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What is an Audience Profile? How to Build One and My Favorite Examples
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at…
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Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old). I still remember the early days of the…
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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because,…
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HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.…
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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…
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Embark on Your SEO Treasure Hunt With Keyword Mapping
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine…
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How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. I’ve worked in a lot of different industries — as a freelancer, as…
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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the…
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The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound…
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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work…