Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.  As a content creator, I’ve found the…

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. 2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations.…

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to…

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and…

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized…

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: Increased open rates, click-throughs, and sales: If you want these results, running…

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In…

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer for suggestions, prompting…

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck…

Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. Early in my career, my boyfriend (now fiancé) was helping me write my resume. I…