Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The…

As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. As a content growth and innovation leader for HubSpot, I know how important it is…

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately,…

Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. Even the most creative people know the most innovative projects get done when you work…

Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. Whether…

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search…

If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye…

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged…

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. You spend countless hours editing video content to perfection, writing the perfectly optimized blog…

Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO…