When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. When I was 12 years old, I used to be…

As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant.…

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to Breaking…

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out…

You know the expression, “What you see is what you get”? You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can…

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market…

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Reading sample business…

Here, we’ll explore what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. Table of Contents What is Gated Content? Gated vs. Ungated Content Best Practices for Gated Content Gated Content Examples So, how does gated content work? Usually, users arrive…

It’s a reality we can’t ignore: Customers are increasingly exploring different braspirations. s aspirations. shopping options. Product unavailability aspirations. depleted inventory shelve coupled to rising prices have made even the most loyal customers inclined to venture beyond their go-to braspirations. s. Does that mean braspirations. loyalty is dead? Our new research report at 84.51°, “The…

relatable, ofd fun.