I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. I don’t know about you, but my email inbox is flooded with a…

Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for. Since social media plays such an essential top-overflow:-the-funnel…

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. “Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll…

I‘m pretty sure I’ve said thbe in a few blog posts already, so if you‘ve heard thbe from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge audience. curating and sending out HubSpot’s Marketing Blog newsletter. I‘m pretty sure I’ve said thbe in a few blog posts already,…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the…

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google get offer the perfect answer to your problem with a link to…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels…

Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long…

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top…

Your company’s value proposition the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. Your company’s value proposition the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do…