{"id":944,"date":"2025-02-07T13:52:02","date_gmt":"2025-02-07T13:52:02","guid":{"rendered":"https:\/\/bellmarketingsolutions.com\/index.php\/2025\/02\/07\/how-to-write-a-creative-brief-in-11-simple-steps-examples-templates\/"},"modified":"2025-02-07T13:52:02","modified_gmt":"2025-02-07T13:52:02","slug":"how-to-write-a-creative-brief-in-11-simple-steps-examples-templates","status":"publish","type":"post","link":"https:\/\/bellmarketingsolutions.com\/index.php\/2025\/02\/07\/how-to-write-a-creative-brief-in-11-simple-steps-examples-templates\/","title":{"rendered":"How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/marketing\/creative-brief\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/www.hubspot.com\/hubfs\/creative-brief_2.webp\" alt=\"marketing creative brief\" class=\"hs-featured-image\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\"> <\/a>\n<\/div>\n<p>It\u2019s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective.<\/p>\n<p>It\u2019s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective.<\/p>\n<p>A creative brief is a roadmap that takes a project from ideation to completion. It ensures that the project&#8217;s scope, timeline, key stakeholders, and purpose are communicated clearly.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=6f35d7bf-efdd-4cd9-8437-6ad468559ee7&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"\u2192 Free Download: Creative Brief Templates\" height=\"59\" width=\"387\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/6f35d7bf-efdd-4cd9-8437-6ad468559ee7.png\" align=\"middle\"><\/a><\/p>\n<p>The creative brief is the single source of truth for everyone working on a project. If questions arise or tasks become unclear, the brief will steer things in the right direction.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-a-creative-brief\">What is a creative brief?<\/a><\/li>\n<li><a href=\"#creative-brief-outline\">Creative Brief Outline<\/a><\/li>\n<li><a href=\"#how-to-write-a-creative-brief\">How to Write a Creative Brief<\/a><\/li>\n<li><a href=\"#creative-brief-templates\">Creative Brief Templates<\/a><\/li>\n<li><a href=\"#types-of-creative-briefs\">Types of Creative Briefs<\/a><\/li>\n<li><a href=\"#creative-brief-examples\">Creative Brief Examples<\/a><\/li>\n<\/ul>\n<h3><strong>The Purpose of a Creative Brief<\/strong><\/h3>\n<p>Whether you\u2019re a consultant pitching a creative brief to a client or a <a href=\"https:\/\/blog.hubspot.com\/marketing\/project-management-basics\">project manager<\/a> presenting a brief to your team, start by speaking with the project stakeholders.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/agency\/create-compelling-creative-brief\">These discussions<\/a> will clarify the company&#8217;s mission, project goals, and challenges your team faces. Then, you\u2019ll have enough information to write a compelling brief that focuses on what\u2019s really important to your company or client.<\/p>\n<h3><strong>How a Creative Brief Works<\/strong><\/h3>\n<p>Creative briefs are pretty standard documents within just about every marketing, advertising, or design team.<\/p>\n<p>For smaller projects that live in-house (like designs, templates, marketing assets, etc.) the brief is owned by the team who will be executing on it.<\/p>\n<p>This is usually the creative team, but this team can fall within the brand department or even live within marketing.<\/p>\n<p>For more advanced, long-term projects that involve an agency, the creative brief is owned by the creative team or agency that will be executing the work.<\/p>\n<p>This is because they\u2018ll work closely with the stakeholders on the project to understand what is needed, plus they\u2019ll bring their own expertise and competitive research to the brief that the internal team may not have access to.<\/p>\n<p>These creative briefs are less common, so we\u2018ll focus mostly on the day-to-day creative briefs you\u2019re more likely to use. Here&#8217;s how they work.<\/p>\n<p><a><\/a> <\/p>\n<ul>\n<li><strong>Step 1. <\/strong>The teams who need assistance from the creative team will retrieve the creative brief template from a repository like OneDrive, Google Drive, or an online form.<\/li>\n<li><strong>Step 2. <\/strong>The team requesting the project will complete the brief according to their team&#8217;s needs and goals, explaining them clearly to the team(s).<\/li>\n<li><strong>Step 3.<\/strong> From there, the brief is sent back to the creative team for review. They&#8217;ll be looking for timelines, resources, and budget requirements.