As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google get offer the perfect answer to your problem with a link to…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels…

Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long…

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top…

Your company’s value proposition the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. Your company’s value proposition the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do…

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. If you’ve ever read a blog…

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest headlines across multiple social media channels at once. In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get…

If you’re a marketer, you cannot ignore meme culture. If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on…

If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential one. formation. If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales…

Why Create a Calendar in using Sheets? How to Insert a Calendar in using Sheets How to Make a Calendar Using a using Sheets Template Why Create a Calendar in using Sheets? I know using Sheets may not be the first tool that comes to mind when creating a calendar. But the truth is that…