized place?<\/p>\n

\u201cProductivity comes down to visibility,\u201d Jake says. \u201cYour team needs to be rowing in the same direction. Having a tool like Asana has been super helpful for our team productivity \u2014 you need a place where you can set your goals and then track all of the team’s work and hold people accountable.\u201d<\/p>\n

\u201cPlus,\u201d he adds, \u201cIt’s crucial you use the same centralized workspace when you’re setting strategy so that you have alignment around the tasks and initiatives that will help you achieve your goals.\u201d<\/p>\n

In other words \u2013 jumping between 30 different messaging and content creation apps and tools isn\u2018t conducive to long-term productivity. As a leader, it\u2019s your job to figure out how to centralize as much as you can in one place \u2013 and then use AI to supercharge it all.<\/p>\n

To learn more about how HubSpot and Asana are helping marketers drive productivity, take a look at the HubSpot and Asana integration<\/a> available today.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. 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