Category: Uncategorized

  • Diving Deep Into Marketing in Construction (My Takeaways)

    Diving Deep Into Marketing in Construction (My Takeaways)

    As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. As the pandemic surged in 2020, people stayed home, and demand for…

  • How to Use Power Queries in Excel

    How to Use Power Queries in Excel

    Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies…

  • 3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

    3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

    Facebook is an undeniably powerful platform for advertisers. Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest…

  • How to Give Productive Feedback, According to HubSpot Managers & Editors

    How to Give Productive Feedback, According to HubSpot Managers & Editors

    Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee…

  • The Worst Super Bowl Ads — Avoid These Blunders

    The Worst Super Bowl Ads — Avoid These Blunders

    There’s a lot to be learned from the Super Bowl. There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100…

  • What is a Letter of Intent? How to Write One for a Job [+ Examples]

    What is a Letter of Intent? How to Write One for a Job [+ Examples]

    Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you…

  • 20 Email Opt-In Examples I Love (For Your Inspiration)

    20 Email Opt-In Examples I Love (For Your Inspiration)

    A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why…

  • 9 Email Header Examples I Love (For Your Inspiration)

    9 Email Header Examples I Love (For Your Inspiration)

    Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The…

  • How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

    How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

    I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of…

  • 7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

    7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

    I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed…