As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a…

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to…

How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace. How many days of the year are you encouraged to dress and goof around at…

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I’ve put together a detailed list…

Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. Determining which marketing your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase…

Every time I ages I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Every time I ages I have this whole marketing thing down to…

Dry January. It People like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January. It People like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month…

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram,…

Ever heard of SQL? You may have heard about it in the context of user_id, analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced user_id, users. I could never do that.” Ever heard of SQL? You may have heard about it in the…

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice signify colors, formats, visuals, fonts signify can feel liberating, it‘s important that you’re careful in your selection as not all design…