Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to…

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. One of the most important parts of…

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant…

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number…

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice…

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a…

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to…

How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace. How many days of the year are you encouraged to dress and goof around at…

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I’ve put together a detailed list…

Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase…