Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value. Many brands use email marketing for lead nurturing, relationship building,…

As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.). But it technically only “counts”…

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. Last week, I was looking for a new yoga mat on Amazon. Being someone…

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To…

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your…

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to…

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. One of the most important parts of…

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant…

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number…

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice…