Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog,…

In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract…

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. Garbage in, garbage out. While that’s certainly true of coding, that now applies…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust…

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be…

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes…

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…

Writing a cover letter can be daunting. Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of…

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand…

Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want…