<\/li>\n<li><strong>Step 4. <\/strong>If they have any questions, they&#8217;ll go back to the team who wrote the brief and finalize the details.<\/li>\n<li><strong>Step 5. <\/strong>After that, the project is kicked off, sometimes with the help of a project manager, who will check in with stakeholders and keep everything on schedule, within scope, and within budget.<\/li>\n<li><strong>Step 6. <\/strong>Once the project is complete, both teams will review the deliverables against the creative brief to ensure everything is completed correctly.<\/li>\n<\/ul>\n<p>The format of a company&#8217;s creative brief might vary to suit the needs of the project or client. Below is a simple outline that will be the foundation of your creative brief.<\/p>\n<p>It includes the most important steps in the creative process and information relevant to stakeholders involved in the project.<\/p>\n<p>Once you\u2019re fully informed and ready to write, use the following steps to draft yours. To make it even easier, I&#8217;ve included a fill-in-the-blank template in the last step.<\/p>\n<p><a><\/a> <\/p>\n<h3><strong>1. Decide on a name for the project.<\/strong><\/h3>\n<p>The first step in developing a creative brief is deciding on a project name. This might sound simple, but it&#8217;s one of the most critical components of a creative brief. A few words or a short sentence should work just fine.<\/p>\n<p>If you&#8217;re building a campaign around a brand new product or service, the campaign name will be the first time many members of your team will be introduced to it. And without a specific and clear campaign name, people will make up their own terminology, which can <a href=\"https:\/\/www.mobilespoon.net\/2019\/07\/boss-obsessed-terminology.html\">alter the intent of the campaign<\/a>.<\/p>\n<p>If you&#8217;re launching a product, identify the call to action for the target audience and center the name around that.<\/p>\n<p>Here are a few examples of fictional campaign names:<\/p>\n<ul>\n<li><strong><em>Search for Adventure<\/em><\/strong><em>.<\/em> A scavenger hunt-themed amusement park.<\/li>\n<li><strong><em>Don&#8217;t Forget Your Memories<\/em><\/strong><em>.<\/em> A photo frame company.<\/li>\n<li><strong><em>What&#8217;s hotter than PepperCo hot sauce?<\/em><\/strong> A hot sauce brand.<\/li>\n<\/ul>\n<h3><strong>2. Write about the brand and summarize the project\u2019s background.<\/strong><\/h3>\n<p>If you work in an agency setting, including the company\u2019s background is non-negotiable, as your team is likely handling several client campaigns at once.<\/p>\n<p>But even if you&#8217;re developing a creative brief for an in-house project, include this info for new hires, freelancers, and vendors.<\/p>\n<ul>\n<li><strong>Tailor this to the project<\/strong> at hand \u2014 it shouldn&#8217;t be a general history of the company or a paragraph pasted from the about page.<\/li>\n<li><strong>Set the scene<\/strong> with one or two sentences that sum up the brand\u2019s mission.<\/li>\n<li>Follow this with a few sentences that <strong>give background on the brand<\/strong> and what led to the project&#8217;s development.<\/li>\n<\/ul>\n<p>While some creatives have compiled this into a quick paragraph, others separate it with headers like \u201cBrand Statement\u201d and \u201cBackground.\u201d<\/p>\n<p>Here are some questions to consider when writing a company background for your creative brief:<\/p>\n<ul>\n<li>Has the company launched a campaign like this before?<\/li>\n<li>Why is the company choosing to launch this campaign right now?<\/li>\n<li>What&#8217;s happening in the market and how will this campaign respond to it?<\/li>\n<\/ul>\n<h3><strong>3. Highlight the project objective.<\/strong><\/h3>\n<p>Here is where the creative brief gets more specific.<\/p>\n<ul>\n<li>The project objective should <strong>briefly explain the project&#8217;s purpose,\u200b\u200b timeline, and target audience.<\/strong> This can be done in a sentence or two, but you can get creative and stylize it in sections.<\/li>\n<li><strong>Emphasize why the project needs to happen<\/strong>. The goal aspects will help you and your team align on the project\u2019s expectations.<\/li>\n<li><strong>Explain what a successful project looks like<\/strong> <strong>and how it will benefit the company<\/strong>. If the company or client hasn\u2019t identified any major challenges, you can focus this section on goals and objectives.<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Writing a project objective is very similar to writing a goal, so take a look at our article on <a href=\"https:\/\/blog.hubspot.com\/marketing\/goals-vs-objectives\">writing goals and objectives<\/a>.<\/p>\n<p>Here\u2019s an example I made using a Canva template and Claude.ai that offers separate sections for the problem and goals.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-2-20250204-1730672.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"simple creative brief with sections for \u201cthe problem\u201d and \u201cgoals.\u201d\"><\/p>\n<h3><strong>4. Describe the target audience.<\/strong><\/h3>\n<p>Next, define your project\u2019s target audience. This is the segment of your market that will directly benefit from the product or service you\u2019re launching.<\/p>\n<p>You can take <a href=\"https:\/\/blog.hubspot.com\/service\/customer-segmentation-emotional-intelligence\">audience segmentation<\/a> a step further by identifying a primary and secondary audience. Doing so will give your team more freedom to explore creative ideas that might resonate with one group more than the other.<\/p>\n<p>When crafting the target audience section, be sure to include the following:<\/p>\n<ul>\n<li><strong>Demographics<\/strong>. Simple demographic information gives your team insight into exactly who the audience is. This includes data points like age, income, education, ethnicity, and occupation.<\/li>\n<li><strong>Behaviors<\/strong>. Buying behaviors, trends, and other customer history make up the target audience behaviors. These provide important context to the creative brief because they explain where the customer is in their buyer journey.<\/li>\n<li><strong>Psychographics<\/strong>. This is how the audience thinks and feels about your brand and the product or service you sell, in general.<\/li>\n<li><strong>Geographics<\/strong>. Digital, physical, and hybrid campaigns will benefit from having geographics stated explicitly in the creative brief so that media buyers can price ad slots in each market.<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Your creative brief shouldn&#8217;t be too long, and this section can take up quite a bit of space. To make this section more digestible, consider using <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\">buyer personas<\/a>.<\/p>\n<p>Here\u2019s how I explained a new product\u2019s target audience in the example above:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-3-20250204-5387376.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"who will we engage? section of creative brief, including primary and secondary audiences.\"><\/p>\n<h3><strong>5. Interpret the competitive landscape.<\/strong><\/h3>\n<p>Knowing what your competitors are doing is advantageous for the whole team.<\/p>\n<p>You can use <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-competitor-analysis\">competitive data<\/a> to come up with new ideas, learn from their failed projects, or build a project that improves on a strategy they\u2019ve used in the past.<\/p>\n<p>Include a quick list of competitors with similar product or service offerings.<\/p>\n<p>Briefly list a few things your company has in common with them, how your brand has differentiated itself already, and a few areas where this project can help you get ahead.<\/p>\n<h3><strong>6. Prepare the key message.<\/strong><\/h3>\n<p>Developing the key message can be the most difficult part of the creative brief because stakeholders may have differing opinions.<\/p>\n<p>The key message includes:<\/p>\n<ul>\n<li>the pain point,<\/li>\n<li>what the audience&#8217;s experience might be like without the pain point,<\/li>\n<li>and the benefit they\u2018ll receive as a result of your company\u2019s solution.<\/li>\n<\/ul>\n<p>This framework places the customer in the campaign\u2019s spotlight. Instead of telling them what this product or service could do for them, it positions them as the main character in the journey from problem to solution.<\/p>\n<p><strong>Pro tip: <\/strong>To get buy-in faster, try this simple trick. <strong>Ask yourself, \u201cWe&#8217;re launching this project, so what?\u201d The \u201cso what?\u201d is your key message.<\/strong> It explains why your target audience should stop what they&#8217;re doing and pay attention to your campaign.<\/p>\n<h3><strong>7. Define the key consumer benefit.<\/strong><\/h3>\n<p>If you\u2018re launching a new product, there are likely several features and benefits that the target audience will experience when they decide to purchase it. However, it\u2019s very difficult to structure a campaign around several different features.<\/p>\n<p>That&#8217;s why marketers and creatives use something called a key consumer benefit (KCB) in the creative brief to keep everyone aligned on the primary benefit being communicated.<\/p>\n<p>To choose the right KCB, you&#8217;ll want to get input from the project stakeholders and rely on consumer data to guide the decision.<\/p>\n<p><strong>Pro tip: <\/strong>Your KCB won&#8217;t always be the fanciest feature of your product. The benefit that solves the biggest problem for your audience is a great choice for the KCB.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-4-20250204-3758503.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"common elements of creative briefs. project name. brand &amp; background. project objective. target audience. competitive landscape. key message. key consumer benefits. tone, voice, &amp; attitude. ctas. distribution plan.\"><\/p>\n<h3><strong>8. Select an attitude.<\/strong><\/h3>\n<p>The tone and voice of your campaign create the overall attitude, which should be consistent throughout every creative element.<\/p>\n<ul>\n<li><strong>Identify a few adjectives that describe the attitude of the campaign.<\/strong> This can help copywriters draft copy that sends the correct message within the right context. Graphic designers can use colors and techniques to bring the attitude to life.<\/li>\n<li><strong>Note the appropriate voice for your audience. <\/strong>While some audiences, like those in the business world, prefer more formal language, others might engage more with a casual, relatable tone.<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Use a thesaurus to find specific words that evoke nuanced emotions and attitudes for a hyper-targeted campaign.<\/p>\n<h3><strong>9. Determine the best call to action.<\/strong><\/h3>\n<p>Finally, your audience needs something to do once they see your campaign.<\/p>\n<p>A CTA doesn\u2019t have to be a physical action \u2014 it could aim to change thoughts and perceptions about your brand.<\/p>\n<p>Your creative brief might include several different CTAs, especially if you have a primary and secondary target audience. But it&#8217;s a good idea to have one primary CTA that drives the project objective we talked about earlier.<\/p>\n<h3><strong>10. Draft the distribution plan.<\/strong><\/h3>\n<p>When the project is done, you\u2019ll need to make sure your audience actually sees it. List a few channels or platforms on which you plan to announce the launch, as well as <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-for-every-funnel-stage?hubs_content%3Dblog.hubspot.com\/marketing\/creative-brief%26hubs_content-cta%3Dany%2520promotional%2520content\">any promotional content<\/a> you plan to create.<\/p>\n<p>When drafting this section, think about your target audience. Don\u2019t waste time on a promotional strategy they won\u2019t see.<\/p>\n<p>For example, if you\u2019re promoting a project to Gen Z, you\u2019ll want to invest in social media rather than billboards or newspaper ads.<\/p>\n<h3><strong>11. Share the creative brief with stakeholders.<\/strong><\/h3>\n<p>Once you\u2019ve drafted a creative brief, share it with the team you\u2019ll be working with. You\u2019ll also want to circulate it around the company via Slack, email, or presentations.<\/p>\n<p>If you\u2019re an outside consultant, encourage your clients to share the brief internally.<\/p>\n<p>As you or your clients spread awareness, you should be open to answering questions or taking feedback from colleagues in case they have any great ideas.<\/p>\n<p>This strategy will <a href=\"https:\/\/blog.hubspot.com\/marketing\/tried-and-true-sales-marketing-alignment?hubs_content%3Dblog.hubspot.com\/marketing\/creative-brief%26hubs_content-cta%3Dimprove%2520team%2520alignment\">improve team alignment<\/a>, increase support of the project, and ensure that all of your colleagues are on the same page.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template?hubs_post-cta=header\">Follow Along with HubSpot&#8217;s Free Creative Brief Templates<\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template?hubs_post-cta=image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/Creative%20Brief%2001-300%20(1).webp?width=650&amp;height=477&amp;name=Creative%20Brief%2001-300%20(1).webp\" width=\"650\" height=\"477\" alt=\"HubSpot's free creative brief templates\" style=\"height: auto;max-width: 100%;width: 650px\"><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template?hubs_post-cta=imagebottom\">Download Now<\/a><\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Creative Brief Templates<\/strong><\/h2>\n<p>Having trouble with the flow and organization of your brief? Here are simple templates that could help. Copy and paste into a document and fill in the blanks. You can also add to the templates or adjust them as needed for your project.