It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and…

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized…

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: Increased open rates, click-throughs, and sales: If you want these results, running…

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In…

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer for suggestions, prompting…

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck…

Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. Early in my career, my boyfriend (now fiancé) was helping me write my resume. I…

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. We have an epic showdown in the thrilling world of social media warfare. It’s X vs.…

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee…

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar…