Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating…

January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at…

As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. As a recent Philadelphian, I love that I live in a city teeming…

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth. The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries…

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. When you hear the word agent, what do you think of?…

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most…

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh,…

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the…

Imagine trying to describe a giraffe to someone whose never seen one. Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure,…