<\/p>\n<p>[Insert company or client logo at the top along with the project name.]<\/p>\n<p>COMPANY BACKGROUND:<\/p>\n<p>For ___ years, ______ [Brand Name] has been serving customers in the ____________ [group\/job field\/geographical area] with ____________________ [product or service].<\/p>\n<p>[Brand Name] has made achievements including __________,__________, and ___________. We have also launched marketing campaigns that have touched on ____________,________, and ____________. With the launch of _________ [project name] they hope to ___________.<\/p>\n<p>PROJECT OBJECTIVE:<\/p>\n<p>With this project, the company aims to solve problems related to ____________________, while also expanding on ___________ and improving on _____________.<\/p>\n<p>TARGET AUDIENCE:<\/p>\n<p>Our target audience is ____ [gender], in the age range of _ and _, and live areas like ____, _____, and ______. They enjoy _____, dislike ______, and might work in fields like _____, _____, and _____. They want more of ________ and their daily pain points include ________.<\/p>\n<p>Their favorite products might include _______ and ______. They learn about these products through channels including ________, _________, and _______.<\/p>\n<p>COMPETITORS:<\/p>\n<p>Our three biggest competitors [are\/will be] ________, ________, and _______. These competitors offer _____, ______, and ______. We are ahead of them in _____ and ______, but we are behind when it comes to product offerings like __________ and _________.<\/p>\n<p>KEY MESSAGE:<\/p>\n<p>The target audience is experiencing __________ [pain point], but with our newest project ___________, they\u2018ll get to experience _________ [new experience without the pain point]. That\u2019s what makes ______ [solution] an unrivaled solution within the market.<\/p>\n<p>KEY CONSUMER BENEFIT:<\/p>\n<p>________ [feature] is the best way for our target audience to experience _____ [benefit].<\/p>\n<p>ATTITUDE:<\/p>\n<p>[Include three to five adjectives that describe the tone and voice of the project.]<\/p>\n<p>CALL TO ACTION:<\/p>\n<p>When the target audience sees our campaign, they will [feel\/think\/do] _________.<\/p>\n<p>DISTRIBUTION:<\/p>\n<p>We will promote the launch on platforms and channels that our demographic regularly engages with. These will include ________, ________, and _______.<\/p>\n<p>We will also release content including _______, _______, and ________ to gain attention from our audience and inform them of the project.<\/p>\n<p>Below are a few messages we will use:<\/p>\n<ul>\n<li>_________________________________________________.<\/li>\n<li>_________________________________________________.<\/li>\n<li>_________________________________________________.<\/li>\n<\/ul>\n<p>Here are more templates to consider:<\/p>\n<h3><strong>1. Simple Campaign Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-5-20250204-1687863.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"simple campaign creative brief.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template\">Source<\/a><\/em><\/p>\n<h3><strong>2. Video Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-6-20250204-4567991.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"video creative brief.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template\">Source<\/a><\/em><\/p>\n<h3><strong>3. Simple Client Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-7-20250204-9575960.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"simple client creative brief.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/offers.hubspot.com\/creative-brief-template\">Source<\/a><\/em><\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Types of Creative Briefs<\/strong><\/h2>\n<p>Creative briefs serve several purposes in the communications field. Marketers, designers, and advertisers use them differently.<\/p>\n<p>Depending on your role, your team, and the project you&#8217;re working on, one might be more effective than the other.<\/p>\n<p>Below are some of the most common types of creative briefs used across industries today plus examples of what they might look like.<\/p>\n<h3><strong>1. Marketing Creative Briefs<\/strong><\/h3>\n<p>A marketing creative brief is used to bring campaigns to market.<\/p>\n<p>This type of creative brief can be used for both new and existing campaigns. Broad business goals and strategies to accomplish them are usually included in this type of creative brief.<\/p>\n<p>It&#8217;s also not uncommon to see revenue goals and a budget included in a marketing creative brief.<\/p>\n<h4><strong>Simple Marketing Creative Brief Example<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-8-20250204-5393661.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"colorful marketing creative brief.\"><\/p>\n<h3><strong>2. Product Design Creative Briefs<\/strong><\/h3>\n<p>Product design creative briefs outline the go-to-market strategy for a new product or feature launch.<\/p>\n<p>Product marketers are responsible for developing this type of brief in conjunction with the product manager. This brief describes the features of the product and how they benefit the audience.<\/p>\n<p>Unique features of this type of creative brief include product documentation and product descriptions.<\/p>\n<h4><strong>Product Design Creative Brief Example<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-9-20250204-4140778.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"colorful tech product design creative brief.\"><\/p>\n<h3><strong>3. Advertising Agency Creative Briefs<\/strong><\/h3>\n<p>Advertising agencies often develop creative briefs for their clients. These briefs are concise and include the client&#8217;s brand guidelines as well as the specific project guidelines.<\/p>\n<p>A budget may also be included in the brief so that all teams can make wise decisions about the tactics they recommend for the client.<\/p>\n<p>An account manager or supervisor develops the creative brief and shares it with client stakeholders before the agency begins working on the project.<\/p>\n<h4><strong>Advertising Agency Creative Brief Example<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-10-20250204-6775022.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"colorful simple advertising creative brief.\"><\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Creative Brief Examples<\/strong><\/h2>\n<h3><strong>1. <\/strong><strong><a href=\"https:\/\/asana.com\/templates\/creative-requests\">Creative Request Template<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-11-20250204-5372733.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"asana\u2019s creative requests template.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/asana.com\/templates\/creative-requests\">Source<\/a><\/em><\/p>\n<p>For the day-to-day management of creative projects, using a creative request template in Asana is a dynamic take on a traditionally static creative brief.<\/p>\n<p>With a few tweaks to suit your business&#8217;s needs, this template flows through each stage of the project while specifying tasks, deliverables, and key points that need to be included in the project.<\/p>\n<p>Moreover, Asana provides several types of views that make this template easy to look at from a calendar view, list view, board view, and timeline view so you&#8217;ll always know the progress of your project in relation to the creative brief.<\/p>\n<h4><strong>When to Use This Creative Brief<\/strong><\/h4>\n<p>This creative brief example is great for marketing, brand, creative, and design teams that handle a large backlog of projects with stakeholders on many different teams. Use this brief for both ad-hoc and regularly occurring projects.<\/p>\n<h3><strong>2. <\/strong><strong><a href=\"https:\/\/creativemarket.com\/TemplatesForest\/92022116-Creative-Brief-Presentation-Template\">Creative Brief Presentation Template<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-12-20250204-2828778.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"modern creative brief design with bold type and lots of large-scale photography.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/creativemarket.com\/TemplatesForest\/92022116-Creative-Brief-Presentation-Template\">Source<\/a><\/em><\/p>\n<p>This creative brief template was designed by <a href=\"https:\/\/creativemarket.com\/TemplatesForest\">TemplatesForest<\/a>. It&#8217;s a visual-forward example of a brief that works well for long-term projects like building a business or refreshing a brand.<\/p>\n<p>This longer brief includes information like internal brand insights and external competitive analyses.<\/p>\n<h4><strong>When to Use This Creative Brief<\/strong><\/h4>\n<p>Use this creative brief when you&#8217;re partnering with a creative agency on bigger projects. They can use this layout to inspire a creative brief that fits your business needs.