Category: Uncategorized

  • The Ultimate Guide to Instagram Influencer Marketing for Brands

    The Ultimate Guide to Instagram Influencer Marketing for Brands

    In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…

  • Is a Cover Letter Necessary in 2024?

    Is a Cover Letter Necessary in 2024?

    Writing a cover letter can be daunting. Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of…

  • A Deep Dive into Building a Productive Workplace

    A Deep Dive into Building a Productive Workplace

    Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand…

  • TikTok Business vs. Personal — How to Make the Right Choice

    TikTok Business vs. Personal — How to Make the Right Choice

    Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want…

  • Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

    Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

    Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say,…

  • 12 Best Free (& Private) Email Accounts & Service Providers for 2024

    12 Best Free (& Private) Email Accounts & Service Providers for 2024

    Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are accessible on all internet-connected devices and browsers. Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service…

  • The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

    The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

    YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets…

  • 12 Recruiting Email Examples I Love (For Your Inspiration)

    12 Recruiting Email Examples I Love (For Your Inspiration)

    If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention…

  • 4 Key Insights: How AI Is Redefining Startup GTM Strategy

    4 Key Insights: How AI Is Redefining Startup GTM Strategy

    AI and startups? It just makes sense. AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI…

  • 40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)

    40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)

    Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to…