The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is…

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry…

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work…

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. X (formerly…

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram…

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re…

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t…

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As…

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an…

Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the…