Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have…

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire…

The remote work productivity debate will never end, and frankly, it shouldn’t. The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure.…

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and…

Learn how to build professional relationships that don’t just open doors — but blow them wide open. Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas,…

To use ChatGPT or not to use ChatGPT? Is that really the question anymore? To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you’re like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media…

If budgeting stresses you out, we have a lot in common, my friend. If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot…

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d…

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI…

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as…