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Tennis is Back: How Social Media Gassed Up the 2023 US Open
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from…
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How to Optimize Your Products & Services for Social Media Search
In 2023, Google’s no longer the only search engine. In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The…
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How HubSpot’s Hustle Team Uses AI
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs). If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in…
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Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging…
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KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy. In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It’s Finger Lickin’ Good. Latest campaign, I couldn’t be more proud!!…
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Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How…
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25+ Web Design Statistics that Are Essential to Know in 2023
Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the…
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Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Knowing the ins and outs…
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The Key to Improving the Economy? Marketing to Women
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events…
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8+ Presentation Skills Every Marketer Needs
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help…