<\/p>\n<h3><strong>3. Simple One-Page Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-13-20250204-1188289.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"simple creative brief. https:\/\/www.etsy.com\/listing\/1753421650\/creative-brief-project-brief-template\"><\/p>\n<p>This creative brief is straightforward and simple. The only eye-catching visual is the use of the brand&#8217;s logo. However, all the necessary information is included.<\/p>\n<h4><strong>When to Use this Creative Brief<\/strong><\/h4>\n<p>Use this kind of brief when you want a straightforward document detailing your brand&#8217;s long-term creative projects.<\/p>\n<h3><strong>4. Infographic-style Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-14-20250204-5850196.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"creative brief with bright colors, lots of small illustrations, and other visual elements.\"><\/p>\n<p>I made this infographic-style creative brief using a Canva template. It lays out the brand\u2018s problem, plan, and guidelines and includes visually appealing graphics to drive home the brief\u2019s point.<\/p>\n<h4><strong>When to Use this Creative Brief<\/strong><\/h4>\n<p>A brief like the one above is most useful if your organization is embarking on a long-term project or if there&#8217;s a lot of information and data that needs to be conveyed in an understandable manner. It can also be useful as a one-page version of a more detailed brief.<\/p>\n<h3><strong>5. Creative Request Brief Template<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-15-20250204-3317211.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"creative request brief made with canva.\"><\/p>\n<p>I used a Canva template to build this creative request form, which lets graphic designers gather important information from clients so that they can create a product that is aligned with the client&#8217;s vision.<\/p>\n<h4><strong>When to Use this Creative Brief<\/strong><\/h4>\n<p>Briefs like this work best when working with clients on detailed projects. These can also work well on large cross-functional teams, where a graphic design team might get requests for many projects at once.<\/p>\n<h3><strong>6. Canva Creative Brief<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/creative-brief-16-20250204-9099874.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"colorful, graphics-heavy briefing document.\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.canva.com\/templates\/EAFcu2lEKac-bright-modern-abstract-simple-briefing-document\/\">Source<\/a><\/em><\/p>\n<p>This <a href=\"https:\/\/www.canva.com\/templates\/EAFcu2lEKac-bright-modern-abstract-simple-briefing-document\/\">creative brief template on Canva<\/a> puts the most important elements on one long page with lots of white space. It\u2019s also very graphics-heavy, adding visual interest and making it a pleasure to skim.<\/p>\n<h4><strong>When to Use this Creative Brief<\/strong><\/h4>\n<p>If you have a lot of information to convey, including symbols and interesting colors will help the information stick out and remain top of mind. These can also be good one-pagers to use in presentation decks.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Streamline Projects with a Creative Brief<\/strong><\/h2>\n<p>Scope creep happens to the best of us. Projects get bigger, stakeholders are added, and the objective of the project seems to morph as time goes on.<\/p>\n<p>Streamline your next product launch or marketing and advertising campaign with a creative brief. As a result, you\u2018ll find that your team is more aligned with the project\u2019s goals.<\/p>\n<p>We&#8217;ve even provided free creative brief templates to get you started \u2014 download them below.<\/p>\n<p><em>Editor&#8217;s note: This post was originally published in July 2019 and has been updated for comprehensiveness.<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fcreative-brief&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. It\u2019s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":943,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Creative Brief in 11 Simple Steps [Examples + Templates] - Bell Marketing Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bellmarketingsolutions.com\/index.php\/2025\/02\/07\/how-to-write-a-creative-brief-in-11-simple-steps-examples-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Creative Brief in 11 Simple Steps [Examples + Templates] - Bell Marketing Solutions\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. 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